Download or read book Reposition for Change written by Anita Duckworth-Bradshaw and published by AuthorHouse. This book was released on 2015-06-19 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reposition for Change is a wake-up call to any individual who is ready to increase their net worth in the global market. By repositioning, we allow ourselves to view opportunities from a 360-degree dimension and provoke our mental ability to achieve success. Whilst others are still considering the opportunities available, the vital few are reaping the benefit because they took action to change their circumstances. Life throws challenges as well as present opportunities to each one of us. Only those who are prepared enjoy the outcome of their steps.
Download or read book Kellogg on Branding in a Hyper Connected World written by and published by John Wiley & Sons. This book was released on 2019-03-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Download or read book Reposition Yourself written by T.D. Jakes and published by Simon and Schuster. This book was released on 2008-09-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of non-fiction and fiction books and film, leader of a congregation of 30,000 members and a business empire, Bishop T.D. Jakes continues to teach and demonstrate ways to lead a prosperous and balanced life based on faith. Reposition Yourself teaches spiritual principles of prosperity and success. Bishop T.D. Jakes explains from a Christian point of view how to re-evaluate and reconstruct your attitudes about giving, sharing, and reaping the rewards of life - financial and otherwise. He encourages readers to give themselves permission to succeed, give in a spirit of love, practice the discipline to observe the principle of divine portion, and so much more that will lead to prosperity and fulfilment. Grounded solidly in Biblical teachings, RepositionYourself shows readers themselves - their character and their circumstances - a way to apply the lessons of scripture in everyday professional and personal life.
Download or read book REPOSITIONING Marketing in an Era of Competition Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.
Download or read book Scattered Servants written by Alan Scott and published by David C Cook. This book was released on 2018-11-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Scott, a leader in the Vineyard Movement, draws upon his years of experience to share inspiring stories of cities transformed by scattered servants. He shares practical ways for church leaders to move beyond the building walls and take the kingdom to those who need it most. Through the power of the Holy Spirit, Scott argues that every believer, not just the leaders, can fill their city, workplace, and family with the beauty and power of Christ. When believers become scattered servants, the Holy Spirit will equip them to advance the kingdom and change lives through their hearts and hands.
Download or read book Reposition Yourself Workbook written by T.D. Jakes and published by Simon and Schuster. This book was released on 2008-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique workbook, based on Reposition Yourself, shows readers how to live a prosperous and fulfilled life. It is a study guide designed to take readers by the hand and guide them through the process of making - and then following - a plan to change their hearts and minds, ultimately changing their material and spiritual condition for the better. It is a lesson plan for the kind of self-empowerment that is a theme of Jakes' ministry, demonstrating that the material prosperity that is the goal of many, begins with who we are in our hearts, minds and our souls.
Download or read book Reposition Yourself Reflections written by T.D. Jakes and published by Simon and Schuster. This book was released on 2007-11-13 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: T.D. Jakes offers readers of the New York Times bestseller Reposition Yourself: Living Life Without Limits a collection of scripture and quotes that provides the spiritual underpinnings of his message about applying Christian principles to adjust to the many changes that life brings. Reposition Yourself, the narrative book, uses wisdom collected from more than thirty years of Jakes's experience counseling and working with high-profile and everyday people on financial, relational, and spiritual creativity on the path to an enriched life filled with contentment at every stage. Reposition Yourself Reflections collects the words that ground Reposition Yourself solidly in biblical teachings. Reflections is an essential keepsake, to carry with you in moments when inspiration and encouragement are needed.
Download or read book Branding for the Public Sector written by Paul Temporal and published by John Wiley & Sons. This book was released on 2014-11-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
Download or read book Dual Transformation written by Scott D. Anthony and published by Harvard Business Review Press. This book was released on 2017-03-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. That moment starts with the core dual transformation framework: Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service. Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services. Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.” Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
Download or read book Repositioned for Greatness written by Eddie Tim Roberts and published by WestBow Press. This book was released on 2011-07-25 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eddie Roberts knows firsthand how it feels to get back up from a life-altering blunder. His fall from grace and repositioning journey will inspire, reveal, and empower readers. No matter how far you have fallen, Repositioned for Greatness can give you courage to get back up!
Download or read book AutoCAD 2025 Instructor written by James Leach and published by SDC Publications. This book was released on with total page 1265 pages. Available in PDF, EPUB and Kindle. Book excerpt: • In depth coverage of AutoCAD’s commands and features • Chapters are structured around related commands • Starts with fundamental commands and progresses to more specialized applications • An ideal reference guide for users at all levels • Well suited for a two or three course sequence • Includes introductory videos and bonus chapters on dynamic blocks and express tools • This edition includes all new videos with greater coverage of AutoCAD's tools and features This book is your AutoCAD 2025 Instructor. The objective of this book is to provide you with extensive knowledge of AutoCAD, whether you are taking an instructor-led course or learning on your own. AutoCAD 2025 Instructor maintains the pedagogy and in-depth coverage that have always been the hallmark of the Leach texts. As the top-selling university textbook for more than a decade, the AutoCAD Instructor series continues to deliver broad coverage of AutoCAD in a structured, easy-to-comprehend manner. AutoCAD 2025 Instructor is command-oriented, just like AutoCAD. Chapters are structured around related commands, similar to the organization of AutoCAD’s menu system. The sequence of chapters starts with fundamental drawing commands and skills and then progresses to more elaborate procedures and specialized applications. The writing style introduces small pieces of information explained in simple form, and then builds on that knowledge to deliver more complex drawing strategies, requiring a synthesis of earlier concepts. Over 2000 figures illustrate the commands, features, and ideas. AutoCAD 2025 Instructor is an ideal reference guide, unlike tutorial-oriented books where specific information is hard to relocate. Because these chapters focus on related commands, and complete coverage for each command is given in one place, the commands, procedures, and applications are easy to reference. Tabbed pages help locate tables, lists, appendices, and the comprehensive index. What makes this book unique? • In depth coverage of AutoCAD 2025 commands and features • Command Tables indicate where to locate and how to start each command • TIP markers in the margin provide important tips, notes, reminders, and short-cuts • Complete chapter exercises with many multi-chapter “REUSE” problems • Well suited for a two or three course sequence Online Resources Your purchase of AutoCAD 2025 Instructor includes two free exclusive bonus chapters and introductory videos that are available by redeeming the unique access code found on the inside of the front cover. These bonus chapters cover dynamic blocks and express tools. Video Tutorials This textbook includes access to videos that are designed to help you get started using the most common tools in AutoCAD. These tutorials complement the textbook content by providing a practical, hands-on approach to understanding the basics of AutoCAD. They serve as an excellent starting point for learners who prefer to see the tools in action, reinforcing the written instructions and deepening your understanding of AutoCAD’s essential functionalities. Although these videos do not encompass the entire scope of the textbook, they offer a comprehensive overview of the basics, facilitating a strong foundational knowledge. In this edition, we've significantly expanded our video resources to encompass a broader range of AutoCAD's tools, features, commands, and functionalities.
Download or read book Strategic Marketing written by Graeme Drummond and published by Routledge. This book was released on 2010-05-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- • Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning • A highly exam focused approach which has been class tested and refined • A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject • Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
Download or read book Mastering Adobe Photoshop 2024 written by Gary Bradley and published by Packt Publishing Ltd. This book was released on 2024-01-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash your digital creativity with an award-winning designer and Adobe Certified Expert and master complex editing tools and features to work smarter and faster for high-end results Key Features Create, manage, and deliver captivating visuals for print, screen, and the web using proven industry techniques Manage your digital projects with granular control and confidence Become an expert and eliminate last-minute Google searches to overcome challenges Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionUnlock the full potential of Photoshop, the go-to app for content creators, by mastering its complex tools and features. This book, drawing from the award-winning author’s 25+ years of design experience, builds on your existing Photoshop knowledge with proven industry techniques, serving as a launchpad to develop professional skills and transformative personal growth. You’ll fine-tune color and tone in your images with non-destructive adjustment layers and conceal content like backdrops with precise masking techniques for fine details like hair. Working through a series of real-world editing projects, crafting realistic brand mockups and traditional marketing collateral, you’ll learn robust methods for building social media assets in Photoshop, from images to animated GIFs and videos. You’ll also be able to bring your typography to life with styles and effects that are simple to edit and store as preset effects. The final section of the book encapsulates all of your learning to create complex montages using advanced masking and compositing techniques. You’ll have fun elevating your designs with surreal art styles and conceptual imagery using retouching, blending, and liquify filters. By the end of this Adobe Photoshop book, you’ll be equipped to create captivating visuals that leave a lasting impression on your audience.What you will learn Discover new ways of working with familiar tools, enhancing your existing knowledge of Photoshop Master time-saving retouching techniques, ensuring flexibility for repeated edits without compromising on quality Create precise image cut-outs and seamless montages with advanced masking tools Make Photoshop your go-to application for social media content Automate repetitive tasks with actions and scripts that batch-process hundreds of images in seconds Integrate vector assets, type styles, and brand colors from other CC applications Who this book is for This book is for designers, marketers, and online content creators who work with digital imagery regularly. If you use Photoshop to create projects for print, screen, or social, this book will help you take your skills to the next level.
Download or read book Consumer Behaviour and Branding Concepts Readings and Cases The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context.
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2013 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Brands written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are one of the company’s most valuable assets. Brands benefit customers by creating value that goes beyond the product and service aspects of the offering. By bolstering customer demand, brands enable the company to capture greater value from its customers while at the same time strengthening the impact of the other marketing tactics, ensuring greater collaborator support, and facilitating the hiring and retaining of skilled employees. The key aspects of creating and managing brands are the focus of this note. The discussion of brand management is complemented by an in-depth overview of two additional topics: the role of brands as a means of self-expression and luxury branding. This note is an excerpt (Chapter 11) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Download or read book Nursing Home Federal Requirements written by James E. Allen MSPH, PhD, CNHA and published by Springer Publishing Company. This book was released on 2010-11-24 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[The book] lists all the federal requirements that are evaluated by state surveyors during the annual survey visit to nursing homes and for complaint visits. The exhibit section contains forms used by surveyors to gather data during the survey visit. Visually, the format makes the regulations easy to read. If nursing home staff used the book to prepare for a survey, they would be well prepared." Marcia Flesner, PhD, RN, MHCA University of Missouri-Columbia From Doody's Review The Federal government, together with more than 50 advocacy groups, has spent the past 40 years writing and refining the rules and guidelines in this manual. This book presents the latest federal guidelines and protocols used by federal surveyors in certifying facilities for participation in Medicare and Medicaid funding. It is an essential resource for long-term care facilities to have on hand to be ready for a survey at any time. It provides information straight from CMS's Internet-Only Manual-in print and at your fingertips for easy access. Divided into four accessible and user-friendly parts, this manual includes: Federal requirements and interpretive guidelines Rules for conducting the survey Summary of the requirements for long-term care facilities and surveyors CMS forms commonly used by surveyors This newly updated and revised edition spans every aspect and service of a nursing home and represents the latest requirements to ensure that outstanding quality assurance and risk management programs are in place. New to This Edition: Section on how to use manual Summarization of federal requirements Updated definitions of Medicare and Medicaid Compliance requirements with Title VI of the Civil Rights Act of 1964 SNF/Hospice requirements when SNF serves hospice patients SNF-based home health agencies Life safety code requirements Changes in SNF provider status Surveyor qualifications standards Management of complaints and incidents New medical director guidelines
