Download or read book Marketing University Outreach Programs written by Ralph S Foster and published by Routledge. This book was released on 2014-01-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.
Download or read book Socio Economic Analysis of Handloom Industry in Andhra Pradesh written by Dr. Srinivasa Rao Kasisomayajula and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Plans Handbook written by and published by Business Plans Handbook. This book was released on 1998 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.
Download or read book Managing Brand Equity written by David A. Aaker and published by Simon and Schuster. This book was released on 2009-12-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn
Download or read book Computerworld Buyer s Guide written by and published by . This book was released on 1983 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cases in Public Relations Management written by Patricia Swann and published by Routledge. This book was released on 2019-08-07 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices. New to the third edition: Eighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks. Additional emphasis on social media and social responsibility for communication management today. End-of-chapter activities that reinforce concepts. Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals. The new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.
Download or read book Pushing Cool written by Keith Wailoo and published by University of Chicago Press. This book was released on 2021-11-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.
Download or read book God Gave Rock and Roll to You written by Leah Payne and published by Oxford University Press. This book was released on 2024 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: By combining musical styles young people loved with the wholesomeness their parents wanted, Contemporary Christian Music (CCM) became a multimillion-dollar industry. In this book, author Leah Payne traces the history of contemporary Christian music in America and, in the process, demonstrates how the industry, its artists, and its fans shaped--and continue to shape--conservative, (mostly) white, Protestant evangelicalism.
Download or read book Summary Description of Recent Studies and Publications written by and published by . This book was released on 1986 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hearings Reports and Prints of the House Committee on Education and Labor written by United States. Congress. House. Committee on Education and Labor and published by . This book was released on 1975 with total page 1594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Management in a Hostile Environment written by Raymond M. Jones and published by Praeger. This book was released on 1997-10-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study focuses on fifty years of evolution in the tobacco industry from the vantage point of the strategic actions taken by its member firms in response to the anti-smoking environment. It details the growth of the industry from a collection of old-style single-brand companies to its modern status as a strategic group of diversified multi-brand competitors. The work of management guru Michael Porter provides the framework for the study. The strategic choices made by the six companies are examined in light of Porter's management theories by focusing on the firms' attempts at both product and market diversification. The book is a timely and instructive overview of an industry successfully operating in an increasingly hostile business and social environment.
Download or read book Report written by and published by . This book was released on 1978 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pollution Prevention at POTWs written by and published by . This book was released on 1994 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Urban Land written by and published by . This book was released on 2002 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Oregon Labor Trends written by and published by . This book was released on 2001 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comparative Analysis of State Forest Practice Regulations written by Debra J. Salazar and published by . This book was released on 1988 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Distribution Data Guide written by and published by . This book was released on 1956 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
