Download or read book The Brand Gym written by David Taylor and published by John Wiley & Sons. This book was released on 2010-04-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".

Download or read book Positive Energy Buildings written by Rita Lavikka and published by Springer Nature. This book was released on 2021-11-26 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates positive energy buildings (PEBs). It provides and describes them, explains why they are important in the fight against climate change and discusses how they might be implemented. This book begins by contextualizing PEBs, discussing concepts, definitions and how they may be included by planning authorities in development plans. It then thoroughly explains what PEBs are and their impact on a climate-neutral economy. The book discusses technological, economic, societal and regulatory challenges and opportunities in employing PEBs, before concluding with possible scenarios for implementing them. This book is of use to researchers, practitioners, and policy makers interested in local and decentralized energy, as well as plans to achieve carbon neutrality.

Download or read book Digital Transformation written by Antonella Petrillo and published by BoD – Books on Demand. This book was released on 2022-10-05 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the business world, digital transformation involves finding and developing new strategies and modernizing the information technology of private and public companies. This book presents practices, challenges, and opportunities related to digital transformation. It includes fourteen chapters that address digital transformation in a variety of industries, including finance, construction, education, marketing, and more.

Download or read book Grow the Core written by David Taylor and published by John Wiley & Sons. This book was released on 2013-02-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.

Download or read book Disrupting Buildings written by Theo Lynn and published by Springer Nature. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Making the European Green Deal Work written by Helene Dyrhauge and published by Taylor & Francis. This book was released on 2023-08-25 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically analyses different dimensions in the sustainable transitions outlined by the European Green Deal, focusing on both internal actions and external relations and highlighting the EU’s diverging powers and capabilities in achieving the core objectives. As with the Green Deal itself, the chapters cover different policies including financial instruments, energy policies, climate policies and external policies and apply the ideal-type logics of appropriateness and consequences to analyse sustainable transformations. The variety of the cases contribute to a broad understanding of how different actors interpret and implement the aims of the European Green Deal, including especially those lagging behind, who, for various reasons, are struggling with the sustainable transition. From examining their policies, the book illuminates the challenges and opportunities they are facing. Overall, the contributions address key questions surrounding the EU’s powers and limits in inducing transformative change and implementing the European Green Deal. This book will be of key interest to scholars, students and practitioners of EU sustainability policies, sustainability transitions and green economy, environmental studies, energy policy, energy governance and climate change, public policy, comparative politics and international relations.

Download or read book Green Deals in the Making written by Weishaar, Stefan E. and published by Edward Elgar Publishing. This book was released on 2022-08-18 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenhouse gas concentrations are rapidly increasing and pathways to limit global warming require fundamental economic transitions. Green Deals in the Making addresses the challenges and opportunities associated with the implementation of Green Deals, in particular the use of market-based instruments.

Download or read book Energy and Sustainability IX written by S. Syngellakis and published by WIT Press. This book was released on 2021-12-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s economy is fuelled by energy. Depletion of resources and severe environmental effects resulting from the continuous use of fossil fuels has motivated an increasing amount of interest in renewable energy resources and the search for sustainable energy policies. This volume contains research papers presented at the 9th International Conference on Energy and Sustainability. The changes required to progress from an economy mainly focussed on hydrocarbons to one taking advantage of sustainable renewable energy resources require considerable scientific research, as well as the development of new engineering systems. Energy policies and management are of primary importance to achieve the development of sustainability and need to be consistent with recent advances in energy production and distribution. In many cases, the challenges lie as much in the conversion from renewable energies (wind, solar, etc.) to useful forms (electricity, heat, fuel) at an acceptable cost including damage to the environment as in the integration of these resources into the existing infrastructure. The diverse topics covered by the papers in this book involve collaboration between different disciplines in order to arrive at optimum solutions, including studies of materials, energy networks, new energy resources, storage solutions, waste to energy systems, smart grids and many others.

