Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries

Download or read book Routledge Handbook of Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2012-03-12 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Download or read book The Routledge Handbook of Elections Voting Behavior and Public Opinion written by Justin Fisher and published by Routledge. This book was released on 2017-09-22 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of elections, voting behavior and public opinion are arguably among the most prominent and intensively researched sub-fields within Political Science. It is an evolving sub-field, both in terms of theoretical focus and in particular, technical developments and has made a considerable impact on popular understanding of the core components of liberal democracies in terms of electoral systems and outcomes, changes in public opinion and the aggregation of interests. This handbook details the key developments and state of the art research across elections, voting behavior and the public opinion by providing both an advanced overview of each core area and engaging in debate about the relative merits of differing approaches in a comprehensive and accessible way. Bringing geographical scope and depth, with comparative chapters that draw on material from across the globe, it will be a key reference point both for advanced level students and researchers developing knowledge and producing new material in these sub-fields and beyond. The Routledge Handbook of Elections, Voting Behavior and Public Opinion is an authoritative and key reference text for students, academics and researchers engaged in the study of electoral research, public opinion and voting behavior.

Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.

Download or read book The Routledge Handbook of French Politics and Culture written by Marion Demossier and published by Routledge. This book was released on 2019-11-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of French Politics and Culture provides a detailed survey of the highly differentiated field of research on French politics, society and culture across the social sciences and humanities. The handbook includes contributions from the most eminent authors in their respective fields who bring their authority to bear on the task of outlining the current state-of-the art research in French Studies across disciplinary boundaries. As such, it represents an innovative as well as an authoritative survey of the field, representing an opportunity for a critical examination of the contrasts and the continuities in methodological and disciplinary orientations in a single volume. The Routledge Handbook of French Politics and Culture will be essential reading and an authoritative reference for scholars, students, researchers and practitioners involved in, and actively concerned about, research on French politics, society and culture.

Download or read book The Routledge Handbook of Political Ecology written by Tom Perreault and published by Routledge. This book was released on 2015-06-12 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Ecology presents a comprehensive and authoritative examination of the rapidly growing field of political ecology. Located at the intersection of geography, anthropology, sociology, and environmental history, political ecology is one of the most vibrant and conceptually diverse fields of inquiry into nature-society relations within the social sciences. The Handbook serves as an essential guide to this rapidly evolving intellectual landscape. With contributions from over 50 leading authors, the Handbook presents a systematic overview of political ecology’s origins, practices and core concerns, and aims to advance both ongoing and emerging debates. While there are numerous edited volumes, textbooks, and monographs under the heading ‘political ecology,’ these have tended to be relatively narrow in scope, either as collections of empirically based (mostly case study) research on a given theme, or broad overviews of the field aimed at undergraduate audiences. The Routledge Handbook of Political Ecology is the first systematic, comprehensive overview of the field. With authors from North and South America, Europe, Australia and elsewhere, the Handbook of Political Ecology provides a state of the art examination of political ecology; addresses ongoing and emerging debates in this rapidly evolving field; and charts new agendas for research, policy, and activism. The Routledge Handbook of Political Ecology introduces political ecology as an interdisciplinary academic field. By presenting a ‘state of the art’ examination of the field, it will serve as an invaluable resource for students and scholars. It not only critically reviews the key debates in the field, but develops them. The Handbook will serve as an excellent resource for graduate and advanced undergraduate teaching, and is a key reference text for geographers, anthropologists, sociologists, environmental historians, and others working in and around political ecology.

Download or read book The Routledge Handbook of Political Epistemology written by Michael Hannon and published by Routledge. This book was released on 2021-04-22 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: As political discourse had been saturated with the ideas of "post-truth", "fake news", "epistemic bubbles", and "truth decay", it was no surprise that in 2017 The New Scientist declared: "Philosophers of knowledge, your time has come." Political epistemology has old roots, but is now one of the most rapidly growing and important areas of philosophy. The Routledge Handbook of Political Epistemology is an outstanding reference source to this exciting field, and the first collection of its kind. Comprising 41 chapters by an international team of contributors, it is divided into seven parts: Politics and truth: historical and contemporary perspectives Political disagreement and polarization Fake news, propaganda, and misinformation Ignorance and irrationality in politics Epistemic virtues and vices in politics Democracy and epistemology Trust, expertise, and doubt. Within these sections crucial issues and debates are examined, including: post-truth, disagreement and relativism, epistemic networks, fake news, echo chambers, propaganda, ignorance, irrationality, political polarization, virtues and vices in public debate, epistocracy, expertise, misinformation, trust, and digital democracy, as well as the views of Plato, Aristotle, Mòzǐ, medieval Islamic philosophers, Mill, Arendt, and Rawls on truth and politics. The Routledge Handbook of Political Epistemology is essential reading for those studying political philosophy, applied and social epistemology, and politics. It is also a valuable resource for those in related disciplines such as international relations, law, political psychology, political science, communication studies, and journalism.

Download or read book Routledge Handbook of Primary Elections written by Robert G. Boatright and published by Routledge. This book was released on 2018-02-15 with total page 949 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primary elections have been used for the past century for most U.S. elective offices and their popularity is growing in other nations as well. In some circumstances, primaries ensure that citizens have a say in elections and test the skills of candidates before they get to the general election. Yet primaries are often criticized for increasing the cost of elections, for producing ideologically extreme candidates, and for denying voters the opportunity to choose candidates whose appeal transcends partisanship. Few such arguments have, however, been rigorously tested. This innovative Handbook evaluates many of the claims, positive and negative, that have been made about primaries. It is organized into six sections, covering the origins of primary elections; primary voters; US presidential primaries; US subpresidential primaries; primaries in other parts of the world; and reform proposals. The Routledge Handbook of Primary Elections is an important research tool for scholars, a resource guide for students, and a source of ideas for those who seek to modify the electoral process.

