EBookClubs

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EBookClubs

Read Books & Download eBooks Full Online

Book Document Management for the Enterprise

Download or read book Document Management for the Enterprise written by Michael J. D. Sutton and published by John Wiley & Sons. This book was released on 1996-09-07 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines and simplifies the principles of document engineering and management.

Book Marketing Technology as a Service

Download or read book Marketing Technology as a Service written by Laurie Young and published by John Wiley & Sons. This book was released on 2010-05-24 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a relatively neglected area of study. As a result, marketing in some technology businesses has been depressingly tactical and inconsistent. Marketers with little experience, and even less professional training, run around presenting PowerPoint decks to each other, chasing after the latest fad and throwing erratic, changing activities at the market each quarter. Many work on the unchallenged assumption that markets are fast changing and that customers only want the lowest prices. Yet this industry has liberated human imagination in the internet and convinced the world that they must have a PC and a mobile phone. Now, as a result of profound, relentless, global forces, some of the leading firms and greatest minds in it are at last turning their attention to service. With the advent of ‘cloud computing’ and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience. “I really enjoyed the book From Products to Services by Mr Laurie Young. Encouraged by it, Haier accelerated its changeover from a traditional product-driven to a more customer-centric company. This new book Marketing Technology as a Service is another major contribution to technology companies for the cultivation of service needs worldwide.” – Mr Zhang Ruimin, CEO and Chairman, Haier Group, Beijing “Young and Burgess describe a shift in mindset and pragmatic techniques that are quite doable – Rae Sedel, MD, Global Technology Practice, Russell Reynolds Associates. “This book provides practical and insightful advice on how to use services to turn technology into value add solutions for real people – Rudy Provoost, CEO, Philips Lighting “Business leaders in India have been remarkably successful at offering technology based services like outsourcing across the world. Currently worth $60 billion, they intend to reach $300 billion by 2020. To succeed, the Indian business community must offer new value propositions and adapt to emerging trends, like cloud computing. Burgess and Young have put together the first comprehensive and practical guide for business leaders to meet their challenges of exponential growth.” – Dr Mukesh Aghi, Chairman and CEO, Steria (India)

Book The Marketer s Handbook

Download or read book The Marketer s Handbook written by Laurie Young and published by John Wiley & Sons. This book was released on 2011-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society

Book Professional Marketing Reading Sampler

Download or read book Professional Marketing Reading Sampler written by Wiley and published by John Wiley & Sons. This book was released on 2012-07-03 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Wiley & Sons Ltd is a leading publisher in books, journals and electronic products covering all areas of marketing and sales. From social media to market research to branding, we cover it all. This Professional Marketing Reading Sampler includes book excerpts for a taste of our top marketing titles from the following expert authors: Andy Bird, Mhairi McEwan, Philip Sheldrake, Laurie Young, The CIM, Jeremy Kourdi, Christer Holloman, Patrick Barwise, Sean Meehan, Jesko Perrey and Dennis Spillecke”

Book Current Trends in Management

Download or read book Current Trends in Management written by and published by Nirali Prakashan. This book was released on with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Black Book of Outsourcing

Download or read book The Black Book of Outsourcing written by Douglas Brown and published by Wiley + ORM. This book was released on 2012-06-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised for 2009 and beyond, The Black Book of Outsourcing is a comprehensive guide and directory for the evolving field of outsourcing, including expert advice on how to operate an outsourcing program. Valuable governance checklists, offshoring insights, best practices and one-of-kind resources are featured in this bible of the outsourcing industry. First published in 2005, this topical, bestselling manual explores the evolution of both outsourcing buyers and suppliers. Outsourcing and research gurus Douglas Brown and Scott Wilson chart a course of advice for business leaders charged with managing sourcing initiatives, present a wealth of opportunities for job seekers, and offer insights for entrepreneurial thinkers and investors worldwide

Book Enterprise Content Management  Records Management and Information Culture Amidst E Government Development

