Download or read book Experimentation Works written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2020-02-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Download or read book The Power of Experiments written by Michael Luca and published by MIT Press. This book was released on 2021-03-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

Download or read book Quasi Experimentation written by Charles S. Reichardt and published by Guilford Publications. This book was released on 2019-09-02 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring engaging examples from diverse disciplines, this book explains how to use modern approaches to quasi-experimentation to derive credible estimates of treatment effects under the demanding constraints of field settings. Foremost expert Charles S. Reichardt provides an in-depth examination of the design and statistical analysis of pretest-posttest, nonequivalent groups, regression discontinuity, and interrupted time-series designs. He details their relative strengths and weaknesses and offers practical advice about their use. Reichardt compares quasi-experiments to randomized experiments and discusses when and why the former might be a better choice. Modern moethods for elaborating a research design to remove bias from estimates of treatment effects are described, as are tactics for dealing with missing data and noncompliance with treatment assignment. Throughout, mathematical equations are translated into words to enhance accessibility.

Download or read book Experimentation Matters written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies--including computer modeling and simulation--promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask "what-if" questions and generate preliminary answers. These technologies amplify the impact of learning, paving the way for higher R&D performance and innovation and new ways of creating value for customers.In Experimentation Matters, Stefan Thomke argues that to unlock such potential, companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. He explains why experimentation is so critical to innovation, underscores the impact of new technologies, and outlines what managers must do to integrate them successfully. Drawing on a decade of research in multiple industries as diverse as automotive, semiconductors, pharmaceuticals, chemicals, and banking, Thomke provides striking illustrations of how companies drive strategy and value creation by accommodating their organizations to new experimentation technologies.As in the outcome of any effective experiment, Thomke also reveals where that has not happened, and explains why. In particular, he shows managers how to: implement "front-loaded" innovation processes that identify potential problems before resources are committed and design decisions locked in; experiment and test frequently without overloading their organizations; integrate new technologies into the current innovation system; organize for rapid experimentation; fail early and often, but avoid wasteful "mistakes"; and manage projects as experiments.Pointing to the custom integrated circuit industry--a multibillion dollar market--Thomke also shows what happens when new experimentation technologies are taken beyond firm boundaries, thereby changing the way companies create new products and services with customers and suppliers. Probing and thoughtful, Experimentation Matters will influence how both executives and academics think about experimentation in general and innovation processes in particular. Experimentation has always been the engine of innovation, and Thomke reveals how it works today.

Download or read book Strategic Management written by Irene M. Duhaime and published by Oxford University Press. This book was released on 2021-06-17 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative overview of the prior development, current state, and future opportunities in strategic management The strategic management field, now a vibrant arena that offers valuable knowledge for managerial practice, has experienced significant growth in the more than forty years since its inception. And, until now, there has not been a book that captured the rich breadth and depth of knowledge of the discipline, while also looking to the future. Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore specialized topics such as corporate strategy, strategic entrepreneurship, cooperative strategies, global strategy, strategic leadership, governance, innovation, strategy process and strategy practice, and strategic human capital. The book focuses heavily on the future developments and research opportunities available in the field, while also providing a solid base of knowledge for understanding strategic management as a whole. With articles from major leaders in the field, this authoritative volume will be useful to every strategic management scholar.

Download or read book Experiments in Public Management Research written by Oliver James and published by Cambridge University Press. This book was released on 2017-07-27 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of experimental research and methods in public management, and their impact on theory, research practices and substantive knowledge.

Download or read book Trustworthy Online Controlled Experiments written by Ron Kohavi and published by Cambridge University Press. This book was released on 2020-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

Download or read book Basic Experimental Strategies and Data Analysis for Science and Engineering written by John Lawson and published by CRC Press. This book was released on 2016-11-03 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every technical investigation involving trial-and-error experimentation embodies a strategy for deciding what experiments to perform, when to quit, and how to interpret the data. This handbook presents several statistically derived strategies which are more efficient than any intuitive approach and will get the investigator to their goal with the fewest experiments, give the greatest degree of reliability to their conclusions, and keep the risk of overlooking something of practical importance to a minimum. Features: Provides a comprehensive desk reference on experimental design that will be useful to practitioners without extensive statistical knowledge Features a review of the necessary statistical prerequisites Presents a set of tables that allow readers to quickly access various experimental designs Includes a roadmap for where and when to use various experimental design strategies Shows compelling examples of each method discussed Illustrates how to reproduce results using several popular software packages on a companion web site Following the outlines and examples in this book should quickly allow a working professional or student to select the appropriate experimental design for a research problem at hand, follow the design to conduct the experiments, and analyze and interpret the resulting data. John Lawson and John Erjavec have a combined 25 years of industrial experience and over 40 years of academic experience. They have taught this material to numerous practicing engineers and scientists as well as undergraduate and graduate students.

