Download or read book Role Dynamics in Pharma Sales Management written by Dr V K Sharma and published by Clever Fox Publishing. This book was released on with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharma field sales professionals struggle this one question very often- What is the role of my position and sometimes my seniors’ position too. the prime reason of this struggle is that Pharma industry never seriously tried to define different field sales management roles. As this job differentiation is not in public domain, Some Managers used and abused this situation as it suits them. Instead of putting these different roles in public domain, Managers prefer to enjoy this ambiguity by defining the roles differently in different times in different organizations. This virtually divide field sales professionals in two classes- the persecutors and victims or afflicted peoples. It is unfortunate that Pharma Industry never thought of bringing this issue in public domain. As a part of effective pharma field sales management, different organizations at different stages need customized re-drawing of these role’s bifurcation. This need further fueled the blurredness in this area.
Download or read book Essentials of Pharmaceutical Sales Management written by Vivek Mehrotra and published by . This book was released on 2007 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Vault Career Guide to Pharmaceuticals Sales and Marketing written by Carole Moussalli and published by Vault Inc.. This book was released on 2006-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the inside scoop on pharmaceutical sales careers with this new Vault Guide. Overview of the industry; functions in pharmaceutical sales: field sales, sales management, training and development, instructional design/content development, project management; jobs and career paths; getting hired - education, interview preparation, and more.
Download or read book Sales Management Control Territory Design Sales Force Performance and Sales Organizational Effectiveness in the Pharmaceutical Industry written by Eric Longino and published by Universal-Publishers. This book was released on 2009 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Limited research exists about the determinants of sales organization effectiveness in pharmaceutical sales organizations. To fill this void, sales management control, sales territory design, and sales force performance are conceptualized as antecedents to sales organization effectiveness in pharmaceutical sales organizations. The results of the structural equation model tested suggested that pharmaceutical sales representatives perform better and are more effective when they are satisfied with sales territory design because of its significant relationship with sales force behavioral performance. The present study suggests sales force behavioral performance leads to sales organization effectiveness through its significant relationship to sales force outcome performance. These findings are somewhat different to those from similar studies in other industries, and identify some important implications for sales leaders in the pharmaceutical industry as well as suggesting a number of important research directions.
Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation
Download or read book Pharma Marketing Management written by Dr. Ritu Kataria and published by Thakur Publication Private Limited. This book was released on 2021-03-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of Pharma Marketing Management Book For B.Pharm 8th Semester of U.P. State Universities
Download or read book Scientific communications strategy and value creation in pharmaceutical firms Dynamics and evolutionary trends in italian market written by Raffaello Carnà Ascensionato and published by Giuffrè Editore. This book was released on 2010 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Management written by R K Srivastava and published by Excel Books India. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The survival and of many products and companies depend upon the marketing strategies adopted by them. In the rapidly changing scenario of markets, when even propaganda and advertisements are unable to do the magic, it is the dedicated marketing professionals who compel the customer to purchase their goods and services. In today’s business strategies, production of goods and services are not the end and means of everything. Neither financial or personnel management, nor inventory or time management are important today. It is Sales Management which has the last laugh over every other aspect of the business. Many a time it has been seen hat a better quality product or service has given place to an inferior quality product or service only due to superb marketing management. This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements. It takes into consideration the different academic aspects of Marketing and Sales Management for undergraduate and postgraduate students. This book would be of great help to managerial practitioners at any organizational level who are responsible for a function, department or a set of responsibilities.
Download or read book Sales Management written by and published by Excel Books India. This book was released on with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evolution and Applications of Quantum Computing written by Sachi Nandan Mohanty and published by John Wiley & Sons. This book was released on 2023-06-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVOLUTION and APPLICATIONS of QUANTUM COMPUTING The book is about the Quantum Model replacing traditional computing’s classical model and gives a state-of-the-art technical overview of the current efforts to develop quantum computing and applications for Industry 4.0. A holistic approach to the revolutionary world of quantum computing is presented in this book, which reveals valuable insights into this rapidly emerging technology. The book reflects the dependence of quantum computing on the physical phenomenon of superposition, entanglement, teleportation, and interference to simplify difficult mathematical problems which would have otherwise taken years to derive a definite solution for. An amalgamation of the information provided in the multiple chapters will elucidate the revolutionary and riveting research being carried out in the brand-new domain encompassing quantum computation, quantum information and quantum mechanics. Each chapter gives a concise introduction to the topic. The book comprises 18 chapters and describes the pioneering work on the interaction between artificial intelligence, machine learning, and quantum computing along with their applications and potential role in the world of big data. Subjects include: Combinational circuits called the quantum multiplexer with secured quantum gate (CSWAP); Detecting malicious emails and URLs by using quantum text mining algorithms to distinguish between phishing and benign sites; Quantum data traffic analysis for intrusion detection systems; Applications of quantum computation in banking, netnomy and vehicular ad-hoc networks, virtual reality in the education of autistic children, identifying bacterial diseases and accelerating drug discovery; The critical domain of traditional classical cryptography and quantum cryptography. Audience The book will be very useful for researchers in computer science, artificial intelligence and quantum physics as well as students who want to understand the history of quantum computing along with its applications and have a technical state-of-the-art overview.
Download or read book Marketing Planning for the Pharmaceutical Industry written by John Lidstone and published by Taylor & Francis. This book was released on 2017-07-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Download or read book Pharmaceutical Marketing Management written by N. Udupa and published by Manipal Universal Press. This book was released on 2016-01-14 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Pharma perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Download or read book Careers with the Pharmaceutical Industry written by Peter D. Stonier and published by John Wiley & Sons. This book was released on 2003-11-14 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, many factors have combined to change the operating environment of the international pharmaceutical industry leading to greater specialisation and sophistication. This new edition will give an update of the different opportunities in drug discovery and development and the scientific, medical or other specialist training needed to accomplish them. The scope of this edition has been broadened to encompass all major roles, including marketing and sales.
Download or read book Sales Management written by Chris Noonan and published by Routledge. This book was released on 2010-08-27 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations.
Download or read book Sales Management written by Paolo Guenzi and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.
Download or read book Pharmaceutical Sales for Phools written by Sahil Syed and published by Arima Pub. This book was released on 2006-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: When I first joined the industry I searched for a book which could give some guidance as to what this role was all about. I never found that book so four years into my career I began writing Pharmaceutical Sales for Phools. Medical sales representatives who read this book will not encounter many surprises once they take their first steps out into the field, as this book has been designed to equip readers with a robust understanding of all the key dynamics of this sales role. Sahil Syed is an award winning representative who is now in his eighth year of frontline pharmaceutical sales. During this time he has worked with some of the largest and most successful pharmaceutical companies in the world. In this book he has given a highly practical account of how the role of a medical sales representative actually operates. "This book is the perfect read - not only for those who are trying to get into the industry, but also for experienced representatives who just want to keep up to date on the mechanics of the job. It is essential reading" Niall Barry - Director, Gem Resourcing "This book gives the first example I have seen of a common sense approach to the job which leaves nothing to the imagination" Charles Marshall - Director, Axis Development "This book is the medical representatives bible - it is indispensable, every rep should have a copy" Gary Fagg - Principal Sales Representative, Novartis
