Download or read book Run with Me Nike written by Cassandra Case and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While visiting the Origins of Western Cultures exhibit at the Smithsonian's Museum of Natural History, Tomas finds himself back in time, competing in the Olympic Games in ancient Greece.

Download or read book Running with the Buffaloes written by Chris Lear and published by Rowman & Littlefield. This book was released on 2011-04-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top five Best Books About Running, Runner's World Magazine Top three Best Books About Running, readers of Runner's World Magazine (December 2009) A phenomenal portrait of courage and desire that will do for college cross-country what John Feinstein's A Season on the Brink did for college basketball.

Download or read book Win at All Costs written by Matt Hart and published by HarperCollins. This book was released on 2020-10-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.

Download or read book Out of Nowhere written by Geoff Hollister and published by Meyer & Meyer Verlag. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

Download or read book Pre written by Tom Jordan and published by Rodale Books. This book was released on 2012-12-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of America's greatest running legend. For five years, no American runner could beat him at any distance over a mile. But at the age of 24, with his best years still ahead, long-distance runner Steve Prefontaine finally lost. Driving alone at night after a party, Prefontaine crashed his sports car, putting a tragic, shocking end to the life and career of one of the most influential, accomplished runners of our time. More than 20 years later, Pre continues to influence the running world. From his humble origins in Coos Bay, Oregon, Pre became the first person to win four NCAA titles in one event. Year after year, he was virtually unbeatable. Instead of becoming one of the new breed of professional track athletes, Pre chose to stay amateur and fight for the adequate funding he felt American amateur athletes deserved. A man of incredible desire and energy, Pre trained relentlessly. In his drive to be the best, he spurred others to do their best. As one racer said, "He ran every race as if it were his last." But Pre not only touched runners; his exciting technique as well as his maverick lifestyle made him a favorite of the fans. A race with Prefontaine in it was automatically an event. His brief but brilliant life—documented by author Tom Jordan—is the tale of a true American hero. This is his story. "Some people create with words or with music or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more than just a race, it's style. It's doing something better than anyone else. It's being creative." —Steve Prefontaine *The e-book edition does not include photos

Download or read book Shoe Dog written by Phil Knight and published by Simon and Schuster. This book was released on 2016-04-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

Download or read book Born to Run written by Christopher McDougall and published by Profile Books. This book was released on 2010-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.

Download or read book Two Hours written by Ed Caesar and published by Simon and Schuster. This book was released on 2015-10-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Essential reading for every runner.” —Men’s Fitness “Compelling…As becomes clear not long after its starting gun, this book transcends the search for a two-hour marathon.” —The Washington Post Two hours to cover twenty-six miles and 385 yards. It is running’s Everest, a feat once seen as impossible for the human body. But now we can glimpse the mountaintop. The sub-two hour marathon will require an exceptional combination of speed, mental strength, and endurance. The pioneer will have to endure more, live braver, plan better, and be luckier than anyone who has run before. So who will it be? In this spellbinding book, journalist Ed Caesar takes us into the world of elite marathoners: some of the greatest runners on earth. Through the stories of these rich characters, like Kenyan Geoffrey Mutai, around whom the narrative is built, Caesar traces the history of the marathon as well as the science, physiology, and psychology involved in running so fast for so long. And he shows us why this most democratic of races retains its brutal, enthralling appeal—and why we are drawn to test ourselves to the limit. Two Hours is a book about a beautiful sport few people understand. It takes us from big-money races in the United States and Europe to remote villages in Kenya. It’s about talent, heroism, and refusing to accept defeat. It is a book about running that is about much more than running. It is a human drama like no other.

Download or read book Runner s World written by and published by . This book was released on 2008-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Runner's World magazine aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling.

Download or read book Goddess Seeker written by Stan Talbott and published by Dog Ear Publishing. This book was released on 2011-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goddess Seeker is the account of Steven Jennys immersion in the Nike Culture, allowing the religious-like experience to motivate, influence, and alter his thoughts and actions while shaping his way of life. It begins when he hears the voice of the late American distance runner Steve Prefontaine say, "See; find J." Steven Jenny interprets the Prefontaine voice as guiding him to find Nike, the Greek goddess of Victory. Following his search through an Internet dating site, he selects three "Jens" who fit his ideal of the goddess Nike. Simultaneous to the pursuit of these three goddesses, Steven Jennys dream of a 3on3 basketball event outside Portlands Rose Garden arena begins blossoming. After running in Pres footsteps in Eugene, Steven Jenny moves to Beaverton and begins running daily around the Nike World Campus. He continues seeking support for his dream of Nikefest, a full-fledged sports festival while seeking his victory zephyr. Stan Talbott, 47, works as a financial advisor with an office in Portland, Oregon. In 2008 he earned his M.S. degree in Educational Leadership from the University of Oregon. In 1986, Talbott earned his B.A. degree in Journalism, also from the University of Oregon. He is an avid fan of Oregon Ducks Athletics, and a Lifetime UO Alumni Member Talbott, a passionate advocate for the Constitution, First Amendment, and Freedom of Expression, is currently working, triathlon training, and composing his next novel in his Central Oregon Homeland.

