Download or read book Research at the marketing entrepreneurship interface written by Gerald E. Hills and published by . This book was released on 1990 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 1993 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing Entrepreneurship Interface written by Institute for Entrepreneurial Studies and published by . This book was released on 2003 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing Entrepreneurship Interface 1990 written by Gerald E. Hills and published by . This book was released on 1990 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2002 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Qualitative Research at the Marketing Entrepreneurship Interface written by Andrew Lindridge and published by . This book was released on 2018 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 2002 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing entrepreneurship Interface written by and published by . This book was released on 2003 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing Entrepreneurship Interface 1993 written by Symposium on Research in Marketing and Entrepreneurship and published by . This book was released on 1993-01-01 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and Entrepreneurship written by Gerald E. Hills and published by Praeger. This book was released on 1994-09-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second section focuses on market opportunity, but rather than only looking at market analysis and idea screening, there is also ground-breaking work regarding entrepreneurial opportunity identification and opportunity recognition. Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms. The final section of the book may be the most intriguing, with attention to entrepreneurship in international markets and less developed countries, as well as the role of new and smaller enterprises in job generation.

Download or read book Entrepreneurial Marketing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2018-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: One key for success for an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on this and the essential elements of success in order to achieve these needed sales and revenues and then grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of the field.Through an international approach that combines both theoretical and empirical knowledge on entrepreneurship and marketing, this book informs and enhances an entrepreneurs' creativity, their ability to bring innovations to the market and their willingness to face risk and change the world. Key components addressed include: identifying and selecting the market, determining the consumer needs cost-effectively, executing the basic elements of the marketing mix (product, price, distribution, and promotion) and competing successfully in the domestic and global markets by implementing a sound marketing plan. Numerous illustrative examples bring the content to life. The mix of theoretical content, examples, empirical analyses and case studies, make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Download or read book Qualitative Research at the Marketing entrepreneurship Interface written by and published by . This book was released on 2004 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research at the Marketing Entrepreneurship Interface written by David J Hansen and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents Marketing and Entrepreneurship: Concepts Methodological Individualism as the Economic Core of the Small FirmMarketing Interface, Brian Gibson Entrepreneurial, Market Relevant Strategies of Small and Large Firms, GusM Geursen and Jodie L. Conduit A Profile of Rural Women Small Business Owners: A Case Study, GaryMankelow, Bill Merrilees, and Hayley Gardoll Entrepreneurial Success and Marketing Strategy in Nineteenth CenturyAustralia: The Case of John Pottie & Sons, John Fisher and JohnStanton In Search of an Adequate Marketing Approach for Small Entrepreneurial Firms,Per Blenker Creativity at the Marketing/Entrepreneurship Interface: An Investigation ofSmaller Firms in the Central Belt of Scotland, Ian Fillis Innovative Marketing in SMEs: A Comparative Australian Framework, DarrylCummins, Audrey Gilmore, David Carson, Aodheen O'Donnell, Ken Grant, BillKeating, Richard Laney, and Bill Pickett Developing a Competency in Contact Networking in EntrepreneuriallyOwner-Managed Small Firms: A Revised Model, Jimmy Hill and PauricMcGowan Temporal Issues Related to Marketing at the Entrepreneurship Interface: TheHigh Technology Case, Robert G. Schwartz and Richard D. Teach Characteristics of Successful Low-Budget Marketing Strategies for NewVentures: Analysis of Selected Cases, Stanley F. Stasch Teaching Marketing and Entrepreneurship: Unique Lessons, Challenges andOpportunities, J. Donald Weinrauch and Dennis I. Menezes Strategic Marketing and Planning Examining the Influences on the Owner Manager's Attitude of StrategicMarketing Planning: Towards an Explanatory Framework, David H. Demick,Pauric McGowan, and Sharon McCue Buyerpreneurship, Intrapreneurship, Capipreneurship and Powerpreneurship:Conceptualizing the Complete Entrepreneurial Construct and Its Relationship toStrategy,GusM. Geursen, Stewart Jones, and Rod Shrader Environmental Turbulence and Information Search Activities in SMEs: Does AgeMatter? Jianwen Liao, Harold Welsch, and Michael Stoica Normative Implications of the Relationship Development Process Within Small-and Medium-Sized Enterprises, Geoffrey Stewart and Seung Bai Bach An Empirical Investigation into Entrepreneurship and OrganizationalInnovation-Based Competitive Strategy, Jay Weerawardena and LeonardCoote Establishing Credibility in the Absence of Reputation, MichelleWilson Small Firms' Views of Integrated Marketing Communications--A Perspectivefrom New Zealand Retailers, Kim Shyan Fam Effective Media in Malaysia: Industry Views for Small and Large Businesses,David S. Waller and Kim Shyan Fam Opportunity Recognition A Theory of Entrepreneurial Opportunity Identification and Development,Alexander Ardichvili, Richard Cardozo, and Sourav Ray An Empirical Examination of Entrepreneurial Opportunity Recognition,Michael T. Manion, Gerald E. Hillis, G.T. Lumpkin, and Rodney C.Shrader Factors Affecting Development of Perceived New Product Opportunities:Licensing Versus Venturing, Debra Malewicki and Gerald E. Hills Innovation/Product Development The Evolution of Market and Technological Innovation Capabilities in SmallFirms' Life, Guido Capaldo, Luca Iandoli, Mario Raffa, and GiuseppeZollo Business Models and Market Development: Key Oversights in the RadicalInnovation Process, Gina Colarelli O'Connor, Mark P. Rice, and RichardLiefer Investigating Innovation in Small Firms: A Case Study Approach, KymCowley and Bill Merrilees Innovation Processes in an Early Entrepreneurial Department Store: DavidJones 1906-1927, Dale Miller and Bill Merrilees E-Commerce and Marketing E-Entrepreneurs: Marketing Driven or Technologically Driven? Marie-LouiseFry and Bill Merrilees Server Log Files: A Case Study of a New Market Research Tool forEntrepreneurs, Jamie Murphy, Charles F.

Download or read book Entrepreneurial Marketing written by Zubin Sethna and published by Emerald Group Publishing. This book was released on 2013-07-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial Marketing

Download or read book Research at the Marketing entrepreneurship in Interface written by Gerald E. Hills and published by . This book was released on 1989* with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Entrepreneurial Marketing written by Bjö Bjerke and published by Edward Elgar Publishing. This book was released on 2004-01-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.