Download or read book Handbook of Marketing Scales written by William O. Bearden and published by SAGE. This book was released on 1999-11-12 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Download or read book Survey Scales written by Robert L. Johnson and published by Guilford Publications. This book was released on 2016-07-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with "Not This/But This" examples from multiple disciplines. User-Friendly Features *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading. *"Not This/But This" examples of poorly written and strong survey items. *Chapter-opening overviews and within-chapter summaries. *Glossary of key concepts. *Appendix with examples of parametric and nonparametric procedures for group comparisons.

Download or read book Marketing Scales Handbook written by Gordon C. Bruner and published by Createspace Independent Publishing Platform. This book was released on 2015-10-01 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."

Download or read book Handbook of Scales in Tourism and Hospitality Research written by Dogan Gursoy and published by CABI. This book was released on 2014-12-18 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

Download or read book Research That Scales written by Kate Towsey and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Taking the Measure of Work written by Dail L. Fields and published by IAP. This book was released on 2013-06-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a handbook for people who want to assure the use of reliable and valid questionnaires for collecting information about organizations. It significantly reduces the time and effort required for obtaining validated multi-question measures of aspects of organizational ‘health’ such as employee job satisfaction, organizational commitment, organizational justice, and workplace behaviors. It helps users in measuring some factors underlying employee perceptions of work such as job characteristics, role ambiguity or conflict, job stress, and the extent to which employees believe their values and those of the organization are congruent. All the measures in the book have been used and tested in research studies published in the 1990’s. In addition, all the measures describe the extent and types of reliability and validity tests that have been completed, a feature that organizational researchers should find particularly useful. All in all, this book is a handy tool to increase the efficiency of researchers, consultants, managers, or organizational development specialists in obtaining reliable and valid information about how employees view their jobs and organizations.

Download or read book Scale Development written by Robert F. DeVellis and published by SAGE Publications. This book was released on 2016-03-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Download or read book Handbook of Scales for Research in Crime and Delinquency written by Stanley L. Brodsky and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contrast to the great diversity of other crime and delinquency research measures, those drawn from the CPI and the MMPI have much in common. They are taken from standardized instruments administered under controlled conditions, with known stimulus properties and validity indicators. The CPI and MMPI measures will frequently be instruments of choice in research on personality and psychodynamics of offenders. CHAPTER 6 Law Enforcement and Police This chapter encompasses a variety of scales that refer to law enforcement or police agencies. Unfortunately, in the case of many scales, these terms are used simply with the assumption that the respondents understand the concepts and use them in the same way as researchers. In other cases, however, specific policing functions are identified and described. As noted in Chapter 3, a standard order of scale presentation is followed. First the attitudes scales are presented, followed by the behavior ratings, per sonality measures, milieu ratings, prediction measures and finally the very broad category of description. After the reviews are completed within each subcategory, other scales in that category are listed. (See Chapter 2 for a description of the criteria that were used in deciding upon whether a scale would be reviewed or simply listed. ) Listed scales are presented by title and bibliographic reference, followed by a very brief description.

Download or read book Handbook of Scales for Research in Crime and Delinquency written by Stanley L. Brodsky and published by Springer. This book was released on 2013-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contrast to the great diversity of other crime and delinquency research measures, those drawn from the CPI and the MMPI have much in common. They are taken from standardized instruments administered under controlled conditions, with known stimulus properties and validity indicators. The CPI and MMPI measures will frequently be instruments of choice in research on personality and psychodynamics of offenders. CHAPTER 6 Law Enforcement and Police This chapter encompasses a variety of scales that refer to law enforcement or police agencies. Unfortunately, in the case of many scales, these terms are used simply with the assumption that the respondents understand the concepts and use them in the same way as researchers. In other cases, however, specific policing functions are identified and described. As noted in Chapter 3, a standard order of scale presentation is followed. First the attitudes scales are presented, followed by the behavior ratings, per sonality measures, milieu ratings, prediction measures and finally the very broad category of description. After the reviews are completed within each subcategory, other scales in that category are listed. (See Chapter 2 for a description of the criteria that were used in deciding upon whether a scale would be reviewed or simply listed. ) Listed scales are presented by title and bibliographic reference, followed by a very brief description.

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Download or read book An Overview of Addiction Research Center Inventory Scales ARCI written by C. A. Haertzen and published by . This book was released on 1974 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Scale Theory written by Joshua DiCaglio and published by U of Minnesota Press. This book was released on 2021-11-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pioneering call for a new understanding of scale across the humanities How is it possible that you are—simultaneously—cells, atoms, a body, quarks, a component in an ecological network, a moment in the thermodynamic dispersal of the sun, and an element in the gravitational whirl of galaxies? In this way, we routinely transform reality into things already outside of direct human experience, things we hardly comprehend even as we speak of DNA, climate effects, toxic molecules, and viruses. How do we find ourselves with these disorienting layers of scale? Enter Scale Theory, which provides a foundational theory of scale that explains how scale works, the parameters of scalar thinking, and how scale refigures reality—that teaches us how to think in terms of scale, no matter where our interests may lie. Joshua DiCaglio takes us on a fascinating journey through six thought experiments that provide clarifying yet provocative definitions for scale and new ways of thinking about classic concepts ranging from unity to identity. Because our worldviews and philosophies are largely built on nonscalar experience, he then takes us slowly through the ways scale challenges and reconfigures objects, subjects, and relations. Scale Theory is, in a sense, nondisciplinary—weaving together a dizzying array of sciences (from nanoscience to ecology) with discussions from the humanities (from philosophy to rhetoric). In the process, a curious pattern emerges: attempts to face the significance of scale inevitably enter terrain closer to mysticism than science. Rather than dismiss this connection, DiCaglio examines the reasons for it, redefining mysticism in terms of scale and integrating contemplative philosophies into the discussion. The result is a powerful account of the implications and challenges of scale, attuned to the way scale transforms both reality and ourselves.

