Download or read book Ryan Air Environmental Analysis Core Competencies and Strategy Proposal written by Judith Hoffmann and published by GRIN Verlag. This book was released on 2005-05-19 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 73% (very good), Bournemouth University (Media School), course: Strategic Marketing, language: English, abstract: Creating a sustainable marketing strategy for Ryanair means to organise its future. To plan the future one has to know the present in a broader perspective. This is the starting point of an environmental analysis, which identifies the internal and external parameters of the particular environment an organisation is operating in (Drohan, 1997) and translates it into useful plans and decisions (Albright, 2004). The environmental analysis gives Ryanair the opportunity to identify the main factors affecting the industry it is operating in and to find its opportunities and capabilities. Above all it is important to answer the question “What business are we in?” by defining the industry the organisation is competing in since this gives the opportunity to identify competitive advantages relatively to others (Kay, 1993). Ryanair is positioned as being in the European low-budget airline industry. This creates a competitor group consisting of other European no- frills airlines and low-budget sub brands of traditional airlines but excludes full-service airlines.

Download or read book Marketing Plan for Ryanair written by Kathrin C. Hägele and published by GRIN Verlag. This book was released on 2006-05-12 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Pforzheim University, language: English, abstract: This study looks at external and internal key influences of the environment of the Ryanair Company. This is as a first step important to come up with strategies, which Ryanair could take to stay as successful as they are right now. The first chapter starts with an analysis (PESTEL) of the external environment (macro-environmental), which includes all the external factors such as economic, political, legal, technological, ecological and sociocultural, that can exert direct and indirect pressure on both domestic and international marketing activities. The second chapter goes on with a critical evaluation of the firm’s current and anticipated internal environment (micro-environmental) with respect to its objectives and performance, allocation of resources, structural characteristics, and political power. Therefore the SWOT Analysis is used as well as the Value Chain Analysis. The last point in this part is the identification of core competencies of Ryanair. Furthermore the Porter’s Five Forces Method is used for identifying the market structure in which Ryanair is operating. The Competitor Analysis follows this. Finally, the last section gives a brief summary with important concluding remarks. What has to be stated is that in the following 15 pages just a rough overview of the main points of this assignment is given. Further details are important to evaluate everything and this is given in the appendix.

Download or read book Business Environment written by John Kew and published by CIPD Publishing. This book was released on 2005 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text offers an accessible approach to the subject area with a strong focus on the business, rather than purely an economic context.The style is practical and case study led rather than theoretical and academic. The practical implications of theories will be emphasised and practical examples used.This accessible text gives a good understanding of the business environment, outlining the key environmental influences ? economic, social, legal ? as an aid to developing an appreciation of business strategy at every level. The practical implications of theory are emphasised and supported by examples. The text includes chapter objectives, student activities, end-of-chapter questions, a glossary and lists of further reading, and there is also a tutor support website.The text is designed to cater for all students studying: ? an undergraduate or postgraduate module in the business environment area? the new Managing in a Strategic Business Context module as part of the new CIPD Leadership and Managemen

Download or read book Strategic Planning in the Travel and Tourism Industry Case Study Ryanair written by Leonard Kahungu and published by GRIN Verlag. This book was released on 2018-07-13 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 78.00, , course: LRPM, language: English, abstract: This report seeks to develop a strategic plan for Ryanair to enable it gain a competitive advantage, and sustain its growth in the midst of emerging and unique challenges in the operational environment. Ryanair was established in 1985 by Tony Ryan, Liam Lonergan, and Christopher Ryan. Initially, the flight started with a small carrying capacity but gradually expanded following the development of conducive operational environment. In particular, Ryanair experienced tremendous growth in 1992, following the deregulation of the airline industry in the EU. This company seized the opportunity to expand and overtook the British Airways and Aer Lingus in 1995. Ryanair also exploited the technological advancements in 2000 by launching a website and ensured more than three quarters of its bookings were made via the company’s website. Nonetheless, Ryanair recorded a significant degree of financial losses in 2003 for the first time in a decade. This was followed by quick interventions which saw Ryanair explore new routes especially in the Eastern Europe. Notably, Ryanair’s growth has been impressive over the last few decades, especially between 1985 and 2011. However, the airline company has experienced turbulent forces in the last few decades as illustrated by financial losses reported in 2003, and recently in 2009.

Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2021-11-22 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Download or read book The Art of the Long View written by Peter Schwartz and published by Crown Currency. This book was released on 2012-02-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

Download or read book Ryanair Case Study and Strategic Analysis written by Christoph Müller and published by GRIN Verlag. This book was released on 2011-04 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter's Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair's external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair's low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair's future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.

Download or read book Strategy written by Brad MacKay and published by Oxford University Press, USA. This book was released on 2020-03-13 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does strategy mean to a Head of Ethics, Sustainability, and Governance in a globally-leading asset management company in London? How does the Chair of a not-for-profit community interest company, which supports women in Scotland to thrive in business, use learning to shape strategy? How is innovation, digitalization, and disruption viewed by the CEO of a Singaporean fintech start-up? Strategy: Theory, Practice, Implementation represents a new breed of textbook for this discipline. Developed in consultation with lecturers, students, and professionals, the book's research-driven Process-Practice Model of Strategy places implementation at its core, enabling students to develop a crystal clear understanding of how strategy operates in a culture of dynamism, adaptability, and change. The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind. Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice. Strategy: Theory, Practice, Implementation ultimately provides students with a lively, critical, and highly practical approach to thinking, talking, and acting like a strategist. This text will inspire them and fully prepare them for their future career in business. Online resources accompaning the textbook include: For registered adopters: - A test bank - PowerPoint slides - Answers to, or guidance on, the chapter-opening case study questions in the book - A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations - Teaching notes on using the 'Boardroom Challenges' in class For students: - Video interviews with the practitioners from the Practitioner Insights, and further videos providing advice on how students can enhance their employability. - Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking - Links to articles, cases, chapters, or multimedia resources to support students' further reading - Additional case studies with exercises or discussion questions - Video interviews with the authors in which they discuss key theories and implementation issues - MCQs - Guidance on how to analyse a case study - Flashcard glossary

