Download or read book Reference Groups and the Theory of Revolution Routledge Revivals written by John Urry and published by Routledge. This book was released on 2013-05-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1973, this is a reissue of John Urry's important and influential study of the theory of revolution. Part 1 offers a detailed discussion of the concept of the reference group, tracing its development from the symbolic interactionist tradition and then showing how it came to be used in ways which emasculated some of the suppositions of that tradition. Part 2 sets out a theory of revolutionary dissent, in which Dr Urry emphasizes the interconnection between analyses on the level of the social structure and the social actor. The final section demonstrates the value of this theory by using it to account for the varying patterns of action and revolutionary thought and action in the Dutch East Indies in the first half of this century.
Download or read book Reference Groups and the Theory of Revolution Routledge Revivals written by John Urry and published by Routledge. This book was released on 2013-05-13 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1973, this is a reissue of John Urry's important and influential study of the theory of revolution. Part 1 offers a detailed discussion of the concept of the reference group, tracing its development from the symbolic interactionist tradition and then showing how it came to be used in ways which emasculated some of the suppositions of that tradition. Part 2 sets out a theory of revolutionary dissent, in which Dr Urry emphasizes the interconnection between analyses on the level of the social structure and the social actor. The final section demonstrates the value of this theory by using it to account for the varying patterns of action and revolutionary thought and action in the Dutch East Indies in the first half of this century.
Download or read book Key Concepts in Marketing written by Jim Blythe and published by SAGE. This book was released on 2009-02-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Download or read book Representations of Algebraic Groups written by Jens Carsten Jantzen and published by American Mathematical Soc.. This book was released on 2003 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives an introduction to the general theory of representations of algebraic group schemes. This title deals with representation theory of reductive algebraic groups and includes topics such as the description of simple modules, vanishing theorems, Borel-Bott-Weil theorem and Weyl's character formula, and Schubert schemes and lne bundles on them.
Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Download or read book Corporate Communications In Restructuring Phases written by Ulrich Gartner and published by Springer Nature. This book was released on 2021-10-21 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
Download or read book Economic Wealth Creation and the Social Division of Labour written by Robert P. Gilles and published by Springer. This book was released on 2019-02-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘This is the second book of a two-volume set that continues Adam Smith's work, using the tools mathematical, experimental, and behavioural economists have developed since 1776. As in the first volume, markets are not the central organising principle. Instead, attention centres on social institutions and the division of labour that they enable. The book studies this via the endogenous division of labour that existing institutions help form. The first book in the series examined this problem deeply, resorting minimally to formal mathematical modelling; the second volume is where the formal modelling blossoms. General equilibrium theory meets network theory and receives a breath of fresh air, including a new viewpoint on economic inequality, the newly resurgent bane of capitalism. What I said for the first volume applies to this second volume equally: if you care to understand the economy, this book belongs to your bookshelf.’ —Dimitrios Diamantaras, Temple University, Philadelphia, USA This textbook introduces and develops new tools to understand the recent economic crisis and how desirable economic policies can be adopted. Gilles provides new institutional concepts for wealth creation, such as network economies, which are based on the social division of labour. This second volume introduces mathematical theories of the endogenous formation of social divisions of labour through which economic wealth is created. Gilles also investigates the causes of inequality in the social division of labour under imperfectly competitive conditions. These theories frame a comprehensive, innovative and consistent perspective on the functioning of the twenty-first century global economy, explaining many of its failings. Suitable reading for advanced undergraduate, MSc and postgraduate students in microeconomic analysis, economic theory and political economy.
Download or read book Sociology written by Harry M. Johnson and published by Routledge. This book was released on 2013-10-28 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1998. Part of the International library of Sociology, volume XVI of twenty-two on Social theory and methodology, focuses on giving the reader a systematic introduction to Sociology in the form of a manual of instruction which brings together hundreds of resources.
Download or read book Reference Groups Exploration Into Conformity and Deviation of Adolescents written by Muzafer Sherif and published by . This book was released on 1972 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transdiscourse 2 written by Jill Scott and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-01-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbulence and Reconstruction ist eine Anthologie von künstlerischen und wissenschaftlichen Sichtweisen auf unsere Gesellschaft. Die Autoren gehen davon aus, dass Kunst und Wissenschaft produktive Denkräume bieten und uns dazu ermutigen, neue Konzepte und Kategorisierungen zu entwickeln, die Potenziale freisetzen und von denen wir in Zukunft profitieren können. Wesentlich dabei ist, dass die alten Grenzen zwischen den Disziplinen überwunden und die wechselseitige Wirkung von Technologie und Realität diskutiert werden kann. Turbulenz und Wiederaufbau sind Prozesse, die nicht nur Darstellung, Kategorien, urbane Lebensräume und Energieverbrauch betreffen, sondern auch unsere Beziehung zu Medien und Technologien – und damit zur digitalen Ideologie von Interaktion und Substitution.
Download or read book Everyday Evaluation on the Run written by Yoland Wadsworth and published by Routledge. This book was released on 2016-06-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating programs has become a fixture in the human service sector. In many cases, program staff are asked to conduct the evaluation without any training on how to properly do it. This widely used introduction to evaluation is intended for non-specialists who need to do evaluation as part of a busy workload. The book offers a practical overview of the main approaches to evaluation, strategies for involving stakeholders, and the evaluation industry’s toolbox of models and techniques. The author emphasizes the core principles and concepts of evaluation, and provides extensive examples. This third edition reflects current thinking on values in organizations and the need to use evaluation to guide future practice. It is a handy reference for professionals and students in health, welfare, and community work, and in government and non-profit agencies.
Download or read book UGC NET Commerce Paper II Chapter Wise Notebook Complete Preparation Guide written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on 2022-09-01 with total page 1927 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Best Selling Book in English Edition for UGC NET Commerce Paper II Exam with objective-type questions as per the latest syllabus given by the NTA. • Increase your chances of selection by 16X. • UGC NET Commerce Paper II Kit comes with well-structured Content & Chapter wise Practice Tests for your self-evaluation • Clear exam with good grades using thoroughly Researched Content by experts.
Download or read book Power Trust and Meaning written by S. N. Eisenstadt and published by University of Chicago Press. This book was released on 1995-06-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: S. N. Eisenstadt is well known for his wide-ranging investigations of modernization, social stratification, revolution, comparative civilization, and political development. This collection of twelve major theoretical essays spans more than forty years of research, to explore systematically the bases of human action and society. Framed by a new introduction and an extensive epilogue, which are themselves important statements about processes of institutional formations and cultural creativity, the essays trace the major developments of contemporary sociological theory and analysis. Examining themes of trust and solidarity among immigrants, youth groups, and generations, and in friendships, kinships, and patron-client relationships, Eisenstadt explores larger questions of social structure and agency, conflict and change, and the reconstitution of the social order. He looks also at political and religious systems, paying particular attention to great historical empires and the major civilizations. United by what they reveal about three major dimensions of social life—power, trust, and meaning—these essays offer a vision of culture as both a preserving and a transforming aspect of social life, thus providing a new perspective on the relations between culture and social structure.
Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Consumer Behavior Theories from Japan written by Akira Shimizu and published by Springer Nature. This book was released on 2021-04-20 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus–response model and the other is the information-processing model. The stimulus–response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers’ decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to search for information even for low-involvement products. The consumers’ decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called “circulation marketing”. Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained.
Download or read book Integrated Advertising Promotion and Marketing written by Anubhav Mishra and published by Taylor & Francis. This book was released on 2023-11-17 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.
Download or read book Pillars in the History of Biblical Interpretation Volume 2 written by Stanley E. Porter and published by Wipf and Stock Publishers. This book was released on 2016-11-03 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set is part of a growing body of literature concerned with the history of biblical interpretation. The ample introduction first situates key players in the story of the development of the major strands of biblical interpretation since the Enlightenment, identifying how different theoretical and methodological approaches are related to each other and describing the academic environment in which they emerged and developed. Volume 1 contains fourteen essays on twenty-two interpreters who were principally active before 1980, and volume 2 has nineteen essays on twenty-seven of those who were active primarily after this date. Each chapter provides a brief biography of one or more scholars, as well as a detailed description of their major contributions to the field. This is followed by an (often new) application of the scholar's theory. By focusing on the individual scholars and their work, the book recognizes that interpretive approaches arise out of certain circumstances, and that scholars are influenced by, and have influences upon, both other interpreters and the times in which they live. This set is ideal for any class on the history of biblical interpretation and for those who want a greater understanding of how the current field of biblical studies developed.
