Download or read book Sadvertising written by Ennis Cehic and published by Random House Australia. This book was released on 2022-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A man grows tired of his open-plan office and builds a fort made of stationery. A woman's euphoria at finally achieving Desktop Zero is quickly replaced with despair. A group of copywriters dream of being poets, and a disillusioned sales executive overthinks his think piece. In the mind-bendingly upside-down world of Sadvertising, iPhones have feelings, brands come to life, creative directors disappear into parallel universes and lowly freelancers become immortal. It's a world where gods, ghosts and muses stalk the corridors of bland and placeless offices, and the wondrous exists alongside the mundane. Short, punchy and direct, Ennis Cehic's satirical fables are box-fresh and shot through with pitch-black humour, existential dread and late capitalist yearning for meaning. They grapple with love and loneliness, art and commerce, dream and reality, and reflect the absurdity of the modern condition. Sadvertising is a surreal, subversive and utterly contemporary literary debut from an unforgettable new voice.
Download or read book The World To day written by and published by . This book was released on 1905 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Supreme Court written by and published by . This book was released on with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Intangible Squared written by Luca Buffa and published by Luca Buffa. This book was released on 2022-07-10 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing encompasses more than eight branches. In the service industry managers must learn how to compensate for the intangibility that characterises digital technologies. This book explains most of the theories and the techniques necessary to avoid typical mistakes and to promote online hotels, restaurants, local tourism development offices, wellness centres, gyms and other clubs. You will learn how to: • improve the position in the Search Engine with SEO techniques • manage paid promotions such as Display Campaigns and Google Ads • use social media, such as TikTok and Facebook • create Content for your channels • sell services with Online Travel Agencies and other distributors • implement Internet of Things in the service’s operations • automate the management with Artificial Intelligence • understand the potential of Augmented and Virtual Reality • analyse your guests’ interests • answer positive or negative Reviews • design a brand Voice and Personality • get closer to your audience • lead Influencers and Opinion Leaders
Download or read book Eat Your Greens written by Wiemer Snijders and published by Troubador Publishing Ltd. This book was released on 2018-09-27 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Download or read book Marketing Communications written by Michael L. Rothschild and published by D.C. Heath. This book was released on 1987 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reports of cases heard and determined in the Appellate Division of the Supreme Court of the State of New York written by and published by . This book was released on 1926 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Download or read book The Great Greenwashing written by John Pabon and published by House of Anansi. This book was released on 2024-03-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s becoming harder to discern. But how is someone at the supermarket supposed to decipher all this? In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the nonsense from the truth, and make a positive impact.
Download or read book Index of Trademarks Issued from the United States Patent and Trademark Office written by and published by . This book was released on 1978 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Disability written by Ella Houston and published by Taylor & Francis. This book was released on 2024-06-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns. Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
Download or read book Cassier s Engineering Monthly written by and published by . This book was released on 1912 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reports of Cases Heard and Determined in the Appellate Division of the Supreme Court of the State of New York written by New York (State). Supreme Court. Appellate Division and published by . This book was released on 1926 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Workbook photography written by and published by . This book was released on with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Real Fantasies written by Patricia Johnston and published by Univ of California Press. This book was released on 2023-11-10 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Reproach of Hunger written by David Rieff and published by Verso Books. This book was released on 2015-10-06 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2000 the world's leaders and experts agreed that the eradication of hunger was the essential task for the new millennium. Yet in the last decade the price of wheat, soya and rice have spiraled, seen by many as the cause of widening poverty gap and political unrest from the Arab Spring to Latin America. This food crisis has condemned the bottom billion of the world's population who live on less than $1 a day to a state of constant hunger. In The Reproach of Hunger leading expert on humanitarian aid and development, David Rieff, goes in search of the causes of this food security crisis, as well as the failures to respond to the disaster. In addition to the failures to address climate change, poor governance and misguided optimism, Rieff cautions against the increased privatization of aid, with such organization as the Gates Foundation spending more that the WHO on food relief. The invention of the celebrity campaigner - from Bono to Jeffrey Sachs - whose business-led solutions have robbed development of its political urgency. The hope that the crisis of food scarcity of food production can be solved by a technological innovation. In response Rieff demands that we rethink the fundamental causes of the world's grotesque inequalities and see the issue as a political challenge we are all failing to confront.
Download or read book The New York Supplement written by and published by . This book was released on 1926 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cases argued and determined in the Court of Appeals, Supreme and lower courts of record of New York State, with key number annotations." (varies)