Download or read book Politics of Scale written by Tuuli Lähdesmäki and published by Berghahn Books. This book was released on 2019-01-02 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Heritage Studies is a new and fast-growing interdisciplinary field of study seeking to explore power relations involved in the production and meaning-making of cultural heritage. Politics of Scale offers a global, multi- and interdisciplinary point of view to the scaled nature of heritage, and provides a theoretical discussion on scale as a social construct and a method in Critical Heritage Studies. The international contributors provide examples and debates from a range of diverse countries, discuss how heritage and scale interact in current processes of heritage meaning-making, and explore heritage-scale relationship as a domain of politics.

Download or read book Television Scales written by Nick Salvato and published by punctum books. This book was released on 2019 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to reckon with the staggering volume of television materials, past and present? And how to comprehend all the potential, complex scales at which to grapple with television, from its tiniest units of audiovisual content to its most massive industrial coordinates and beyond? In TELEVISION SCALES, Nick Salvato demonstrates how the problem of scale in the field of television may be turned into a resource and a method for a television studies that would pay better attention to messy medial complexities, peripatetic critical practices, and vulgar psychogeographies. Modeling his investigative practice on the meta-critical writing of social anthropologist Marilyn Strathern in "Partial Connections" and elsewhere, Salvato composes surprising, partial constellations of television's elements. In the process, his consideration ranges from classic television sitcoms like "I Love Lucy" to contemporary reality series such as "The Biggest Loser," "Iron Chef," and "House Hunters International." He simultaneously pores over a number of key television phenomena, including technological mystification, performers' charismatic displays, binge viewing, and devoted fandom. An experiment in style and form, TELEVISION SCALES maps, weighs, and rules television, while also undoing these very strategies for evaluating the medium. ABOUT THE AUTHOR NICK SALVATO is Professor and Chair of Performing and Media Arts at Cornell University. He is the author of "Uncloseting Drama: American Modernism and Queer Performance" (Yale, 2010), "Knots Landing" (Wayne State, 2015), and "Obstruction" (Duke, 2016). His essays have appeared in numerous venues, including Camera Obscura, Critical Inquiry, and Discourse.

Download or read book Proficiency Scales for the New Science Standards written by Robert J, Marzano and published by Solution Tree Press. This book was released on 2015-08-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform an in-depth understanding of the new science standards into successful classroom practice. You’ll learn how to align instruction and assessment with the science standards and create proficiency scales that can be used to plan all types of lessons. Discover hundreds of ready-to-use proficiency scales derived from the Next Generation Science Standards that are applicable to specific areas of science instruction.

Download or read book Measures of Personality and Social Psychological Constructs written by Gregory J. Boyle and published by Academic Press. This book was released on 2014-09-04 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measures of Personality and Social Psychological Constructs assists researchers and practitioners by identifying and reviewing the best scales/measures for a variety of constructs. Each chapter discusses test validity, reliability, and utility. Authors have focused on the most often used and cited scales/measures, with a particular emphasis on those published in recent years. Each scale is identified and described, the sample on which it was developed is summarized, and reliability and validity data are presented, followed by presentation of the scale, in full or in part, where such permission has been obtained. Measures fall into five broad groups. The emotional disposition section reviews measures of general affective tendencies, and/or cognitive dispositions closely linked to emotion. These measures include hope and optimism, anger and hostility, life satisfaction, self-esteem, confidence, and affect dimensions. Emotion regulation scales go beyond general dispositions to measure factors that may contribute to understanding and managing emotions. These measures include alexithymia, empathy, resiliency, coping, sensation seeking, and ability and trait emotional intelligence. The interpersonal styles section introduces some traditional social–psychological themes in the context of personality assessment. These measures include adult attachment, concerns with public image and social evaluation, and forgiveness. The vices and virtues section reflects adherence to moral standards as an individual characteristic shaped by sociocultural influences and personality. These measures include values and moral personality, religiosity, dark personalities (Machiavellianism,narcissism, and subclinical psychopathy), and perfectionism. The sociocultural interaction and conflict section addresses relationships between different groups and associated attitudes. These measures include cross-cultural values, personality and beliefs, intergroup contact, stereotyping and prejudice, attitudes towards sexual orientation, and personality across cultures. Encompasses 25 different areas of psychology research Each scale has validity, reliability info, info on test bias, etc Multiple scales discussed for each construct Discussion of which scales are appropriate in which circumstances and to what populations Examples of scales included

Download or read book An Introduction to Psychological Tests and Scales written by Kate Miriam Loewenthal and published by Psychology Press. This book was released on 2018-10-08 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its first edition this book successfully enabled readers, with little or no prior knowledge of computing or statistics, to develop reliable and valid tests and scales for assessment or research purposes. In this edition, the author has thoroughly updated the text to include new recent advances in computer software and provide information on relevant internet resources. The book contains detailed guidelines for locating and constructing psychological measures, including descriptions of popular psychological measures and step-by-step instructions for composing a measure, entering data and computing reliability and validity of test results. Advanced techniques such as factor analysis, analysis of covariance and multiple regression analysis are presented for the beginner. An Introduction to Psychological Tests and Scales provides a clear, concise and jargon-free primer for all those embarking in fieldwork or research analysis. It will be an invaluable tool for undergraduates and postgraduates in psychology and a useful text for students and professionals in related disciplines.