Download or read book Ronald Reagan s Rhetoric Metaphor as Persuasion written by Jerold William Aust and published by . This book was released on 1995 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Politicians and Rhetoric written by J. Charteris-Black and published by Springer. This book was released on 2016-01-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Download or read book Reagan Persuasion written by James Humes and published by Sourcebooks, Inc.. This book was released on 2010-07-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuade, mentor, and motivate like the Great Communicator More than just an influential speaker, Ronald Reagan was a master of all types of communication and employed his personal warmth and charm to rally Americans around his vision. Now, former Reagan speechwriter James C. Humes shows how you can replicate Reagan's ability to influence others and utilize his communication tools when interacting with colleagues and partners. Don't just rely on words, instead: • Communicate with gestures, postures, and even clothing • Learn the power of podium presence • Fine-tune your humor and voice for each unique audience Praise for James C. Humes's Speak Like Churchill, Stand Like Reagan: "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide." -Roger Ailes, chairman and CEO, FOX News "I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now." -Chris Matthews, Hardball with Chris Matthews
Download or read book Politicians and Rhetoric written by J. Charteris-Black and published by Springer. This book was released on 2011-10-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.
Download or read book Politicians and Rhetoric written by J. Charteris-Black and published by Palgrave Macmillan. This book was released on 2004-11-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Download or read book Understanding Political Persuasion Linguistic and Rhetorical Analysis written by Douglas Mark Ponton and published by Vernon Press. This book was released on 2020-04-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on the consolidated research field of Political Discourse Analysis and attempts to provide an introduction suitable for adoption amongst a readership wishing to understand some of the principles underlying such research, and above all to appreciate how the tools of discourse analysis might be applied to actual texts. It summarises some of the work that has been done in this field by authorities such as Halliday, Fairclough, Wodak, Chilton, Van Dijk, Martin, Van Leeuwen and others to provide the would-be analyst with practical ideas for their own research. Naturally, this would not be the first time that such a handbook or introductory reference book has been proposed. Fairclough himself recently produced one; however, his work, simply entitled Political Discourse Analysis, inevitably includes theoretical insights from his own research. The beginning analyst can, at times, experience a sense of bewilderment at the mass of theoretical writing in linguistics, in the search for some practical, usable tools. I explain a variety of such tools, demonstrating their usefulness in application to the analysis of a number of political speeches, from different historical periods and diverse social contexts. The author’s hope is that would-be students of political rhetoric, of whatever level and from a variety of research areas, will be able to pick up this book and find tools and techniques that will assist them in actual work on texts. Naturally, it is also hoped that they will be inspired to follow up the suggestions for further reading which they will find in the bibliography.
Download or read book Rhetoric as an Art of Persuasion written by Daniel F. Miller and published by . This book was released on 1880 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Elements of Rhetoric Comprising an Analysis of the Laws of Moral Evidence and of Persuasion with rules for Argumentative Composition and Elocution written by Richard Whately and published by . This book was released on 1855 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Saving Persuasion written by Bryan Garsten and published by Harvard University Press. This book was released on 2009-03-31 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.
Download or read book Reagan Speaks written by Paul D. Erickson and published by . This book was released on 1991-05-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes President Reagan's speeches to show how he alters facts, changes history into allegory, and uses metaphors and anecdotes to influence his listeners
Download or read book Analyzing Rhetoric written by Robert C. Rowland and published by . This book was released on 1999-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Getting Into the Game written by Mary E. Stuckey and published by Praeger. This book was released on 1989-04-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did Ronald Reagan have such a strong impact on the political scene when he first ran for the presidency? Politics as practiced by Reagan is examined through analysis of Reagan's rhetoric from his days as the governor of California to his campaign for the presidency in 1980. The author contends that Reagan's approach is a new phenomenon and will outlast his presidency by impacting the way future candidates run for office. Candidates in the past used symbols of our national identity to achieve and articulate substantive, policy-oriented goals. Modern political rhetoric is seen as increasingly personalistic and individually oriented. When rhetoric becomes dissociated from the policies and programs of national government, there is a danger that the symbols, devoid of substance, become meaningless. The author suggests that Reagan's rhetoric has accelerated the movement towards more style with less substance. This incisive book defines Reagan's impact, examines the conditions which enabled him to create such an impression on contemporary politics, and discusses the implications of his pre-presidential rhetoric and campaign style. Students and scholars of political science and communications, will find Getting Into The Game a thought provoking study. Getting Into The Game begins with an analysis of the role played by rhetoric in our national politics and American political culture from 1960 to 1980. Further chapters provide detailed analysis of Reagan's rhetoric during his term as governor and his bid for the presidency. Reagan's communication is put into the context of the political culture and personal aspects of his rhetoric. A summary of the major arguments and themes of Reagan's presidency and the far reaching significance of his pre-presidential campaign rhetoric complete the study.
Download or read book Michael Osborn on Metaphor and Style written by Michael Osborn and published by MSU Press. This book was released on 2018-07-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume features two dimensions of Michael Osborn’s work with rhetorical metaphor. The first focuses on his early efforts to develop a conception of metaphor to advance the understanding of rhetoric, while the second concerns more recent efforts to apply this enriched conception in the analysis and criticism of significant rhetorical practice. The older emphasis features four of Osborn’s more prominent published essays, revealing the personal context in which they were generated, their strengths and shortcomings, and how they may have inspired the work of others. His more recent unpublished work analyzes patterns of metaphor in the major speeches of Demosthenes, the evolution of metaphors of illness and cure in speeches across several millennia, the exploitation of the birth-death-rebirth metaphor in Riefenstahl’s masterpiece of Nazi propaganda Triumph of the Will, and the contrasting forms of spatial imagery in the speeches of Edmund Burke and Barack Obama and what these contrasts may portend.
Download or read book Political Metaphors in President Ronald Reagan s State of the Union Addresses 1982 1987 written by Allen Thayer and published by . This book was released on 1991 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rhetoric written by Adina Arvatu and published by . This book was released on 2015-01-10 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Download or read book Playing the Game written by Mary E. Stuckey and published by Praeger. This book was released on 1990-02-12 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the Praeger Series in Political Communication, Playing the Game offers an exploration of the rhetoric of the Reagan Revolution. The book fully explores how the rhetoric supported, impeded, and affected Reagan's policy goals and political success. In this work, the author shows how Reagan's use of language in his public speech was instrumental in the creation of the Teflon Presidency, and how use of this language created a situation whereby the President would not remain unscathed forever--as was the case in 1986. Further, Stuckey shows how Reagan's rhetorical success was built around foreign policy events. From this premise, the book demonstrates why a foreign policy event (the Iran-Contra affair) provided the most conspicuous failure of the Reagan administration. The data for this volume includes speeches, remarks, addresses, statements, memorandums, and other forms of public speech during the Reagan years. The design of the book is both chronological and thematic, given the theme of the development of Reagan's rhetoric over time and the eventual exposition of its weakness. Following the introduction, the book presents an analysis of Reagan's relationship with the White House press corps. The second chapter details the first two years of the Reagan presidency and analyzes the learning process by examining both the smooth and rough spots of those years. The third chapter focuses on the foreign policy events of 1983-1985, and on how Reagan and his staff used those events to consolidate his personal standing. Chapter four provides an exegesis of the unraveling of that success between 1986-1988, and Reagan's increasing vulnerability to criticism. The book includes a summary of rhetorical aspects of Reagan's presidency and discusses lessons for the past and his legacy for the future. The concluding chapter focuses on Reagan's rhetorical legacy through an examination of the public speech of various candidates from the 1988 presidential election. This book should be of interest to scholars of American presidency in departments of communication, political science, and history.
