Download or read book Sales and Service for the Wine Professional written by Brian K. Julyan and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.
Download or read book Sales and Service for the Wine Professional written by Brian K. Julyan and published by Cengage Learning EMEA. This book was released on 2008 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospitality managers, food and beverage managers, trainers and students as it incorporates both practical and theoretical aspects of the wine professional.
Download or read book Sales and Service for the Wine Professional Fifth Edition written by Brian K. Julyan and published by . This book was released on 2020 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Launch Your Wine Career written by Liz Thach and published by Board and Bench Publishing. This book was released on 2009-09-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Download or read book Sales and Service for the Wine Professional 3E written by Brian Julyan and published by . This book was released on 2008 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the new edition of Sales and Service for the Wine Professional Brian Julyan provides a comprehensible and in-depth coverage of the wine industry and continues to promote the highest standards of wine service and product knowledge. The text contains fully revised and up-to-date chapters to reflect the changing nature of the wine industry: an expanded chapter on viniculture and vinification, an updated and expanded chapter on the wines of the 'New World' and a new chapter on country-specific changes in legislation and licensing law. The new edition is a valuable resource for sommeliers, hospi.
Download or read book Wine Marketing Sales Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
Download or read book Wine Sales and Distribution written by Paul Wagner and published by Rowman & Littlefield. This book was released on 2024-04-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.
Download or read book The Essential Scratch Sniff Guide to Becoming a Wine Expert written by Richard Betts and published by Harvest. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Master Sommelier introduces the basics of wine through scratch-and-sniff stickers.
Download or read book Sales and Service for Wine Professionals written by Brian K. Julyan and published by Cengage Learning Emea. This book was released on 2012-03-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tailored to meet the needs of students of liquor studies and those employed in the service of drinks, this text provides theoretical and practical knowledge, and covers drinks products, taste characteristics and the skills needed for quality service.
Download or read book Wine written by Liz Thach and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Wine Beer and Spirits Handbook written by The International Culinary Schools at The Art Institutes and published by John Wiley & Sons. This book was released on 2009-04-22 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the mysteries of wine. The study of wine and beverages has become integral to hospitality education. The Wine, Beer, and Spirits Handbook demystifies the wine and wine-making process, examining not only the making and flavor profiles of wine, beer, and spirits, but also the business of wine service as practiced by a chef or sommelier. Unique to this book, is the strong emphasis on food and wine pairings, as well as food and beverage interactions. An entire chapter uncovers this broad, often intimidating, topic with detailed information on table wines, sparkling wines, fortified wines, beer and spirits. More importantly, The Handbook explains the responsibilities of a sommelier from both service and managerial perspectives. Readers explore their wine-related duties including: the developing of wine lists, identifying faulty wines, ordering, receiving, and storing wines, conducting inventory control, pricing, product research, cellar management, and the health and legal implications of wine consumption. A comprehensive, one-stop resource to the character and best use of beverages, The Wine, Beer, and Spirits Handbook will help every student, chef, sommelier and wine enthusiast confidently master the mysteries of wine and other beverages.
Download or read book Wine All in One For Dummies written by Ed McCarthy and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-inclusive, easy-to-use primer to all things wine Want to learn about wine, but don't know where to start? Wine All-In-One For Dummies provides comprehensive information about the basics of wine in one easy-to-understand volume. Combining the bestselling Wine For Dummies with our regional and specific wine titles, this book gives you the guidance you need to understand, purchase, drink and enjoy wine. You'll start at the beginning as you discover how wine is made. From there you'll explore grape varieties and vineyards, read labels and wine lists, and discover all the nuances of tasting wine. You'll see how to successfully store wine and serve it to your guests-and even build up an impressive collection of wine. Plus, you'll find suggestions for perfect food pairings and complete coverage on wines from around the world. Features wine tasting, serving, storing, collecting, and buying tips, all in a single authoritative volume Includes information on California wines, as well as other domestic and foreign locations including the US, Canada, France, Italy, Spain, Portugal, Germany, Austria, Hungary, Greece, Australia, New Zealand, South Africa, Chile, and Argentina. Helps you choose the best vintage for your needs Also covers champagne, sherry, and port wine Ed McCarthy and Mary Ewing-Mulligan are the authors of seven Dummies books on wine including the bestselling Wine For Dummies, 4th Edition, other contributing authors are recognized wine experts and journalists in Australia, New Zealand, and Canada Whether you're a wine novice or a budding sommelier, Wine All-In-One For Dummies is the one guide you need on your shelf to make your wine experience complete.
Download or read book Professional Table Service written by Sylvia Meyer and published by Wiley. This book was released on 2002-01-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Table Service spells out the rules and techniques of table service: pre-opening preparation, proper use of equipment, and the correct ways of serving and communicating with customers.
Download or read book Cork Dork written by Bianca Bosker and published by Penguin. This book was released on 2017-03-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER AND A NEW YORK TIMES CRITICS' PICK “Thrilling . . . [told] with gonzo élan . . . When the sommelier and blogger Madeline Puckette writes that this book is the Kitchen Confidential of the wine world, she’s not wrong, though Bill Buford’s Heat is probably a shade closer.” —Jennifer Senior, The New York Times Professional journalist and amateur drinker Bianca Bosker didn’t know much about wine—until she discovered an alternate universe where taste reigns supreme, a world of elite sommeliers who dedicate their lives to the pursuit of flavor. Astounded by their fervor and seemingly superhuman sensory powers, she set out to uncover what drove their obsession, and whether she, too, could become a “cork dork.” With boundless curiosity, humor, and a healthy dose of skepticism, Bosker takes the reader inside underground tasting groups, exclusive New York City restaurants, California mass-market wine factories, and even a neuroscientist’s fMRI machine as she attempts to answer the most nagging question of all: what’s the big deal about wine? What she learns will change the way you drink wine—and, perhaps, the way you live—forever. “Think: Eat, Pray, Love meets Somm.” —theSkimm “As informative as it is, well, intoxicating.” —Fortune
Download or read book Wine Service for Wait Staff and Wine Lovers written by Rick Jelovsek and published by . This book was released on 2010-07 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Restaurant Wait Staff - Earn bigger tips by learning to recommend and correctly serve wine.Wine lovers - Entertain at home, learn the intricacies of wine service and food pairing.Wine Industry Sales - Know your basics and educate your customers to make more wine sales.I thought I knew a bit about wine but nothing like what I was able to absorb in the short time it took to read this book. This book can easily be read in less than an afternoon or gleaned right before you head out for the evening. The average person is not a sommelier, so general basic knowledge is all you need and you will get it from this book.The author also fills the reader in on what appear to be little known facts; such as, when a red wine can be served chilled or when a white may not have the right color. These are invaluable to know if you enjoy wine.Rick Jelovsek claims ...retail wine stores and grocery stores where wine is sold, 80% of wine is sold to females. Women are more likely to be wine drinkers than men. I found this interesting because in my experience it seems that my male friends have more knowledge about wine selections than my female friends. However, this is about purchasing, not knowledge.This book is intended for restaurant wait staff, wine industry sales personnel, and, of course, the people like me; wine lovers. This is certainly a book that I will keep for reference and will use it regularly. In fact, it spiked my interest to the point that Im searching out wine appreciation classes.
Download or read book Overstreet s New Wine Guide written by Dennis Overstreet and published by Three Rivers Press (CA). This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overstreet does not offer ratings, instead he provides guidelines for starting a wine collection and organizing a wine tasting at home or in a restaurant.
Download or read book Wine Service in the Restaurant written by G. F. Hasler and published by . This book was released on 1967* with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
