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Book Release Your Inner Entrepreneur   Fresh Thinking for New Business Ventures

Download or read book Release Your Inner Entrepreneur Fresh Thinking for New Business Ventures written by Ben Botes and published by Lulu.com. This book was released on 2006-09-12 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read guide for every budding entrepreneur, Release Your Inner Entrepreneur provides fascinating and practical insights, hands-on activities and the experience of proven entrepreneurs. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of exercises, case studies, checkpoints and coaching support. The book is supported by on-line resources and downloadable pod-casts.

Book Launch Your Inner Entrepreneur  10 Mindset Shifts for Women to Take Action  Unleash Creativity  and Achieve Financial Success

Download or read book Launch Your Inner Entrepreneur 10 Mindset Shifts for Women to Take Action Unleash Creativity and Achieve Financial Success written by Charlene Walters and published by McGraw Hill Professional. This book was released on 2021-02-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, specific advice and strategies to help women develop an entrepreneurial mindset Entrepreneurship has always skewed male—from availability of funding to how-to books that assume a primarily male audience. And yet, 36% of all small business or franchise owners are women, and there are 13 million female-owned businesses contributing to more than $1.8 trillion in revenue. Now, with a fast-changing economy making traditional employment unsteady, there’s never been a better time for becoming a “fempreneur.” In Launch Your Inner Entrepreneur, Charlene Walters provides the tools you need to successfully launch and grow your side hustle, start up, or small business. As a mentor on Entrepreneur magazine’s “Ask an Expert” forum and developer of a digital entrepreneurship MBA program, Walters knows what you’re facing—and can help you avoid common mistakes, find your niche, build up your personal brand and reach your entrepreneurial goals. You’ll find the practical, real-world advice necessary to create the opportunities you want by embracing ten Mindset Shifts, including: Embracing an Entrepreneurial Attitude Cultivating Financial Confidence Branding and Building Presence Leveraging Social Media Options Leading Your Startup Going into Growth Mode Rebooting, Repeating, and Avoiding Burnout Along the Way Packed with smart tips and hard-won wisdom, Launch Your Inner Entrepreneur concludes with a special bonus section, the Fempreneur Action Plan—which includes a business concept and planning worksheet, visual brand style guide, resilience and setback survival exercise, and more—to help you put the Mindset Shifts into action, now.

Book The Entrepreneur s Edge

Download or read book The Entrepreneur s Edge written by James A. Vena and published by Outskirts Press. This book was released on 2018-01-03 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the word entrepreneur has become the most over used word in social media. The self descriptive title ‘"entrepreneur” is used too often, mostly without much merit or credibility. Whether you're fantasizing about leaving the daily grind of "employee-dom" or dropping out of school for what you think is the freedom and independence of "business ownership utopia", you may want to take a moment to first understand your "inner entrepreneur." Knowing yourself and understanding the "Inner Entrepreneur" (or lack of), may be more important than your vision and even the business model itself. Doing something entrepreneurial, doesn't necessarily make one an entrepreneur. Simply put, it's my opinion that true entrepreneurship is a journey and a lifestyle, rather than merely a single act or destination. It is powered by passion, creativity, purpose, instinct, courage (aka grace under pressure) and a unique charismatic confidence (sans arrogance) to go along with a never give up attitude. This book will also help you better understand how tho innovate to raise hell and articulate to raise capital in its capital raise section. Also covered in this book is effective leadership, the power of optimism and tips to help you become more successful in everything you do by following 15 simple daily actions! James Vena is an innovative and strategic thinker who has influenced key decision-makers globally in business development and revenue growth strategies. For more than thirty years, James has built a resume that encompasses a wide range of industries and expertise in sales, marketing, entrepreneurship, finance, merger arbitrage, technology and executive management. He has successfully developed innovative, high growth businesses and restructured companies that immediately demonstrated accelerated sales and profit growth. His 30 year career has been marked by success across many countries and industries. This track record has established James’s credentials as both a seasoned internationally astute executive and a disruptive innovator with a quick and fearless mind to seize opportunities along with the ability to articulate the mission needed to achieve specific goals. Mr. Vena’s career started as a China trader of commodities in the early 1980’s for a large US firm. After 5 years, he founded his own trading company at 26 and over the next 20 years developed that company into an internationally recognized brand with offices in 24 locations in some 15 countries. After retiring as CEO and Founder of his global trading company to take a 5-year sabbatical in order to care for his cancer stricken wife and help raise the couple’s young children, the always energetic James unretired and re-entered the world of international business. However, this time focusing on his past experiences, leadership skills and entrepreneurial mind-set to help develop and grow small businesses and early stage ventures. James’s entrepreneurial mind-set and dynamic personality combined with high energy, passion and purposeful manner, makes him an effective inspirational and motivational communicator. James has been mentoring entrepreneurs, lecturing students and publicly speaking to corporate leaders on the importance of cultural awareness, social responsibility, entrepreneurship, benevolent capitalism, organizational ethics and his brand of ‘intellectual humility’ in the workplace.

