Download or read book Run with Me Nike written by Cassandra Case and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While visiting the Origins of Western Cultures exhibit at the Smithsonian's Museum of Natural History, Tomas finds himself back in time, competing in the Olympic Games in ancient Greece.
Download or read book Win at All Costs written by Matt Hart and published by HarperCollins. This book was released on 2020-10-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.
Download or read book Out of Nowhere written by Geoff Hollister and published by Meyer & Meyer Verlag. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
Download or read book Running with the Buffaloes written by Chris Lear and published by Rowman & Littlefield. This book was released on 2011-04-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top five Best Books About Running, Runner's World Magazine Top three Best Books About Running, readers of Runner's World Magazine (December 2009) A phenomenal portrait of courage and desire that will do for college cross-country what John Feinstein's A Season on the Brink did for college basketball.
Download or read book Pre written by Tom Jordan and published by Rodale Books. This book was released on 2012-12-19 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of America's greatest running legend. For five years, no American runner could beat him at any distance over a mile. But at the age of 24, with his best years still ahead, long-distance runner Steve Prefontaine finally lost. Driving alone at night after a party, Prefontaine crashed his sports car, putting a tragic, shocking end to the life and career of one of the most influential, accomplished runners of our time. More than 20 years later, Pre continues to influence the running world. From his humble origins in Coos Bay, Oregon, Pre became the first person to win four NCAA titles in one event. Year after year, he was virtually unbeatable. Instead of becoming one of the new breed of professional track athletes, Pre chose to stay amateur and fight for the adequate funding he felt American amateur athletes deserved. A man of incredible desire and energy, Pre trained relentlessly. In his drive to be the best, he spurred others to do their best. As one racer said, "He ran every race as if it were his last." But Pre not only touched runners; his exciting technique as well as his maverick lifestyle made him a favorite of the fans. A race with Prefontaine in it was automatically an event. His brief but brilliant life—documented by author Tom Jordan—is the tale of a true American hero. This is his story. "Some people create with words or with music or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more than just a race, it's style. It's doing something better than anyone else. It's being creative." —Steve Prefontaine *The e-book edition does not include photos
Download or read book Shoe Dog written by Phil Knight and published by Simon and Schuster. This book was released on 2016-04-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Download or read book Born to Run written by Christopher McDougall and published by Profile Books. This book was released on 2010-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.
Download or read book University of Nike written by Joshua Hunt and published by Melville House. This book was released on 2018-10-23 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
Download or read book 1972 written by Steve Bence and published by . This book was released on 2021-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its start in 1972, Nike has employed nearly half a million people. Only four have outlasted Steve Bence. In "1972," Nike's Program Director in Footwear Sourcing and Manufacturing - and an All-American runner at Oregon in the 1970s - shares about his coach, Bill Bowerman; his friend, Steve Prefontaine; his running career at the UO; and his 40-plus year at Nike. Regarding the latter, Bence offers the seldom told manufacturing story from Nike's early years. Combined, he has created a book that belongs on every running enthusiast's shelf. Phil Knight, Nike cofounder: "Steve Bence, a nationally ranked 800-meter runner and 40-plus year teammate of mine at Nike, brings a unique perspective on the Nike story. I enjoyed his book and think you will, too."
Download or read book Two Hours written by Ed Caesar and published by Simon and Schuster. This book was released on 2016-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this spellbinding book, journalist Ed Caesar takes us into the world of elite marathoners: some of the greatest runners on earth. Through the stories of these rich characters, like Kenyan Geoffrey Mutai, around whom the narrative is built, Caesar traces the history of the marathon as well as the science, physiology, and psychology involved in running so fast for so long. And he shows us why this most democratic of races retains its brutal, enthralling appeal--and why we are drawn to test ourselves to the limit, "--Amazon.com.