Download or read book Enterprise Content Management Records Management and Information Culture Amidst E Government Development written by Proscovia Svärd and published by Chandos Publishing. This book was released on 2017-04-13 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies key factors necessary for a well-functioning information infrastructure and explores how information culture impacts the management of public information, stressing the need for a proactive and holistic information management approach amidst e-Government development. In an effort to deal with an organization's scattered information resources, Enterprise Content Management, Records Management and Information Culture Amidst E-Government Development investigates the key differences between Enterprise Content Management (ECM) and Records Management (RM), the impact of e-Government development on information management and the role of information in enhancing accountability and transparency of government institutions. The book hence identifies factors that contribute to a well-functioning information infrastructure and further explores how information culture impacts the management of public information. It highlights the Records Continuum Model (RCM) thinking as a more progressive way of managing digital information in an era of pluralization of government information. It also emphasizes the need for information/records management skills amidst e-Government development. Ideas about records, information, and content management have fundamentally changed and developed because of increasing digitalization. Though not fully harmonized, these new ideas commonly stress and underpin the need for a proactive and holistic information management approach. The proactive approach entails planning for the management of the entire information continuum before the information is created. For private enterprises and government institutions endeavoring to meet new information demands from customers, citizens and the society at large, such an approach is a prerequisite for accomplishing their missions. It could be argued that information is and has always been essential to all human activities and we are witnessing a transformation of the information landscape. Presents research with broad application based on archives and information science, but relevant for information systems, records management, information culture, and e-government Examines the differences between Enterprise Content Management and Records Management Bridges a gap between the proponents of Enterprise Content Management and information professionals, such as records managers and archivists

Book Open Innovation through Strategic Alliances

Download or read book Open Innovation through Strategic Alliances written by R. Culpan and published by Springer. This book was released on 2014-09-17 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open Innovation through Strategic Alliances demonstrates the vital role and applications of strategic alliances between firms and research organizations in creating and applying knowledge for the development of new products, technologies, or business models.

Book CIO

    CIO

    Book Details:
  • Author :
  • Publisher :
  • Release : 1997-01-15
  • ISBN :
  • Pages : 96 pages

Download or read book CIO written by and published by . This book was released on 1997-01-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: CIO magazine, launched in 1987, provides business technology leaders with award-winning analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals.

Book Delivering Competitive Advantage

Download or read book Delivering Competitive Advantage written by Layna Fischer and published by Future Strategies Inc.. This book was released on 2012-10-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some organizations significantly outperform others in their industry. They become more agile by adopting smarter work practices and transforming their business processes to be more dynamic, collaborative, and connected. Often, the business processes themselves create competitive advantage. Increased revenue at reduced cost makes more money for a very effective business. Changing market opportunities, customer demands, new technology and calls for cost reduction can make it seem impossible to keep operational chaos at bay. Competitive advantage is gained when companies reduce operational risk by making sure that internal guidelines and external regulatory requirements are fulfilled. Companies thus offer customers a faster, more accurate and consistent service. To position your organization for success, you need the ability to continually optimize, streamline and align business processes to meet changing business needs for greater performance, competitive advantage and to drive growth. The companies whose award-winning case studies are featured in this book have proven excellence in their creative and successful deployment of advanced and business process management concepts. The positive impact to their corporations includes increased revenues, more productive and satisfied employees, product enhancements, better customer service and quality improvements.

Book Signal

    Book Details:
  • Author :
  • Publisher :
  • Release : 2016
  • ISBN :
  • Pages : 428 pages

Download or read book Signal written by and published by . This book was released on 2016 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Agile Enterprise

Download or read book The Agile Enterprise written by Nirmal Pal and published by Springer Science & Business Media. This book was released on 2005-04-20 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the first widely available resources on the subject of adaptive enterprise. The text takes on a new and burgeoning field of study and development and provides the opportunity to help shape and guide the thinking of decision makers in the world of both public and private sectors. The authors contribute a wealth of experience from professional situations having worked for IBM Global Services Consulting Group and SAP Institute for Innovation and Development.

Book Enterprise Supply Chain Management

Download or read book Enterprise Supply Chain Management written by Vivek Sehgal and published by John Wiley & Sons. This book was released on 2009-06-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: ENTERPRISE SUPPLYCHAIN MANAGEMENT Integrating Best-in-Class Processes Is supply chain management all about forecasting? Or is it just a warehousing and transportation function? Demystifying the mystery supply chain management is for many, Enterprise Supply Chain Management: Integrating Best-in-Class Processes offers a comprehensive look at the role of this field within your own organization. Written by industry leader Vivek Sehgal, this book invites you to evaluate your current supply chain practices and leverage its best in class concepts to your own challenges. Drawing from the author's abundant research and analysis, this resourceful book shows how to manage a supply chain across an enterprise, encompassing technological, financial, procurement, and operational issues. You will find in this book a thoroughly functional view of supply chain, so you can readily understand the meaning of processes and where they fit into your company's big picture. This essential book covers: A primer on supply chain and finance Elements of a supply chain model The scope of the supply chain Demand and supply planning Supply chain network design Transportation and warehouse management Supply chain collaboration Reverse logistics management Supply chain technology Whether you are a business manager, an IT manager, or a supply chain student, if you are looking for more of a comprehensive understanding of what each of the supply chain processes in your organization brings to the table and how each functions as part of the whole, Enterprise Supply Chain Management: Integrating Best-in-Class Processes is for you. Immensely functional on all aspects of supply chain management, this guide clearly explains how each process works and the relationships among them, allowing you to start implementing best-in-class approaches in your organization.