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Download or read book Running Behavioral Studies With Human Participants written by Frank E. Ritter and published by SAGE. This book was released on 2013 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, concrete road map to running research studies with human subjects. Covering both conceptual and practical issues critical to implementing a study with human participants, this book is organized to follow the standard process in experiment-based research, covering such issues as potential ethical problems, risks to validity, experimental setup, running a study, and concluding a study. The detailed guidance on each step of a study is ideal for anyone who has had little or no previous practical training in research methodology. The book's examples and sample forms are drawn from areas such as cognitive psychology, human factors, human-computer interaction, and human-robotic interaction. Key Features A coherent view of how to implement the experimental process, including detailed discussions of the setup and running of behavioral studies, gives you a practical guide for implementing your own experiments. Concrete examples speak to the diverse needs of the HCl, human factors, cognitive science, and related communities. Practical coverage of risks and problems that can be anticipated and avoided helps you recognize the ethical challenges you might encounter during the course of designing, running, or concluding a study. Three running example scenarios drawn from industrial and academic settings help you understand the major themes of each chapter. Example forms provide you with models you can use as you create your own experimental documents (such as IRB applications, experimental scripts, consent forms, and room layouts) to meet your particular research needs. Practical advice and examples of challenges associated with experimental setup and execution (such as how to set up experimental rooms, manage late or missing participants, and devise an effective experimental script) humanize key points in a memorable way, helping you recall the major points of the book. Built-in learning aids include further readings, an appendix on running studies online, questions at the end of each chapter, and publication paths and types that encourage you to take ownership of the research process and engage in research in a directed and methodical way. Book jacket.

Download or read book Experimentation in Software Engineering written by Claes Wohlin and published by Springer Science & Business Media. This book was released on 2012-06-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like other sciences and engineering disciplines, software engineering requires a cycle of model building, experimentation, and learning. Experiments are valuable tools for all software engineers who are involved in evaluating and choosing between different methods, techniques, languages and tools. The purpose of Experimentation in Software Engineering is to introduce students, teachers, researchers, and practitioners to empirical studies in software engineering, using controlled experiments. The introduction to experimentation is provided through a process perspective, and the focus is on the steps that we have to go through to perform an experiment. The book is divided into three parts. The first part provides a background of theories and methods used in experimentation. Part II then devotes one chapter to each of the five experiment steps: scoping, planning, execution, analysis, and result presentation. Part III completes the presentation with two examples. Assignments and statistical material are provided in appendixes. Overall the book provides indispensable information regarding empirical studies in particular for experiments, but also for case studies, systematic literature reviews, and surveys. It is a revision of the authors’ book, which was published in 2000. In addition, substantial new material, e.g. concerning systematic literature reviews and case study research, is introduced. The book is self-contained and it is suitable as a course book in undergraduate or graduate studies where the need for empirical studies in software engineering is stressed. Exercises and assignments are included to combine the more theoretical material with practical aspects. Researchers will also benefit from the book, learning more about how to conduct empirical studies, and likewise practitioners may use it as a “cookbook” when evaluating new methods or techniques before implementing them in their organization.

