Download or read book Restaurant and Bar Marketing written by Erik Shellenberger and published by Independently Published. This book was released on 2018-10-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real, raw and relevant look at the reality of marketing your bar or restaurant in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge."--Page 4 of cover.

Download or read book Restaurant and Bar Marketing written by Erik Shellenberger and published by . This book was released on 2021-11-05 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Experts" are lying to you. A real, raw and relevant look at the reality of Restaurant Marketing in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the Fishbowl vs. the Ocean concept and start increasing guest counts where the NEW customers are - Google, Tripadvisor and Yelp. NOT social media. Do not listen to the "one size fits all" social media people who put their own best interests ahead of your restaurant's success. Learn from my decade of corporate Restaurant Marketing experience and my knowledge gained by simply ASKING the public how they decide where to eat and drink instead of guessing. The marketing status quo of today is shockingly flawed which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I've learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve. THIS is how to improve guest counts and run a successful bar or restaurant. Today's "Restaurant Marketing Expert" is running increasingly low on the "Expert" part. Now more than ever, large corporate restaurant marketing teams rely on expensive social media campaigns and flashy-looking visual presentations. All of which will be seen by an decreasing number of potential customers. These marketing departments often can't differentiate between what works for them personally, and what will make your restaurant succeed. The marketing approach for a nightclub with a younger demographic is totally different for a casual restaurant or for fine dining. Yet we all still use this generic "plug-and-play" social media marketing approach used over and over in the most hilariously misused way possible. Restaurant Marketing and Marketing Strategies in general have come a long way since the internet was invented. What worked a decade ago is laughable today. What worked last year is probably pretty worthless today. If your business is in a tourist-heavy environment yet your marketing approach is based in social media and not SEO (Search engine optimization) then I can promise you, your money is being wasted. Can your customers find you from Facebook if they haven't ever heard of you? Can they see your clever Instagram posts if they have no idea you exist? Tourists and people looking to make a "right here, right now" purchase primarily use 3 online tools - Google, Tripadvisor and Yelp. Stop throwing money away on insane Restaurant Marketing Campaigns geared toward an audience you don't even have! In this book, I cut out all of the noise and BS of traditional Restaurant Marketing approaches and narrow it down to what works. To what we can measure and prove. To what actually brings in a positive ROI and helps improve your business and grow your guest counts. Take it from a former employee and Corporate Marketing Director who was forced to implement ridiculous Restaurant Marketing campaigns with zero accountability and zero proven success rates. I'm well versed in what doesn't work and I've seen hundreds of thousands of dollars wasted in the name of Restaurant Promotions over the years. Don't make these same mistakes and keep your money where it belongs - in your bank account. This book is an extremely easy read and digest. I don't try to sound psudo-educated by deliberately talking over someone's head like some stuffy board-room sales-pitch. I'm only concerned about one thing - to bring more customers into your restaurant or bar. I cut out the nonsense and overthought ideas and make implementing your own Restaurant Marketing Strategy so easy that anyone can do it. No fancy degree or college intern needed.