Book How to Think Like an Entrepreneur

Download or read book How to Think Like an Entrepreneur written by Philip Delves Broughton and published by Macmillan. This book was released on 2016-08-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Having the drive, ambition and inspiration to start a new business takes a special mindset and self-confidence--think Steve Jobs, Elon Musk, Mark Zuckerberg. It's no wonder that we regard successful entrepreneurs as modern day magicians, transforming sometimes radical ideas into global brands that change the way we live our lives. But what if that spirit and drive were applied to the world outside of business startups? An entrepreneur seeks to build something from nothing; to take an inspired idea and make it a reality. How to Think Like An Entrepreneur will explore what it takes to be a successful entrepreneur--the ability to disrupt the status quo and generate fresh perspectivese--and ultimately lead us to the heart of great entrepreneurial thinking: an understanding of our deepest human needs. By harnessing the passion, verve and limitless imagination of an entrepreneur, this book will show you new ways to improve your business, but also your life and relationships. The School of Life is dedicated to exploring life's big questions: How can we fulfill our potential? Can work be inspiring? Why does community matter? Can relationships last a lifetime? We don't have all the answers, but we will direct you toward a variety of useful ideas -- from philosophy to literature, psychology to the visual arts-that are guaranteed to stimulate, provoke, nourish, and console"--

Book Unleash Your Inner Entrepreneur

    Book Details:
  • Author : Ashwin Sunassee
  • Publisher : Wellfinityscribe
  • Release : 2021-05-04
  • ISBN : 9781838138677
  • Pages : 36 pages

Download or read book Unleash Your Inner Entrepreneur written by Ashwin Sunassee and published by Wellfinityscribe. This book was released on 2021-05-04 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides you with the fundamentals and crucial strategies you will need as an entrepreneur to set up and grow your business into a successful venture. We not only provide you with practical steps to establish and grow your company within an ever-changing market but we also give you the right tools to build your mind, body and network, allowing you to successfully lead the business you've always dreamed of into a bright and prosperous future. It will also help you to avoid costly mistakes made by other entrepreneurs, saving you time and money. Not only will you be able to to register a company that is open for business but you will also learn the vital processes that underpin it's development and growth.You will gain knowledge, have the tools and mindset required to manage the risks and challenges of your industry in a way that sustains your health, workforce and bottom line well into the future.

Book Unleash Your Inner Company

Download or read book Unleash Your Inner Company written by John Chisholm and published by Greenleaf Book Group. This book was released on 2015-10-06 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Inner Company distills John Chisholm’s four decades of successful entrepreneurship in Silicon Valley into ten steps to discover, launch, and scale the ideal business for you. You will learn how to: • Mobilize your passions and perseverance to reinforce each other and achieve your goals • Discover unsatisfied human and customer needs in those areas where you have natural advantages • Match those needs with your resources and strengths (your “STARS”) to assess which needs fit you best • Improve those fits by acquiring and developing the right resources and strengths; differentiate yourself by being not better, but different, from competitors, even well-established ones • Innovate by combining things you already know in novel ways • Partner with firms and individuals so you and your business can focus on what you do best • Evaluate your options and choose the best one for you • Launch and scale up your successful business, uniquely tailored to you and your strengths. Along the way, you will discover: • That you have many more resources and advantages for success than you realize • How and when to choose a co-founder and team members • How to avoid competitors, and thus gain time and space to get established • How to find, nurture, and ride positive feedback loops within yourself, with your team members, and among your customers • How to build and maintain your self-confidence despite setbacks • If, when, and how to raise money • How to evolve and scale your business, no matter how modest, into a large enterprise, if you so desire • When to comply with, or circumvent, or oppose regulations that impede the formation or growth of your business • What you can learn from Apple, Google, Facebook, and Uber. You will learn from the author’s mistakes—as many as he was able to squeeze into the 400 pages of this book—so you don’t make the same ones. Regardless of your background, location, interests, and passions, the timeless and universal insights, principles, anecdotes, and exercises of Unleash Your Inner Company will inspire and guide you from your first steps, through every kind of obstacle, to the ultimate success of your venture.

Book The Lean Entrepreneur

Download or read book The Lean Entrepreneur written by Brant Cooper and published by John Wiley & Sons. This book was released on 2016-03-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.

