Download or read book Accelerating Customer Relationships written by Ronald S. Swift and published by Prentice Hall Professional. This book was released on 2001 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures, provides profitable opportunities for business managers to define and analyze their customers' behavior to develop and better manage short- and long-term relationships. Relationship Technology will become the new norm for the use of information and customer knowledge bases to forge more meaningful relationships. This will be accomplished through advanced technology, processes centered on the customers and channels, as well as methodologies and software combined to affect the behaviors of organizations (internally) and their customers/channels (externally). We are quickly moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for those that also foster CRM. At the turn of the century, merchants and bankers knew their customers; they lived in the same neighborhoods and understood the individual shopping and banking needs of each of their customers. They practiced the purest form of Customer Relationship Management (CRM). With mass merchandising and franchising, customer relationships became distant. As the new millennium begins, companies are beginning to leverage IT to return to the CRM principles of the neighborhood store and bank. The customer should be the primary focus for most organizations. Yet customer information in a form suitable for marketing or management purposes either is not available, or becomes available long after a market opportunity passes, therefore CRM opportunities are lost. Understanding customers today is accomplished by maintaining and acting on historical and very detailed data, obtained from numerous computing and point-of-contact devices. The data is merged, enriched, and transformed into meaningful information in a specialized database. In a world of powerful computers, personal software applications, and easy-to-use analytical end-user software tools, managers have the power to segment and directly address marketing opportunities through well managed processes and marketing strategies. This book is written for business executives and managers interested in gaining advantage by using advanced customer information and marketing process techniques. Managers charged with managing and enhancing relationships with their customers will find this book a profitable guide for many years. Many of today's managers are also charged with cutting the cost of sales to increase profitability. All managers need to identify and focus on those customers who are the most profitable, while, possibly, withdrawing from supporting customers who are unprofitable. The goal of this book is to help you: identify actions to categorize and address your customers much more effectively through the use of information and technology, define the benefits of knowing customers more intimately, and show how you can use information to increase turnover/revenues, satisfaction, and profitability. The level of detailed information that companies can build about a single customer now enables them to market through knowledge-based relationships. By defining processes and providing activities, this book will accelerate your CRM "learning curve," and provide an effective framework that will enable your organization to tap into the best practices and experiences of CRM-driven companies (in Chapter 14). In Chapter 6, you will have the opportunity to learn how to (in less than 100 days) start or advance, your customer database or data warehouse environment. This book also provides a wider managerial perspective on the implications of obtaining better information about the whole business. The customer-centric knowledge-based info-structure changes the way that companies do business, and it is likely to alter the structure of the organization, the way it is staffed, and, even, how its management and employees behave. Organizational changes affect the way the marketing department works and the way that it is perceived within the organization. Effective communications with prospects, customers, alliance partners, competitors, the media, and through individualized feedback mechanisms creates a whole new image for marketing and new opportunities for marketing successes. Chapter 14 provides examples of companies that have transformed their marketing principles into CRM practices and are engaging more and more customers in long-term satisfaction and higher per-customer profitability. In the title of this book and throughout its pages I have used the phrase "Relationship Technologies" to describe the increasingly sophisticated data warehousing and business intelligence technologies that are helping companies create lasting customer relationships, therefore improving business performance. I want to acknowledge that this phrase was created and protected by NCR Corporation and I use this trademark throughout this book with the company's permission. Special thanks and credit for developing the Relationship Technologies concept goes to Dr. Stephen Emmott of NCR's acclaimed Knowledge Lab in London. As time marches on, there is an ever-increasing velocity with which we communicate, interact, position, and involve our selves and our customers in relationships. To increase your Return on Investment (ROI), the right information and relationship technologies are critical for effective Customer Relationship Management. It is now possible to: know who your customers are and who your best customers are stimulate what they buy or know what they won't buy time when and how they buy learn customers' preferences and make them loyal customers define characteristics that make up a great/profitable customer model channels are best to address a customer's needs predict what they may or will buy in the future keep your best customers for many years This book features many companies using CRM, decision-support, marketing databases, and data-warehousing techniques to achieve a positive ROI, using customer-centric knowledge-bases. Success begins with understanding the scope and processes involved in true CRM and then initiating appropriate actions to create and move forward into the future. Walking the talk differentiates the perennial ongoing winners. Reinvestment in success generates growth and opportunity. Success is in our ability to learn from the past, adopt new ideas and actions in the present, and to challenge the future. Respectfully, Ronald S. Swift Dallas, Texas June 2000

