Download or read book Ethics and Neuromarketing written by Andrew R. Thomas and published by Springer. This book was released on 2016-10-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.

Download or read book Retail Marketing Management written by Helen Goworek and published by Pearson Higher Ed. This book was released on 2015-07-02 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Download or read book The Problem of Indian Administration written by Brookings Institution. Institute for Government Research and published by . This book was released on 1971 with total page 920 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advanced Marketing Management written by Nikolaos Dimitriadis and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

Download or read book Teaching American Indian Students written by Jon Allan Reyhner and published by University of Oklahoma Press. This book was released on 1994 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching American Indian Students is the most comprehensive resource book available for educators of American Indians. The promise of this book is that Indian students can improve their academic performance through educational approaches that do not force students to choose between the culture of their home and the culture of their school. This multidisciplinary volume summarizes the latest research on Indian education, provides practical suggestions for teachers, and offers a vast selection of resources available to teachers of Indian students. Included are chapters on bilingual and multicultural education; the history of U.S. Indian education; teacher-parent relationships; language and literacy development, with particular discussion of English as a second language and American Indian literature; and teaching in the content areas of social science, science, mathematics, and physical education.

Download or read book Lessons Learned from the Fukushima Nuclear Accident for Improving Safety of U S Nuclear Plants written by National Research Council (U.S.). Committee on Lessons Learned from the Fukushima Nuclear Accident for Improving Safety and Security of U.S. Nuclear Plants and published by National Academy Press. This book was released on 2014-10-29 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The March 11, 2011, Great East Japan Earthquake and tsunami sparked a humanitarian disaster in northeastern Japan. They were responsible for more than 15,900 deaths and 2,600 missing persons as well as physical infrastructure damages exceeding $200 billion. The earthquake and tsunami also initiated a severe nuclear accident at the Fukushima Daiichi Nuclear Power Station. Three of the six reactors at the plant sustained severe core damage and released hydrogen and radioactive materials. Explosion of the released hydrogen damaged three reactor buildings and impeded onsite emergency response efforts. The accident prompted widespread evacuations of local populations, large economic losses, and the eventual shutdown of all nuclear power plants in Japan. "Lessons Learned from the Fukushima Nuclear Accident for Improving Safety and Security of U.S. Nuclear Plants" is a study of the Fukushima Daiichi accident. This report examines the causes of the crisis, the performance of safety systems at the plant, and the responses of its operators following the earthquake and tsunami. The report then considers the lessons that can be learned and their implications for U.S. safety and storage of spent nuclear fuel and high-level waste, commercial nuclear reactor safety and security regulations, and design improvements. "Lessons Learned" makes recommendations to improve plant systems, resources, and operator training to enable effective ad hoc responses to severe accidents. This report's recommendations to incorporate modern risk concepts into safety regulations and improve the nuclear safety culture will help the industry prepare for events that could challenge the design of plant structures and lead to a loss of critical safety functions. In providing a broad-scope, high-level examination of the accident, "Lessons Learned" is meant to complement earlier evaluations by industry and regulators. This in-depth review will be an essential resource for the nuclear power industry, policy makers, and anyone interested in the state of U.S. preparedness and response in the face of crisis situations.

Download or read book The Power of Blessing written by Kerry Kirkwood and published by Destiny Image Publishers. This book was released on 2010-07-28 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover for yourself: It really IS more blessed to give than to receive! The Power of Blessing is more than an encouragement to bless. It shows you many ways you can be a blessing to those around you. Blessings are not just about materialism, blessings are more about a lifestyle that changes environments and conditions among families, churches, communities, and even small businesses and large corporations. Do not repay evil with evil or insult with insult, but with blessing, because to this you were called so that you may inherit a blessing (1 Peter 3:9 NIV). The Power of Blessing: • Presents practical applications about how to bless others and receiving blessings. • Teaches the difference between truth and fact. • Shares humorous and inspirational testimonies. • Reveals the importance of speaking God’s intentions as to how things should be. • Breaks generational curses by learning how to bless. Your heavenly Father is the redemptive God who delights in bringing things back into His divine order. Through learning how to bless, you can participate in this redemptive process. By actively living a lifestyle of blessing, you will see changes in the hearts of those you bless—as well as in yourself!

Download or read book Rise Shine Staar Prep Reading Comprehension Grade 7 written by Mark Lyons and published by CreateSpace. This book was released on 2014-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100% Aligned with STAAR Standards for Reading Comprehension! These books are designed to prepare your students for the Reading portion of the State of Texas Assessment of Academic Readiness (STAAR). Many states measure achievement in reading by assessing student progress on benchmark objectives identified in their state standards. The state of Texas is one of those states. This book provides teachers with a variety of reading passages and questions that help assess student knowledge of reading standards tested on the STAAR. This practice book provides reading passages that consist of narrative text, expository text, and mixed passages. Expository passages include informative, biographical, autobiographical, and how-to selections. Mixed passages put two different kinds of writing together in one selection. Questions follow each passage. Each question is designed to assess a specific STAAR standard. Teacher Editions contain an answer key which tells you the type of passage, higher level vocabulary found in each passage, each standard tested along with its correct answer, and a list of possible extension activities. Teacher Editions also include a bibliography and a reading benchmark standards matrix showing which passage assesses which standards. Each of these workbooks provides hours of on-grade-level reading comprehension practice. Passages range in readability to allow for differentiated instruction. The grades 3-8 Reading Comprehension titles are great test preparation tools. These books are also great for home schooling!

