Download or read book Role of IT in Marketing of Household Products written by Dr. Arepalli Rambabu and published by Lulu.com. This book was released on 2019-07-11 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has assumed a vital part in marketing research. The business condition of today is complex to the point that no normal chief would need to settle on essential choice without securing enough data. Notwithstanding, it must be noticed that not all snippets of data are pertinent. In marketing research, data gathering must be deliberate and objective keeping in mind the end goal to give an extensive and pertinence data to the analyst. This will help basic leadership.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Marketing written by and published by Macmillan Education AU. This book was released on 1998 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Download or read book Marketing Management 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Download or read book Consumer Behavior For Dummies written by Laura Lake and published by John Wiley & Sons. This book was released on 2009-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour.
Download or read book Getting a Top Job in Marketing written by Patrick Forsyth and published by Kogan Page Publishers. This book was released on 2001 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to be the best - and thinks they have what it takes to make it to the top of their chosen career this new series of books offers a wealth of advice and insider's tips. Informative and inspirational each book in the series includes * Case studies, interviews or profiles of successful people in the field * Advice on key skills to develop * Information on key elements of particular jobs * Hints on getting in and on * Contact points and useful addresses * Glossary * Websites of interest * Advice on where to find the top jobs
Download or read book Careers in Marketing written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles and Functions of Marketing written by Dr. Balwant Singh and published by Thakur Publication Private Limited. This book was released on 2023-09-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Latest Principles and Functions of Marketing e-Book in English language for B.Com 1st Semester Bihar State By Thakur publication.
Download or read book Marketing written by Pando C. Papantoniou and published by PASS PUBLICATIONS. This book was released on 1992 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The Marketing Book written by Michael John Baker and published by Routledge. This book was released on 2003 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used by students and practitioners, this book gathers together the insights of the UK's most important and influential marketing thinkers. This fifth edition has been extensively updated to reflect changes and trends in current marketing thinking and practice.
Download or read book Designing Pleasurable Products written by Patrick W. Jordan and published by CRC Press. This book was released on 2000-04-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than ever, designers and technologists are considering human factors in the product design process. Consumers are now seen as key to the overall look and usability of products, not just passive users. Traditional thinking assumed that if a task could be accomplished with a reasonable degree of efficiency and comfort, then the product fit the u
Download or read book China s Grandmothers written by Diana Lary and published by Cambridge University Press. This book was released on 2022-04-21 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past century and a half, China has experienced foreign invasion, warfare, political turmoil, and revolution, along with massive economic and technological change. Through all this change, there is one stable element: grandmothers, as child carers, household managers, religious devotees, transmitters of culture, and, above all, sources of love, warmth, and affection. In this interdisciplinary and longitudinal study, China's Grandmothers sheds light on the status and lives of grandmothers in China over the years from the late Qing Dynasty to the twenty-first century. Combining a wide range of historical and biographical materials, Diana Lary explores the changes and continuities in the lives of grandmothers through revolution, wars, and radical upheaval to the present phase of economic growth. Informed by her own experience as a grandchild and grandmother, Lary offers a fresh and compelling way of looking at gender, family, and ageing in modern Chinese society.
Download or read book How to Innovate in Marketing Collection written by Monique Reece and published by FT Press. This book was released on 2010-10-19 with total page 1258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breakthrough marketing techniques for reigniting growth and profitability! Real-time marketing, social networking, Web 3.0, and more! Three full books of proven solutions for driving breakthrough growth and profitability! Master a six-step strategy for real-time marketing that reignites growth… choose the right social networking tools and resources for your business… reach and motivate customers using advanced Web 3.0 marketing techniques your competitors haven’t discovered yet… and much more! From world-renowned leaders and experts, including Monique Reece, Rawn Shah, and Michael Scott Tasner
Download or read book Manufacturers Association Bulletin written by and published by . This book was released on 1925 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on the Global Impacts and Roles of Immersive Media written by Morie, Jacquelyn Ford and published by IGI Global. This book was released on 2019-12-06 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is witnessing a media revolution similar to the birth of the film industry from the early 20th Century. New forms of media are expanding the human experience from passive viewership to active participants, surrounding and enveloping us in ways film or television never could. New immersive media forms include virtual reality (VR), augmented reality (AR), mixed reality (XR), fulldome, CAVEs, holographic characters, projection mapping, and mixed experimental combinations of old and new, live, and generated media. With the continued expansion beyond the traditional frame, practitioners are crafting these new media to see how they can influence and shape the world. The Handbook of Research on the Global Impacts and Roles of Immersive Media is a collection of innovative research that provides insights on the latest in existing and emerging immersive technologies through descriptions of case studies, new business models, philosophical viewpoints, and scientific findings. While highlighting topics including augmented reality, interactive media, and spatial computing, this book is ideally designed for media technologists, storytellers, artists, journalists, designers, programmers, developers, manufacturers, entertainment executives, content creators, industry professionals, academicians, researchers, and media students.
Download or read book The American Textile Industry written by Leander D. Howell and published by . This book was released on 1964 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
