Download or read book Research Frontiers in Marketing written by Subhash C. Jain and published by . This book was released on 1978 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Frontiers in Marketing Dialogues and Directions written by Subhash C. Jain and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Frontiers in Marketing written by Subhash C. Jain and published by . This book was released on 1978 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Frontiers in Marketing Dialogues and Directions 1978 Educators Proceedings written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Topics in End User Computing written by Mo Adam Mahmood and published by IGI Global. This book was released on 2004-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced Topics in End User Computing features the latest research findings dealing with end user computing concepts, issues, and trends. Empirical and theoretical research concerned with all aspects of end user computing including development, utilization, and management are included. Volume three is specifically interested in those studies that show a significant contribution by relating end user computing to end user satisfaction, end user productivity, and strategic and competitive advantage. *Note: This book is part of a new series entitled "Advanced Topics in End User Computing." This book is Volume Three within this series (Vol. III, 2004).
Download or read book Product Variety Management written by Teck-Hua Ho and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
Download or read book Psychology of Entertainment written by Jennings Bryant and published by Routledge. This book was released on 2013-10-31 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
Download or read book Wholesale Distribution Channels written by Bert Rosenbloom and published by Routledge. This book was released on 2020-03-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers’insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Among those covered in Wholesale Distribution Channels are: improving sales force effectiveness power relationships in wholesale distribution channels wholesalers’liability for defective products the impact of dominant buyers on wholesaling wholesalers as marketing experts transportation cost-effectiveness profitability of wholesalers in vertical markets Readers will find objective treatment of key issues based on research that provides evidence, not opinion. Many of the authors provide practical recommendations for applying the findings to wholesaling practice. The issues focused on in this book are based on input from the boards of directors representing major wholesale trade associations.
Download or read book Psychological Selection and Optimal Experience Across Cultures written by Antonella Delle Fave and published by Springer Science & Business Media. This book was released on 2011-02-02 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does Western science know about the relationship between individual well-being and cultural trends? What can learn from other cultural traditions? What do the recent advancements in positive psychology teach us on this issue, particularly the eudaimonic framework, which emphasizes the connections between personal well-being and social welfare? People grow and live in cultures that deeply influence their values, aspirations and behaviors. However, individuals in their turn play an active role in building their own goals, growth trajectories and social roles, at the same time influencing culture trends. This process, defined psychological selection, is related to the individual pursuit of well-being People preferentially select and cultivate in their lives activities, interests, and relationships associated with optimal experience, a state of deep engagement, concentration, and enjoyment. Several cross-cultural studies confirmed the positive and rewarding features of optimal experience. Based on these evidences, this book offers a new perspective in the study of human behavior. Highlighting the interplay between individual and cultural growth trajectories, it conveys a core message: educating people to enjoy engagement and involvement in activities that can be relevant and meaningful for social welfare is a premise to foster the harmonious development of human communities, and the peaceful cohabitation of cultures.
Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press, USA. This book was released on 2015 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)
Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Download or read book Decision Making written by Ray Crozier and published by Routledge. This book was released on 2002-09-11 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.
Download or read book Decision Making written by Rob Ranyard and published by Psychology Press. This book was released on 1997 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an exciting new collection of recent research on the actual processes that humans use when making decisions in their everyday lives and in business situations. The contributors use cognitive psychological techniques to break down the constituent processes and set them in their social context. The contributors are from many different countries and draw upon a wide range of techniques, making this book a valuable resource to cognitive psychologists in applied settings, economists and managers.
Download or read book Branding and Sustainable Competitive Advantage Building Virtual Presence written by Kapoor, Avinash and published by IGI Global. This book was released on 2011-09-30 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
Download or read book Spatial Choices and Processes written by M.M. Fischer and published by Elsevier. This book was released on 2013-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spatial decisions and processes are fundamental to the understanding of spatial structure. In the earlier stages of spatial analysis proposed explanations were typically on the aggregate, phenomenological level. Now a new field has evolved and matured which calls for a deeper understanding of spatial structure with a particular emphasis on spatial decisions and processes. The present volume serves as a guide and as an anthology by discussing a wide variety of new modelling approaches, techniques and issues related to spatial decision and processes and drawing these seemingly disparate, but interlocking parts together.
Download or read book The New Cultures of Food written by Martin K. Hingley and published by CRC Press. This book was released on 2016-03-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
Download or read book Wilderness of Wildlife Tourism written by Johra Kayeser Fatima and published by CRC Press. This book was released on 2017-05-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American countries, Australia, India, Canada, Indonesia, Bangladesh, Malaysia, Sri Lanka, and Maldives, among others. This new book brings together the best voices in the field of wildlife tourism and provides a key understanding of wildlife tourism. It explores many important aspects of wildlife to date with related implications for various sectors, such as technology, education, corporations, and policymaking.
