Download or read book Responsabilidad social y marketing en el sector bancario written by Andrea Pérez Ruiz and published by Ediciones Pirámide. This book was released on 2013-06-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro se aborda el estudio de la responsabilidad social corporativa (RSC) desde el punto de vista del marketing y del comportamiento del consumidor, el principal grupo de interés de una empresa en la actualidad. En este sentido, cabe decir que mucho se ha hablado del cambio en las expectativas de la sociedad sobre el papel que las empresas han de desempeñar en la salida de la presente crisis financiera. En este caso, el foco de atención se ha puesto especialmente en el sector bancario. En España estamos asistiendo a un proceso de fusiones y adquisiciones de las cajas de ahorros, derivado directamente de sus dificultades para capitalizarse y, por consiguiente, para sobrevivir en el mercado. Este hecho ha tenido repercusiones directas en el conjunto de la economía nacional, especialmente si se tiene en cuenta cómo los problemas de solvencia de diversas entidades se han trasladado a los órganos de gobierno del país. No obstante, la relevancia que adquiere hoy en día la RSC en el sector bancario no se ha plasmado aún en publicaciones sobre la materia, lo que dificulta la posibilidad de generar ideas atractivas y factibles para la contribución de este concepto a la recuperación del sistema crediticio de España. Uno de los principales objetivos de esta obra es cubrir el vacío que existe en la literatura tanto de carácter teórico como práctico, a través de una revisión de los conceptos teóricos y de la presentación de casos para el análisis de la práctica de la RSC en el ámbito bancario español.
Download or read book Pr cticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168
Download or read book International Perspectives on Sustainability Reporting written by Amina Mohamed Buallay and published by Emerald Group Publishing. This book was released on 2022-09-16 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global concerns grow surrounding the environment, climate, and sustainability, International Perspectives on Sustainability Reporting presents business case studies from different sectors across different regions, highlighting the changing institutional contexts and laws in each country regarding sustainability reporting.
Download or read book Marketing financiero written by Jaime Rivera Camino and published by ESIC. This book was released on 2015-06-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro ha sido concebido con la vocación de servir como material didáctico. Para ello, se analiza de manera pedagógica, el complejo entorno en que se desenvuelven las entidades financieras, y las herramientas que les puede aportar el marketing para sobrevivir en un mercado maduro y sujeto a innumerables retos. Los autores exponen de manera sencilla y comprensible tanto las estrategias como las tácticas de marketing que requieren las empresas del sector financiero para ser competitivas. El lector encontrará en estas páginas ejemplos e ilustraciones de bancos de países de distintos continentes, y podrá conocer la evolución que ha experimentado el marketing en las entidades financieras, pasando de un enfoque de relaciones públicas, a la promoción de ventas y al uso de la publicidad. En esta evolución, al igual que ha sucedido en otros sectores, la crisis financiera mundial ha provocado que los bancos hayan tomado conciencia de la utilidad del marketing para colocar al cliente en el centro de su modelo de negocio. Como consecuencia, este libro nace con el ánimo de llenar el vacío relativo al conocimiento del uso efectivo del marketing en este sector. Y por ello, en esta obra se expone el proceso estratégico y operativo que deben utilizar las instituciones financieras para satisfacer las necesidades de sus segmentos objetivos. En su interior se desarrollan también, de manera armónica, los conceptos prácticos y empíricos que pueden ser usados tanto por estudiantes de grado y de postgrado, como por profesionales interesados en conocer de qué forma utilizar el marketing de adquisición y de retención en el sector financiero. Este conocimiento es esencial para instituciones que enfrentan condiciones de mercado de creciente complejidad y competitividad. En donde la aparición de nuevos actores (principalmente empresas tecnológicas), ha comenzado a amenazar líneas de negocio hasta ahora exclusivas de los bancos tradicionales.
Download or read book Managing the Environment written by Francisco-José Sáez-Martínez and published by Chartridge Books Oxford. This book was released on 2016-07-04 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains some contributions from the VI International Conference on Tourism, Economics and Environment that took place at Malaga, Spain. The book includes a collection of case studies and best practices linking sustainability to tourism. The topics addressed represent an overview of the most contemporary problems affecting the tourism sector.