Download or read book The Art of Running Faster written by Julian Goater and published by Human Kinetics. This book was released on 2012-03-09 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any runner can tell you that the sport isn’t just about churning out miles day in and day out. Runners have a passion, dedication, and desire to go faster, longer, and farther. Now, The Art of Running Faster provides you with a new approach to running, achieving your goals and setting your personal best. Whether you’re old or young, new to the sport or an experienced marathoner, this guide will change how you run and the results you achieve. The Art of Running Faster challenges the stereotypes, removes the doubts and erases the self-imposed limitations by prescribing not only what to do but also how to do it. Inside, you will learn how to •overcome the obstacles that prevent you from running faster, more comfortably, and with greater focus; •rethink conventional training methods, listen to your body, and challenge traditional running ‘norms’; •customize your training program to emphasize the development of speed, strength, and stamina; •shift gears, reach that next level of performance, and blow past the competition. In this one-of-a-kind guide, former world-class runner Julian Goater shares his experiences, insights and advice for better, more efficient and faster running. Much more than training tips and motivational stories, The Art of Running Faster is your guide to improved technique and optimal performance. Let Julian Goater show you a new way to run faster, farther and longer.
Download or read book Navajos Wear Nikes written by Jim Kristofic and published by UNM Press. This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navajos Wear Nikes reveals the complexity of modern life on the Navajo Reservation, a world where Anglo and Navajo coexist in a tenuous truce. With tales of gangs and skinwalkers, an Indian Boy Scout troop, a fanatical Sunday school teacher, and the author's own experience of sincere friendships that lead to hozho (beautiful harmony), Kristofic's memoir is an honest portrait of an Anglo boy growing up on and growing to love the Reservation. --publisher's description.
Download or read book My Kicks written by Susan Verde and published by Abrams. This book was released on 2017-04-11 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boys love sneakers. But when a child finds that his toes have outgrown his favorite shoes, and they’ve gotten too dirty and smelly, his mom says it’s time for a new pair. Resistant to let go, the boy reminisces about all the good times he’s had with his favorite kicks on the city streets. There’s the paint splatter from his masterpiece and the drip from a Popsicle. There’s the scuff from when he fell off his skateboard. And there are those frayed laces that he learned to tie in bows and doubles. A new pair just won’t be the same. But, with bigger shoes to fill, the boy realizes new adventures await him. Maybe he could paint a little better? Or skate a little faster? This new picture book from the bestselling author of I Am Yoga explores the love and pride that kids have for their sneakers and the joy that can be found in growing up, growing out, and moving on.
Download or read book Running for My Life written by Lopez Lomong and published by Harper Collins. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the true story of a Sudanese boy who, through unyielding faith, overcame a wartorn nation to become an American citizen and an Olympic contender.
Download or read book When Running Was Young and So Were We written by Jack D. Welch and published by D&B Publishing. This book was released on 2014-06-13 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years Jack Welch wrote for Running magazine and Track & Field News, chronicling the extraordinary developments of running during the 1970s, 80s and 90’s. When Running Was Young and So Were We is based on his columns from this period and is a unique book – telling the story of how running became a way of life for millions. It’s a book about excellence, inspiration and greatness. Not just what it takes to cross the finish line first, but also the lessons learned along the way. It’s a sports book – offering an up-close and personal look at Olympic greats, big races and long runs. It’s a training book – outlining many of the techniques and strategies that make you a winner, on and off the field of competition. It’s a celebration of the human spirit -examining what happens when both great athletes and keen amateurs are driven to challenge their own personal limits. What do greats like Alberto Salazar, Joan Benoit, Dick Beardsley, Mary Decker and Steve Prefontaine all have in common? Read their stories and be inspired!
Download or read book Bowerman and the Men of Oregon written by Kenny Moore and published by Rodale. This book was released on 2007-09-04 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: A portrait of the foremost track coach and founder of Nike describes how he helped contribute to numerous team titles and record achievements while working at the University of Oregon, offers insight into the 1972 Munich Olympic Games, and considers Bowerman's relationship with runner Steve Prefontaine. Reprint.
Download or read book Run Like a Mother written by Dimity McDowell and published by Andrews McMeel Publishing. This book was released on 2010-09-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two elite runners share inspirational advice and practical strategies to help multitasking women make running part of their busy lives. Dimitry McDowell and Sarah Bowen Shea understand how the forces of everyday life—both external and internal—can keep a wife, mother, or working woman from lacing up her shoes and going for a run. As multihyphenates themselves, they have faced the same challenges. In Run Like a Mother, they share their running expertise and real-world experience in ensuring that running is part of their lives. More than a simple running guide, Run Like a Mother is like a friendly conversation aimed at strengthening a woman's inner athlete. Real achievement is a healthy mix of inspiration and perspiration, which is why the authors have grounded Run Like a Mother in a host of practical tips on shoes, training, racing, nutrition, and injuries, all designed to help women balance running with their professional and personal lives./