Download or read book Brokerage and Closure written by Ronald S. Burt and published by OUP Oxford. This book was released on 2007-09-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Capital, the advantage created by location in social structure, is a critical element in business strategy. Who has it, how it works, and how to develop it have become key questions as markets, organizations, and careers become more and more dependent on informal, discretionary relationships. The formal organization deals with accountability; Everything else flows through the informal: advice, coordination, cooperation friendship, gossip, knowledge, trust. Informal relations have always been with us, they have always mattered. What is new is the range of activities in which they now matter, and the emerging clarity we have about how they create advantage for certain people at the expense of others. This is done by brokerage and closure. Ronald S. Burt builds upon his celebrated work in this area to explore the nature of brokerage and closure. Brokerage is the activity of people who live at the intersection of social worlds, who have a vision advantage of seeing and developing good ideas, an advantage which can be seen in their compensation, recognition, and the responsibility they're entrusted with in comparison to their peers. Closure is the tightening of coordination in a closed network of people, and people who do this do well as a complement to brokers because of the trust and alignment they create. Brokerage and Closure explores how these elements work together to define social capital, showing how in the business world reputation has come to replace authority, pursued opportunity assignment, and reward has come to be associated with achieving competitive advantage in a social order of continuous disequilibrium.

Download or read book Nurturing Creativity in the Classroom written by Ronald A. Beghetto and published by . This book was released on 2010-06-28 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines and responds to the tension educators face while trying to nurture creativity within the curricular constraints of the classroom.

Download or read book EBOOK Reshaping the University New Relationships between Research Scholarship and Teaching written by Ronald Barnett and published by McGraw-Hill Education (UK). This book was released on 2005-09-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the emerging shape of the University? Are there spaces for present activities to be practised anew or even for new activities? If these questions have force, they show that the metaphors of shapes and spaces can be helpful in understanding the contemporary university.Research, teaching and scholarship remain the dominant activities in universities and so it is their relationships that form the main concerns of this volume. Are these activities pulling apart from each other? Or might these activities be brought more together in illuminating ways? Is there space to redesign these activities so that they shed light on each other? Is there room for yet other purposes? In this volume, a distinguished set of scholars engage with these pertinent but challenging issues. Ideas are offered, and evidence is marshalled, of practices that suggest a re-shaping of the University may be possible. Reshaping the University appeals to those who are interested in the future of universities, including students, researchers, managers and policy makers. It also addresses global issues and it will, therefore, interest the higher education community worldwide. Contributors: Ronald Barnett, David Dill, Carol Bond, Lewis Elton, Mick Healey, Mark Hughes, Rajani Naidoo, Mark Olssen, Bruce Macfarlane, Kathleen Nolan, Jan Parker, Michael Peters, Alison Phipps, Jane Robertson, Peter Scott, Stephen Rowland.

Download or read book Ronald the Rhino written by Twinkl Originals and published by Twinkl. This book was released on 2017-09-25 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the wiggliest, jiggliest rhino in the forest! "Ronald the Rhino is so big and strong. In the Javan forest is where he belongs." Follow Ronald on his journey of discovery – a powerful story about embracing your uniqueness. Download the full eBook and explore supporting teaching materials at www.twinkl.com/originals Join Twinkl Book Club to receive printed story books every half-term at www.twinkl.co.uk/book-club (UK only).

Download or read book When the Past Is Always Present written by Ronald A. Ruden and published by Routledge. This book was released on 2011-01-19 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Past Is Always Present: Emotional Traumatization, Causes, and Cures introduces several new ideas about trauma and trauma treatment. The first of these is that another way to treat disorders arising from the mind/brain may be to use the senses. This idea, which is at the core of psychosensory therapy, forms what the author considers the "third pillar" of trauma treatment (the first and second pillars being psychotherapy and psychopharmacology). Psychosensory therapy postulates that sensory input—for example, touch—creates extrasensory activity that alters brain function and the way we respond to stimuli. The second idea presented in this book is that traumatization is encoded in the amygdala only under special circumstances. Thus, by understanding what makes an individual resistant to traumatization we can offer a way of preventing it. The third idea is that traumatization occurs because we cannot find a haven during the event. This is the cornerstone of havening, the particular form of psychosensory therapy described in the book. Using evolutionary biological principles and recently published neuroscientific studies, this book outlines in detail how havening touch de-links the emotional experience from a trauma, essentially making it just an ordinary memory. Once done, the event no longer causes distress.

