Download or read book Reverse Marketing written by Michiel R. Leenders and published by New York : Free Press ; London : Collier Macmillan. This book was released on 1988 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reverse Psychology Marketing written by I. Sinha and published by Springer. This book was released on 2006-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Download or read book How to Market Your Way to a Million Dollar Professional Service Practice written by Bob Serling and published by Lulu.com. This book was released on 2006-05 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author
Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Download or read book Marketing Real People Real Choices written by Michael Solomon and published by Pearson Higher Education AU. This book was released on 2013-09-05 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book A short course in international marketing blunders electronic resource written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foundations of Marketing 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK
Download or read book Epistemological Attributions to Entrepreneurial Firms written by Ananya Rajagopal and published by Springer Nature. This book was released on 2021-01-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing strategies, causes, and effects of marketing strategies on entrepreneurial performance, organizational design practices, and design-to-market concept in the context of contemporary organizational and operational designs.
Download or read book Proceedings of the Fourth International Forum on Decision Sciences written by Xiang Li and published by Springer. This book was released on 2017-01-22 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings focus on the topics of data-driven decision-making, stochastic decision-making, fuzzy decision-making and their applications in real-life problems. Beijing University of Chemical Technology organized IFDS2016, the 4th International Forum on Decision Sciences, with the theme “Data-Driven Decision-Making.” The proceedings collect 84 selected papers presenting cutting-edge modeling and solution methods and include numerous practical case studies, making it a valuable resource for students, researchers and practitioners working in the fields of decision science, operations research, management science and engineering.
Download or read book Managing Complexity written by Jocelyn Bellemare and published by Springer. This book was released on 2016-08-10 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.
Download or read book Evolution of Supply Chain Management written by Yoon Seok Chang and published by Springer Science & Business Media. This book was released on 2004-03-31 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last half of the twentieth century industry encountered a revolutionary change brought about by the harnessed power of seemingly ever-increasing capacity, speed and functionality of computers and microprocessors. This strength provided management and workers within industries with new capabilities for management, planning and control, design, quality assurance and customer support. Organized information flow became the mainstay of industrial companies. New tools and information technology systems emerged and evolved to enable companies to integrate the various departments (Design, Procurement, Manufacturing, Sales and Finance) within companies, particularly the lager ones, including international corporations. This was to give them a chance to meet new demands for product time to market, just in time supply of orders, and customer support. To the smaller company these changes were not so apparent. Neither the tools nor systems nor indeed their economic value seemed appropriate to them except for special cases. While all this was happening the structure of the larger companies began to disintegrate. Strong competitive pressures and globalization of the market place brought this about. Shedding unwanted competence and subcontracting it to others became common practice. Regional market pressures triggered companies to reorganize to create, produce, and distribute goods and services. Greater dependency on chains of supply from external companies became the norm. Medium and smaller sized companies began to gain some advantage and at the same time some were sucked into management and control systems governed by the larger companies.
Download or read book Purchasing Performance written by Mr Derek Roylance and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the only measure of your organization's purchasing performance is forcing down prices from suppliers then not only is your purchasing team failing to add value, they may also be damaging your supply chain and the medium to long-term competitiveness of your organization. Derek Roylance's Purchasing Performance - Measuring, Marketing and Selling the Purchasing Function is a blueprint to help you identify the performance measures and marketing expertise that matter for your purchasing team. Buyers don't exist in isolation but often find it easier to focus excessively on the external market place leading to neglect and subsequent alienation of their internal customers. The book recommends operating the function as a business within a business. Part of this approach is to increase market share by better internal marketing and selling of their procurement expertise. The author provides practical methods for measuring purchasing performance and then communicating effectively - to the whole organization - the contribution the function can make to increase competitive advantage, profitability and all-round efficiency. In an intensely competitive world marketplace, purchasing can only achieve its true potential if it can persuade top decision makers that it will pay them to involve their procurement specialists in all major strategic decisions; the book shows how to achieve this top-level influence.
Download or read book Recruit The Savage Way written by Greg Savage and published by Major Street Publishing. This book was released on 2023-05-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working in the recruitment industry is challenging. Few recruiters survive two years in the business, and fewer still turn recruiting into a lifelong career. RECRUIT is a one-stop shop that will inspire readers to do the work and teach them how to develop the skills and mindset that will bring success in the form of a fun and fulfilling career, as well as financial gain. RECRUIT comprises 128 micro-chapters grouped into 6 parts that cover:1.attitude and mindset2.behaviour and activity3.selling by listening4.candidate skills5.client skills6.developing your recruitment careerGreg Savage' s advice is based on 44 years in recruitment. He takes a direct, no-nonsense approach and combines storytelling, humor and proven practical advice.A career in recruitment, as in any industry, will be a journey of constant improvement, learning, upskilling, growth and evolution. Keep RECRUIT as your constant companion as you develop the skills, attitudes and tactics necessary to become an outstanding recruiter.
Download or read book Selling and Sales Management written by David Jobber and published by Pearson UK. This book was released on 2019 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book According to Kotler written by Philip Kotler and published by Amacom Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