Download or read book Experiment Driven Product Development written by Paul Rissen and published by Apress. This book was released on 2019-11-21 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving your craft is a key skill for product and user experience professionals working in the digital era. There are many established methods of product development to inspire and focus teams—Sprint, Lean, Agile, Kanban—all of which focus on solutions to customer and business problems. Enter XDPD, or Experiment-Driven Product Development—a new approach that turns the spotlight on questions to be answered, rather than on solutions. Within XDPD, discovery is a mindset, not a project phase. In Experiment-Driven Product Development, author Paul Rissen introduces a philosophy of product development that will hone your skills in discovery, research and learning. By guiding you through a practical, immediately applicable framework, you can learn to ask, and answer, questions which will supercharge your product development, making teams smarter and better at developing products and services that deliver for users and businesses alike. When applying the XDPD framework within your organization, the concept of an experiment—a structured way of asking, and answering, questions—becomes the foundation of almost everything you do, instilling a constant sense of discovery that keeps your team inspired. All types of activities, from data analysis to writing software, are seen through the lens of research. Rather than treating research as a separate task from the rest of product development, this book approaches the entire practice as one of research and continuous discovery. Designing successful experiments takes practice. That’s where Rissen’s years of industry expertise come in. In this book, you are given step-by-step tools to ensure that meaningful, efficient progress is made with each experiment. This approach will prove beneficial to your team, your users, and most importantly, to your product’s lasting success. Experiment-Driven Product Development offers a greater appreciation of the craft of experimentation and helps you adapt it in your own context. In our modern age of innovation, XDPD can put you ahead. Go forth and experiment! What You Will LearnKnow how to approach product development in a leaner, more efficient wayUnderstand where and when experiments can be useful, and how they fit into pre-existing organization environments and processesRealize why you should be thinking about the simplest, useful thing rather than the minimum, viable productDiscover how to break down feature and design ideas into the assumptions and the premises that lie behind themAppreciate the importance of designing your experiments, and the statistical concepts that underpin their successMaster the art of communicating the results of experiments back to stakeholders, and help the results guide what happens next Who This Book is For Professionals working in digital product design and development, user experience, and service design. This book is best suited for those who work on digital products every day and want to adopt better approaches to gaining knowledge about their users, what works, and what does not work.

Download or read book Business Experimentation written by Rob James and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities. This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions. This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.

Download or read book Methods of Randomization in Experimental Design written by Valentim R. Alferes and published by SAGE. This book was released on 2012-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a conceptual systematization and a practical tool for the randomization of between-subjects and within-subjects experimental designs.

Download or read book Business Experiments with R written by B. D. McCullough and published by John Wiley & Sons. This book was released on 2021-03-26 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS EXPERIMENTS with R A unique text that simplifies experimental business design and is dedicated to the R language Business Experiments with R offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author—a noted expert on the topic—puts the focus on the A/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. The text contains the tools needed to design and analyze two-treatment experiments (i.e., A/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today’s companies are using experiments to solve a broad range of problems, Business Experiments with R is an essential resource for any business student. This important text: Presents the key ideas that business students need to know about experiments Offers a series of examples, focusing on a specific business question Helps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem Written for students of general business, marketing, and business analytics, Business Experiments with R is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.

Download or read book Design of Experiments for Engineers and Scientists written by Jiju Antony and published by Elsevier. This book was released on 2014-02-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools and techniques used in Design of Experiments (DoE) have been proven successful in meeting the challenge of continuous improvement in many manufacturing organisations over the last two decades. However research has shown that application of this powerful technique in many companies is limited due to a lack of statistical knowledge required for its effective implementation.Although many books have been written on this subject, they are mainly by statisticians, for statisticians and not appropriate for engineers. Design of Experiments for Engineers and Scientists overcomes the problem of statistics by taking a unique approach using graphical tools. The same outcomes and conclusions are reached as through using statistical methods and readers will find the concepts in this book both familiar and easy to understand.This new edition includes a chapter on the role of DoE within Six Sigma methodology and also shows through the use of simple case studies its importance in the service industry. It is essential reading for engineers and scientists from all disciplines tackling all kinds of manufacturing, product and process quality problems and will be an ideal resource for students of this topic. - Written in non-statistical language, the book is an essential and accessible text for scientists and engineers who want to learn how to use DoE - Explains why teaching DoE techniques in the improvement phase of Six Sigma is an important part of problem solving methodology - New edition includes a full chapter on DoE for services as well as case studies illustrating its wider application in the service industry

Download or read book Game Theory and Experimental Games written by Andrew M. Colman and published by Elsevier. This book was released on 2016-06-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game Theory and Experimental Games: The Study of Strategic Interaction focuses on the development of game theory, taking into consideration empirical research, theoretical formulations, and research procedures involved. The book proceeds with a discussion on the theory of one-person games. The individual decision that a player makes in these kinds of games is noted as influential as to the outcome of these games. This discussion is followed by a presentation of pure coordination games and minimal situation. The ability of players to anticipate the choices of others to achieve a mutually beneficial outcome is emphasized. A favorable social situation is also influential in these kinds of games. The text moves forward by presenting studies on various kinds of competitive games. The research studies presented are coupled with empirical evidence and discussion designed to support the claims that are pointed out. The book also discusses several kinds of approaches in the study of games. Voting as a way to resolve multi-person games is also emphasized, including voting procedures, the preferences of voters, and voting strategies. The book is a valuable source of data for readers and scholars who are interested in the exploration of game theories.