Download or read book The US Congress for Kids written by Ronald A. Reis and published by Chicago Review Press. This book was released on 2014-11-01 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interactive guidebook to the history and inner workings of the legislative branch of the U.S. Government Providing a historical perspective on all that is going on today, US Congress for Kids examines the major milestones in congressional history, including the abolition of slavery, extending the vote to African Americans and to women, and investigating misconduct in both government and private institutions. Kids will be engaged by the focus on dramatic stories, personalities, and turning points while also benefitting from the clear discussions of Congressional purpose, structure, history, and ongoing issues. Educational, hands-on activities that illuminate the workings of the U.S. Congress include making a House ceremonial mace, creating congressional money, making a capitol dome, and designing a Congressional Medal of Honor.

Download or read book Solutions Manual for Quanta Matter and Change written by Peter Atkins and published by Macmillan. This book was released on 2008-12-15 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A New Day written by Ronald Heuninck and published by . This book was released on 2019-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic, much-loved board book without text leads young children through the rhythms of the day. The fun, simple illustrations show children doing everyday activities such as getting up, having breakfast, feeding the ducks, making lunch, playing and enjoying a bedtime story. This chunky book is perfect for little hands, and children will love to spot the detail in each picture.

Download or read book A Different Mirror written by Ronald Takaki and published by eBookIt.com. This book was released on 2012-06-05 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takaki traces the economic and political history of Indians, African Americans, Mexicans, Japanese, Chinese, Irish, and Jewish people in America, with considerable attention given to instances and consequences of racism. The narrative is laced with short quotations, cameos of personal experiences, and excerpts from folk music and literature. Well-known occurrences, such as the Triangle Shirtwaist Factory Fire, the Trail of Tears, the Harlem Renaissance, and the Japanese internment are included. Students may be surprised by some of the revelations, but will recognize a constant thread of rampant racism. The author concludes with a summary of today's changing economic climate and offers Rodney King's challenge to all of us to try to get along. Readers will find this overview to be an accessible, cogent jumping-off place for American history and political science plus a guide to the myriad other sources identified in the notes.

Download or read book The Normal Child written by Ronald Stanley Illingworth and published by W.B. Saunders Company. This book was released on 1991 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition there are alterations and additions to the three chapters on breast feeding, with a discussion of infantile colic, rewritten chapters on physical growth, sleep problems, travel problems, the prevention of infection and the prevention of accidents, with completely new chapters on helping a child to achieve its potential and on the controversial matter of child health surveillance. Its 300 new references have been also been added.

Download or read book American Ulysses written by Ronald C. White and published by Random House Trade Paperbacks. This book was released on 2017-06-06 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From the author of A. Lincoln, a major new biography of one of America’s greatest generals—and most misunderstood presidents Winner of the William Henry Seward Award for Excellence in Civil War Biography • Finalist for the Gilder-Lehrman Military History Book Prize In his time, Ulysses S. Grant was routinely grouped with George Washington and Abraham Lincoln in the “Trinity of Great American Leaders.” But the battlefield commander–turned–commander-in-chief fell out of favor in the twentieth century. In American Ulysses, Ronald C. White argues that we need to once more revise our estimates of him in the twenty-first. Based on seven years of research with primary documents—some of them never examined by previous Grant scholars—this is destined to become the Grant biography of our time. White, a biographer exceptionally skilled at writing momentous history from the inside out, shows Grant to be a generous, curious, introspective man and leader—a willing delegator with a natural gift for managing the rampaging egos of his fellow officers. His wife, Julia Dent Grant, long marginalized in the historic record, emerges in her own right as a spirited and influential partner. Grant was not only a brilliant general but also a passionate defender of equal rights in post-Civil War America. After winning election to the White House in 1868, he used the power of the federal government to battle the Ku Klux Klan. He was the first president to state that the government’s policy toward American Indians was immoral, and the first ex-president to embark on a world tour, and he cemented his reputation for courage by racing against death to complete his Personal Memoirs. Published by Mark Twain, it is widely considered to be the greatest autobiography by an American leader, but its place in Grant’s life story has never been fully explored—until now. One of those rare books that successfully recast our impression of an iconic historical figure, American Ulysses gives us a finely honed, three-dimensional portrait of Grant the man—husband, father, leader, writer—that should set the standard by which all future biographies of him will be measured. Praise for American Ulysses “[Ronald C. White] portrays a deeply introspective man of ideals, a man of measured thought and careful action who found himself in the crosshairs of American history at its most crucial moment.”—USA Today “White delineates Grant’s virtues better than any author before. . . . By the end, readers will see how fortunate the nation was that Grant went into the world—to save the Union, to lead it and, on his deathbed, to write one of the finest memoirs in all of American letters.”—The New York Times Book Review “Ronald White has restored Ulysses S. Grant to his proper place in history with a biography whose breadth and tone suit the man perfectly. Like Grant himself, this book will have staying power.”—The Wall Street Journal “Magisterial . . . Grant’s esteem in the eyes of historians has increased significantly in the last generation. . . . [American Ulysses] is the newest heavyweight champion in this movement.”—The Boston Globe “Superb . . . illuminating, inspiring and deeply moving.”—Chicago Tribune “In this sympathetic, rigorously sourced biography, White . . . conveys the essence of Grant the man and Grant the warrior.”—Newsday

