Download or read book Brand Equity Planning with Structuralist Rhetorical Semiotics written by Rossolatos, George and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Download or read book Semiotics and Pragmatics written by Gérard Deledalle and published by John Benjamins Publishing. This book was released on 1989-01-01 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collective volume contains carefully selected papers presented at the international semiotics conference ‘Semiotique et pragmatique’ that took place in Perpignan on 17 to 19 November, 1983. The volume starts of with four debate papers by Searle, Apel, Greimas and Landowski, and is followed then by the main section which is subdivided by a historical, a theoretical and a practical section.
Download or read book La famille et les qualit s morales en Islam written by Fahd Salem Bahammam and published by Modern Guide. This book was released on with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans ce livre écrit par Fahd Salem Bahammam, se trouve un éclaircissement de la place de la famille en Islam, et avec quel soin l’Islam veille a sa solidité et a une forte cohésion de ses membres. Dans ce livre se trouve également un éclaircissement sur les droits équivalents qu’il y a entre les membres d’une même famille. Un éclaircissement de la place de la femme qui est un pilier essentiel dans l’islam, et des questions ayant trait au mariage dans l’islam. Le livre explique également l’importance des bonnes mœurs en Islam et expose une description de la vie du Prophète (Paix et bénédiction d’Allah sur lui) de son humilité, de sa miséricorde, de sa justice, de sa gentillesse et de sa générosité.
Download or read book Guide du converti musulman written by Fahd Salem Bahammam and published by Modern Guide. This book was released on with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans ce livre écrit par Fahd Salem Bahammam, se trouve un exposé de l’ensemble des informations religieuses que le musulman ne peut ignorer, avec une attention particulière portée sur les questions préoccupant le converti. Ce livre répond également aux questions le converti se pose par rapport a la réalité qui l’entoure dans un style simple et facile comprenant de nombreuses informations tirés du Coran et de la Sounnah.
Download or read book Prisoners of War and Local Women in Europe and the United States 1914 1956 written by Matthias Reiss and published by Springer Nature. This book was released on 2022-04-19 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together historians from Great Britain, the United States, Germany, France, Canada, Austria, and Latvia who have worked and published on fraternisation between Prisoners of War and local women during either the First or Second World War, providing the first comparative study of this multi-faceted phenomenon in different belligerent countries. By focusing on prisoners as wartime migrants and studying the nature and impact of their interactions with the local female population, this book expands the existing framework on prisoner of war studies. Its substantial scope and comparative approach make it an important point of reference in the growing research field of POW studies.
Download or read book Revue de Qumr n written by and published by . This book was released on 1999 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Delta written by and published by . This book was released on 1982 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Synopse des lois du Pentateuque written by Guy Lasserre and published by BRILL. This book was released on 2014-09-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Synopse des lois du Pentateuque contains synopses in Hebrew of the different laws of the Pentateuch arranged thematically. The main collections and lists are followed in succession and in their entirety. The main part of the work consists of the synopses. The laws figure in them according to the collections and lists to which they belong. Secondary parallels indicate allusions to or quotations from the Old Testament. The introduction gives the methodological principles of the work and explains how to use it. Tables enable the student to visualise all the parallels quickly. Notes explain the choices that have been made. In order to study the laws, it is essential to compare them. This book facilitates research into the pentateuchal collections and lists, as it does into special prescriptions, rites or institutes.
Download or read book Institute of Pacific Relations written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee to Investigate the Administration of the Internal Security Act and Other Internal Security Laws and published by . This book was released on 1951 with total page 1738 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigates alleged communist control of the publications and international information exchange programs of the Institute of Pacific Relations. Also investigates alleged communist attempts to influence U.S. Far East policy. Includes discussion of Communist Party activities in Nazi Germany.
Download or read book Institute of Pacific Relations written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1952 with total page 1868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scandinavian Canadian Studies written by Association for the Advancement of Scandinavian Studies in Canada. Meeting and published by . This book was released on 1983 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sons of the Dragon s Teeth written by Don Beggs and published by . This book was released on 1987 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Recueil Des Cours written by Academie de Droit International and published by Martinus Nijhoff Publishers. This book was released on 1998-06-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Academy is an institution for the study and teaching of public and private international law and related subjects. Its purpose is to encourage a thorough and impartial examination of the problems arising from international relations in the field of law. The courses deal with the theoretical and practical aspects of the subject, including legislation and case law. All courses at the Academy are, in principle, published in the language in which they were delivered in the "Collected Courses of the" "Hague Academy of International Law." This volume contains: - Souverainete territoriale et globalisation des marches: le domaine d'application des lois contre les restrictions de la concurrence, par J. BASEDOW, professeur a l'Universite libre de Berlin. The number of national laws that protect competition against private restrictions are constantly increasing. Their application to trans-boundary situations poses difficult problems for both private international law and public international law. The course deals with both, either with respect to application of the "lex fori" or with respect to application of foreign laws. - Enforcement in the International Context by K.D. KERAMEUS, Professor at the University of Athens. In recent years, enforcement proceedings have gone through a comprehensive reform in many countries. Furthermore, modern enforcement increasingly relies on foreign judgements. The course focuses on three subjects: the comparative element in recent codifications and case-law developments in the area of enforcement: salient and converging trends in the enforcement of foreign judgments on the basis of domestic law or international conventions: and the delimitation of "lex fori"and foreign law during the enforcement proceedings. To access the abstract texts for this volume please click here
Download or read book Sons et sens written by Anne Violin-Wigent and published by Georgetown University Press. This book was released on 2020-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Studies on Voltaire and the Eighteenth Century written by and published by . This book was released on 1992 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
