Download or read book Role Portrayal and Stereotyping on Television written by Nancy Signorielli and published by Greenwood. This book was released on 1985-09-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product information not available.
Download or read book Television and Gender Representation written by Barrie Gunter and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On gender stereotyping on television.
Download or read book Television and Sex Role Stereotyping written by Barrie Gunter and published by John Libbey. This book was released on 1986 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observation of male and female models in the child's environment has been postulated as a major source of sex-role information, while the audio-visual mass media is one of the two principle sources of models for the developing child.
Download or read book Role Portrayal and Stereotyping on Television written by Nancy Signorielli and published by Greenwood. This book was released on 1985-09-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product information not available.
Download or read book Developing a Stereotype Index of Gender Role Stereotypes in Television Advertising written by Kwangok Kim and published by . This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the decades women have usually been portrayed in the mass media in stereotypical roles, such as inferior to men, as sex objects, and/or as dependent on men. Although society has developed and the status of women has improved, there have been few changes in the mass media. The mass media continue to reinforce stereotypical gender roles. Few studies have conducted content analyses that effectively measure stereotypes in advertising other than using nominal level data. Accordingly, this study was designed to develop a "Stereotype Index," measuring how much an advertisement uses stereotypical images in its content at the ordinal level. Each advertisement received positive points for the use of stereotypes and negative points for the use of reverse-stereotypes in its content based on the Stereotype Index. The mean of each variable could subsequently be compared directly using parametric statistics rather than traditional chi-square analysis. Differences between nominal (categorical) and ordinal level data were examined by conducting both non-parametric and parametric analyses in this study, using a probability sample of prime-time television commercials during a sweeps month (4 November through 1 December, 2004). The final sample included 845 advertisements and 1,062 central figures. Findings indicated that both categorical and ordinal data measured the same stereotypical traits. The Stereotype Index test certainly overcame the limitations of the chi-square test. According to the results of both measurements, men and women were portrayed frequently in stereotyped roles in television advertising during prime time. For example, women were frequently portrayed as homemakers/parents and product users, whereas men were often portrayed as professionals and authorities. The Stereotype Index reported detailed gender role stereotypes within embedded traits of stereotypes and indicated how gender roles were portrayed overall. The Stereotype Index proved useful to examine overall gender role stereotypes among studies by comparing means of stereotypical traits, if the same index is used. Therefore, the outcome of this study indicated a promising knowledge contribution of the Stereotype Index to gender role studies for researchers who have been challenged by the limitations of the chi-square tests.
Download or read book Aging and Disability written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-07-06 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many different groups of people are subject to stereotypes. Positive stereotypes (e.g., "older and wiser") may provide a benefit to the relevant groups. However, negative stereotypes of aging and of disability continue to persist and, in some cases, remain socially acceptable. Research has shown that when exposed to negative images of aging, older persons demonstrate poor physical and cognitive performance and function, while those who are exposed to positive images of aging (or who have positive self-perceptions of aging) demonstrate better performance and function. Furthermore, an individual's expectations about and perceptions of aging can predict future health outcomes. To better understand how stereotypes affect older adults and individuals with disabilities, the National Academies of Sciences, Engineering, and Medicine, with support from AARP, convened a public workshop on October 10, 2017. This publication summarizes the presentations and discussions from the workshop.
Download or read book Gender Representation and Occupational Portrayals in Primetime Television written by Brittany Danielle Smith and published by . This book was released on 2016 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined the five broadcast networks individually and found gender representation and occupational portrayal differences between the networks, revealing which networks have made progress towards equal and accurate representation, and which have not. The results of this content analysis suggest that stereotypical representations of men and women are still frequent on primetime television. Furthermore, these findings were examined in relation to social cognitive theory to determine the potential effect these portrayals could be having on viewers' gender role beliefs. While some improvements have been made in comparison to previous studies, progress still needs to be made among all primetime programming to represent female characters in a wide variety of occupations and roles that are more consistent with reality.
Download or read book Comparison of Gender Stereotypes in German and East Asian Television Advertisements written by Sarah Heitz and published by GRIN Verlag. This book was released on 2015-10-23 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2004 in the subject Communications - Intercultural Communication, grade: 1,3, University of Augsburg, course: Academic Writing, language: English, abstract: Stereotypes and prejudice are omnipresent and therefore influence every person in his or her perception. Undoubtedly, most of us are unaware of this fact. As a phrase from the “Handwörterbuch der Psychologie” states, “The prejudice of our own impartiality is the strongest prejudice of all”(Asanger, & Wenninger, p. 539). Gender stereotype refers to the subjective perception of what a male or female should be or how one should behave. For example, a stereotypic Hong Kong Chinese person would perceive that females should be gentle, sympathetic and shy, whereas males should possess strong personality and leadership abilities (Fung, & Ma, 2000). Gender roles can change in alignment with changes in society. However, the Arima (2003) study determined that television advertisements in Japan still depicted the old gender stereotype of “men at work and women at home”, even though the rate of women attending college and of women in the working population has increased. Moreover, the younger generation in Japan supports the new gender stereotype of “men at work, women at both work and home”. In the US, television advertisements reflected gender role expectations, as well. Products that are assumed to appeal to female customers are presented exclusively by a female main character. Respectively, products predominantly designed for men, are exclusively presented by male characters (Blain, & McElroy, 2002). Although gender representation has been studied extensively in the US, little is known about the portrayal of gender stereotypes in German and Asian television advertisements. This study proposes to fill this gap by analysing German television advertisements and by comparing the findings to the results of latest studies on gender stereotypes in East Asia.