Download or read book Gloom Town written by Ronald Lenard Smith and published by . This book was released on 2020 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve-year-old Rory and his friend Izzy try to foil the plans of Lord Foxglove, for whom Rory works as a valet, and his inhuman accomplices from taking over the world.--

Download or read book The Amazing U S A written by Brighter Vision Publications and published by . This book was released on 2001-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: All 50 states are covered in this activity book that contains cool facts, games, and puzzles. Full-color illustrations.

Download or read book The InterActive Classroom written by Ron Nash and published by Corwin. This book was released on 2019-07-22 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shift Students’ Roles from Passive Observers to Active Participants. Preparing students for a world that did not exist when they were students themselves can be challenging for many teachers. Engaging students, particularly disinterested ones, in the learning process is no easy task, especially when easy access to information is at an all-time high. How then do educators simultaneously ensure knowledge acquisition and engagement? Ron Nash encourages teachers to embrace an interactive classroom by rethinking their role as information givers. The Interactive Classroom provides a framework for how to influence the learning process and increase student participation by sharing • Proven strategies for improving presentation and facilitation skills • Kinesthetic, interpersonal, and classroom management methods • Brain-based teaching strategies that promote active learning • Project-based learning and formative assessment techniques that promote a robust learning environment Intended to cultivate an interactive classroom in which students take an active role in learning, this book provides a blueprint for educators seeking to amplify student engagement while imparting critical twenty-first century skills.

Download or read book Social Capital written by Nan Lin and published by Cambridge University Press. This book was released on 2002-05-20 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Theories of Capital: The Historical Foundation. 3. 2. Social Capital: Capital Captured through Social Relations. 19. 3. Resources, Hierarchy, Networks, and Homophily: The Structural Foundation. 29. 4. Resources, Motivations, and Interactions: The Action Foundation. 41. 5. The Theory and Theoretical Propositions. 55. 6. Social Capital and Status Attainment: A Research Tradition. 78. 7. Inequality in Social Capital: A Research Agenda. 99. 8. Social Capital and the Emergence of Social Structure: A Theory of Rational Choice. 127. 9. Reputation and Social Capital: The Rational Basis for Social Exchange. 143. 10. Social Capital in Hierarchical Structures. 165. 11. Institutions, Networks, and Capital Building: Societal Transformations. 184. 12. Cybernetworks and the Global Village: The Rise of Social Capital. 210. 13. The Future of the Theory. 243. . References. 251. . Index. 267.

Download or read book Sir Francis Ronalds Father Of The Electric Telegraph written by Beverley Frances Ronalds and published by World Scientific. This book was released on 2016-07-28 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Telecommunication has undergone unprecedented change in recent times. Two hundred years ago, Sir Francis Ronalds foresaw its development and imagined a world of 'electrical conversations'. His subsequent creations, the most important of which include an early version of the telegraph, have had significant impact on modern living. Little recognized until now, his extraordinary legacy is brought to life through never-before published sources written by people close to the man himself.In this book, details of Sir Francis's inventions — covering areas as diverse as electrical devices, weather forecasting, photography, art, mass production, and even fishing — are interwoven with personal and professional tales of achievement. Fresh light is shone on controversies and precedence in several important discoveries. Using both anecdotal and scientific evidence, it is written for those interested in the pursuit of science in the 19th century and the fascinating developments which have proved essential to the technological revolution of the 21st century.