Download or read book Routledge Handbook of Political Islam written by Shahram Akbarzadeh and published by Routledge. This book was released on 2012-03-12 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Islam provides a multidisciplinary overview of the phenomenon of political Islam, one of the key political movements of our time. Drawing on the expertise from some of the top scholars in the world it examines the main issues surrounding political Islam across the world, from aspects of Muslim integration in the West to questions of political legitimacy in the Muslim world. Bringing together an international team of renowned and respected experts on the topic, the chapters in the book present a critical account of: Theoretical foundations of political Islam Historical background Geographical spread of Islamist movements Political strategies adopted by Islamist groups Terrorism Attitudes towards democracy Relations between Muslims and the West in the international sphere Challenges of integration Gender relations. Presenting readers with the diversity of views on political Islam in a nuanced and dispassionate manner, this handbook is an essential addition to the existing literature on Islam and politics. It will be of interest across a wide range of disciplines, including political science, Islamic studies, sociology and history.

Download or read book Routledge Handbook on Political Parties in the Middle East and North Africa written by Francesco Cavatorta and published by Routledge. This book was released on 2020-12-29 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook analyses the political parties and party systems across the Middle East and North Africa. Providing an in-depth, empirically grounded and novel study of political parties, the volume focuses on a region where they have been traditionally and often erroneously dismissed. The book is divided into five sections, examining: the trajectories of Islamist, Salafi, leftist, liberal, nationalist, and personalistic parties drawing from different countries; the role political parties play in authoritarian and semi-authoritarian countries; the centrality of political parties in democratic or democratising settings; the relationship between parties and specific social constituencies, ranging from women to youth to tribes and sects; and the policy positions of parties on a number of issues, including neo-liberal economics, identity, foreign policy and the role of violence. This wide-ranging and systematic analysis is a key resource for students and scholars interested in party politics, democratization and authoritarianism, and the Middle East and North Africa. Chapter 18 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at www.taylorfrancis.com/books/edit/10.4324/9780429269219

Download or read book Routledge Handbook of Internet Politics written by Philip N. Howard and published by Taylor & Francis. This book was released on 2010 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The politics of the internet has entered the social science mainstream. From debates about its impact on parties and election campaigns following momentous presidential contests in the United States, to concerns over international security, privacy and surveillance in the post-9/11, post-7/7 environment; from the rise of blogging as a threat to the traditional model of journalism, to controversies at the international level over how and if the internet should be governed by an entity such as the United Nations; from the new repertoires of collective action open to citizens, to the massive programs of public management reform taking place in the name of e-government, internet politics and policy are continually in the headlines. The Routledge Handbook of Internet Politics is a collection of over thirty chapters dealing with the most significant scholarly debates in this rapidly growing field of study. Organized in four broad sections: Institutions, Behavior, Identities, and Law and Policy, the Handbook summarizes and criticizes contemporary debates while pointing out new departures. A comprehensive set of resources, it provides linkages to established theories of media and politics, political communication, governance, deliberative democracy and social movements, all within an interdisciplinary context. The contributors form a strong international cast of established and junior scholars. This is the first publication of its kind in this field; a helpful companion to students and scholars of politics, international relations, communication studies and sociology.

Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.

Download or read book The Routledge Handbook of Translation and Politics written by Jonathan Evans and published by Routledge. This book was released on 2018-04-19 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Translation and Politics presents the first comprehensive, state of the art overview of the multiple ways in which ‘politics’ and ‘translation’ interact. Divided into four sections with thirty-three chapters written by a roster of international scholars, this handbook covers the translation of political ideas, the effects of political structures on translation and interpreting, the politics of translation and an array of case studies that range from the Classical Mediterranean to contemporary China. Considering established topics such as censorship, gender, translation under fascism, translators and interpreters at war, as well as emerging topics such as translation and development, the politics of localization, translation and interpreting in democratic movements, and the politics of translating popular music, the handbook offers a global and interdisciplinary introduction to the intersections between translation and interpreting studies and politics. With a substantial introduction and extensive bibliographies, this handbook is an indispensable resource for students and researchers of translation theory, politics and related areas.

Download or read book The Routledge Handbook on Spaces of Urban Politics written by Kevin Ward and published by Routledge. This book was released on 2018-04-30 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook on Spaces of Urban Politics provides a comprehensive statement and reference point for urban politics. The scope of this handbook’s coverage and contributions engages with and reflects upon the most important, innovative and recent critical developments to the interdisciplinary field of urban politics, drawing upon a range of examples from within and across the Global North and Global South. This handbook is organized into nine interrelated sections, with an introductory chapter setting out the rationale, aims and structure of the Handbook, and short introductory commentaries at the beginning of each part. It questions the eliding of ‘urban politics’ into the ‘politics of the city’, reconsidering the usefulness of the distinction between ‘old’ and ‘new’ urban politics, considering issues of ‘class’, ‘gender’, ‘race’ and the ways in which they intersect, appear and reappear in matters of urban politics, how best to theorize the roles of capital, the state and other actors, such as social movements, in the production of the city and, finally, issues of doing urban political research. The various chapters explore the issues of urban politics of economic development, environment and nature in the city, governance and planning, the politics of labour as well as living spaces. The concluding sections of the Handbook examine the politics over alternative visions of cities of the future and provide concluding discussions and reflections, particularly on the futures for urban politics in an increasingly ‘global’ and multidisciplinary context. With over forty-five contributions from leading international scholars in the field, this handbook provides critical reviews and appraisals of current conceptual and theoretical approaches and future developments in urban politics. It is a key reference to all researchers and policy-makers with an interest in urban politics.