Download or read book Redefining Management Practices and Marketing in Modern Age written by Dr.Dilip B. Patil and published by Athrav Publications. This book was released on 2014 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Solutions and the Case for Africa s Sustainable Development written by Maake, Albert Ong'uti and published by IGI Global. This book was released on 2020-11-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: African economies can benefit tremendously from the new wave of digital innovation and information technology by using it to build and maintain sustainable systems. However, the gap in the theory and practice of providing these solutions remains poorly understood and difficult to fill. Only by addressing this gap head-on can it be traversed to the greater benefit of African citizens. Digital Solutions and the Case for Africa’s Sustainable Development is a pivotal reference source that presents existing technologies and their relevant solutions and further inspires inventions and innovation to provide sustainable solutions to African problems. Highlighting a wide range of topics including artificial intelligence, cryptocurrency, and digital identity, this book is ideally designed for government officials, public officials, computer engineers, economists, IT specialists, entrepreneurs, researchers, academicians, and students.
Download or read book Sustainable Development and Corporate Social Responsibility written by Dongyong Zhang and published by Routledge. This book was released on 2017-11-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility (CSR) has become an important concept in the last few decades. Although it originated in the developed countries of the West, the concept has been embraced and adapted by corporations and policy-making agencies in many developing countries. Not surprisingly, given the importance of growth and development as policy objectives in these countries, CSR has had a significant impact on sustainable development. Sustainable Development and Corporate Social Responsibility explores the evolution of CSR across the developed and developing world, with a particular focus on China and sustainable development. Through an extensive review of the literature and relevant case studies, the book examines whether CSR can make a contribution to sustainable development, how the patterns of CSR in developed Western economies compare to that in the rapidly growing economy of China, what trade-offs take place between CSR and economic growth as well as the future of CSR and its possible impact on the global sustainable development agenda. This book is a valuable resource for academics and upper-level undergraduate and postgraduate students in the fields of human/social geography, economics, business studies, sustainable development, development studies and environmental studies.
Download or read book Corporate Social Responsibility and Globalization written by Ananda Das Gupta and published by Cambridge Scholars Publishing. This book was released on 2024-09-20 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last 20 years, multinational corporations have played a pivotal role in defining markets and influencing the behaviour of many producers and consumers. The volume deals in business environment with broader perspective of the corporate social responsibility (CSR) while highlighting the concept, definition and practices undertaken by the companies. It also highlights the six responsibilities such as customers, employees, business partners, environment, communities, and charity. This book highlights the business principles and their relationship with CSR while also portraying the concept of various countries, with special emphasis on India. Finally, the volume discusses the rules of law, transparency, responsiveness, consensus oriented, equity and inclusiveness, reporting mechanisms, efficiency and accountability. The volume also exhibits various cases and instances of successful businesses where CSR has enabled them to achieve sustainable targets.
Download or read book Redefining Retail written by Philip Kotler and published by John Wiley & Sons. This book was released on 2024-01-22 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Download or read book Confronting Reality written by Larry Bossidy and published by Crown Currency. This book was released on 2004-10-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality—a breakthrough that will become the management innovation of this decade—you’ll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business. The fundamentals of how a business makes money are being rapidly and permanently altered by sweeping structural changes. With their extraordinary depth and breadth of experience, Larry Bossidy and Ram Charan are the ideal guides for everyone—entrepreneur, mid-level manager, or CEO—about what is to be done so you can get things right in this challenging, radically changed world. They start by showing you how to understand the most fundamental element of any business: whether you can realistically make the money you hope to in the game you’re playing. Bossidy and Charan show how to use the business model to develop a robust, reality-based process for thinking about the speci?cs of your business in a holistic way. They show how to tie together the financial targets you must meet, the external realities you face, and internal activities such as strategy development, operating tactics, and selection and development of people. Through the lens of the business model, as well as the skillful use of initiatives and development of people with the right leadership characteristics, you’ll see how Robert Nardelli at Home Depot, Jim McNerney at 3M, Dick Harrington at the Thomson Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John Chambers at Cisco confronted reality. Whether they faced crisis or opportunity, all made the right kinds of changes through a combination of business savvy (the art of understanding the fundamentals driving a business) and business model thinking.
