Download or read book Relationships Between Changes in Industrial Advertising and Promotion Expenditures and Changes in Market Share written by Paul W. Farris and published by . This book was released on 1976 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Costs in Industrial Businesses written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Costs in Industrial Business written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Profit Impact of Marketing Strategy Project written by Paul W. Farris and published by Cambridge University Press. This book was released on 2004-11-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

Download or read book Publications written by Marketing Science Institute and published by . This book was released on 1993 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journal of Marketing written by and published by . This book was released on 2002 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Download or read book Competition and Market Share Instability written by Jonathan D. Ogur and published by . This book was released on 1976 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Industrial Marketing Costs written by Robert Dow Buzzell and published by . This book was released on 1976 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Paper written by and published by . This book was released on 1984 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Determinants of Advertising Intensity written by Paul W. Farris and published by . This book was released on 1977 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Knowledge Development in Marketing written by Paul N. Bloom and published by Free Press. This book was released on 1987 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Review of Marketing written by and published by . This book was released on 1987 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book An Introduction to Industrial Economics written by P.J. Devine and published by Routledge. This book was released on 2018-01-12 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded 1985 edition of the classic 1974 work covers deindustrialisation, industrial and competition policy, the public enterprise sector, regional and urban policy, and privatisation, as well as focussing on the firm and the industrial sector in all its facets. It remains the key work on industrial economics.

Download or read book Advertising Competition and Public Policy written by Robert E. McAuliffe and published by Free Press. This book was released on 1987 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Industrial Organization written by Kenneth George and published by Taylor & Francis. This book was released on 2005-08-11 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4th edition of a successful and popular book |s it has been selling over 700 copies a year (even though it's 10 years since previous edition). 3rd edition sold c.8500 copies. More accessible and less mathematical than many of its rivals making it an excellent introductory text Revisions for latest edition add to the international scope of the book