Download or read book Sales and Marketing for Roofing Contractors written by Heidi Ellsworth and published by Createspace Independent Publishing Platform. This book was released on 2016-01-27 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy to read and understand tour through sales and marketing practices for roofing contractors. With information that will help any small business, this book shows how marketing is an integral part of the sales process. It highlights the role of marketing in generating, managing and handling leads that sales professionals can close. The book provides ample opportunity to evaluate current business practices and develop a sustainable plan for a strong sales and marketing processes and overall success. Authors Heidi J. Ellsworth and Karen L. Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing training focused on the construction field and specifically for roofing. While writing this book they developed the idea of BizHak which offers simple sales and marketing evaluation with an emphasis on sharing and developing new age technology and marketing for contractors. (www.bizhak.com)
Download or read book Internet Marketing for Roofing Contractors written by Brian Niebler and published by . This book was released on 2018-10 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ONLY BOOK YOU'LL EVER NEED FOR LEARNING HOW TO MARKET YOUR ROOFING BUSINESS ONLINE! If your business isn't getting the calls and leads you need from your website, then this book is a must read. Internet Marketing for Roofing Contractors is the ultimate guide written specifically for Roofing business owners that are looking to triple, 5x, or even 10x their sales in the coming year. This book is written based on real tested strategies from the experts behind Roofer Marketers and shows live case studies of how this marketing system works. Discover how to implement our 4 pillar marketing system into your business! Topics Covered: - Why being visible online matters for Roofing Contractors - Creating a marketing blueprint for your business - Step by Step strategies to get your site ranked #1 in Google Maps - How to make sure your website is optimized for conversions - What it takes for your website to become the authority in your local area - How to run Google Ads and PPC campaigns effectively for Maximum ROI - How to retarget website visitors for more leads and calls - Why having a customer review system is so important
Download or read book Building a Marketing Plan for Roofing Contractors written by Heidi Ellsworth and published by Createspace Independent Publishing Platform. This book was released on 2018-01-02 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a Marketing Plan for Roofing Contractors is a comprehensive step-by-step journey through creating a marketing plan and program focused on selling roofing services. The book can apply to any marketing planning but is specifically tailored towards roofing sales.
Download or read book The Best Known Roofer written by Jim Ahlin and published by . This book was released on 2021-03-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brian and Jim's latest book, they take people through what it really takes to grow their revenue through their digital marketing efforts. This is no magic marketing pill, but a systemic framework outlined for you to follow that can help your roofing business become omnipresent to your perfect customers. The strategies outlined in this book have been tried and tested over the past few years while Jim and Brian's agency, Roofer Marketers, has overseen the marketing efforts of 50+ successful roofing companies. Now is your opportunity to take our formula and apply it to your own roofing business for exponential growth! Topics Covered: The Roofer's Video Ad Framework Making the Connection for Google Maps Rankings Building a Website for SEO & Your Visitors Your New Website Gallery: Social Media Google Ads for Quick Wins Don't Miss out on Local Service Ads How to Use Facebook Ads the Correct Way Youtube Ads for Next Level Growth Follow Up for Lead Conversions
Download or read book What the Heck Is EOS written by Gino Wickman and published by BenBella Books. This book was released on 2017-09-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast read, this book answers the questions many employees have about EOS and their company: • What is an operating system? • What is EOS and why is my company using it? • What are the EOS foundational tools and how do they impact me? • What's in it for me? Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language and provides questions about each tool for managers and employees to discuss creating more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company's vision.
Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Download or read book Roofing Construction Estimating written by Daniel Benn Atcheson and published by Craftsman Book Company. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to estimate, build, and repair practically every type of roof covering: asphalt shingles, roll roofing, wood shingles & shakes, clay tile, slate, metal, built-up, and elastomeric. Shows how to measure and estimate most roofs (including estimating shortcuts discovered by the author), how to install leak-proof underlayment and flashing, and how to solve problems with insulation, vapor barriers, and waterproofing. Over 300 large, clear illustrations that help you find the answers to all your roofing questions.
Download or read book Winning the Contractor Fight written by Tom Reber and published by Contractor Fight. This book was released on 2021-09-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Contractor Fight" is what HGTV host and best-selling author Tom Reber calls the battle between your ears. We all have stories and experiences that have formed us into who we are. We are what we think, and the battleground is our mind. The Fight is not with the people you think are "cheap customers." It's not with the unlicensed competitors or the "illegals," as many contractors think. The Fight is with yourself. Sadly, most of the struggles contractors have are self-imposed. It's friendly fire. The negative ways we think about ourselves and our worth... friendly fire. The growing debt, working too much, small bank account... friendly fire. Winning the Fight is a choice. You're noble and full of integrity. You bend over backward to serve your family and clients. You have taken it on the chin more times than you can count. Now, it's time to get yours. Earn what you're worth. Create a business that serves you and energizes you, instead of one that beats you down. Choose to own your crap and get better today.
Download or read book SEO for Growth written by John Jantsch and published by Seo for Growth. This book was released on 2016-09-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.
Download or read book Roofing Handbook written by Robert Scharff and published by McGraw Hill Professional. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: Directory of Internet resources.
Download or read book Markup Profit written by Michael Stone and published by Craftsman Book Co. This book was released on 1999-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.
Download or read book Complying with the telemarketing sales rule written by and published by . This book was released on 2004 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Ultimate Guide to Digital Marketing for Roofers written by Chris Hunter and published by . This book was released on 2022-05-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you need to start doing some digital marketing for your roofing company, but where do you even start? Between trying to keep up with the day-to-day operations of your business and actually getting any work done, who has time to learn about digital marketing?The Ultimate Guide to Digital Marketing for Roofers is written by roofing industry marketing expert, Chris Hunter, and will walk you through everything you need to get started with digital marketing. From setting goals and creating a plan, to understanding SEO and social media, this guide has it all.
Download or read book The Long Road North written by Quentin Super and published by Page Publishing Inc. This book was released on 2020-11-06 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have all been there, a point that can send our lives in one direction or the other. This is a point where we can either continue the way we have been living, or branch out, take a chance, and seek more out of life. The Long Road North chronicles this juncture in Quentin Super's life. His memoir takes us through various stages that many people have experienced: partying, promiscuity, emptiness, and eventually a desire for something more. &nb
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Download or read book Relevant Selling written by Jaynie L. Smith and published by Executive Suite Publishing. This book was released on 2012-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies lament that price pressure has destroyed their margins and market share. Sales people are often convinced that price is their only tiebreaker., i>Relevant Selling" was written by an award-winning Consultant whose research proves otherwise. Topics covered in this book will explain why companies are underperforming, how businesses can stop guessing what their customers want and what it takes to start selling what is relevant to guarantee that failing trends progress in their favor.