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Download or read book Heroines of Film and Television written by Norma Jones and published by Rowman & Littlefield Publishers. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Award-winning authors from a variety from a variety of disciplines examine the changing roles of heroic women across time. In this volume, editors Norma Jones, Maja Bajac-Carter, and Bob Batchelor have assembled a collection of essays that broaden our understanding of how heroines are portrayed across media, offering readers new ways to understand, perceive, and think about women. Contributors bring fresh readings to popular films and television shows such as 'The Girl with the Drago Tattoo', 'Kill Bill', 'Buffy the Vampire Slayer', 'Weeds', 'Mad Men', and 'Star Trek'.
Download or read book Black Women s Portrayals on Reality Television written by Donnetrice C. Allison and published by Rowman & Littlefield. This book was released on 2016-01-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically analyzes the portrayals of Black women in current reality television. Audiences are presented with a multitude of images of Black women fighting, arguing, and cursing at one another in this manufactured world of reality television. This perpetuation of negative, insidious racial and gender stereotypes influences how the U.S. views Black women. This stereotyping disrupts the process in which people are able to appreciate cultural and gender difference. Instead of celebrating the diverse symbols and meaning making that accompanies Black women's discourse and identities, reality television scripts an artificial or plastic image of Black women that reinforces extant stereotypes. This collection's contributors seek to uncover examples in reality television shows where instantiations of Black women's gendered, racial, and cultural difference is signified and made sinister.
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book The Game the Same Just Got More Fierce written by Eike Rüdebusch and published by GRIN Verlag. This book was released on 2014-08-27 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject American Studies - Culture and Applied Geography, grade: 1,1, University of Duisburg-Essen (Fakultät für Geisteswissenschaften), language: English, abstract: The Wire, David Simon's and Ed Burns' HBO show about the war on drugs in Baltimore and the de-industrialized American economy, has been praised by critics, authors and scholars. It was called the “best show since the invention of radio” (Brooker as quoted by Toscano) and compared to 19th century classical literature of Balzac, Dickens and others, and even Barack Obama named the show to be his favorite. The Wire was broadcast between 2002 and 2008 and thus is part of the cultural representation of the years before Obama became the first African American president of the United States of America. That might seem to be just a chronological fact on the sideline, but can be considered quite important instead. That is, because media mirrors a society's development and its recent state of mind. With Obama in office, it might seem that America has had a significant change of mind in terms of its conduct toward African Americans. The Wire was widely praised to be a multicultural show, if not even a post-ethnic show, that avoided all forms of negative, stereotypical depictions of Blacks and included Blacks in numbers never seen before on TV. Until today, the representation of Blacks in the media is something academics and journalists, political activists and authors write and discuss about. It is stained by the American past of slavery and segregation. Certain stereotypes and prejudices about Blacks have endured time and can be found in American society, among all races and all classes. However, The Wire with its huge number of Black characters along with their quality and depth, is seen as an exception from the usual TV program. The show was praised for its politics of representation, for putting Black characters in a drama, for including them in all depicted classes, all levels of hierarchies – Blacks are part of the street, the law, politics, the harbor, the media (Buehler 55) – and for the sheer range of Black roles that was said to make stereotyping nearly impossible (Morsch 216). [...] However, this thesis will prove that David Simon's monumental 60-hour-long show may be an exceptional TV show but nevertheless works with long-known and well-established schemes of representation and stereotypes of African Americans. The praise it has received will be made understandable on one hand, but will be shown as incomplete and ignorant on the other.
Download or read book Television Sex Roles and Children written by Kevin Durkin and published by . This book was released on 1985 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mass Media written by Mieke Ceulemans and published by . This book was released on 1979 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Oxford Handbook of Media Psychology written by Karen E. Dill and published by Oxford University Press, USA. This book was released on 2013 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Media Psychology explores facets of human behaviour, thoughts, and feelings experienced in the context of media use and creation.
Download or read book The Palgrave Handbook of Ethnicity written by Steven Ratuva and published by Palgrave Macmillan. This book was released on 2019-08-07 with total page 2044 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive and cutting-edge analysis of ethnicity through diverse multidisciplinary lenses. It explores numerous aspects of ethnicity and how it is linked to a range of contemporary political, economic and social issues at the global, regional as well as local levels. In a world where globalization has enveloped and transformed societies through economic and financial integration, social media networks, knowledge transfer, transnational travel, technology and education, there is a tendency to frame issues largely from the standpoint of economic, political and strategic interests of the dominant powers. Issues such as ethnic and cultural identity are often ignored partly because they are too complex to deal with. In this regard, the study of ethnicity is critical in delving deeper into people’s worldviews, perceptions of each other, relationships and sense of identification to help us uncover some of the deeper perceptions and meanings of social change as seen and shared by cultural groups as they adapt to the fast-changing world. To better inform ourselves of the complexities of ethnicity and relationship to contemporary global developments and challenges, an approach which is people-centered, balanced, comprehensive and research-based is needed. The multidisciplinary approach of this handbook provides conceptual and empirical narratives across different disciplines such as anthropology, sociology, political studies, cultural studies, media studies, literature, law, development studies and economics, to name a few. It includes comparative case studies from different parts of the world to enrich our understanding of the diverse experiences. The chapters focus on contemporary issues and situations while drawing from historical reflections and lessons. The idea is not only to illuminate the intricacies of ethnic identity, but also to provide innovative ideas to help understand and address some of the contemporary challenges associated with these in our world today.