Download or read book From an Idea to Nike written by Lowey Bundy Sichol and published by HMH Books For Young Readers. This book was released on 2019-02 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Download or read book University of Nike written by Joshua Hunt and published by Melville House. This book was released on 2018-10-23 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.

Download or read book Runner s World written by and published by . This book was released on 2008-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Runner's World magazine aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling.

Download or read book All You Need is Rhythm Grit written by Cory Wharton-Malcolm and published by Simon and Schuster. This book was released on 2024-05-07 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: An infectiously positive and inclusive guide to running, from everyone's favourite Apple Fitness+ and Nike trainer, Coach Cory Wharton-Malcolm. "Everything Wharton-Malcolm does has the aim of helping people achieve the best version of themselves."—Evening Standard Think running isn't for you? Cory Wharton-Malcolm challenges this idea head-on with this joyful love letter to running and motivational guide for everyone. Advocating running as an inclusive and community-focused activity, Cory shows us how to celebrate the incredible mind-body connection by getting your sneakers on and starting your running journey from the couch to the end of the road and beyond. Sharing stories of his own mental and physical health challenges and the way running—both alone and with track buddies—lifted him up, All You Need is Rhythm and Grit includes advice on gear, running routes, pacing, good beats, and the will to start . . . and keep going. Cory believes you don't have to be a tall and slim superhuman to run and feel good doing it! For anyone who thinks running isn't for them, here is a vibrant and inclusive guide to one of the most egalitarian sports for people of all genders, all bodies, all identities and every class and color.

Download or read book The Race to Be Myself Young Readers Edition written by Caster Semenya and published by WW Norton. This book was released on 2024-05-28 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this memoir for young readers, Olympic champion runner Caster Semenya reflects on her groundbreaking career and her fight for identity in professional sports. Caster Semenya is a two-time Olympic gold medalist and a three-time world champion in track from South Africa. Since her first spectacular performance at the 2009 World Championship in Berlin, she has been at the center of a growing debate about female eligibility rules in professional athletics because of her naturally high testosterone levels. After she was forced to take devastating hormone-altering drugs in order to continue competing, this debate has moved to center stage in the future of inclusivity for professional athletes. In this middle grade adaptation of her debut adult memoir, Caster recounts her childhood growing up in a small village in South Africa, the love for and acceptance of her identity from her community, and her trailblazing fight for the right to compete in professional sports. The Race to Be Myself is an illuminating and necessary story of identity and self-acceptance that will resonate with young readers.

Download or read book The Race to Be Myself A Memoir written by Caster Semenya and published by W. W. Norton & Company. This book was released on 2023-10-31 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: World champion runner Caster Semenya offers an empowering account of her extraordinary life and career, and her trailblazing battle to compete on her own terms. Olympian and World Champion Caster Semenya is finally ready to share the vivid and heartbreaking story of how the world came to know her name. Thrust into the spotlight at just eighteen years old after winning the Berlin World Championships in 2009, Semenya’s win was quickly overshadowed by criticism and speculation about her body, and she became the center of a still-raging firestorm about how gender plays out in sports, our expectations of female athletes, and the right to compete as you are. Told with captivating speed and candor, The Race to Be Myself is the journey of Semenya’s years as an athlete in the public eye, and her life behind closed doors. From her rural beginnings running free in the dust, to crushing her opponents in record time on the track, to the accusations and falsehoods spread about her in the press, the legal trial she went through in order to compete, and the humiliation she has been forced to endure publicly and privately. This book is a searing testimony for anyone who has been forced to stop doing what they love.

Download or read book The Longest Race written by Kara Goucher and published by Simon and Schuster. This book was released on 2023-03-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Kara Goucher grew up with Olympic dreams. She excelled at running from a young age, and though she was confronted with serious challenges including the death of her father and struggles with disordered eating, her prospects were bright. She won high school cross country championships in Minnesota, NCAA track and field championships at the University of Colorado, and when she graduated from college, Nike offered her a sponsorship deal. Alberto Salazar was a legend of American distance running. He ran at the University of Oregon, made two Olympic teams, and won the New York and Boston marathons in the 1980s. In the early 2000s he was hired by Nike as a coach to build a team that would reestablish the United States as a distance running powerhouse. Dubbed the Nike Oregon Project, it would be based at the company's spectacular headquarters near Portland. In 2004, Kara and her Olympian-runner husband, Adam, were invited by Alberto to move to Oregon and join the elite team. It seemed the opportunity of a lifetime and the start of her dreams coming true. But behind the scenes, Salazar was hiding dark secrets beneath his charming persona. Narcissistic and power hungry, he demanded complete control over his runners, pushing and then crossing the limits of anti-doping rules and even promoting a culture of abuse. Told with stunning honesty, The Longest Race is an unforgettable story and a call to action. Overcoming the powerful forces compelling her to remain silent, Kara became a key witness helping to get Salazar banned for life from professional coaching, as well as a crusader for female athletes. Ultimately, she reveals how she broke through the fear of losing everything she ever worked for, took back control of her life and career, and reclaimed her love of the sport of running."--