Download or read book Marketing Strategy In The Digital Age Applying Kotler s Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Download or read book Dissolve the Box written by Santosh Sharma and published by Jaico Publishing House. This book was released on 2014-06-12 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dissolve the Box (DTB) is a revolutionary movement to identify and drive out the 5 internal villains called LFEAD – Limited understanding of oneself, Fear, Ego, Attachment and Dominant mind. This phenomenon aims at cleaning up and setting free your family, team, organization, society, country and your world, using the following 7 steps: ? Realise that you’re not really free ? Identify the 5 internal villains holding you back ? Understand how they infect your personal, professional and social life ? Appreciate that you can’t fight, suppress or ignore but can only dissolve them ? Learn how to dissolve your barriers or ‘boxes’ ? Experience the significant and lasting impact it has in your life and work ? Now apply the model to solve personal, professional, social, economic and political issues practically The DTB framework is a simple but life-changing guide that will empower you to live, grow, lead, create and act. It takes freedom to the next level, giving you your real freedom back! Santosh Sharma is the recipient of Star Citizen Honour 2013. He is the father of “Dissolve the box” and “Intent leadership”. Earlier in his career, he contributed to the automobile, consulting, banking, equity and aviation industries, but life had more to offer. He is now the pioneer behind Freedom Foundation and also a visiting faculty at the IIMs. He is a CMA and holds a Professional Diploma in Management from the American Management Association.
Download or read book Redefining the Psychological Contract in the Digital Era written by Melinde Coetzee and published by Springer Nature. This book was released on 2021-02-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the psychological contract as a multi-level contextual construct and closes some of the knowledge gaps on the nature of the digital era psychological contract. The digital era psychological contract gives rise to a new type of employer-employee relationship manifesting at the nexus between people and technology in a post-COVID-19 world. The book volume provides promising new approaches for psychological contract research, offering a rich compendium of reflections on the shifts in employer-employee expectations and obligations, as well as suggestions for future research and practice. Chapter contributions are divided into four main sections: The Digital Era: Contextual Issues and the Psychological Contract Managing the Psychological Contract in the Digital Era: Issues for Organisational Practice Managing the Psychological Contract in the Digital Era: Issues of Diversity Integration and Conclusion Redefining the Psychological Contract in the Digital Era is an insightful examination of the evolving nature of the psychological contract, presenting novel insights into the antecedents, consequences, and facets of the new multi-level contextual digital era psychological contract. The primary audience for this book volume is advanced undergraduate and postgraduate students in industrial and organisational psychology and human resource management, as well as scholars in both academic and applied work settings. Human resource managers and professionals will also have an interest in this book volume.
Download or read book Redefining University Leadership for the 21st Century written by Christine Chow and published by Bentham Science Publishers. This book was released on 2018-11-09 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a constantly changing economic environment, higher education institutions need to adapt in order to be relevant to their stakeholders and the society. The unpredictable landscape also demands a fresh approach as university presidents are increasingly subject to high resolution and three-dimensional scrutiny. Instead of relying on last century’s old management mindset, university leaders must build institutions that are agile and flexible, which can continuously learn to adapt to the changing environment. Redefining University Leadership for the 21st Century is a treatise on the challenges universities face in current times. Readers will understand, in three parts, the heart of what makes a great university. The initial part of the book covers the market failures and the management practices that have led to the erosion of confidence in universities among stakeholders. The authors examine the consequences of market failures caused by the marketization of higher education: an oversupply of graduates, student dissatisfaction, mismatch between qualifications and needed skills, student disillusionment, and the diminishing return on investments by students and their families. Next, authors offer concrete advice on how universities can future-proof university graduates in this fast-changing world of the fourth industrial revolution and artificial intelligence. The authors also provide valuable strategies to help university leaders to lead effectively in this uncertain world with a concluding case study on the University of Hong Kong. With its clear, logical and concise presentation, Redefining University Leadership for the 21st Century is a must-read for anyone who leads, works or studies in a university, or is interested in current trends in the higher education sector.
Download or read book EBOOK Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Download or read book Marketing with Purpose written by Ric Navarro and published by Ric Navarro. This book was released on 2018-03-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Redefining Corporate Social Responsibility written by David Crowther and published by Emerald Group Publishing. This book was released on 2018-09-05 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of studies of aspects of CSR from around the world, this book re-examines the topic though the lenses of various disciplines and cultures. It shows that the subject is much wider than is generally perceived and that CSR is evolving in a way which has not been generally recognized within the academic community.
Download or read book Redefining Retail written by Philip Kotler and published by John Wiley & Sons. This book was released on 2024-02-27 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Download or read book Online Advertising and Promotion Modern Technologies for Marketing written by Hanafizadeh, Payam and published by IGI Global. This book was released on 2012-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics"--Provided by publisher.
Download or read book New Strategy Models in Digital Entrepreneurship written by Yaz?c?, Ay?e Meriç and published by IGI Global. This book was released on 2024-08-09 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted definition of digital strategy exacerbates the complexity, leaving leaders uncertain about how to navigate this journey. Inertia becomes an untenable response to the urgent questions organizations face in a digitized worldhow to seize digital opportunities, mitigate threats, and transform traditional values into digital assets. New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.