Download or read book Bar Restaurant Success written by Nick Fosberg and published by Createspace Independent Publishing Platform. This book was released on 2017-05-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you''re a bar or restaurant owner, who''s looking to attract new customers and turn them into loyal customers, Bar Restaurant Success is going to give you a step by step road map to follow to make that happen. Here''s what 2 industry experts had to say. "This should be a book that every owner or operator owns and devours. In my 20 plus years in the hospitality industry, I have yet to read anything like this. I got value on just about every page and couldn''t stop reading!" James Henderson, Former Director of Operations TGI Fridays & Former Vice President of Human Resources for Rafferty''s Restaurants "From Nick''s personal experience, his insight into the industry, not only provides today''s operators with an informative analysis on the ever changing consumer loyalty relationship, but has also developed a proven solution in navigating and fusing the old world traditions of the hospitality industry with today''s ever changing technology driven consumer. Bar Restaurant Success is a must read for any operator looking to stay ahead of the curve in securing and building customer loyalty for long term success." James Moreland, a New York based bar lifestyle, trade & industry expert Who Is The Book For? Any bar or restaurant owner who: *Wants an easier, faster, less riskier way to increase sales and attract new customer without risking advertising dollars. *Wants multiple ways to leverage their time and systematize their business so they can spend more time with family and friends. *Wants a simple step-by-step guide to hand to their managers to help increase sales and get new customers in the door. *Wants any advantage they can get over their competition. Any manager, server, or bartender who: *Has a passion for marketing and promotions and wants to take their income to the next level by helping their owners build their business with proven, time tested marketing strategies. *Eventually sees themselves opening up their own bar or restaurant in the near future and wants a proven formula for building and scaling the business in a way where their brand stands out from the competition. Here Are A Few Secrets That You''ll Discover... *The number one reason owners see zero results from social media marketing and the one simple tweak to fix it. *How to ONLY advertise to people in your area who are BUYING beer, wine, liquor, and meals at other bars and restaurants on their credit cards - can you think of the ROI you''d get targeting ONLY these types of people with offers to your business. *How Lena added 20 daily loyal customers to her business in just 60 days using one marketing strategy that cost very little to use. (Every bar and restaurant owner should be using this one strategy, but most are unaware of what it is) *How a high end steakhouse in Houston, TX made almost $60,000 in sales and got over 2,000 brand new customers in the door with one promotion using Facebook and e-mail. *The little known secret a restaurant owner in a town of 14,000 in Minnesota used to generate nearly $30,000 in sales from only using his e-mail list (If this works for small town restaurant owners, it will work for anyone). *The one key element that determines if your marketing campaign is going to be a success or failure. *The best offers to make to get new customers in your doors & the worst offers to make (Based on 6 years of testing different offers. This is your shortcut to eliminating trial and error). *The 5 key ingredients you need in every ad to get the highest ROI on your marketing dollars - If you leave one of these out, you''re marketing efforts can be a total loss. *The $85 marketing campaign that can easily bring you well over $1,000 in sales if your ticket average is at least $15.

Download or read book Restaurant Bar Marketing II written by Erik Shellenberger and published by . This book was released on 2019-10-09 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start thinking like a consumer and succeed like a pro! Picture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other's paper so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than they do but it turns out everyone is shockingly uneducated. This is the reality of today's "Restaurant Marketing Expert." In today's visual online world, presentation and aesthetics are more important than ever. If your business's online presence was a Tinder profile, would you score a date? Or would you continue to live through endless uneventful weekends? Google, Yelp and Tripadvisor are often the consumer's first impression of your brand, especially in a tourist economy. Is your business dominating your competition or have you not addressed your search engine ranking because you "show up" if you Google your own business? Good enough right? Not even close. What works for your competitor's brand could be worthless for yours. Stop the copy/ paste madness and create your own plan on your own terms! If you still think "Restaurant Marketing" is synonymous with "Social Media" you're missing the boat! Social media can be an effective tool to market a restaurant but when used incorrectly, it can cost you thousands of dollars per month. Ask yourself a few common sense questions - do YOU click on social media posts from restaurants and then stop on to spend your money? Do YOU click on "Sponsored Ads"? What's your go-to tool when on vacation to find a great place to eat or drink? I'm guessing Facebook and Instagram don't top this list. Why? You can't follow a restaurant you've never heard of! Restaurant Marketing has evolved quicker than ever yet most people who claim to be Restaurant Marketing Experts fail to realize this and still promote the same ol' tired methods that may have worked 20 years ago but are all but worthless in today's lightning quick online world. We often forget that as consumers, while searching for "Restaurants near me" we use Google and Yelp almost exclusively. This is common sense yet so few restaurants include SEO (Search Engine Optimization) in their Restaurant Marketing Strategy. Why Ranking high up in the Google results isn't visual. It isn't fun. It isn't what your average college intern even knows how to do. There aren't pictures and videos of cute kittens and playful puppies. You can't share fun photos and clever quotes with your friends. What it DOES do however, is bring traffic into your restaurant or bar. It increases business. It puts your restaurant or bar in front of your competition. It shows your brand to a whole new audience. This audience is looking for your restaurant, not the other way around. This audience is looking to make a "right here, right now" purchase. This audience most likely doesn't know you exist until they see you on Google. This audience isn't looking for a discount or any type of incentive to make a visit and spend money. This audience is made up of all demographics and backgrounds, from all countries and cities across the globe. In this book you'll learn how to showcase your restaurant to this audience in the best possible light. You'll learn how to be first in line when the hungry consumer types in that magical phrase "Restaurants near me". Stop listening to the social media zombies and start implementing a Restaurant Marketing Approach that actually drive business. After all, isn't that what marketing is for Stop thinking in terms of "impressions and likes" and start thinking of restaurant and bar success in terms of sales. Remember, you can't deposit likes!

