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Book Reimagining Business History

Download or read book Reimagining Business History written by Philip Scranton and published by JHU Press. This book was released on 2013-04-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vigorous call for rethinking the field of business history. Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences. During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. In a field long given over to banal company histories and biographies of tycoons, Chandler took the subject seriously enough to ask about the large patterns and causes of corporate success. Chandler and his students found the richest material for theorizing about the course of business history in large companies and their institutional structures and cultures. Meantime, Scranton and others found smaller firms, those specializing in batch work as opposed to mass-produced goods, far closer to the norm and more telling. Scranton and Fridenson believe that the time has come for a sweeping rethinking of the field, its materials, and the kinds of questions its practitioners should be asking. How can this field develop in an age of global markets, growing information technology, and diminishing resources? A transnational collaboration between two senior scholars, Reimagining Business History offers direction in forty-four short, pithy essays.

Book Reimagining Business Education

Download or read book Reimagining Business Education written by Paul R. Carlile and published by Emerald Group Publishing. This book was released on 2016-03-23 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the rationale for, and design of, the first Business Education Jam. It reviews key challenges and articulates a vision for how the role and delivery of business education could be reimagined in a time when business schools struggle to identify the innovations necessary to meet the needs of a changing world.

Book Reimagining Capitalism in a World on Fire

Download or read book Reimagining Capitalism in a World on Fire written by Rebecca Henderson and published by PublicAffairs. This book was released on 2020-04-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned Harvard professor debunks prevailing orthodoxy with a new intellectual foundation and a practical pathway forward for a system that has lost its moral and ethical foundation. Free market capitalism is one of humanity's greatest inventions and the greatest source of prosperity the world has ever seen. But this success has been costly. Capitalism is on the verge of destroying the planet and destabilizing society as wealth rushes to the top. The time for action is running short. Rebecca Henderson's rigorous research in economics, psychology, and organizational behavior, as well as her many years of work with companies around the world, give us a path forward. She debunks the worldview that the only purpose of business is to make money and maximize shareholder value. She shows that we have failed to reimagine capitalism so that it is not only an engine of prosperity but also a system that is in harmony with environmental realities, the striving for social justice, and the demands of truly democratic institutions. Henderson's deep understanding of how change takes place, combined with fascinating in-depth stories of companies that have made the first steps towards reimagining capitalism, provide inspiring insight into what capitalism can be. Together with rich discussions of important role of government and how the worlds of finance, governance, and leadership must also evolve, Henderson provides the pragmatic foundation for navigating a world faced with unprecedented challenge, but also with extraordinary opportunity for those who can get it right.

Book Reimagining Businesses with AI

Download or read book Reimagining Businesses with AI written by Khaled Al Huraimel and published by John Wiley & Sons. This book was released on 2020-09-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what AI can do for your business with this approachable and comprehensive resource Reimagining Businesses with AI acquaints readers with both the business challenges and opportunities presented by the rapid growth and progress of artificial intelligence. The accomplished authors and digital executives of the book provide you with a multi-industry approach to understanding the intersection of AI and business. The book walks you through the process of recognizing and capitalizing on AI’s potential for your own business. The authors describe: How to build a technological foundation that allows for the rapid implementation of artificial intelligence How to manage the disruptive nature of powerful technology while simultaneously harnessing its capabilities The ethical implications and security and privacy concerns raised by the spread of AI Perfect for business executives and managers who seek a jargon-free and approachable manual on how to implement artificial intelligence in everyday operations, Reimagining Businesses with AI also belongs on the bookshelves of anyone curious about the interaction between artificial intelligence and business.