Download or read book Circular Economy Design and Management in the Built Environment written by Luís Bragança and published by Springer Nature. This book was released on with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of Liveable Cities written by Luigi Fusco Girard and published by Springer Nature. This book was released on 2024-01-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of livable cities, where people enjoy living and being, and examines indicators of citizens' well-being in relation to the urban environment. It is authored by experts from diverse disciplines, providing a citizen-centered perspective on urban well-being in sustainable, environmentally friendly, and climate-neutral (or -positive) cities. The contributions focus on the human and social aspects of cities, developing operational models and frameworks for circular cities, smart resource utilization, and examining contextual factors such as environmental and neighborhood quality, energy transition, climate neutrality, and recycling as factors that influence the well-being of "homo urbanus.” The chapters approach these topics from various analytical perspectives, including conceptual/theoretical, methodological/modeling, policy/planning, and evidence-based case studies. This book will be of interest to scholars in regional and spatial science, urban geography, economics, and related fields, as well as those interested in urban well-being.

Download or read book Energy Poverty Alleviation written by Carlos Rubio-Bellido and published by Springer Nature. This book was released on 2022-01-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents research on energy poverty alleviation, approaching the complex phenomenon topic holistically and with heterogeneity. It includes contributions from research teams studying the topic at a national, regional and local levels worldwide. The book is divided in two main blocks. The first part, New Approaches, involves novel assessments and concepts from a global and multidisciplinary point of view. The second part, Contexts, offers new theoretical diagnoses focused on case studies of different scales from around the world, and concepts for future trends. Energy Poverty Alleviation will be of interest to policy makers, stakeholders, academics and researchers with knowledge in the energy poverty field.

Download or read book Legal Barriers to the Energy Modernisation of Dwellings Occupied by Low income Tenants and Opportunities to Overcome these Barriers written by Jana Karras and published by Springer Nature. This book was released on with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decision Making Using AI in Energy and Sustainability written by Gülgün Kayakutlu and published by Springer Nature. This book was released on 2023-10-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has a huge impact on science and technology, including energy, where access to resources has been a source of geopolitical conflicts. AI can predict the demand and supply of renewable energy, optimize efficiency in energy systems, and improve the management of natural energy resources, among other things. This book explores the use of AI tools for improving the management of energy systems and providing sustainability with smart cities, smart facilities, smart buildings, smart transportation, and smart houses. Featuring research from International Federation for Information Processing's (IFIP) “AI in Energy and Sustainability” working group, this book provides new models and algorithms for AI applications in energy and sustainability fields. Any short-term, mid-term and long-term forecasting, optimization models, trend foresights and prescriptions based on scenarios are studied in the energy world and the smart systems for sustainability. The contents of this book are valuable for energy researchers, academics, scholars, practitioners and policy makers.

Download or read book Sustainability in Energy and Buildings 2023 written by John R. Littlewood and published by Springer Nature. This book was released on with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Towards a National Circular Economy Strategy for Hungary written by OECD and published by OECD Publishing. This book was released on 2023-04-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing demand for raw materials in the Hungarian economy projected up to 2050 is expected to exert significant additional pressure on the environment, putting the country at risk of missing important environmental goals and opportunities to strengthen the competitiveness and resilience of its economy. Despite the notable progress in decoupling environmental pressures from economic activities over the past 20 years, several challenges remain.

Download or read book Architecture and Design for Industry 4 0 written by Maurizio Barberio and published by Springer Nature. This book was released on 2023-10-06 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collects contributions of forefront research and practices related to the use of the enabling technologies of Industry 4.0 in the architecture and design fields and their impact on the UN's Sustainable Developments goals. The book is structured into three sections (research, practice, and technologies), with the goal of creating a new framework useful for widespread awareness necessary to initiate technology transfer processes for the benefit of the public sector, universities, research centers, and innovative companies, and a new professional figure capable of controlling the entire process is essential. Thus, the book chapters arouse a series of relevant topics such as computational and parametric design, performance-based architecture, data-driven design strategies, parametric environmental design and analysis, computational and parametric structural design and analysis, AI and machine learning, BIM and interoperability, VR and AR, digital and robotic fabrication, additive manufacturing and 3D printing, R&D and entrepreneurship, circular architecture, and didactics. In the post-digital era, where the essence of design lies in the control and information of the process that holistically involves all the aspects mentioned above, rather than in formal research, it is necessary to understand technologies and analyze the advantages that they can bring in terms of environmental sustainability and product innovation.

Download or read book Assessing Progress in Decarbonizing Spain s Building Stock written by Belinda López-Mesa and published by Springer Nature. This book was released on with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: