Download or read book Rural Marketing Environment Problems written by T.P. Gopalaswamy and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This Is Despite The Fact That Almost Three-Fourths Of India S Population Is Rural And One-Third Of Its National Income Is Generated By The Rural Areas. In The Present Context Of The Downturn In The Economy, Many Companies Producing Consumables And Durables Are Being Sustained By Rural Demand Which Has Brought A Sharp Focus On Rural Markets. This Third Edition Has Been Thoroughly Revised In View Of The Above. Rural Marketing Provides An In-Depth Analysis Of The Environment, The Problems Associated With Rural Marketing And Also The Strategies That Can Be Successfully Adopted. This Book Offers An Interesting Reading For Academicians, Students And A New Class Of Forced Entrepreneurs Which Is Emerging As A Consequence Of The Present Economic Upheaval. It Also Offers An Interesting Reading For General Readers Who Are Curious To Know About The Vibrant Dynamics Of Rural India.
Download or read book Rural Marketing Environment written by T. P. Gopalaswamy and published by . This book was released on 1999-02-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing Environment Problems and Strategies written by T. P. Gopalaswamy and published by . This book was released on 2010 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing written by U C Mathur and published by Excel Books India. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Download or read book Rural Marketing in India written by G. Srinivas Rao and published by Anmol Publications PVT. LTD.. This book was released on 2002-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian Rural Market With Its Vast Size And Demand Potential Offers Great Opportunities To The Marketers. The Rural Market Provides Vast Potential As Many New Products Have Already Made Their Entry Into The Rural Consumer Basket. Thus, The Rural Market Has Been Growing In Magnitude For Both Traditional And Modern Consumer Goods And Services. In Spite Of Its Large Size And High Potential, Many Marketing Firms Are Not Able To Avail The Opportunities In Rural Market Because Of Problems In Selling The Goods In Rural Areas. In View Of This, There Is A Need For A Thorough Examination Of Rural Marketing Scenario. For This Purpose Efforts Should Be Made To Analyse The Rural Market Environment, The Problems In Rural Marketing And Measures Should Be Initiated To Develop The Rural Market. In This Direction, The Present Study Is An Attempt To Examine The Marketing Environment In Rural Areas, The Marketing Strategies For Consumer Goods. The Book Provides The Comprehensive Coverage Of Aspects Relating The Profile Of Indian Rural Market, Analyzing Consumer Behaviour, Product And Brand Penetration, Marketing Strategies, Etc. The Study Is Mainly Based On The Examination Of The Marketing Strategies For Durable And Non-Durable Consumer Products In Rural Areas Of Three Selected Districts In Andhra Pradesh. The Conclusions Drawn And Suggestions Made In This Study Are Useful For The Policy Makers For Improving The Market Potential In Rural India.
Download or read book Rural Marketing Focus On Agricultural written by Sukhpal Singh and published by Vikas Publishing House. This book was released on 2009-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.
Download or read book The Marketing Environment RLE Marketing written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Download or read book Rural Marketing In India written by Kuchi Sayulu and published by . This book was released on 1994-01-01 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing In Indian Context Assumes Greater Importance As A Wind Of Change Is Blowing Form Three Angles Firstly, Changing Rural Scene Towards Development In Different Spheres Owing To Success Of Green Revolution, White Revolution And Grey Revolutions And Consequent Raise In The Rural Incomes; Secondly Changes In Market Conditions Resulted From The Transformation Of Sellers Market Into Buyers Market Consequent To New Innovations, Modern Technology, Increased Production, Increased Competition And Stagnated Urban Markets; And Lastly The Changing Government Policy Towards Liberalization And Globalisation Of The Indian Economy. This Book Is A Comprehensive Work On Rural Marketing Covering Almost All The Dimensions Of Rural Marketing The Rural Marketing Environment, Its Structure, Different Purchasing, Selling, Pricing, Sales Promotion, Financial And Accounting Practices Of Rural Marketers Dealing In Different Merchandise, Problems And Performance Of Rural Markets Are Critically Analysed. Marketing Starts With Consumer And Ends With The Consumer. Consumer Satisfaction Is The Key For The Successful Marketing. But The Key To Consumer Satisfaction Lies In Understanding The Consumer, His Likes, Dislikes, His Expectations, Shopping Behaviour Etc. Therefore, An Attempt Is Also Made In This Book To Study The Rural Consumer Profile, Their Shopping Behaviour, Buying Process And Their Level Of Satisfaction With Regard To Rural Marketing Practices. This Volume Provides And Insight Into The Rural Marketing Environment.This Book Is A Significant Addition To The Existing Rare Stock Of Knowledge On Rural Marketing. It Is Extremely Useful For Industrialists, Academics, Researches, Students Of Commerce And Business Management As Well As Practitioners In Marketing Management In Rural Areas.
Download or read book The Rural Marketing Book Text Practice With Cd written by Pradeep Kashyap and published by Dreamtech Press. This book was released on 2005-07-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Download or read book Rural Marketing written by Sanal Kumar Velayudhan and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; and offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing"--
Download or read book Consumer Cooperatives and Rural Marketing written by Nripendra N Sarma and published by Mittal Publications. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing written by Sawalia Bihari Verma and published by Scientific Publishers. This book was released on 2014-07-01 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.
Download or read book Rural Marketing in India written by Ruchika Ramakrishnan and published by . This book was released on 2006-01-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Over the years, marketers and researchers have realised that urban markets in India are fast reaching saturation levels and consequently rural markets in India have a huge untapped potential. The book presents specific reasons for growing importance of rural markets and defines some key relevant concepts. Moreover, the geo-demographic, economic and cultural environment along with the status of rural infrastructure has also been discussed in detail. It also describes various aspects related to product and pricing and examines various decisions that the companies would have to make with regard to these two elements of the rural marketing-mix. The book holds various strategic and managerial implications for marketers and researchers engaged/interested in IndiaÃs vast rural market. "
Download or read book Rural Marketing written by Pradeep Kashyap and published by Pearson Education India. This book was released on 2012 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Geo economic Perspectives in the Global Environment written by Faisal Ahmed and published by Taylor & Francis. This book was released on 2022-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic brought about significant changes in the world order. It not only reshaped the global geopolitical architecture but also created newer challenges and opportunities for international trade and businesses. This book deliberates on these new global realities through a multidisciplinary perspective. It delves into various key issues pertaining to finance, infrastructure, policy, geostrategy, and entrepreneurship in the Indian context. The volume discusses themes such as geostrategic shifts and their impact on the Indo-Pacific region, the effects of Covid-19 on international and economic security, India-China bilateral ties, FDI spill over on domestic firms, entrepreneurship education in India, and the Thai Canal project. Rich in insights on various geo-economic perspectives that continue to shape the global business environment, the book will be useful for students and scholars of sociology, business management, business economics, international trade, geopolitics, international relations, political sociology, and political studies. It will serve as a useful reference for academics, researchers, think tanks, industry professionals, and policymakers.