Book Reimagining India

Download or read book Reimagining India written by McKinsey & Company and published by Simon and Schuster. This book was released on 2013-11-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagining India brings together leading thinkers from around the world to explore the challenges and opportunities faced by one of the most important and least understood nations on earth. India’s abundance of life—vibrant, chaotic, and tumultuous—has long been its foremost asset. The nation’s rising economy and burgeoning middle class have earned India a place alongside China as one of the world’s two indispensable emerging markets. At the same time, India’s tech-savvy entrepreneurs and rapidly globalizing firms are upending key sectors of the world econ­omy. But what is India’s true potential? And what can be done to unlock it? McKinsey & Company has pulled in wisdom from many corners—social and cultural as well as eco­nomic and political—to launch a feisty debate about the future of Asia’s “other superpower.” Reimagining India features an all-star cast of contributors, including CNN’s Fareed Zakaria; Mukesh Ambani, CEO of India’s largest private conglomerate; Microsoft founder Bill Gates; Google chairman Eric Schmidt; Harvard Business School dean Nitin Nohria; award-winning authors Suketu Mehta (Maximum City), Edward Luce (In Spite of the Gods), and Patrick French (India: A Portrait); Nandan Nilekani, Infosys cofounder and chairman of the Unique Identification Authority of India; and a host of other leading executives, entrepreneurs, economists, foreign policy experts, jour­nalists, historians, and cultural luminaries. These essays explore topics like the strengths and weaknesses of India’s political system, growth prospects for India’s economy, the competitiveness of Indian firms, India’s rising international profile, and the rapid evolution of India’s culture. Over the next decade India has the opportunity to show the rest of the develop­ing world how open, democratic societies can achieve high growth and shared prosperity. Contributors offer creative strategies for seizing that opportunity. But they also offer a frank assessment of the risks that India’s social and political fractures will instead thwart progress, condemning hundreds of millions of people to enduring poverty. Reimagining India is a critical resource for read­ers seeking to understand how this vast and vital nation is changing—and how it promises to change the world around us.

Book Reimagining Design

Download or read book Reimagining Design written by Kevin G. Bethune and published by MIT Press. This book was released on 2024-02-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Book The Retail Revival

Download or read book The Retail Revival written by Doug Stephens and published by John Wiley & Sons. This book was released on 2013-03-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where “average” was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace— realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” — Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” —John Gerzema, Author of Spend Shift and The Athena Doctrine “The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail… Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” —Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm—just the spoonful of sugar we need to face the necessary changes ahead.” —Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail “Doug Stephens doesn’t just tell you why retail is in the doldrums, he tells you why retail is a major signpost for the larger troubles of our culture and provides a compelling, inspiring vision for a future of retail—and business, and society.” —Eric Garland, author of Future Inc.: How Businesses Can Anticipate and Profit from What’s Next

Book Reimagining Europe

    Book Details:
  • Author : Christian Raffensperger
  • Publisher : Harvard University Press
  • Release : 2012-03-12
  • ISBN : 0674065468
  • Pages : 340 pages

Download or read book Reimagining Europe written by Christian Raffensperger and published by Harvard University Press. This book was released on 2012-03-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Main description: An overriding assumption has long directed scholarship in both European and Slavic history: that Kievan Rus' in the tenth through twelfth centuries was part of a Byzantine commonwealth separate from Europe. Christian Raffensperger refutes this conception and offers a new frame for two hundred years of history, one in which Rus' is understood as part of medieval Europe and East is not so neatly divided from West. With the aid of Latin sources, the author brings to light the considerable political, religious, marital, and economic ties among European kingdoms, including Rus', restoring a historical record rendered blank by Rusianmonastic chroniclers as well as modern scholars ideologically motivated to build barriers between East and West. Further, Raffensperger revises the concept of a Byzantine Commonwealth that stood in opposition to Europe-and under which Rus' was subsumed-toward that of a Byzantine Ideal esteemed and emulated by all the states of Europe. In this new context, appropriation of Byzantine customs, law, coinage, art, and architecture in both Rus' and Europe can be understood as an attempt to gain legitimacy and prestige by association with the surviving remnant of the Roman Empire. Reimagining Europe initiates an expansion of history that is sure to challenge ideas of Russian exceptionalism and influence the course of European medieval studies.

Book Reimagining Work

Download or read book Reimagining Work written by Rob Biederman and published by John Wiley & Sons. This book was released on 2017-09-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thrive in the new economy by leading ahead of the next evolution Reimagining Work is the business leader's guide to surviving—and thriving—in the new on-demand economy. As the business and workplace environments evolve, traditional management strategies are becoming obsolete; the skilled workforce demands flexibility and more control over their work—things that the major corporations repeatedly fail to offer. Is it any wonder that the best and brightest talent is increasingly moving toward smaller companies with alternative management structures? Companies like Uber, Lyft, Handy, and Task Rabbit? These businesses have seen major success by attracting the right people—by giving them what they want. As the shift continues, businesses will need to change the way they recruit, develop, and train talent. This book shows you how to restructure and reconfigure your current strategy toward one that will help your business not just survive, but grow stronger in this new environment by offering what top talent demands. Niche spaces like transportation and general labor may have catalyzed the movement toward on-demand, but their influence is spreading and traditional businesses must adapt or die. This book shows you how to turn the shift into an asset for your company by leading through change for the better. Reconsider your current talent sourcing strategies Update your team development and training programs Build a flexible workforce that thrives in the "on-demand" economy Develop your business to succeed amidst the changing business paradigm Growth is more than just expansion; it's also maturation, adaptation, and evolution. Our economy is on the cusp of a seismic shift, and smart businesses will implement change early before the obsolete start falling behind. Reimagining Work gives you actionable guidance for staying ahead of the curve.

Book REIMAGINING JAPAN

    Book Details:
  • Author : Brian Salsberg
  • Publisher : VIZ Media LLC
  • Release : 2011-07-12
  • ISBN : 9781421540863
  • Pages : 0 pages

Download or read book REIMAGINING JAPAN written by Brian Salsberg and published by VIZ Media LLC. This book was released on 2011-07-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: REMINGINING JAPAN: Contributors to this volume include some of the world’s most brilliant thinkers from fields as diverse as business, politics, academia, science and technology, journalism and art and design. In the aftermath of the earthquake, tsunami and nuclear crisis of March 2011, Japan has become a bigger part of the world’s consciousness than it has been for years. But Japan also is grappling with other problems that, over the long run, pose a much greater challenge to its national well-being than the devastation in Tohoku.... How can the country compete with a rising China? Cope with a fast-aging society? Deal with its enormous debt? Rediscover its entrepreneurial verve? Regain its position as a leader in technology and innovation? In Reimagining Japan, McKinsey & Company, the world’s top management consulting firm, asked more than 80 global leaders and experts to consider these questions. In essays brimming with insight, affection and occasional humor, the authors offer their assessments of Japan’s past, present and --most important -- future. What sets Reimagining Japan apart is the breadth and diversity of its contributors. They range from Fortune 500 CEOs to acclaimed writers (including three Pulitzer Prize winners) to a star videogame creator, a soccer coach, a school principal and a manga artist. There has not been such a comprehensive book about Japan in the past generation - and perhaps ever. NOTABLE CONTRIBUTORS Bernard Arnault, Ian Buruma, Gerald Curtis, John Chambers, Steven Covey, John Dower, Bill Emmott, Victor Fung, Carlos Ghosn, Pico Iyer, Bob McDonald, Stephen Roach, Masahiro Sakane, Masayoshi Son, Howard Schultz, Klaus Schwab, Bobby Valentine, Steve Van Andel, Ezra Vogel, Robert Whiting, Tadashi Yanai and more than 50 others.

Book The Responsible Business

Download or read book The Responsible Business written by Carol Sanford and published by John Wiley & Sons. This book was released on 2011-02-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses." —from the Introduction The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level of the business. No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders. Throughout the book, illustrated by examples from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose. Praise for The Responsible Business "This is a very significant book. It makes it clear that businesses have a single boss with five interrelated aspects. The stories are among the crispest, most evocative case histories I have seen. The book is for any corporate leader trying to do the impossible: create a business that recreates the world." —Art Kleiner, editor-in-chief, strategy + business, and author, The Age of Heretics "Carol Sanford offers us a proven, practical, and systems-based approach that integrates five stakeholder groups into a business system working as an integral whole. Essential reading for leaders wanting a system framework for sustainability and business success!" —Otto Scharmer, MIT Sloan senior lecturer; author, Theory U: Leading from the Future as it Emerges; and coauthor, Presence "The Responsible Business challenges many assumptions corporate leaders, investment advisors, and sustainability experts have long taken for granted. It provides a road map that can help innovative businesses think about how to be truly transformational." —Sam Ford, Fast Company expert blogger and director, Peppercom "The powerful concepts in The Responsible Business have changed the process of sustainable development and how communities truly thrive. Indeed, these proven approaches will be the roadmap to truly achieve the deepest level of living communities." —Bill Reed, founding member of LEED System and coauthor, The Integrative Design Guide to Green Building "Critical for re-imagining the future of business. Rarely a day goes by that I do not call on this way of thinking and looking at the world. It is useful for taking on the big business decisions that so many of us face every day." —Chad Holliday, chairman, Bank of America

Book Reimagining Growth

Download or read book Reimagining Growth written by Silvana De Paula and published by Zed Books. This book was released on 2005-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume a group of eminent economists and other social scientists seek to present an innovative new approach to economic development, drawing in part from certain heterodox intellectual traditions within economics as well as from the other social sciences. The intention is to point the way theoretically to a much more sophisticated understanding of economic development. The ultimate prize, they show, by grounding theory in a more accurate analysis of social change, is policies that really will deliver higher economic growth and greater social justice worldwide.

Book Common Ground

    Book Details:
  • Author : Gary Y. Okihiro
  • Publisher : Princeton University Press
  • Release : 2020-10-06
  • ISBN : 1400844363
  • Pages : 174 pages

Download or read book Common Ground written by Gary Y. Okihiro and published by Princeton University Press. This book was released on 2020-10-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Common Ground, Gary Okihiro uses the experiences of Asian Americans to reconfigure the ways in which American history can be understood. He examines a set of binaries--East and West, black and white, man and woman, heterosexual and homosexual--that have structured the telling of our nation's history and shaped our ideas of citizenship since the late nineteenth century. Okihiro not only exposes the artifice of these binaries but also offers a less rigid and more embracing set of stories on which to ground a national history. Influenced by European hierarchical thinking in the late nineteenth and early twentieth centuries, Anglo Americans increasingly categorized other newcomers to the United States. Binaries formed in the American imagination, creating a sense of coherence among white citizens during times of rapid and far-reaching social change. Within each binary, however, Asian Americans have proven disruptive: they cannot be fully described as either Eastern or Western; they challenge the racial categories of black and white; and within the gender and sexual binaries of man and woman, straight and gay, they have been repeatedly positioned as neither nor. Okihiro analyzes how groups of people and numerous major events in American history have generally been depicted, and then offers alternative representations from an Asian-American viewpoint--one that reveals the ways in which binaries have contributed toward simplifying, excluding, and denying differences and convergences. Drawing on a rich variety of sources, from the Chicago Exposition of 1898 to The Wizard of Oz, this book is a provocative response to current debates over immigration and race, multiculturalism and globalization, and questions concerning the nature of America and its peoples. The ideal foil to conventional surveys of American history, Common Ground asks its readers to reimagine our past free of binaries and open to diversity and social justice.

Book Reimagining Detroit

    Book Details:
  • Author : John Gallagher
  • Publisher : Wayne State University Press
  • Release : 2010
  • ISBN : 9780814334690
  • Pages : 180 pages

Download or read book Reimagining Detroit written by John Gallagher and published by Wayne State University Press. This book was released on 2010 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggests ways for Detroit to become a smaller but better city in the twenty first century and proposes productive uses for the city's vacant spaces.

Book Reimagining Capitalism

    Book Details:
  • Author : Rebecca Henderson
  • Publisher : Portfolio
  • Release : 2020-04-30
  • ISBN : 9780241379660
  • Pages : 364 pages

Download or read book Reimagining Capitalism written by Rebecca Henderson and published by Portfolio. This book was released on 2020-04-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value. Rebecca Henderson, McArthur University Professor at Harvard University, argues for a new framework; one that can simultaneously make a positive societal impact by confronting the realities of the environment and the need to address social and economic inequality, while also delivering sustained financial performance to ensure economic growth that brings prosperity and wellbeing to society as a whole. Drawing on the lessons of companies from around the world who are acting on this responsibility - who are not only surviving but are thriving, becoming leaders in their industries and beginning to drive the wheels of change - Professor Henderson proves that this is not only a moral imperative for business but also the only way to remain competitive in our changing world.

Book Reimagining Management

Download or read book Reimagining Management written by Roger Tregear and published by . This book was released on 2017-01-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a straightforward, practical explanation of the theory, practice, and benefits of process-based management. Reviewers from across the globe have praised this book. Reimagining Management: "superb reference book that shows how to establish and implement BPM in any organization" "modern classic for the BPM space!' "Roger has unlocked the mystery of business process management" "Reimagining Management defines the missing link" Organizations need to step back from day-to-day functional issues and reimagine themselves as value-creation and delivery flows. Management needs its own disruption; the first transformation required is of management itself. A core principle of Reimagining Management is the primacy of process. This principle says that the only way any organization can create, accumulate, and deliver value to its customers, itself, and other stakeholders, is through collaboration across the organization. Reimagining Management introduces the concepts of the 7Enablers of BPM and the Tregear Circles as part of a practical framework for the positive and controlled evolution of management practice; an approach to organizational management that focuses on the creation, accumulation, and delivery of value to customers and other stakeholders. Using this book as a guide, it's time to reimagine management.

Book Driving Digital Strategy

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.