Book Unlock Your Inner Entrepreneur  Five Steps to Conceiving  Incubating  and Manifesting the Company That s Right for You

Download or read book Unlock Your Inner Entrepreneur Five Steps to Conceiving Incubating and Manifesting the Company That s Right for You written by John P. Margaritis and published by The Editing Company. This book was released on 2012-05 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a young professional or retiring corporate executive who wants more from life than the daily grind? Have you thought about starting your own business? Are you ready to follow your passions and work towards something worthwhile? Use this workbook to: - Understand what motivates you and use that information to make you wealthier, happier, and more influential - Learn how to brainstorm on command and come up with an idea for your own company - Create a plan for your business - Find business partners who can help you increase your chances for success - Become a master of action and unleash your inner entrepreneur

Book The New Entrepreneurz

Download or read book The New Entrepreneurz written by Ronen Gafni and published by John Wiley & Sons. This book was released on 2014-09-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Entrepreneurz are the game changers who can be found playing different games across the spectrum. They are the business owners, the managers, the lawyers, the moms and dads, the lovers, the educators, the artists, and healers. Entrepreneurship is no longer just about business; it is the new mindset. For too long we have been sold on the lie of competition and life in the tired Rat Race. Times have changed, and in this new Shared Economy, opportunities are everywhere and resources are abundant if we just learn to see them. The New Entrepreneurz provides a game-changing game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business. The book offers: How to win the game as a successful New Entrepreneur Best practices on how to build a game changer business Tips and tricks on becoming a smart business A ReFreshing perspective on business, money, relationships, and education How to generate Win to the Winth Power relationships and smartnerships Ronen Gafni and Simcha Gluck take you on the adventures of The New Entrepreneurz through sharing their own unique story of FreshBiz. From the sleepless night that Ronen first conceived of the game-changing board game to the now international company impacting tens of thousands around the globe. Being featured on the GameChangers500 list alongside companies like Etzy, Google and Zappos, demonstrates the power of how they walk the talk in a completely unique and fresh approach to life and business.

Book The Entrepreneur s Playbook

Download or read book The Entrepreneur s Playbook written by Leonard C. Green and published by Amacom. This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

Book Triumph

    Book Details:
  • Author : Abdul Malik Omar
  • Publisher :
  • Release : 2020-05-28
  • ISBN :
  • Pages : 268 pages

Download or read book Triumph written by Abdul Malik Omar and published by . This book was released on 2020-05-28 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep down, everyone has that entrepreneurial spirit inside them. Unleashing that entrepreneurial drive can unlock wonders in making you more creative and innovative in making money. Along the way you can inspire others in making an impact to the society and community at large through your ideas and ventures.Targeted primarily at aspiring entrepreneurs, this book will cover crucial topics you need to kickstart your entrepreneurial journey. Likewise, the content of this book will also be valuable for those already in business. Moreover, this book also includes a Bonus Chapter titled, "How to Organize a TEDx Event".Topics you will learn include how to: ★ Set Effective Goals★ Conquer your Fears★ Create a Minimum Viable Product (MVP)★ Devise a Winning Business Strategy★ Create a Strong Brand and Marketing Strategy★ Do basic accounting and raising investment money★ and many more

Book Driving Innovation from Within

Download or read book Driving Innovation from Within written by Kaihan Krippendorff and published by Columbia University Press. This book was released on 2019-10-22 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional business wisdom tells us that entrepreneurs are society’s main source of innovation. Young founders leave college with a big idea, get to work in a garage, and build something that changes the world. Typical corporate employees, strangled by slow-moving bureaucracy, are blocked from making transformative discoveries. In Driving Innovation from Within, strategist and advisor Kaihan Krippendorff disproves one of today’s biggest business myths to highlight lessons for innovators and leaders. He reveals how many of the modern world’s most impactful creations were invented by passionate employee innovators. If it were left up to go-it-alone entrepreneurs, we would not have mobile phones, personal computers, or e-mail. Distilling more than 150 interviews with internal innovators and leading experts along with insights from the latest research and today’s most successful companies, from Tencent and Amazon to Mastercard and Starbucks, Krippendorff lays out a step-by-step playbook to unlock innovation from the inside. He maps the barriers that frustrate efforts to disrupt from within and provides tools to remove them, detailing how visionary leaders can create islands of freedom inside an organization to activate existing employees’ potential and beat startups at their own game. Driving Innovation from Within is a practical and inspiring guide to leadership from all levels for those who want the fulfillment of changing the world without leaving their job in order to do it.

Book The Thrill of Money Making

    Book Details:
  • Author : Marcus Edward Bond
  • Publisher : Independently Published
  • Release : 2023-04-27
  • ISBN :
  • Pages : 0 pages

Download or read book The Thrill of Money Making written by Marcus Edward Bond and published by Independently Published. This book was released on 2023-04-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thrill of money-making is a feeling like no other. The excitement of starting your own business, pursuing your passions, and achieving financial freedom is a journey that can be both challenging and rewarding. In "The Thrill of Money-Making: Unleashing Your Inner Entrepreneur," we will take an emotional journey through the world of entrepreneurship, exploring the highs and lows, the challenges and triumphs, and the lessons we can learn from those who have succeeded. This book is for anyone who has ever dreamed of starting their own business, taking control of their financial future, and making a difference in the world. We will explore the mindset and skills needed to succeed as an entrepreneur, including identifying your unique talents, embracing risk, building strong networks, harnessing the power of technology, and balancing personal fulfillment with financial success. Entrepreneurship - Entrepreneurship is all about taking control of your life and pursuing your passions. Financial Freedom - Financial freedom is the ultimate goal of entrepreneurship, allowing you to create the life you want. Passion - Passion is the fuel that drives entrepreneurial success, giving you the energy and motivation to pursue your dreams. Innovation - Innovation is the key to creating new opportunities and solving complex problems in the business world. Creativity - Creativity is the cornerstone of entrepreneurship, allowing you to bring new ideas to life and create unique value for your customers. Risk-Taking - Risk-taking is an essential part of entrepreneurship, requiring courage and a willingness to embrace uncertainty. Networking - Networking is critical for building strong relationships and unlocking new opportunities in the business world. Marketing - Marketing is the art of communicating your value proposition to your target audience, and creating a powerful brand that resonates with your customers. Sales - Sales are the lifeblood of any business, requiring strong communication skills, emotional intelligence, and the ability to close deals. Technology - Technology is transforming the business world, creating new opportunities for entrepreneurs to innovate and create value for their customers. Growth - Growth is the ultimate goal of entrepreneurship, requiring a commitment to continuous learning, improvement, and expansion. Overcoming Obstacles - Entrepreneurship is full of challenges and obstacles, but overcoming them is what makes the journey so rewarding and fulfilling. Financial Planning - Financial planning is essential for long-term success as an entrepreneur, requiring a solid understanding of accounting, budgeting, and financial management. Wealth-Building - Wealth-building is a key goal for many entrepreneurs, allowing you to create a life of abundance and fulfillment. Giving Back - Giving back and making a positive impact on the world is a core value for many entrepreneurs, who see their businesses as a force for good in the world.

Book Thinking Like an Entrepreneur

    Book Details:
  • Author : Daryl Cass
  • Publisher : Independently Published
  • Release : 2023-07-18
  • ISBN :
  • Pages : 0 pages

Download or read book Thinking Like an Entrepreneur written by Daryl Cass and published by Independently Published. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of entrepreneurial thinking and unleash your inner maverick with "Thinking Like an Entrepreneur." Dive into the captivating world of entrepreneurship and discover how to cultivate a mindset that empowers you to navigate challenges, seize opportunities, and drive innovation like a true entrepreneur. In this compelling and transformative guide, you'll embark on a journey of self-discovery and personal growth as you learn to think differently, embrace calculated risks, and turn ideas into reality. Whether you're an aspiring entrepreneur, a seasoned business owner, or simply looking to enhance your problem-solving skills, this book will equip you with the tools and mindset needed to thrive in today's ever-changing business landscape. Through thought-provoking insights, actionable strategies, and inspiring real-life stories, "Thinking Like an Entrepreneur" unveils the key pillars of entrepreneurial thinking. You'll explore the characteristics and traits that define successful entrepreneurs, discovering how to foster creativity, embrace uncertainty, and overcome mental blocks that hinder progress. Uncover how to identify opportunities that others overlook, honing your instincts for recognizing market trends and untapped niches. Embrace risk-taking as a catalyst for growth, learning how to manage and mitigate risks while developing resilience and perseverance in the face of failure. Craft a powerful vision and strategic roadmap for your entrepreneurial endeavors, setting SMART goals and making informed decisions that align with your aspirations. Learn the art of networking and collaboration, leveraging relationships and forming partnerships that propel your ventures to new heights. "Thinking Like an Entrepreneur" equips you with essential skills for execution, from effective project management and time optimization techniques to financial management and funding strategies. Discover the art of branding and marketing, crafting a compelling identity and reaching your target audience in a digital age. As you embark on your entrepreneurial journey, you'll gain insights into scaling and growth strategies, building high-performing teams, and staying agile in a rapidly evolving business landscape. Embrace a culture of continuous learning and adaptability, constantly refining your skills and staying ahead of the curve. Embrace the call of entrepreneurship and set yourself on a path of limitless potential. Let "Thinking Like an Entrepreneur" be your trusted guide as you unlock the power of thinking like an entrepreneur, transforming your mindset, and unleashing your full entrepreneurial potential. Prepare to challenge the status quo, ignite your innovative spirit, and embark on a journey of personal and professional success. Unleash your entrepreneurial mindset and thrive in a world of endless possibilities.

Book The Lean Startup

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Book Why Startups Fail

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Book Starting Small and Making It Big

Download or read book Starting Small and Making It Big written by Bill Cummings and published by Bill Cummings. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: