Download or read book Sacale partido a tu cerebro written by Nestor Braidot and published by Ediciones Granica. This book was released on 2012-03-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: El experto Nestor Braidot analiza como rentabilizar al máximo nuestro cerebro. "Nestor Braidot vuelve a sorprendernos con un libro de origen cientifico totalmente comprensible para cualquier lector que este interesado en el funcionamiento del organo mas importante del cuerpo humano: el cerebro. Con una prosa agil y lleno de anecdotas personales que acercan el tema al lector, Braidot convierte en fascinante el ya de por si interesante mundo neuronal. Esta obra es una herramienta imprescindible para la gente del marketing y la publicidad" Javier Piedrahila - Director y fundador MarketingDirecto.com y de MarketingComunidad.com "Estamos en el siglo de las neurociencias. Aprender sobre la arquitectura cerebral son retos pendientes para la comunidad cientifica. Necesitamos saber interpretar las señales de operaciones cognitivas relacionadas con el pensamiento" Monica Deza Pulido - Vicepresidenta de McCann Worldgroup España "Es de agradecer el enorme esfuerzo que ha realizado Nestor Braidot para poner a disposición del lector temas importantes de neurociencia con una sencillez encomiable. Siempre he dicho que este tipo de libros son imprescindibles para preparar al gran publico para los descubrimientos que la nuerociencia esta desvelando y los que aun quedan por descubrir" Francisco J Rubia - Neurofisiólogo y profesor emerito de la Universidad Complutense de Madrid. "Una obra fantástica en la que Nestor Braidot explica de forma clara los aspectos mas importantes para comprender como funciona nuestro cerebro y como interactuamos con el mundo que nos rodea" Silvia Damiano - Directora de About my Brain y autora del libro Implícame (Gestión 2000)
Download or read book Activa tu cerebro written by Stephanie Warren Drimmer and published by . This book was released on 2021 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Code Book written by Simon Singh and published by Anchor. This book was released on 2000-08-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy. Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.
Download or read book Luis Bu uel written by Román Gubern and published by University of Wisconsin Pres. This book was released on 2012-01-04 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The turbulent years of the 1930s were of profound importance in the life of Spanish film director Luis Buñuel (1900–1983). He joined the Surrealist movement in 1929 but by 1932 had renounced it and embraced Communism. During the Spanish Civil War (1936–39), he played an integral role in disseminating film propaganda in Paris for the Spanish Republican cause. Luis Buñuel: The Red Years, 1929–1939 investigates Buñuel’s commitment to making the politicized documentary Land without Bread (1933) and his key role as an executive producer at Filmófono in Madrid, where he was responsible in 1935–36 for making four commercial features that prefigure his work in Mexico after 1946. As for the republics of France and Spain between which Buñuel shuttled during the 1930s, these became equally embattled as left and right totalitarianisms fought to wrest political power away from a debilitated capitalism. Where it exists, the literature on this crucial decade of the film director’s life is scant and relies on Buñuel’s own self-interested accounts of that complex period. Román Gubern and Paul Hammond have undertaken extensive archival research in Europe and the United States and evaluated Buñuel’s accounts and those of historians and film writers to achieve a portrait of Buñuel’s “Red Years” that abounds in new information.
Download or read book The Positive Power of Negative Emotions written by Tim Lomas and published by Hachette UK. This book was released on 2016-10-06 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pursuit of happiness is universal. Most of us would like to experience more joy and elation, but when we feel like we are falling short of this ideal, we can often feel downcast. We may even see 'darker' emotional states, like anger and envy, as character defects or serious illnesses. In The Positive Power of Negative Emotions, Dr Tim Lomas reveals that these 'negative' feelings are not only normal and natural, but may in fact serve as pathways to the very happiness and flourishing that we seek. Anger can signal that you've been treated unfairly and push you towards change. Guilt suggests that you have let yourself down, and drives you to be better. Envy can motivate you to improve yourself and your life. Boredom can be a gateway to creativity and self-transcendence. Loneliness allows your authentic voice to be heard, and teaches self-sufficiency. The Positive Power of Negative Emotions will be your guide to using your darker feelings to discover what you really want and the person you want to be. It will radically change the way you think about your emotional life, and empower you to use your negative feelings in positive ways.
Download or read book International Project Management written by Kathrin Köster and published by SAGE. This book was released on 2009-10-29 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: With project management becoming an increasingly global endeavour, a comprehensive and international student text that reflects this reality is essential. International Project Management does just that, systematically linking the key elements of cross-cultural management and the particularities of an international context, with the tools and techniques of project management. Key features include: - A wide variety of examples and illustrations, including an in-depth, end-of-chapter case study with case questions; - Student exercises and review questions; - Detailed further reading - The full support of a Companion Website, featuring a Teacher′s Manual
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Download or read book Entrepreneurial Journalism written by Kevin Rafter and published by Routledge. This book was released on 2018-10-19 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial journalism has emerged as a ‘hot topic’ for 21st century journalism, not just in the industry itself, but also in the academic community. This timely book seeks to make sense of the dramatic transformation of journalism, with a specific focus on what entrepreneurialism means for the world of journalism. The volume brings together leading international scholars to examine critical topics including the ethics underpinning new funding models such as crowdfunding; best practices in entrepreneurial journalism education; the implications of the emergence of a start-up culture; and differing interpretations of what is understood by the term ‘entrepreneurialism’ in the field of journalism. The collection analyses and discusses the future of journalism from the perspective of entrepreneurial culture drawing on relevant case studies from the United Kingdom, Belgium, France, Spain, Greece, Denmark, Canada, and the United States. This book was originally published as a special issue of Journalism Practice.
Download or read book To Build a Fire written by Jack London and published by The Creative Company. This book was released on 2008 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the experiences of a newcomer to the Yukon when he attempts to hike through the snow to reach a mining claim.
Download or read book The Creative Journal written by Lucia Capacchione and published by Ohio University Press. This book was released on 2015-09-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally released in 1980, Lucia Capacchione’s The Creative Journal has become a classic in the fields of art therapy, memoir and creative writing, art journaling, and creativity development. Using more than fifty prompts and vibrantly illustrated examples, Capacchione guides readers through drawing and writing exercises to release feelings, explore dreams, and solve problems creatively. Topics include emotional expression, healing the past, exploring relationships, self-inventory, health, life goals, and more. The Creative Journal introduced the world to Capacchione’s groundbreaking technique of writing with the nondominant hand for brain balancing, finding innate wisdom, and developing creative potential. This thirty-fifth anniversary edition includes a new introduction and an appendix listing the many venues that have adopted Capacchione’s methods, including public schools, recovery programs, illness support groups, spiritual retreats, and prisons. The Creative Journal has become a mainstay text for college courses in psychology, art therapy, and creative writing. It has proven useful for journal keepers, counselors, and teachers. Through doodles, scribbles, written inner dialogues, and letters, people of all ages have discovered vast inner resources.
Download or read book The Thinkers written by David Llada and published by . This book was released on 2018-01-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Thinkers is a visual tribute to the game of chess, showcasing the emotions, exertions and desires of the players, and conveying the mental intensity only chess can command. Included are some of the most iconic portraits of today's stars, as well as emotive shots of ordinary players from all over the world. Llada's photographs capture the full richness and drama of the game, making this the most visually stunning book ever devoted to chess.
Download or read book The Games of Greco written by Gioachino Greco and published by . This book was released on 1900 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Virtual Teams written by Pam Estes Brewer and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Brewer presents a complete guide to international virtual team communication with the most up-to-date research developments in the engineering workplace on a global scale, and a problem-solving approach to using and communicating in virtual teams. Presents guidelines heavily based on empirical data Application of virtual team communication guidelines to the field of engineering Provides strategies and sample projects for teaching
Download or read book Defining Marketing written by Christian Grönroos and published by . This book was released on 1989 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Manager s Guide to Virtual Teams written by Yael Sara Zofi and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an increasing number of employees working remotely, it is more difficult than ever to ensure that team members are working smoothly and productively. This books provides a roadmap for bridging the logistical, cultural and communication gaps that can prevent any virtual team from reaching its full potential.
Download or read book Leading Virtual Project Teams written by Margaret R. Lee and published by CRC Press. This book was released on 2021-04-06 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second decade of the 21st century brought unprecedented challenges to traditional workplaces forcing the advance of working from home (telework) due to a global virus pandemic. Individuals with little or no background or training in e-leadership, virtual project management, or virtual team management suddenly found themselves in the environment of virtual work. Leading Virtual Project Teams, Second Edition addresses the challenges that today’s virtual project management environment poses to traditional methods of leadership and communication. Leadership for successful virtual team management is different from traditional, collocated project team management. Being familiar with appropriate e-leadership styles for virtual project teams and the transition toward new leadership styles, communication techniques for virtual project teams, and e-leadership competencies is an important part of managing projects and human resources in successful organizations today. The second edition also examines: Virtual meeting techniques Inclusive language Managing virtual relationships Why virtual work is now more important The work-at-home environment By recognizing how virtual teams are different from traditional teams, those managing virtual projects may be able to offer benefits to their organization by providing positive, successful leadership and exceptional communications, resulting in better project deliverables and products. This book provides an approach that explores all facets of e-leadership—from how traditional leadership theories and models can be applied by 21st century leaders to providing methods by which the virtual project manager can enhance virtual project communications to meet the needs of our modern global business world. It features project management checklists and templates and includes business cases, best practices, and tools and techniques for virtual project management communications.
Download or read book Complexity Theory and Project Management written by Wanda Curlee and published by John Wiley & Sons. This book was released on 2010-10-01 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful view on how to use the power of complexity theory to manage projects more successfully Current management practices require adherence to rigid, global responses unsuitable for addressing the changing needs of most projects. Complexity Theory and Project Management shifts this paradigm to create opportunities for expanding the decision-making process in ways that promote flexibility—and increase effectiveness. It informs readers on the managerial challenges of juggling project requirements, and offers them a clear roadmap on how to revise perspectives and reassess priorities to excel despite having an unpredictable workflow. One of the first books covering the subject of complexity theory for project management, this useful guide: Explains the relationship of complexity theory to virtual project management Supplies techniques, tips, and suggestions for building effective and successful teams in the virtual environment Presents current information about best practices and relevant proactive tools Makes a strong case for including complexity theory in PMI®'s PMBOK® Guide Complexity Theory and Project Management gives a firsthand view on the future of complexity theory as a driving force in the management field, and allows project managers to get a head start in applying its principles immediately to produce more favorable outcomes. (PMI and PMBOK are registered marks of the Project Management Institute, Inc.)
