Download or read book American Slogans written by William Sunners and published by . This book was released on 1949 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Read Me written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2014-09-22 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Download or read book Gitty and Kvetch written by Caroline Kusin Pritchard and published by Simon and Schuster. This book was released on 2021-09-14 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this hilariously sweet story about an opposites-attract friendship, chock-full of Yiddish humor, a girl and her best bird friend’s perfect day turns into a perfect opportunity to see things differently. Gitty and her feathered-friend Kvetch couldn’t be more different: Gitty always sees the bright side of life, while her curmudgeonly friend Kvetch is always complaining and, well, kvetching about the trouble they get into. One perfect day, Gitty ropes Kvetch into shlepping off on a new adventure to their perfect purple treehouse. Even when Kvetch sees signs of impending doom everywhere, Gitty finds silver linings and holds onto her super special surprise reason for completing their mission. But when her perfect plan goes awry, oy vey, suddenly it’s Gitty who’s down in the dumps. Can Kvetch come out of his funk to lift Gitty’s spirits back up?

Download or read book Ending the War on Artisan Cheese written by Catherine Donnelly and published by Chelsea Green Publishing. This book was released on 2019-11-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A prominent food scientist defends the use of raw milk in traditional artisan cheesemaking. Raw milk cheese--cheese made from unpasteurized milk--is an expansive category that includes some of Europe's most beloved traditional styles: Parmigiano Reggiano, Gruyère, and Comté, to name a few. In the United States, raw milk cheese forms the backbone of the resurgent artisan cheese industry, as consumers demand local, traditionally produced, and high-quality foods. Internationally award-winning artisan cheeses like Bayley Hazen Blue (Jasper Hill, VT) would have been unimaginable just forty years ago when American cheese meant Kraft Singles. Unfortunately the artisan cheese industry faces an existential regulatory threat. Over the past thirty years the US Food and Drug Administration (FDA) has edged toward an outright ban on raw milk cheeses. Their assault on traditional cheesemaking goes beyond a debate about raw milk safety; the FDA has also attempted to ban the use of wooden boards, the use of ash in cheese ripening, and has set stringent microbiological criteria that many artisan cheeses cannot meet. The David versus Goliath existence of small producers fighting crushing regulations is true in parts of Europe as well, where beloved creameries are going belly-up or being bought out because they can't comply with EU health ordinances. Centuries-old cheese styles like Fourme d'Ambert and Cantal are nearing extinction, leading Prince Charles to decry the "bacteriological correctness" of European regulators. The dirty secret is that Listeria and other bacterial outbreaks occur in pasteurized cheeses more often than in raw milk cheeses, and traditional processes like ash-ripening have been proven safe. In Ending the War on Artisan Cheese, Dr. Catherine Donnelly forcefully defends traditional cheesemaking, while exposing government actions in the United States and abroad designed to take away food choice under the false guise of food safety. This book is fundamentally about where and how our food is produced, the values we place on methods of food production, and how the roles of tradition, heritage, and quality often conflict with advertising, politics, and profits in influencing our food choices.

Download or read book Good Bones written by Maggie Smith and published by Tupelo Press. This book was released on 2020-07-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring “Good Bones”—called “Official Poem of 2016” by the BBC/Public Radio International. Maggie Smith writes out of the experience of motherhood, inspired by watching her own children read the world like a book they've just opened, knowing nothing of the characters or plot. These are poems that stare down darkness while cultivating and sustaining possibility, poems that have a sense of moral gravitas, personal urgency, and the ability to address a larger world. Maggie Smith's previous books are The Well Speaks of Its Own Poison (Tupelo, 2015), Lamp of the Body (Red Hen, 2005), and three prize-winning chapbooks: Disasterology (Dream Horse, 2016), The List of Dangers (Kent State, 2010), and Nesting Dolls (Pudding House, 2005). Her poem “Good Bones” has gone viral—tweeted and translated across the world, featured on the TV drama Madam Secretary, and called the “Official Poem of 2016” by the BBC/Public Radio International, earning news coverage in the New York Times, Washington Post, Slate, the Guardian, and beyond. Maggie Smith was named the 2016 Ohio Poet of the Year. “Smith's voice is clear and unmistakable as she unravels the universe, pulls at a loose thread and lets the whole thing tumble around us, sometimes beautiful, sometimes achingly hard. Truthful, tender, and unafraid of the dark....”—Ada Limón “As if lost in the soft, bewitching world of fairy tale, Maggie Smith conceives and brings forth this metaphysical Baedeker, a guidebook for mother and child to lead each other into a hopeful present. Smith's poems affirm the virtues of humanity: compassion, empathy, and the ability to comfort one another when darkness falls. 'There is a light,' she tells us, 'and the light is good.'”—D. A. Powell “Good Bones is an extraordinary book. Maggie Smith demonstrates what happens when an abundance of heart and intelligence meets the hands of a master craftsperson, reminding us again that the world, for a true poet, is blessedly inexhaustible.”—Erin Belieu

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Download or read book Workplace Genie written by Natalie Canavor and published by Simon and Schuster. This book was released on 2017-06-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: From time to time, many of us might wish for a genie to transform our workplace. But what if you yourself had that power? Workplace Genie shows employees, entrepreneurs, and virtual workers how to handle challenging work relationships in unorthodox ways. Melding the proven ideas of a communications expert and leading psychotherapist, this book gives readers a powerful new toolbox to connect with their own inner resources and understand other people’s perspectives. Readers will learn how to move past their own self-imposed obstacles, assess situations more realistically, and build positive long-term relationships. This book is an essential resource for those who want to take the initiative with confidence and: Improve their own work environment by bringing out the best in other people Reset relationships and overcome previous experiences that hamper success Relate to their boss and coworkers better Keep their cool when triggered by old insecurities Armed with this essential toolkit, you will become your own workplace genie.

Download or read book Where Earth Meets Water written by Pia Padukone and published by MIRA. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forging superstitious beliefs about his destiny after barely escaping two historical disasters, a guilt-stricken Karom Seth visits his girlfriend's family in Delhi, where a wise grandmother helps him to find the clarity he seeks.

Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Download or read book I Hope I Screw This Up written by Kyle Cease and published by Simon and Schuster. This book was released on 2017-05-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through humorous personal examples, the former stand-up comic describes how happiness is available to everyone in the present moment, arguing that, once fear is accepted and dealt with, personal power and fulfillment will follow.

Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Download or read book The Language of Seabirds written by Will Taylor and published by Scholastic Inc.. This book was released on 2022-07-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sweet, tender middle-grade story of two boys finding first love with each other over a seaside summer. Jeremy is not excited about the prospect of spending the summer with his dad and his uncle in a seaside cabin in Oregon. It's the first summer after his parents' divorce, and he hasn't exactly been seeking alone time with his dad. He doesn't have a choice, though, so he goes... and on his first day takes a walk on the beach and finds himself intrigued by a boy his age running by. Eventually, he and Runner Boy (Evan) meet -- and what starts out as friendship blooms into something neither boy is expecting... and also something both boys have been secretly hoping for.

Download or read book Adweek written by and published by . This book was released on 1987 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1981- include four special directory issues.

Download or read book Possible Side Effects written by Augusten Burroughs and published by Macmillan. This book was released on 2007-04-17 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the most personal, mirthful, disturbing and cherished times of our lives in essay form.

Download or read book Time written by Briton Hadden and published by . This book was released on 1933 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: