Download or read book Cambio social y Relaciones P blicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Download or read book Public Relations as a Creative Industry written by Elisenda Estanyol and published by Taylor & Francis. This book was released on 2022-09-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Lexicograf a hisp nica The Routledge Handbook of Spanish Lexicography written by Sergi Torner and published by Taylor & Francis. This book was released on 2023-10-31 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lexicografía hispánica/The Routledge Handbook of Spanish Lexicography presenta una panorámica integrada de la lexicografía del español. Supone un informe del estado actual y una prospectiva de futuro de la lexicografía de esta lengua bajo las posibilidades que hoy ofrece su tratamiento informático. Principales características: Capítulos dedicados a los aspectos semánticos, sintácticos, morfológicos, fonéticos, pragmáticos y ortográficos que recogen y permiten los diccionarios Análisis de rasgos ideológicos y antropológicos y atención a las consultas de los usuarios en busca de información Revisión sobre las tecnologías y los métodos actuales para la elaboración de diccionarios Estado de la cuestión sobre la investigación lexicográfica en la actualidad Análisis detallado de diccionarios generales, especializados y bilingües Lexicografía hispánica/The Routledge Handbook of Spanish Lexicography es una obra pensada para tener una visión global de la realidad, de las posibilidades y de las necesidades actuales en un sector vital de la lingüística aplicada y el procesamiento del español. Se trata de un recurso fundamental tanto para profesores como para estudiantes de lexicografía del español y de lingüística. Lexicografía hispánica / The Routledge Handbook of Spanish Lexicography offers an integrated perspective on the lexicography of Spanish. It presents a report on the current state and insight on the future of the lexicography of Spanish relying on the possibilities that computer processing provides. Main features: Chapters that cover the semantic, syntactic, morphological, phonetic, pragmatic and orthographic aspects that are considered in dictionaries. Analyses of ideological and anthropological traits and a focus on the queries of users when searching for information. A revision of the current technology and methods for creating dictionaries. Current state of the art research on lexicography. A detailed analysis of general, specialized and bilingual dictionaries. Lexicografía hispánica / The Routledge Handbook of Spanish Lexicography proposes a global overview of the reality, the possibilities and the needs of today in an essential branch of applied linguistics and the treatment of Spanish. This is an essential resource for instructors and students of Spanish lexicography and of linguistics.
Download or read book Apolonija u ter ic written by Apolonija Šušteršič and published by . This book was released on 2013 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not quite artist, not quite architect, Apolonija uteric? calls herself
Download or read book Handbook of Decolonial Community Psychology written by Christopher C. Sonn and published by Springer Nature. This book was released on with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Without Criteria written by Steven Shaviro and published by MIT Press. This book was released on 2012-08-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Deleuzian reading of Whitehead and a Whiteheadian reading of Deleuze open the possibility of a critical aesthetics of contemporary culture. In Without Criteria, Steven Shaviro proposes and explores a philosophical fantasy: imagine a world in which Alfred North Whitehead takes the place of Martin Heidegger. What if Whitehead, instead of Heidegger, had set the agenda for postmodern thought? Heidegger asks, “Why is there something, rather than nothing?” Whitehead asks, “How is it that there is always something new?” In a world where everything from popular music to DNA is being sampled and recombined, argues Shaviro, Whitehead's question is the truly urgent one. Without Criteria is Shaviro's experiment in rethinking postmodern theory, especially the theory of aesthetics, from a point of view that hearkens back to Whitehead rather than Heidegger. In working through the ideas of Whitehead and Deleuze, Shaviro also appeals to Kant, arguing that certain aspects of Kant's thought pave the way for the philosophical “constructivism” embraced by both Whitehead and Deleuze. Kant, Whitehead, and Deleuze are not commonly grouped together, but the juxtaposition of them in Without Criteria helps to shed light on a variety of issues that are of concern to contemporary art and media practices.
Download or read book Public Relations written by Jacquie L'Etang and published by Psychology Press. This book was released on 2006 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.
Download or read book Cuba and Its Neighbours written by Arnold August and published by Zed Books. This book was released on 2013-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Arnold August explores Cuba's unique form of democracy, presenting a detailed and balanced analysis of Cuba's electoral process and the state's functioning between elections. By comparing them with practices in the U.S., Venezuela, Bolivia and Ecuador, August shows that people's participation in politics and society is not limited to a singular, U.S.- centric understanding of democracy. Through this deft analysis, August illustrates how the process of democratization in Cuba is continually in motion and argues that a greater understanding of different political systems teaches us to not be satisfied with either blanket condemnations or idealistic political illusions.
Download or read book Building Corporate Accountability written by Simon Zadek and published by Routledge. This book was released on 2013-11-05 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of social and ethical accounting is emerging as a key tool for companies in the 1990s in response to calls for greater transparency and accountability to different stakeholders, and as a means for managing companies in increasingly complex situations where social and environmental issues are significant in securing business success. This is the first book to address the practice of social and ethical accounting, auditing and reporting, and its implications for the development of corporate social, ethical and environmental responsibility. It includes ten case studies, as well as an historical overview of the development of social and ethical accounting and reporting. The editors introduce a methodological framework that allows emerging practice worldwide to be analysed, understood and improved; and the case studies are written by the practitioners, giving insight into the experiences described. This innovative book, written by internationally acknowledged leaders in the field, will be of enormous value to business managers, particularly those with responsibility for corporate affairs, human resources, environmental management, financial management, or planning. It will also be a useful text for business students.
Download or read book International Community Psychology written by Stephanie Reich and published by Springer Science & Business Media. This book was released on 2007-07-03 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in-depth guide to global community psychology research and practice, history and development, theories and innovations, presented in one field-defining volume. This book will serve to promote international collaboration, enhance theory utilization and development, identify biases and barriers in the field, accrue critical mass for a discipline that is often marginalized, and to minimize the pervasive US-centric view of the field.
Download or read book The Pocket Guide to Health Promotion written by Glenn Laverack and published by McGraw-Hill Education (UK). This book was released on 2014-07-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK
Download or read book La investigaci n en la Universidad del Valle de M xico written by Leticia Rodríguez Segura and published by Editorial Manuscritos. This book was released on 2012-07-04 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: La investigación es una de las actividades más gratificantes que existen para todas aquellas personas que se dedican a la educación en sus diferentes niveles, primero porque es un reto intelectual para el académico que decide enfrentarse a los procesos epistemológicos y metodológicos, lo cual no es fácil porque implica una solida formación en las formas de pensamiento que la humanidad ha desarrollado y en segundo lugar porque el investigador se encuentra en la disyuntiva de asumir una postura ante la realidad que se le presenta y tratar de explicarla para mejorarla. El presente libro se compone de una serie de ensayos de profesores-investigadores que nos cuentan sus experiencias de cómo desde la Universidad del Valle de México, Región Estado de México y Morelos, abordaron el difícil camino de hacer investigación y despertar la curiosidad científica en sus alumnos.
Download or read book Glosario Del Banco Mundial written by World Bank and published by World Bank Publications. This book was released on 1996 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
Download or read book Public Relations Writing written by Doug Newsom and published by Wadsworth Publishing Company. This book was released on 2007-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. This book combines the practical approach of a trade book with the fundamental principles and theories of public relations.
Download or read book The Journal of Museum Education written by and published by . This book was released on 1993 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
