Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Taylor & Francis. This book was released on 2017-07-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.

Download or read book Contemporary Mexico written by James W. Wilkie and published by Univ of California Press. This book was released on 2023-07-28 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1976.

Download or read book Retos de Las Relaciones Entre M xico Y Estados Unidos La pol tica exterior y la agenda M xico Estados Unidos written by and published by . This book was released on 1989 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Industrial Colonialism in Latin America written by Victor Figueroa Sepulveda and published by BRILL. This book was released on 2013-09-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book confronts critical problems being experienced by Latin America in its quest for development. Special attention is paid to the living conditions of the popular sectors over the last half-century under “industrial colonialism.” The author’s framework of analysis weaves together key structural variables including the neoliberal mode of knowledge creation for material production in order to unveil the actual mechanisms of the reproduction of this system. The decisive role of science in the development of the productive forces forms the basis of explicating the “state development function.” The external and internal manifestations of the main underlying contradictions in Latin America are systematically exposed as they unfold from the region’s particular integration into the imperialist system.

Download or read book Barrio Rising written by Prof. Alejandro Velasco and published by Univ of California Press. This book was released on 2015-07-24 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning in the late 1950s political leaders in Venezuela built what they celebrated as Latin America’s most stable democracy. But outside the staid halls of power, in the gritty barrios of a rapidly urbanizing country, another politics was rising—unruly, contentious, and clamoring for inclusion. Based on years of archival and ethnographic research in Venezuela’s largest public housing community, Barrio Rising delivers the first in-depth history of urban popular politics before the Bolivarian Revolution, providing crucial context for understanding the democracy that emerged during the presidency of Hugo Chávez. In the mid-1950s, a military government bent on modernizing Venezuela razed dozens of slums in the heart of the capital Caracas, replacing them with massive buildings to house the city’s working poor. The project remained unfinished when the dictatorship fell on January 23, 1958, and in a matter of days city residents illegally occupied thousands of apartments, squatted on green spaces, and renamed the neighborhood to honor the emerging democracy: the 23 de Enero (January 23). During the next thirty years, through eviction efforts, guerrilla conflict, state violence, internal strife, and official neglect, inhabitants of el veintitrés learned to use their strategic location and symbolic tie to the promise of democracy in order to demand a better life. Granting legitimacy to the state through the vote but protesting its failings with violent street actions when necessary, they laid the foundation for an expansive understanding of democracy—both radical and electoral—whose features still resonate today. Blending rich narrative accounts with incisive analyses of urban space, politics, and everyday life, Barrio Rising offers a sweeping reinterpretation of modern Venezuelan history as seen not by its leaders but by residents of one of the country’s most distinctive popular neighborhoods.

Download or read book Los grandes problemas de M xico Relaciones internacionales T XII written by Blanca Torres and published by El Colegio de Mexico AC. This book was released on 2010-01-08 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: A setenta años de su fundación, El Colegio de México publica esta serie de dieciséis volúmenes, titulada Los grandes problemas de México, en la que se analizan los mayores retos de la realidad mexicana contemporánea, con el fin de definir los desafíos que enfrentamos en el siglo XXI y proponer algunas posibles respuestas y estrategias para resolver nuestros problemas como nación. Serie: Los grandes problemas de México. Vol, XII Relaciones internacionales, diecinueve estudiosos y diplomáticos con amplia experiencia en la conducción de las relaciones con el exterior abordan algunos de estos asuntos y problemas, los retos que han implicado para México y la forma en la que se ha intentado hacerles frente. Se analizan algunos de los grandes temas de las relaciones internacionales, incluyendo aquellos que tiene o pueden tener repercusiones más significativas en México. También se abordan las principales relaciones con países o grupos de países, poniendo énfasis en la conducción de las mismas por parte del Estado mexicano, así como asuntos relacionados con el funcionamiento de algunos organismos internacionales y las posiciones que al respecto hemos mantenido hasta ahora ay las que podemos o debemos adoptar.

Download or read book Final Report of the CIAP Review on the United States written by Inter-American Committee on the Alliance for Progress. Subcommittee on the United States and published by . This book was released on 1973-09-04 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Monthly Bulletin of the International Bureau of the American Republics written by Pan American Union and published by . This book was released on 1898 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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