Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Download or read book Project Management ROI written by Jack J. Phillips and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business & Economics/Project Management An exclusive portal to the methods and tools the ROI Institute uses to determine return on investment in project management To survive this modern age of financially skeptical "show me the ROI" investors, it is a crucial step for companies to develop an effective project management strategy in order to stay ahead of the curve and achieve success. Project Management ROI takes the guesswork out of determining how to monetarily value projects by teaching the time-tested Return on Investment (ROI) methodology. It presents these results-based concepts in a methodical, reproducible manner that project managers, executives, and analysts can use as a validated reference for future projects. This book focuses on an array of measures to forecast project value and collect data during and after implementation, including reaction, learning, application and implementation, impact, return on investment, and intangibles. Project Management ROI: Is the first book from the renowned ROI Institute to focus on project management ROI Provides both the tools and methodology for measuring the ROI of project management investments Will help project managers discover the value of specific project management solutions to justify project expenditures
Download or read book Return on Investment in Training and Performance Improvement Programs written by Patricia Pulliam Phillips and published by Taylor & Francis. This book was released on 2024-05-01 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this bestselling book guides you through a proven, results-based approach to calculating the return on investment in training and performance improvement programs. The ROI Methodology described in the book has evolved into the most used evaluation system in the world. Patricia Pulliam Phillips, Jack J. Phillips, and Klaas Toes present the ROI Methodology, a user-friendly approach to showing and proving the value of programs, projects, and initiatives. Based on over 40 years of development and refinement, it is a process that meets the demands currently facing training and performance improvement functions. This third edition includes chapters thoroughly detailing the application of the ROI Methodology and new and innovative developments. The book provides examples, case studies and worksheets, and solutions to implementation issues. A case study spans the book and takes the reader through each part of the ROI Methodology. Readers can work through the case, step-by-step, exploring the issues uncovered in the chapter and learn how to apply the process in their own organizations. This book continues to be a primary reference for learning how to utilize ROI to show the contribution of training, education, learning systems, performance improvement, human resources, and change initiatives throughout organizations. Proven to work as a guide for practitioners, managers, and leaders, the book is also ideal for students of learning and development and performance improvement at graduate and postgraduate levels and individuals involved in executive and professional development programs. A complimentary 500-page book with 25 detailed case studies is available to book purchasers. See the offer on page 384 at the back of the book.
Download or read book ROI for Technology Projects written by Brian Roulstone and published by Routledge. This book was released on 2007-09-10 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book focusing on the ROI for technology investments written by a technology executive for technology decision makers with the support and guidance of the foremost authority in the discipline of Return on Investment. This book leverages the talents of both authors to provide a framework and methodology that can ensure greater success in mobilizing technology initiatives. There is no other book on the market that specifically addresses the critical need to prove ROI on resource intensive technology projects with a time-tested and industry leading methodology. To date, most ROI books have focused in the areas of human performance, training, marketing, and other human capital related disciplines. With increased scrutiny of technology spending by the most complex organizations in the world, technology leaders need a 'tool kit' to help them prepare for hard-hitting discussions with their organization's CFO, president, CEO, or chairman about the return they should expect from critical technology projects. Rather than focusing top managers' attention on cutting, challenging, and controlling expenditures (as many C-level accountants prefer to do), this approach guides technology managers in providing executives with more comprehensive, balanced information that helps all involved make better business decisions. Along the way, it helps technology managers communicate more effectively with the financial decision makers in their organizations. The book also shows executives how partnering with IT leaders can help top management understand the return these technology projects can provide to the organization in increased human efficiency, automation of manual processes, unified organizational data, and other high-return results from complex and critical technology initiatives. At the same time, executives and IT professionals need to have their projects measured with a balanced perspective. While the ROI itself is very important, it's also important to capture intangibles related to the project, as well as information about application and implementation of the project. Even earlier in the cycle, it's important to capture reaction to the technology and the extent to which individuals have learned the technology. Together, these data sets represent a balanced profile of success, with ROI at the pinnacle.
Download or read book Marketing ROI written by James Lenskold and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.
Download or read book The New Roi written by Dave Bookbinder and published by . This book was released on 2017-09-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask anyone from the CEO to the shipping clerk about the organization¿s most valuable asset, and you¿ll get the same answer: ¿The people!¿ However, when it comes to the valuation of that organization, especially in terms of intangible assets, like patents and trademarks wind up seeming to be more valuable. How? Simple: They¿re more quantifiable.In The NEW ROI: Return on Individuals, we delve into placing a more quantifiable value on the human capital asset ¿ the most valuable asset in every organization. Additionally, we explore universal ways to promote even greater workforce value including creating difference makers, increasing employee success, improving happiness, reducing toxic employees, generating innovation by building trust, embracing and improving corporate culture, and much more.Do you know who your rock star employees are and how to improve employee engagement and employee morale? Want to keep your top performers happy and productive? Do you actually know the real cost of toxic employees to your bottom line and profitability? Why do some teams succeed while others fail¿ even within the same organization? What is the impact of and on human capital during mergers and acquisitions? How do trust and happiness impact your employees and their ability to be more innovative? What is resiliency in business and why is it important? How high is your cost of turnover and what can you do to reduce it?Whether you are a CEO, on a leadership team, in middle management, or are an employee who wants to see their company not just succeed but thrive, you will gain incredible insight into how the lifeblood of every organization ¿ the human capital asset ¿ operates and what you can do to improve and enhance the success of your employees and ultimately your organization and its bottom line.Nothing gets done in any organization without people and improving the productivity of every employee is the key to boosting profitability and at the same time boosting employee morale. Higher morale generates even greater productivity which, in turn, improves your bottom line. It¿s an upward spiral that you¿ll want to harness.
Download or read book Measuring ROI in Learning Development written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2011-12-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you accurately and effectively measure return on investment (ROI) in training and performance improvement? Measuring ROI in Learning & Development, a new volume with a focus on the international arena and including a selection of case studies, provides detailed information on how to create, develop, and sustain a comprehensive ROI evaluation system. A focus on accountability in measuring ROI in learning and performance improvement programs has produced a book filled with functional, pragmatic suggestions and examples that can be implemented in the real world. Measuring ROI in Learning & Development provides everyone who has a personal or professional interest in developing effective metrics with a solid foundation on which to build practical ROI measuring programs. Specific topics covered include: examination of selected case studies, many of which employ the ROI Methodology definition and discussion of the ROI Methodology, and suggestions on how to best implement it exploration of best practices in measurement and evaluation of ROI discussion of various ROI data collection plans coverage of data analysis strategies and program assessment protocols analysis of program costs. Measuring ROI in Learning and Development provides comprehensive coverage of all aspects of developing, creating, implementing, maintaining, and assessing an effective, productive ROI-measurement program. With its explanation of the ROI Methodology; presentation of numerous case studies; extensive documentation and analysis of best practices; and consideration of such important issues as cost, data collection, and program assessment, this title is the most complete resource available for those involved with measuring ROI.
Download or read book Return on Investment Manual written by Robert Rachlin and published by M.E. Sharpe. This book was released on 1997 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, concise manual providing business professionals with tools and strategies for making investment decisions. Covers the latest techniques and practical applications in such company activities as pricing, capital investments, working capital, human resources, shareholder value, marketing, cash management, cost control, break-even, cost of capital, inventory control, receivables management, leasing, and establishing ROI rates for segments of the business and the total company. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book ROI Fundamentals written by Patricia Pulliam Phillips and published by John Wiley & Sons. This book was released on 2008-02-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.
Download or read book Return on Integrity written by John G. Blumberg and published by Greenleaf Book Group. This book was released on 2016-04-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New ROI In Return on Integrity: The New Definition of ROI and Why Leaders Need to Know It,author John G. Blumberg asks CEOs and top leadership to dig deep, to discover the most untapped strategic resource available to you as a leader. It is an intriguing invitation to truly discover the core values you live by and, in turn, to engage an impactful set of core values for the organization you lead. Core values have been featured in countless books over the last decade, but none has taken the search as deep or has focused on the intersection of leaders’ personal values and those of your organization. At this intersection, Return on Integrity reveals the linchpin of leadership . . . and legacy. Through in-depth introspection and a continual renewal, you can lead your organization beyond profit to a more truthful and fulfilling bottom line. Core values are not just a guide; they should be the basis of every decision and action in your organization. The new ROI is the value built between personal and organizational core values—a stronger organization built on a stronger base. The new ROI is also the return CEOs and your leadership team experience by living and leading with integrity. Blumberg clearly demonstrates his commitment to personal and professional integrity and to helping CEOs achieve it. Sample worksheets and agendas guide your progress, as do links to numerous support resources on the author’s website. Return on Integrity will inspire you to pick up your shovel and start digging deep.
Download or read book Understanding Return on Investment written by George T. Friedlob and published by John Wiley & Sons. This book was released on 1996-05-03 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sending an SOS when it comes to ROIs? Help is on the way . . . UNDERSTANDING RETURN ON INVESTMENT Return on investment (ROI) plays a major role in business, but itcan be a difficult concept to grasp. Understanding Return onInvestment shows you how to better utilize this essential tool bysimplifying and clarifying all its important points. Thisinvaluable guide includes information on: * The effect of ROI on investment and disinvestment decisions * The various forms of ROI and how they provide different measuresfor evaluating investment activities * The relationship of ROI to ROE (return on equity) * The use of ROI in evaluating investment centers in adecentralized operation * How ROI is used to evaluate managers * The use of weighted average cost of capital (WACC) in makinginvestment decisions If you use ROI, but are confused or unclear about some of itsdetails, you'll definitely profit from Understanding Return onInvestment, a complete guide to this all-important performanceindicator.