Download or read book Guidance For Restaurant And Bar Marketing Improve Your Guest Count And Run A Successful Bar Or Restaurants written by Colton Ashfield and published by Independently Published. This book was released on 2020-12-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue - you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry in your surrounding geographical area is extremely competitive. As a general overall marketing objective, you need to tell the right audience that you are open for business, and entice them to visit your venue, instead of the venue next door. You can find the secrets in this guidance of marketing for bar or restaurant!

Download or read book The Ultimate Guide To Marketing Your Restaurant Or Bar How To Improve Guest Counts written by Clay Klimaszewski and published by Independently Published. This book was released on 2020-12-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue - you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry in your surrounding geographical area is extremely competitive. As a general overall marketing objective, you need to tell the right audience that you are open for business, and entice them to visit your venue, instead of the venue next door. You can find the secrets in this guidance of marketing for bar or restaurant!

Download or read book Restaurant Marketing for Owners and Managers written by Patti J. Shock and published by Wiley Global Education. This book was released on 2013-10-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.

Download or read book Tips And Instructions To Marketing Your Bar Or Restaurants To Boost Your Business written by Quintin Mokiao and published by Independently Published. This book was released on 2020-12-24 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue - you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry in your surrounding geographical area is extremely competitive. As a general overall marketing objective, you need to tell the right audience that you are open for business, and entice them to visit your venue, instead of the venue next door. You can find the secrets in this guidance of marketing for bar or restaurant!

Download or read book Restaurant Marketing Strategies written by Jose Luis Riesco and published by . This book was released on 2009 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Riesco describes the most effective methods for getting more people into restaurants. He discusses how to keep customers happy, what types of advertising work, and how to optimize prices to get the needed profit while keeping customers satisfied.

Download or read book Misfit Marketing for Restaurants written by Jace Kovacevich and published by Misfit Media Incorporated. This book was released on 2020-10-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHO ARE THE NEW "RAINMAKERS" IN THE RESTAURANT INDUSTRY? They are the owners who are consistently increasing revenue every month, expanding their business, and opening additional locations in new cities regularly. They are the business leaders who challenge the status quo, who adopt and adapt to new and every-changing technology, and who refuse to be average. And what's amazing is... They are doing all of this without overworking, breaking the bank on marketing gimmicks, or taking out business loans There's so much out there on the topic of restaurant growth techniques that it can be quite overwhelming... Misfit Marketing For Restaurants is a book for those who want more out of their restaurant and are looking to make a dent in the food and beverage universe. After servicing over 250 restaurant concepts across the globe and helping these businesses to acquire guests through their digital marketing strategies, Brett Linkletter and Jace Kovacevich, founders of Misfit Media, have gained unparalleled insight in the restaurant marketing space. They have been named "Top Performing Local Business Agency" by Manychat, have received 2 published Facebook((TM)) Business case studies, and have become wildly famous for their unique approach to guest acquisition and retention through what they call "Omnichannel Chat Marketing". To be a true "Misfit" means to do things differently; Brett and Jace embrace this concept to their core. After reading this book, you will learn the framework of developing a digital marketing machine that will not only help your restaurant acquire guests but will also keep them coming back. You will also learn: How to generate consistent, trackable, predictable revenue every month from social media, regardless of your following. Key tools and metrics used to measure how much guests spend per visit down to the dollar. 8 real-life case studies of restaurants executing these strategies and seeing extraordinary success. Whether you are a restaurant owner who is struggling to see results from your marketing strategy or you are already seeing success but are looking to take your business further and expand, this book will provide you with the know-how knowledge and extensive toolset to elevate your growth!

