Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Competition Law and Policy in Latin America written by Eleanor Fox and published by Bloomsbury Publishing. This book was released on 2009-08-05 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an unparalleled analysis of the emerging law and economics of competition policy in Latin America. Nearly all Latin American countries now have competition laws and agencies to enforce them. Yet, these laws and agencies are relatively young. The relative youth of Latin American competition agencies and the institutional and political environment in which they operate limit the ability of agencies to effectively address anti-competitive conduct. Competition policy is a tool to overcome anti-market traditions in Latin America. Effective competition policy is critical to assisting in the growth of Latin American economies, their global competitiveness, and improving the welfare of domestic consumers. This book provides new region specific insights on how to better achieve these aims. This authoritative volume will be of particular interest to competition agencies, academics in law, economics and Latin American Studies, practitioners around the world in the areas of antitrust and competition policy, policymakers, and journalists.
Download or read book The Global Advertising Regulation Handbook written by Mary Alice Shaver and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Download or read book NIST Special Publication written by and published by . This book was released on 1999 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliographic Guide to Law written by and published by . This book was released on 1990 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Implementing Technical Regulations in Mexico written by OECD and published by OECD Publishing. This book was released on 2020-06-15 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regulations are indispensable for the proper functioning of society and markets. Technical regulations, referred to as NOMs in Mexico, set specific safety and quality requirements for products across sectors. Implementing Technical Regulations in Mexico provides the first assessment of the challenges facing regulatory delivery of technical regulations carried out under the aegis of the OECD Regulatory Policy Committee.
Download or read book Lengua naci n e identidad written by Kirsten Süselbeck and published by Iberoamericana Editorial. This book was released on 2008 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at the "Coloquio Internacional Relaciones entre Lengua, Naciâon, Indentidad y Poder en Espaäna, Hispanoamâerica y Estados Unidos", held June 2-4, 2005, in Berlin.
Download or read book Access to Justice in Microfinance written by Yasmin Olteanu and published by Springer. This book was released on 2018-07-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the whole path to justice: from the decision to enter the path to justice until justice is achieved and applies a mixed-methods approach using quantitative and qualitative data. It deliberately takes the consumer’s perspective and, beyond the scope of existing studies, does not only take into account the existence of mechanisms and forums to claim justice, but their appropriateness for vulnerable target groups. The book sheds more light on microfinance and other vulnerable clients who, due to existing barriers, cannot access grievance, redress or complaint mechanisms. Eliminating these access barriers would cater to the achievement of the 16th Sustainable Development Goal by increasing vulnerable consumers’ Access to Justice. This book will be of interest to academics researching access to justice, researchers focusing on consumer protection issues in developing countries, and practitioners working in financial inclusion.
Download or read book Competition Law in Latin America written by Julián Peña and published by Kluwer Law International B.V.. This book was released on 2022-06-06 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few years, Latin American countries have taken giant steps to reposition their competition authorities in the global antitrust arena, granting them much greater autonomy both domestically and internationally. This is an updated edition of the first book that offered an in-depth analysis of this complex scenario. The first part of the book includes more general chapters written by leading experts on a variety of relevant topics analyzed at a regional level such as the issues emerging with the digital economy and on the special field of the information and communications technology industry, as well as chapters on broad regional trends, on the working of competition law in countries with regulated markets and in the cluster of Central American countries, among others. At the heart of the presentation are nine chapters detailing the competition regimes of the most active national jurisdictions in the region—Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, and Uruguay. Written by practicing experts with considerable hands-on experience in their respective countries, each of these chapters provides a comprehensive description and explanation of the evolution, current state, and prospects for antitrust in the country. Topics addressed in the country analysis encompass the following and more: relevant institutions and legislation; cartel investigations; unilateral conduct policies; merger review; international coordination; enforcement; and remedies. Each chapter includes an analysis of relevant case law, allowing the reader to gauge the positions, views, and tendencies of each competition law regime. The contributors also pay attention to the specificities and idiosyncrasies that are so important for a correct understanding of the practical realities of competition policy and enforcement. With its wide-ranging and in-depth approach, this book provides an incomparable analysis of a challenging region poised to become increasingly important in the international recognition and enforcement of antitrust law. It is in this sense an essential guide for lawyers, economists, corporations, academics, and government officials interested in understanding where competition law is, and where it is going to, in Latin America.
Download or read book Comparative Law for Spanish English Speaking Lawyers written by S.I. Strong and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparative Law for Spanish–English Speaking Lawyers provides practitioners and students of law, in a variety of English- and Spanish- speaking countries, with the information and skills needed to successfully undertake competent comparative legal research and communicate with local counsel and clients in a second language. Written with the purpose of helping lawyers develop the practical skills essential for success in today’s increasingly international legal market, this book aims to arm its readers with the tools needed to translate unfamiliar legal terms and contextualize the legal concepts and practices used in foreign legal systems. Comparative Law for Spanish–English Speaking Lawyers / Derecho comparado para abogados anglo- e hispanoparlantes, escrita en inglés y español, persigue potenciar las habilidades lingüísticas y los conocimientos de derecho comparado de sus lectores. Con este propósito, términos y conceptos jurídicos esenciales son explicados al hilo del análisis riguroso y transversal de selectas jurisdicciones hispano- y angloparlantes. El libro pretende con ello que abogados, estudiantes de derecho y traductores puedan trabajar en una segunda lengua con solvencia y consciencia de las diferencias jurídicas y culturales que afectan a las relaciones con abogados y clientes extranjeros. La obra se complementa con ejercicios individuales y en grupo que permiten a los lectores reflexionar sobre estas divergencias.
Download or read book Guia Del Consumidor 2009 Proteja a Su Familia Verano de 2009 written by and published by . This book was released on 2009 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentos de los sistemas de implementaci n de protecci n social written by Kathy Lindert and published by World Bank Publications. This book was released on 2023-01-13 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentos de los sistemas de implementación de protección social: Libro de referencia sintetiza las experiencias reales y las lecciones aprendidas de la aplicación de estos sistemas en todo el mundo mostrando una perspectiva amplia de la protección social sobre diversas poblaciones objetivo, como familias pobres o de bajos ingresos, trabajadores en situación de desempleo, personas en condición de discapacidad y personas en situación de riesgo social. El libro analiza diferentes tipos de intervenciones de los gobiernos para ayudar a las personas, familias u hogares mediante programas categóricos, programas contra la pobreza, programas y servicios laborales, prestaciones y servicios por discapacidad, y servicios sociales. El libro de referencia aborda preguntas concretas sobre procedimientos, el «cómo», entre las que se encuentran: ¿Cómo distribuyen los países los beneficios y servicios sociales? ¿Cómo logran hacerlo de forma eficaz y eficiente? ¿Cómo garantizan la inclusión dinámica, sobre todo para las personas más vulnerables y necesitadas? ¿Cómo promueven una mejor coordinación e integración, no sólo entre los programas de protección social, sino también entre programas de otros sectores del gobierno? ¿Cómo pueden responder a las necesidades de sus poblaciones objetivo y proporcionar una mejor experiencia al cliente? El marco de sistemas de implementación profundiza en los elementos clave de ese entorno operativo. Dicho marco se basa en fases esenciales a lo largo de la cadena de implementación. Los actores principales, como las personas y las instituciones, interactúan a lo largo de esta cadena a través de las comunicaciones, los sistemas de información y la tecnología. Este marco se puede aplicar a la implementación de uno o varios programas y a la implementación de la protección social adaptativa. El libro de referencia se estructura en torno a ocho principios que encuadran el concepto de los sistemas de implementación: 1. No hay un modelo único para los sistemas de implementación, pero existen puntos en común que constituyen el núcleo del marco de los sistemas de implementación. 2. La calidad de la implementación es importante: Las debilidades en alguno de los elementos principales afectarán negativamente a todo el sistema, lo que, a su vez, reducirá el impacto de los programas a los que dan apoyo. 3. Los sistemas de implementación evolucionan a lo largo del tiempo de forma no lineal, y los puntos de partida son fundamentales. 4. Es necesario buscar «la sencillez» y «hacer bien lo sencillo» desde el inicio. 5. La «primera milla» (la interfaz mediante la cual las personas interaccionan directamente con las funciones administrativas) suele ser el eslabón más débil en la cadena de implementación. Reformarlo puede requerir un cambio sistémico, pero mejorará considerablemente la eficacia general y mitigará el riesgo de fallos en la primera instancia. 6. Los programas de protección social no operan en un vacío, por lo que sus sistemas de implementación no deberían desarrollarse de forma aislada. Las sinergias entre distintas instituciones y sistemas de información son posibles y pueden mejorar los resultados de los programas. 7. Los sistemas de implementación de protección social contribuyen a la capacidad del gobierno de ayudar a otros sectores, por ejemplo, las subvenciones para seguros de salud, las becas, las tarifas energéticas sociales, las ayudas para la vivienda y los servicios legales. 8. Los desafíos asociados a la inclusión y a la coordinación son amplios y perennes, y motivan la mejora continua de los sistemas de implementación a través de un planteamiento dinámico, integrado y centrado en las personas.
Download or read book Broadband Policies for Latin America and the Caribbean A Digital Economy Toolkit written by OECD and published by OECD Publishing. This book was released on 2016-06-22 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This joint initiative by the Inter-American Development Bank (IDB) and the OECD seeks to encourage the expansion of broadband networks and services in the region, supporting a coherent and cross-sectorial approach, to maximise their benefits for economic and social development.
Download or read book Bowker s Law Books and Serials in Print written by and published by . This book was released on 1986 with total page 1370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Free Trade Area of the Americas FTAA Conformity Assessment Infrastructure written by Carmiña Londoño and published by DIANE Publishing. This book was released on 1999 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