Download or read book Microscopic X Ray Fluorescence Analysis written by Koen H. A. Janssens and published by . This book was released on 2000-06-15 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents

Download or read book Second Language Practice written by Georges Duquette and published by Multilingual Matters. This book was released on 1995 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language teachers present theories for sharpening students' communication skills in a second language, and describe examples of their application in actual classrooms. They explain strategies for beginning listening comprehension; interaction skills with idiomatic expressions, integrating social skills, and group work at intermediate levels; and refining literacy skills for advanced students. Provides a springboard of ideas and approaches for teachers and administrators to tailor to their specific needs. Annotation copyright by Book News, Inc., Portland, OR

Download or read book Laboratory Biorisk Management written by Reynolds M. Salerno and published by CRC Press. This book was released on 2021-03-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades bioscience facilities worldwide have experienced multiple safety and security incidents, including many notable incidents at so-called sophisticated facilities in North America and Western Europe. This demonstrates that a system based solely on biosafety levels and security regulations may not be sufficient. Setting the stage for a substantively different approach for managing the risks of working with biological agents in laboratories, Laboratory Biorisk Management: Biosafety and Biosecurity introduces the concept of biorisk management--a new paradigm that encompasses both laboratory biosafety and biosecurity. The book also provides laboratory managers and directors with the information and technical tools needed for its implementation. The basis for this new paradigm is a three-pronged, multi-disciplinary model of assessment, mitigation, and performance (the AMP model). The application of the methodologies, criteria, and guidance outlined in the book helps to reduce the risk of laboratories becoming the sources of infectious disease outbreaks. This is a valuable resource for those seeking to embrace and implement biorisk management systems in their facilities and operations, including the biological research, clinical diagnostic, and production/manufacturing communities.

Download or read book International Retailing written by Peter J. McGoldrick and published by FT Prenticehall. This book was released on 1995 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism. Particular attention is paid to the European market.

Download or read book Lessons From Fukushima written by Yuko Fujigaki and published by Springer. This book was released on 2015-02-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the consequences of the Fukushima disaster in light of their technological, societal, political, cultural and environmental origins. The magnitude of the nuclear accident is investigated in this book in the contexts of politics, economy, and society. The authors scrutinize the relationships between science, technology and society leading to this accident. Further, the authors reveal how these relationships were constructed historically. This book provides a case analysis on the Fukushima disaster in political, societal, economic and cultural dimensions. In addition, analyses for historically grown relationships between different societal spheres mouthing into disasters are presented using examples of the Minamata disease (Mercury pollution), Itai-Itai Disease (Cadmium pollution), BSE, and GMOs. With this book, Yuko Fujigaki achieves to connect local and cultural peculiarities with generalized scientific information and practices in a coherent, logical fashion to a comprehensive volume on a very actual topic of global significance. In light of a globally increasing energy gap, this book has a distinct global relevance, providing an honest account on different triggers mouthing into the nuclear disaster. This book not only gives a scientific account. It also can also contribute to prevent future disasters starting from similar vectors.

Download or read book The Distribution Trap written by Andrew R. Thomas and published by Praeger. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, two business experts take an incisive look at product distribution--one of the most important forces shaping the American and global landscape. It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. The Distribution Trap: Keeping Your Innovations from Becoming Commodities is the eye-opener that can help turn things around. Current marketing and distribution notions, the authors contend, have wrongly convinced thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces. By catering to the mass market, innovators are allowing mega-distributors to dilute the value of their products and services, imposing costs and changes in strategic direction and operational control. Fortunately, there are practical steps innovators can take to control--and retain--the value of their products and services. The first section of the book explains the distribution trap, detailing how it hurts companies by forcing them to reduce costs, often by chasing cheap labor overseas. The second section details how to avoid the trap, it's a lesson U.S. companies ignore at their own peril. - Presents original research, including interviews - Includes a chapter-length case study on the German outdoor products maker STIHL, and other case studies on Oreck, Rubbermaid, and Goodyear - Offers 10 images, figures, and graphs

Download or read book Retail Marketing Management written by David Gilbert and published by Pearson Education India. This book was released on 2003-09 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fashion Buying written by Helen Goworek and published by Wiley-Blackwell. This book was released on 2007-06-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.

Download or read book Faces Characters written by Louis Corman and published by . This book was released on 2018-03-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Morpho-psychology (often referred to as face reading) is a very precise diagnostic tool to understand an individual's personality and character, and strengths and weaknesses, through the study of facial characteristics. The French psychiatrist, Dr. Louis Corman, created Morpho-psychology after 20 years of intensive research and published his first book on the subject in 1937. It is a tool for self-awareness and self-development, for improved communication with others and invaluable for therapists, human resource specialists, team leaders, and in sales, amongst other professions, as well as in daily life. Through being able to analyse our own faces, we gain a deeper understanding of our own inner needs and behaviour, and with increased self-knowledge, we become more compassionate and understanding of ourselves. By reading the faces of others we can appreciate how they act and react. In this way we can improve our relationships with our loved ones, understand our bosses, be more effective in business and with anyone we come into contact with in our community. We can use the information when we meet someone for the first time, whether talking to a shopkeeper, meeting a new client, going out on a date, and have an appreciation of who they are and their basic personality traits. This book is the first and only official translation into English of the definitive work in French by Dr. Louis Corman 'Visages et Caractères'. This book also exists in Spanish under the title 'Rostros y caracteres'.