Download or read book Return on Investment Analysis for the Almond Board of California written by and published by . This book was released on 2004 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this project is to complete the first phase of a broader research project concerning the exploration of the relationship between consumer attitudes and usage for almonds. It aims to provide the scientific methodology for assessing the effect promotional expenditures have on influencing consumer attitudes as well as relating that to the final impact on the demand for almonds. This project was conducted with the sponsorship of the Almond Board of California (ABC), an organization supervised by the United States Department of Agriculture, responsible for promoting the consumption and increasing the market share of the California produced almonds in the domestic and international markets. The primary objective of the project is to develop a methodology that links research, public relations and advertising expenditures made by the ABC, to Attitude, Awareness and Usage (AAU) measurements and eventually to almond shipping and pricing data. The ABC is required by legislation, to conduct a return on investment (ROT) analysis every five years. In conducting this analysis, the organization is interested in developing a management tool that can indicate ROI, but can also be used to identify the portfolio of investments that will maximize AAU (attitudes, awareness, usage). This would allow the ABC to assess the relative impact of its investments portfolio (promotional expenditures) and use this information to make the necessary adjustments in order to improve its effectiveness.
Download or read book Return on Investment Analysis for the Almond Board of California written by Drakopoulos Vassileios and published by . This book was released on 2004-06-01 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this project is to complete the first phase of a broader research project concerning the exploration of the relationship between consumer attitudes and usage for almonds. It aims to provide the scientific methodology for assessing the effect promotional expenditures have on influencing consumer attitudes as well as relating that to the final impact on the demand for almonds. This project was conducted with the sponsorship of the Almond Board of California (ABC), an organization supervised by the United States Department of Agriculture, responsible for promoting the consumption and increasing the market share of the California produced almonds in the domestic and international markets. The primary objective of the project is to develop a methodology that links research, public relations and advertising expenditures made by the ABC, to Attitude, Awareness and Usage (AAU) measurements and eventually to almond shipping and pricing data. The ABC is required by legislation, to conduct a return on investment (ROT) analysis every five years. In conducting this analysis, the organization is interested in developing a management tool that can indicate ROI, but can also be used to identify the portfolio of investments that will maximize AAU (attitudes, awareness, usage). This would allow the ABC to assess the relative impact of its investments portfolio (promotional expenditures) and use this information to make the necessary adjustments in order to improve its effectiveness.
Download or read book The Economics of Commodity Promotion Programs written by Harry Mason Kaiser and published by Peter Lang. This book was released on 2005 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Download or read book Federal Register written by and published by . This book was released on 1955-10 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NICPRE Quarterly written by and published by . This book was released on 1995 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Minute Book written by and published by . This book was released on 1922 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Economic Literature written by and published by . This book was released on 2005-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Journal of Pesticide Reform written by and published by . This book was released on 1989 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Predicasts F S Index United States written by Predicasts, inc and published by . This book was released on 1991 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive index to company and industry information in business journals.
Download or read book Directory of Public Refrigerated Warehouses written by and published by . This book was released on 1986 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Minute Book written by California Almond Growers Exchange and published by . This book was released on 1929-05 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Backpacker written by and published by . This book was released on 2007-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Download or read book California Cultivator written by and published by . This book was released on 1922 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dependency And Intervention written by José M. Aybar de Soto and published by Routledge. This book was released on 2019-04-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the interlocking relationship of government and multinational corporations (MNCs) that led to U.S. intervention in Guatemala in 1954. It explains the intervention in terms of the continuous penetration of the extended domain of the metropole.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pacific Rural Press written by and published by . This book was released on 1892 with total page 1178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Wall Street Journal written by and published by . This book was released on 2007 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