Download or read book Restaurant Marketing written by Ehsan Zarei and published by DMA4U. This book was released on 2023-11-12 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to Restaurant marketing? Your search ends here with this comprehensive book! This book offers 18 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your Restaurant marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your Restaurant marketing to the next level.

Download or read book Low Cost Marketing Strategies For Bars And Restaurants written by Tina Best and published by The Butler Publishing Group. This book was released on 2010-04-14 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the world economy hitting a record low, more and more consumers are tightening their belts and cooking at home, or when they do go out, they look for bargain prices. Many people realize that a night at a restaurant is a pure luxury. Knowing this, the savvy restaurateur is going to have to employ every trick up his sleeve to entice people to keep coming through his doors.

Download or read book Restaurant and Bar Marketing III written by Erik Shellenberger and published by . This book was released on 2021-12-20 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: If a chef cooks to an empty house... ...does anyone appreciate the brilliance of his risotto? Do you know why your marketing isn't working? Eric has been in the industry since he was 13-years old. He's washed his fair share of dishes. What he's really done, though, is built a successful corporate Restaurant and Bar marketing career with clients across the country. He's got the answers you've needed. What's the difference between Marketing and Advertising? He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn't just about the food, it's the mindset that separates the successful from the "former owners." You'll learn: The Value of Curb Appeal How to use those expensive Marketing Tools you've bought. The hidden dangers of Apple Maps and how it's Killing Your Business. Financial Hints to Improve Profitability Stories of success that will propel you to up your game Plus, much more. The chapter, How Black Rifle Coffee Made a Killing from creating Marketing Snipers, will change the way you think about what's possible. Are you ready to build the successful Restaurant or Bar you've always known was possible? You'll love this entertaining and honest third book in his restaurant and bar business series, because Eric has been there, and he's seen it all. Sharpen up your knives and start fixing your marketing. Get it now.

Download or read book Local Store Marketing for Restaurants written by Jack Bernstein and published by . This book was released on 1991 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes practical methods of marketing small restaurants, including ways to get "free advertising" and a "fill in the blanks" marketing plan.

Download or read book 365 Days of Social Posts for Restaurant Owners written by Brendan Cox and published by . This book was released on 2021-06-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast majority of restaurants have insufficient content strategies to fully leverage social media to their advantage. In order to thrive in a saturated industry, it's crucial to build a stand out brand across social media. If you are a restaurant owner and constantly wondering "what should I post on social media?" You are facing the tough world of social media that's an absolute must in the competitive food industry. Owning a restaurant is one job and constantly thinking of creative and engaging content to post on social media is an entirely different job. This completely comprehensive guide includes: A year's worth of creative social media ideas specifically tailored to restaurant owners Strategic explanations that dive into why these specific pieces of content are beneficial Brand building techniques built into our unique content ideas that will help you establish a strong online presence as a restaurant. "365 Days of Social Media Posts For Restaurant Owners" has received rave reviews: "This is the social media marketing book that every restaurant needed but didn't know existed" - Disrupt Magazine "This book will save you hours of time with your social media marketing" - Seekers Times "If you understand the power of social media but lack content ideas, there is no better book for you than this." - About Insider "365 Days of Social Media Posts For Restaurant Owners" is the solution to never running out of ideas for what to post on your social platforms. This book provides you 365 days of unique content ideas to grow and establish your restaurant's brand on Facebook and Instagram. Don't spend another day wasting hours trying to come up with what to post on social media. Save yourself time and energy and by clicking the BUY NOW button at the top of this page!

Download or read book The Bar Restaurant Owner s Guide to Doubling Profits Loyal Regulars in Any Economy Your Step by Step Blueprint for Attracting New Customers Turning Them into Loyal Regulars written by Nick Fosberg and published by Lulu.com. This book was released on 2012-04-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives bar restaurant owners the most profitable ways to dominate their competition by using unknown low cost marketing strategies that turns new customers into loyal regulars.

Download or read book Restaurant Marketing That Works written by Matt Plapp and published by . This book was released on 2021-06-29 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: