Download or read book Rhetoric of Machine Aesthetics written by Barry Brummett and published by Praeger. This book was released on 1999-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He develops a theory of machine aesthetics, showing nine dimensions of the aesthetic experience of machines and machine-like objects or activities. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth; Electrotech, high technology machine aesthetics based on the ability of electricity to put machinery on the human scale; and Chaotech, the aesthetic appeal of the decayed machine. In each case, rhetorical applications of the aesthetic are explored. A final critical application shows how the film Brazil warns its audience that fascism can be supported by simulations based on machine aesthetics. Brummett's book develops and articulates ideas in the fields of rhetoric and literature that have not been brought together before. In a radical departure, Brummett sees machines not as passive backdrops to human intercourse, but rather as possessing a powerful rhetoric of their own. The book will be of great interest to scholars and students of communications, art, and aesthetics.
Download or read book Rhetoric in Popular Culture written by Barry Brummett and published by SAGE Publications. This book was released on 2022-09-13 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sixth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
Download or read book Rhetoric Inc written by Timothy Johnson and published by Penn State Press. This book was released on 2021-02-25 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company’s movies had captured an audience of sixty-four million people. This study of Ford’s corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford’s filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company’s early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.
Download or read book Rhetoric in Popular Culture written by Barry Brummett and published by SAGE Publications. This book was released on 2017-10-10 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric in Popular Culture, Fifth Edition, shows readers how to apply growing and cutting-edge methods of critical studies to a full spectrum of contemporary issues seen in daily life. Exploring a wide range of mass media including current movies, magazines, advertisements, social networking sites, music videos, and television shows, Barry Brummett uses critical analysis to apply key rhetorical concepts to a variety of exciting examples drawn from popular culture. Readers are guided from theory to practice in an easy-to-understand manner, providing them with a foundational understanding of the definition and history of rhetoric as well as new approaches to the rhetorical tradition. Ideal for courses in rhetorical criticism, the highly anticipated Fifth Edition includes new critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
Download or read book New Approaches to Rhetoric written by Patricia A. Sullivan and published by SAGE. This book was released on 2004 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating and showcasing theory into action, this book provides perspectives on the study of rhetoric and rhetoric's ability to affect change in society.
Download or read book The Composition of Video Games written by Johansen Quijano and published by McFarland. This book was released on 2019-10-21 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games are a complex, compelling medium in which established art forms intersect with technology to create an interactive text. Visual arts, architectural design, music, narrative and rules of play all find a place within, and are constrained by, computer systems whose purpose is to create an immersive player experience. In the relatively short life of video game studies, many authors have approached the question of how games function, some focusing on technical aspects of game design, others on rules of play. Taking a holistic view, this study explores how ludology, narratology, visual rhetoric, musical theory and player psychology work (or don't work) together to create a cohesive experience and to provide a unified framework for understanding video games.
Download or read book Clockwork Rhetoric written by Barry Brummett and published by . This book was released on 2016-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the language of the imaginatively styled movement attracts followers to steampunk aesthetic
Download or read book Rhetorical Homologies written by Barry Brummett and published by University Alabama Press. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most widely used ideas in scholarship of the humanities and social sciences is that of homology: a formal pattern structuring different kinds of texts, ideas, and experiences. Rhetorical Homologies explores the central meaning of this form in a variety of discourses and also examines the kind of homologies that shape audience responses to personal, public, and political issues. Barry Brummett is most interested in homologies among very different orders of experience and texts: experiences on the battlefield that are homologous to those at a dining room table, for instance. interesting, and why homology is rhetorical are the subjects of this study. Brummett focuses on a wide range of topics, from the homologies between rhetoric and weapons throughout history to the homology of ritual injuries as manifested in representation of Christian martyrs, Laurel and Hardy films, the African-American practice of playing the dozens, and televised professional wrestling. Brummett also explores the homology of the Wise Woman, using rhetorical representation of Sojourner Truth and Oprah Winfrey. important in understanding how social life is organized in general and that the centrality of discourse in organizing experience makes rhetorical homologies an important perspective for general knowledge beyond the boundaries of this study.
Download or read book A Rhetoric of Style written by Barry Brummett and published by SIU Press. This book was released on 2008-07-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring style in a global culture In A Rhetoric of Style, Barry Brummett illustrates how style is increasingly a global system of communication as people around the world understand what it means to dress a certain way, to dance a certain way, to decorate a certain way, to speak a certain way. He locates style at the heart of popular culture and asserts that it is the basis for social life and politics in the twenty-first century. Brummett sees style as a system of signification grounded largely in image, aesthetics, and extrarational modes of thinking. He discusses three important aspects of this system—its social and commercial structuring, its political consequences, and its role as the chief rhetorical system of the modern world. He argues that aesthetics and style are merging into a major engine of the global economy and that style is becoming a way to construct individual identity, as well as social and political structures of alliance and opposition. It is through style that we stereotype or make assumptions about others’ political identities, their sexuality, their culture, and their economic standing. To facilitate theoretical and critical analysis, Brummett develops a systematic rhetoric of style and then demonstrates its use through an in-depth exploration of gun culture in the United States. Armed with an understanding of how this rhetoric of style works methodologically, students and scholars alike will have the tools to do their own analyses. Written in clear and engaging prose, A Rhetoric of Style presents a novel discussion of the workings of style and sheds new light on a venerable and sometimes misunderstood rhetorical concept by illustrating how style is the key to constructing a rhetoric for the twenty-first century.
Download or read book Uncovering Hidden Rhetorics written by Barry Brummett and published by SAGE. This book was released on 2008 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unmasking the social and political messages found in popular culture Sometimes movies, television shows, political speeches, and music lyrics seem to be about one thing on the surface but express other serious social and political issues when we examine them more closely. Using methods of formal analysis, Uncovering Hidden Rhetorics: Social Issues in Disguise offers students and scholars a key to unlocking hidden text that abounds in popular culture. Key Features Weaves meticulous analysis with popular culture throughout, keeping students and scholarly readers alike engaged and interested Empowers students to find hidden themes in texts of everyday life and inspires ongoing critical thinking Using a clear and engaging style and examples of well-known works makes formal analysis more accessible Intended Audience Interested scholars and upper-level undergraduate students enrolled in such courses as rhetoric and popular culture, contemporary rhetorical theory/criticism, media criticism, popular culture and mass communication, rhetorical methods, and so forth will find this compelling text an informative and delightful read.
Download or read book Wonderlands of the Avant Garde written by Julia Vaingurt and published by Northwestern University Press. This book was released on 2013-05-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In postrevolutionary Russia, as the Soviet government was initiating a program of rapid industrialization, avant-garde artists declared their intent to serve the nascent state and to transform life in accordance with their aesthetic designs. In spite of their professed utilitarianism, however, most avant-gardists created works that can hardly be regarded as practical instruments of societal transformation. Exploring this paradox, Vaingurt claims that the artists’ investment of technology with aesthetics prevented their creations from being fully conscripted into the arsenal of political hegemony. The purposes of avant-garde technologies, she contends, are contemplative rather than constructive. Looking at Meyerhold’s theater, Tatlin’s and Khlebnikov’s architectural designs, Mayakovsky’s writings, and other works from the period, Vaingurt offers an innovative reading of an exceptionally complex moment in the formation of Soviet culture.
Download or read book The Cultural Promise of the Aesthetic written by Monique Roelofs and published by A&C Black. This book was released on 2014-04-10 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aesthetic desire and distaste prime everyday life in surprising ways. The Cultural Promise of the Aesthetic casts much-needed light on the complex mix of meanings our aesthetic activities weave into cultural existence. Anchoring aesthetic experience in our relationships with persons, places, and things, Monique Roelofs explores aesthetic life as a multimodal, socially embedded, corporeal endeavor. Highlighting notions of relationality, address, and promising, this compelling study shows these concepts at work in visions of beauty, ugliness, detail, nation, ignorance, and cultural boundary. Unexpected aesthetic pleasures and pains crop up in sites where passion, perception, rationality, and imagination go together but also are in conflict. Bonds between aesthetics and politics are forged and reforged. Cross-disciplinary in outlook, and engaging the work of theorists and artists ranging from David Hume to Theodor W. Adorno, Frantz Fanon, Clarice Lispector, and Barbara Johnson, The Cultural Promise of the Aesthetic lays open the interpretive web that gives aesthetic agency its vast reach.
Download or read book Proceedings of the 2022 3rd International Conference on Big Data and Social Sciences ICBDSS 2022 written by Guiyun Guan and published by Springer Nature. This book was released on 2023-02-11 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. The 3rd International Conference on Big Data and Social Sciences (ICBDSS 2022) was held on August 19 – 21, 2022, in Hulunbuir, China. With the support of experts and professors, the ICBDSS 2022 conference successfully held its first conference last year. In order to allow more scholars to have the opportunity to participate in the conference to share and exchange experience. This conference mainly focused on "big data", "social science" and other research fields to discuss. At present, my country has entered the era of "big data cloud migration", that is, the era of big data, the Internet of things, cloud computing and mobile Internet. The market demand for big data talents is also increasing day by day. The purpose of the conference is to provide a way for experts, scholars, engineering technicians, and technical R&D personnel engaged in big data and social science research to share scientific research results and cutting-edge technologies, understand academic development trends, broaden research ideas, strengthen academic research and discussion, and promote the academic achievement industry Platform for chemical cooperation. The conference sincerely invites experts, scholars from domestic and foreign universities, scientific research institutions, business people and other relevant personnel to participate in the conference.
Download or read book Techniques of Close Reading written by Barry Brummett and published by SAGE Publications. This book was released on 2018-04-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Techniques of Close Reading, Second Edition helps you gain a deeper understanding of what texts may be saying, whether they are written, oral, visual, or mediated. Renowned scholar and professor Barry Brummett explains and explores the various ways to "read" messages (such as speeches, cartoons, or magazine ads), teaching you how to see deeper levels of meaning and to share those insights with others. You will learn techniques for discovering form, rhetorical tropes, argument, and ideologies within texts. New to the Second Edition: A new Chapter 6 includes a selection of techniques from each chapter to show you how different techniques may be used together when reading text. A close reading of a group of ads from the insurance company, Liberty Mutual, offers you an opportunity to apply the techniques to recent texts.
Download or read book The Art of Rhetoric written by Aristotle and published by Penguin UK. This book was released on 2005-01-27 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the emergence of democracy in the city-state of Athens in the years around 460 BC, public speaking became an essential skill for politicians in the Assemblies and Councils - and even for ordinary citizens in the courts of law. In response, the technique of rhetoric rapidly developed, bringing virtuoso performances and a host of practical manuals for the layman. While many of these were little more than collections of debaters' tricks, the Art of Rhetoric held a far deeper purpose. Here Aristotle (384-322 BC) establishes the methods of informal reasoning, provides the first aesthetic evaluation of prose style and offers detailed observations on character and the emotions. Hugely influential upon later Western culture, the Art of Rhetoric is a fascinating consideration of the force of persuasion and sophistry, and a compelling guide to the principles behind oratorical skill.
Download or read book The Aesthetics of Uncertainty written by Janet Wolff and published by Columbia University Press. This book was released on 2008 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract:
Download or read book Elements of the Art of Rhetoric written by Henry Noble Day and published by . This book was released on 1869 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