Book The Role of Organisational Change Management in Offshore Outsourcing of Information Technology Services

Download or read book The Role of Organisational Change Management in Offshore Outsourcing of Information Technology Services written by T. R. Ramanathan and published by Universal-Publishers. This book was released on 2009-03 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research study seeks to understand the nature of organisational change with respect to offshore outsourcing of information technology services in a multinational pharmaceutical company, and to examine the effectiveness of approaches used to manage this change so that lessons may be drawn from these experiences. Despite the abundant literature on effective organisational change management, the key factors that need to be managed properly at different stages of the offshore outsourcing process are not well understood. The research adopts a processual view to paint a broad picture of the issues involved in these different stages. A generic process model of change, based on the review of the change literature, was first developed to represent how change was intended to occur. This model focuses on the following four stages in the change process: context, diagnosis and planning, implementation, and institutionalisation. The research employs an interpretive case study approach and draws on fieldwork from three independent information systems departments (cases) of the company, where offshore outsourcing programmes were implemented. Qualitative data from semi-structured interviews, direct observation and document analysis are analysed by applying the generic process model to produce a detailed account of the way in which change was managed in the case organisations. The findings reveal that a combination of contextual factors, both external and internal to the company, influenced the adoption and use of offshore outsourcing in the case organisations. Externally, the economic forces were found to be the main catalyst for the change, while internally the role of the executive leadership and the lack of internal resources further explain the motivations behind the adoption of offshore outsourcing. The study illustrates that achieving successful outcomes from offshore outsourcing activities critically depends on the organisation adequately addressing a number of factors, such as conveying a sense of urgency, developing and communicating the vision, identifying the benefits of change and how they will be delivered, generating short-term wins, providing education and training, developing a fit between the change and organisational culture, etc., throughout the change process. The findings also highlight the effects of offshore outsourcing on the case organisations, including change in job roles and responsibilities and organisational learning activities that enable corrective actions to improve change management efforts. An important contribution of this research is the development of a model providing a more comprehensive understanding of the change process associated with the implementation of offshore IT outsourcing. Recommendations for policy makers and change managers to improve change management practice based on the research findings, as well as recommendations for further research, form a significant part of the conclusions.

Book Network World

    Book Details:
  • Author :
  • Publisher :
  • Release : 2001-02-05
  • ISBN :
  • Pages : 78 pages

Download or read book Network World written by and published by . This book was released on 2001-02-05 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

Book Distributed Networks

    Book Details:
  • Author : Qurban A. Memon
  • Publisher : CRC Press
  • Release : 2017-12-19
  • ISBN : 1351832107
  • Pages : 415 pages

Download or read book Distributed Networks written by Qurban A. Memon and published by CRC Press. This book was released on 2017-12-19 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many civilian, security, and military applications, distributed and networked coordination offers a more promising alternative to centralized command and control in terms of scalability, flexibility, and robustness. It also introduces its own challenges. Distributed Networks: Intelligence, Security, and Applications brings together scientific research in distributed network intelligence, security, and novel applications. The book presents recent trends and advances in the theory and applications of network intelligence and helps you understand how to successfully incorporate them into distributed systems and services. Featuring contributions by leading scholars and experts from around the world, this collection covers: Approaches for distributed network intelligence Distributed models for distributed enterprises, including forecasting and performance measurement models Security applications for distributed enterprises, including intrusion tackling and peer-to-peer traffic detection Future wireless networking scenarios, including the use of software sensors instead of hardware sensors Emerging enterprise applications and trends such as the smartOR standard and innovative concepts for human–machine interaction in the operating room Several chapters use a tutorial style to emphasize the development process behind complex distributed networked systems and services, which highlights the difficulties of knowledge engineering of such systems. Delving into novel concepts, theories, and advanced technologies, this book offers inspiration for further research and development in distributed computing and networking, especially related to security solutions for distributed environments.