Download or read book Sagmeister Another Book about Promotion and Sales Material written by Chantel Prod'Hom and published by Harry N. Abrams. This book was released on 2011-09-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created to accompany an international traveling exhibition, Another Book about Promotion and Sales Material explores the work of one of the world's most famous graphic designers--Stefan Sagmeister. Divided into four sections, and including commissioned work from ten years of graphic design, this book explores how Sagmeister creates greater awareness for corpora-tions, his friends, his own work, and cultural events and products. Showcasing a wide range of work, from a Talking Heads boxed set, to print ads for Levi's, to a wedding invitation for close friends, this book includes exclusive images from the studio archive as well as Sagmeister's commentary on his work, which contains his characteristic wit and insight. The result is a funny, revealing, and intimate look at the cutting-edge work of a graphic design master.
Download or read book Things I have learned in my life so far written by Stefan Sagmeister and published by Harry N. Abrams. This book was released on 2008-02-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book began as a list designer Sagmeister made in his diary under the title Things I have learned in my life so far and transformed these sentences into typographic works. This series is revealed as a complex blend of personal revelation, art, and design.
Download or read book Sagmeister written by Peter Hall and published by Booth-Clibborn. This book was released on 2001-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiré du site Internet d'Amazon.com: "Just as film, art, music, and literature have the power to move people, Stefan Sagmeister's innovative work shows that graphic design, too, can cut to the emotional quick. His desire is to transform stale thinking, and "Sagmeister : made you look" does just that. Compelling, honest, and intensely personal, "Made you look" covers 20 years of Sagmeister's graphic design. With a text by design historian Peter Hall and annotated with Sagmeister's own writing, the book features images from the studio archive, as well as specific influences and reference points for his projects and ideas. Fully illustrated with a red PVC slipcase and silver-gilded pages, this monograph is a compilation of practically all the work Sagmeister and his studio ever designed up to 2001, even the bad stuff."
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Download or read book Sagmeister Walsh Beauty written by Stefan Sagmeister and published by Phaidon Press. This book was released on 2018-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed designers Sagmeister & Walsh explore the essence of beauty and the transformative power of beautiful design In this groundbreaking highly visual book, world-renowned designers Stefan Sagmeister and Jessica Walsh set out on a mission: to find out what beauty is and the many ways that it impacts our lives. They turn to philosophy, history, and science to understand why we are drawn to beauty and how it influences the way we feel and behave. Determined to translate their findings into action, Sagmeister & Walsh show us how beauty can improve the world.
Download or read book Adman s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-01-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Download or read book CAD Monkeys Dinosaur Babies and T Shaped People written by Warren Berger and published by Penguin. This book was released on 2010-12-28 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating journey through today's fascinating world of design. What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.
Download or read book Health Care Utilization as a Proxy in Disability Determination written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-04-02 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Security Administration (SSA) administers two programs that provide benefits based on disability: the Social Security Disability Insurance (SSDI) program and the Supplemental Security Income (SSI) program. This report analyzes health care utilizations as they relate to impairment severity and SSA's definition of disability. Health Care Utilization as a Proxy in Disability Determination identifies types of utilizations that might be good proxies for "listing-level" severity; that is, what represents an impairment, or combination of impairments, that are severe enough to prevent a person from doing any gainful activity, regardless of age, education, or work experience.
Download or read book Design Literacy continued written by Steven Heller and published by Skyhorse Publishing Inc.. This book was released on 1999 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume also investigates larger movements and phenomena, such as Norman Rockwell's lasting impression on Americana, issues of plagiarism and censorship, and the "Big Idea" in advertising, and includes profiles of designers whose bodies of work helped determine the look and content of design today."--BOOK JACKET.
Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Download or read book Becoming a Graphic and Digital Designer written by Steven Heller and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.
Download or read book Art in Book Vol 2 written by Sendpoints Publishing Co Ltd and published by Sendpoints. This book was released on 2014-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ART OF THE BOOK VOL.2 looks into three aspects of book design- materials, structure and technique. It covers crucial factors of book art, as paper, binding, color, printing technology, etc., showcasing the most exciting design works with illustrated texts. What differentiatesVOL.2 from the first volume is the addition of book diagrams that offer a holistic overview of each book structure. Specifics like design keywords, materials used and book size are introduced to help readers establish a better understanding of book design details.
Download or read book Seventy nine Short Essays on Design written by Michael Bierut and published by Chronicle Books. This book was released on 2012-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.
Download or read book Open Innovation Results written by Henry Chesbrough and published by Oxford University Press, USA. This book was released on 2019-12-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: To get real results from innovation, businesses must open up their innovation process and finish more of what they start. This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value.
Download or read book The Production Manual written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2016-03-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous edition: Lausanne: AVA Academia, 2008.
Download or read book Color Design Workbook written by Terry Lee Stone and published by Rockport Pub. This book was released on 2008-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.
Download or read book Flash Chemistry written by Jun-ichi Yoshida and published by John Wiley & Sons. This book was released on 2008-10-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wished you could speed up your organic syntheses without losing control of the reaction? Flash Chemistry is a new concept which offers an integrated scheme for fast, controlled organic synthesis. It brings together the generation of highly reactive species and their reactions in Microsystems to enable highly controlled organic syntheses on a preparative scale in timescales of a few seconds or less. Flash Chemistry: Fast Organic Synthesis in microsystems is the first book to describe this exciting new technique, with chapters covering: an introduction to flash chemistry reaction dynamics: how fast is the act of chemical transformation, what is the rate of reaction, and what determines the selectivity of a reaction? examples of why flash chemistry is needed: the rapid construction of chemical libraries, rapid synthesis of radioactive PET probes, and on-demand rapid synthesis in industry the generation of highly reactive species through thermal, microwave, chemical, photochemical, and electrochemical activation microsystems: What are microsystems and how are they made? Why is size so important? What are the characteristic features of microsystems? conduction and control of extremely fast reactions using microsystems applications of flash chemistry in organic synthesis polymer synthesis based on flash chemistry industrial applications of flash chemistry Flash Chemistry: Fast Organic Synthesis in Microsystems is an essential introduction to anyone working in organic synthesis, process chemistry, chemical engineering and physical organic chemistry concerned with fundamental aspects of chemical reactions an d synthesis and the production of organic compounds.