Download or read book ROI in Marketing The Design Thinking Approach to Measure Prove and Improve the Value of Marketing written by Jack J. Phillips and published by McGraw Hill Professional. This book was released on 2020-10-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before. Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure: Input, including types of projects, audience reach, number of customers, costs, and more Reactions of target groups to products, services, and messages Actions, including how to process and monetize what the target group thinks, believes, and knows Business impact of actions taken by the target group and their influence on sales, new accounts, and profits ROI, monetary benefits of marketing programs compared to costs Intangibles, such as image, reputation, corporate social responsibility, and more Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.
Download or read book Maximizing ROI on Software Development written by Vijay Sikka and published by CRC Press. This book was released on 2004-10-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximizing ROI on Software Development explains how to execute best quality software development and testing while maximizing business value. It discusses Applied ROI in the context of methodologies such as Agile and Extreme Programming, and traditional methodologies including Six Sigma, the Capability Maturity Model (CMM ), Total Cost of Ownershi
Download or read book ROI Research in Healthcare written by HIMSS and HIMSS Analytics and published by HIMSS. This book was released on 2011 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Coaching Roi Delivering Strategic Value Employing Executive Coaching in Defense Acquisition written by Alphronzo Moseley and published by Xlibris Corporation. This book was released on 2011-10-13 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphronzo Moseleys Doctor of Strategic Leadership final project forms the basis for this relevant book, Coaching ROI: Delivering Strategic Value Employing Executive Coaching in Defense Acquisition. Clearly, Moseley has done a very good job of providing a new addition to Defense acquisition studies. Moseley is an executive coach through the Cambridge Group Worldwide, Boston, MA. His research is one taken at Regent University for the purpose of enhancing leadership development among executive acquisition managers to provide a global learning environment to support a mission-ready defense acquisition workforce that develops, delivers, and sustains effective and affordable war-fighting capabilities. The progress for Moseley and his colleagues as executive coaches at DAU is measured according to how well the defense acquisition workforce does its mission. Since the executive coaching initiative is the first of its kind at the university, a level 5 evaluation - the fifth level of evaluating coaching measured by a return on investment (ROI) - would provide a deeper understanding of the sources of business value and especially how coaching creates monetary value in Defense acquisition. The results indicated that the executive coaching program delivered strategic value represented by a conservative ROI of 1,066 percent. Similarly, the coachees and their organizations experienced six business results: increased customer satisfaction, increased resources, increased work-group productivity, reduced cycle time, increased organizational efficiency, and increased personal productivity.
Download or read book ROI in Public Health Policy written by Subhash Pokhrel and published by Springer. This book was released on 2018-02-12 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for return in investment (ROI) analyses in public health is on the rise as a ‘business case’ needs to be presented before a public health programme can be funded. This book explains the science behind ROI analyses and shows how policy makers can learn the art of understanding and using it in the context of public health. Using examples drawn from the NICE ROI Tools, business cases for various alternative policy options around smoking cessation, improving physical activity and reducing alcohol use are presented. In addition, several examples of real-world decision problems facing public health investors are discussed to address the usefulness of ROI evidence in public health policy making.
Download or read book ROI for Technology Projects written by Brian Roulstone and published by Routledge. This book was released on 2007-09-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book focusing on the ROI for technology investments written by a technology executive for technology decision makers with the support and guidance of the foremost authority in the discipline of Return on Investment. This book leverages the talents of both authors to provide a framework and methodology that can ensure greater success in mobilizing technology initiatives. There is no other book on the market that specifically addresses the critical need to prove ROI on resource intensive technology projects with a time-tested and industry leading methodology. To date, most ROI books have focused in the areas of human performance, training, marketing, and other human capital related disciplines. With increased scrutiny of technology spending by the most complex organizations in the world, technology leaders need a 'tool kit' to help them prepare for hard-hitting discussions with their organization's CFO, president, CEO, or chairman about the return they should expect from critical technology projects. Rather than focusing top managers' attention on cutting, challenging, and controlling expenditures (as many C-level accountants prefer to do), this approach guides technology managers in providing executives with more comprehensive, balanced information that helps all involved make better business decisions. Along the way, it helps technology managers communicate more effectively with the financial decision makers in their organizations. The book also shows executives how partnering with IT leaders can help top management understand the return these technology projects can provide to the organization in increased human efficiency, automation of manual processes, unified organizational data, and other high-return results from complex and critical technology initiatives. At the same time, executives and IT professionals need to have their projects measured with a balanced perspective. While the ROI itself is very important, it's also important to capture intangibles related to the project, as well as information about application and implementation of the project. Even earlier in the cycle, it's important to capture reaction to the technology and the extent to which individuals have learned the technology. Together, these data sets represent a balanced profile of success, with ROI at the pinnacle.