Download or read book 18th European Conference on Management Leadership and Governance written by Martin Rich and published by Academic Conferences and publishing limited. This book was released on 2023-11-23 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 19th European Conference on Management Leadership and Governance (ECMLG 2023) hosted by ACI and Bayes Business School, City, University of London, UK on 23 - 24 November 2023. The Conference Chair is Dr Martin Rich from Bayes Business School, City, University of London, UK. ECMLG is now a well-established event on the academic research calendar and now in its 19th year. The key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The opening keynote presentation is given by Dr Jeffrey Ridley, PhD, FCG, FIIA, CIA, on the topic of A lifetime of Management and Governance Learning: A wish for you all. The second day of the conference Keynote presentation is given by Professor Pumela Msweli, University of South Africa, on the topic of The Leadership Dance on a geopolitically entangled dance floor: Towards Unitive Consciousness. With an initial submission of 164 abstracts, after the double blind, peer review process there are 54 Academic Research papers, 11 PhD Research papers, 2 Masters Research papers and 2 work-in-progress papers published in these Conference Proceedings. These papers represent research from China, Czech Republic, Czechia, Egypt, Finland, France, Germany, Ghana, Greece, Hungary, India, Italy, Kenya, Macau, Mexico, Morocco, Netherlands, Norway, Pakistan, Peru, Poland, Portugal, Romania, Saudi Arabia, Scotland, Slovakia, South Africa, Spain, Switzerland, The Netherlands, United Arab Emirates, the UK and the USA.
Download or read book Handbook of Research on Microfinancial Impacts on Women Empowerment Poverty and Inequality written by Das, Ramesh Chandra and published by IGI Global. This book was released on 2018-08-17 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the major tools of attaining proper development all around the world is complete financial inclusion, such that all classes of people can secure their lifestyles through access to financial services from formal sectors. Expanding access to resources and increasing self-employment opportunities help reduce poverty and improve social development. The Handbook of Research on Microfinancial Impacts on Women Empowerment, Poverty, and Inequality is an essential reference source that discusses the role of financial inclusion in gender equality, as well as economic independence and self-employment. Featuring research on topics such as inequality, collaborative economy, and social responsibility, this publication is ideally designed for policy makers, economic researchers, and academicians seeking coverage on social mobilization, capital formation, capacity building, and pro-poor economy designs.
Download or read book Netnography Unlimited written by Robert V. Kozinets and published by Routledge. This book was released on 2020-12-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.
Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Download or read book Polarizing Mexico written by Enrique Dussel Peters and published by Lynne Rienner Publishers. This book was released on 2000 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author argues that liberalization strategy in Mexico has been successful in the short-term, but in looking at issues of employment, income distribution, foreign trade and industrial specialization, it has created a polarization of economy and society resulting in unsustainable conditions.
Download or read book Technological Innovations for Business Education and Sustainability written by Allam Hamdan and published by Emerald Group Publishing. This book was released on 2024-04-23 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fulfilling a growing need for aligning business strategy and educational curriculums with the evolving skills required for business workplaces, this book presents a thorough understanding of how business, education and technology can enable current and future leaders to contribute positively to digital transformation across the globe.
Download or read book Empowerment Transparency Technological Readiness and their Influence on Financial Performance from a Latin American Perspective written by Martha Ríos Manríquez and published by Emerald Group Publishing. This book was released on 2021-08-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empowerment, Transparency, Technological Readiness and their Influence on Financial Performance, from a Latin American Perspective showcases in-depth analysis, allowing companies to obtain information for a broader vision to help make decisions about intervention, market performance and strategy development possibilities.
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Download or read book An lisis de las pol ticas de gesti n de la responsabilidad social corporativa en el sector bancario espa ol written by Andrea Pérez Ruiz and published by Ed. Universidad de Cantabria. This book was released on 2012 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: En esta obra se analizan las políticas de gestión de la responsabilidad social corporativa (RSC) que vienen desarrollando en los últimos años las entidades bancarias del sector español. Al mismo tiempo, se realiza un análisis estratégico de la eficacia de estas políticas a través del estudio de sus repercusiones en la imagen de los clientes de este tipo de servicios. Para ello se desarrollan dos estudios empíricos con entidades bancarias y consumidores para conocer tanto el rol de la RSC en la identidad corporativa de estas empresas como en su imagen pública y en las expectativas de los usuarios de servicios bancarios. Los resultados indican que es posible anticipar una cierta jerarquía en los intereses de los clientes en materia de RSC y que, como consecuencia de la misma, existen políticas de gestión más adecuadas para el éxito empresarial que otras. Dichas estrategias se corresponden fundamentalmente con las seguidas por los grandes bancos nacionales que enfocan sus acciones de RSC específicamente a clientes y empleados, dos grupos de interés estratégicos para el éxito y la supervivencia corporativa. Las cajas de ahorros, por su parte, están canalizando sus acciones a través de la Obra Social, dirigida a cubrir un amplio espectro de problemáticas sociales. La dispersión de estas medidas, que no se enfocan a grupos de interés primarios, tiene repercusiones significativas en la imagen pública de estas entidades.