Download or read book An Analysis of Ryanair s Corporate Strategy written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010-03-19 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as “Bloody or Red Ocean Strategy”. Ryanair seemed to follow a “me-too strategy”; according to Osborne, K. (2005), they “tried to be all things to all people”. Even they started restructuring; their strategy was not enough differentiated and their cost advantage was too low to be profitable. Ryanair then created a competitive advantage through the alignment of the three components of business systems; 1)Creating superior value for their customers (outside perspective) 2)Supplying their superior value-adding activities in an effective and efficient manner (which jointly form the “Value Chain”) 3)Possessing over the resource base required to perform the value-adding activities, (inside perspective) According to Porter (1987), “corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts.” It is seen to be concerned with the overall purpose and scope of the organisation and to meet the expectations of major stakeholders. All aspects of Ryanair’s value chain are important to the company and their shareholders as Ryanair’s decisions add value to both. The following report outlines the three perspectives of shaping Ryanair’s business system. The value creation dimension of Ryanair’s business model will be outlined, considering the theories of Porter and the more recent authors Kim and Mauborgne (2004). Further, the linkages in the airline’s value chain and their resource base will be analysed, considering Hamel and Prahalad’s (1990) core competency model (inside-out approach). In section 2, the future challenges of the airline are considered. Ryanair’s strengths and weaknesses will be analysed, internal value creating factors such as assets, skills or resources, to consider how the airline can create alignment to its opportunities and threats, external factors. An stronger “outside – in” approach for Ryanair’s future corporate strategy will be considered, applying Porter’s five forces model, placing the market, the competition, and the customer at the starting point of the strategy process.

Download or read book Aviation Systems written by Andreas Wittmer and published by Springer Science & Business Media. This book was released on 2011-08-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.

Download or read book Case Study and Comparative Strategic Analysis of Toyota and Ryanair written by Christoph Müller and published by GRIN Verlag. This book was released on 2011-04 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Surrey, course: Operations Management and Business Strategy, language: English, abstract: This paper seeks to compare and contrast the differences in the way manufacturing firms and service firms operate. For this purpose the paper conducts a comparative analysis of the operations strategy of Toyota, the world's leading car manufacturer and Ryanair, Europe's leading low-cost airline. Firstly, it will be dealt with the competitive factors both companies need to excel at in order to gain competitive edge and sustain economic viability from a long-term perspective. Secondly, it will outline the major aspects that enable both companies to succeed in a highly competitive and dynamic business environment. In particular, it will draw on key components of successful operations strategies, such as process design, human resource management, innovation management, supply chain management and quality management. Finally, the paper concludes by summing up the key points and highlighting the respective implications. In addition, the paper provides a more comprehensive strategic analysis of Ryanair's low-cost strategy in the appendix in order to promote understanding.

Download or read book Strategic Planning in the Airport Industry written by Ricondo & Associates and published by Transportation Research Board. This book was released on 2009 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRB's Airport Cooperative Research Program (ACRP) Report 20: Strategic Planning in the Airport Industry explores practical guidance on the strategic planning process for airport board members, directors, department leaders, and other employees; aviation industry associations; a variety of airport stakeholders, consultants, and other airport planning professionals; and aviation regulatory agencies. A workbook of tools and sequential steps of the strategic planning process is provided with the report as on a CD. The CD is also available online for download as an ISO image or the workbook can be downloaded in pdf format.

Download or read book Communities in Action written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-27 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, some populations suffer from far greater disparities in health than others. Those disparities are caused not only by fundamental differences in health status across segments of the population, but also because of inequities in factors that impact health status, so-called determinants of health. Only part of an individual's health status depends on his or her behavior and choice; community-wide problems like poverty, unemployment, poor education, inadequate housing, poor public transportation, interpersonal violence, and decaying neighborhoods also contribute to health inequities, as well as the historic and ongoing interplay of structures, policies, and norms that shape lives. When these factors are not optimal in a community, it does not mean they are intractable: such inequities can be mitigated by social policies that can shape health in powerful ways. Communities in Action: Pathways to Health Equity seeks to delineate the causes of and the solutions to health inequities in the United States. This report focuses on what communities can do to promote health equity, what actions are needed by the many and varied stakeholders that are part of communities or support them, as well as the root causes and structural barriers that need to be overcome.

Download or read book Air Transport in the 21st Century written by John F. O'Connell and published by Routledge. This book was released on 2016-12-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry.

Download or read book Project Management written by Paul Gardiner and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Management is designed to appeal to undergraduate and postgraduate students studying project management on a business degree. It provides a comprehensive overview of project management practice, while carefully balancing the unique aspects of project management curricula with the more general business skills, including quality, risk, teams, and leadership. The text includes a wide range of cases to connect the academic principles and the complexity of real-life projects. The text is also supported by web-based multiple choice questions, as well as in-text exercises and examples to illustrate the concepts and ideas throughout the book.

Download or read book Flying High in a Competitive Industry written by Loizos Th Heracleous and published by McGraw-Hill Singapore - Professional. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.

Download or read book MITRE Systems Engineering Guide written by and published by . This book was released on 2012-06-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: