Download or read book Parks and Recreation System Planning written by David Barth and published by Island Press. This book was released on 2020-07-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parks and recreation systems have evolved in remarkable ways over the past two decades. No longer just playgrounds and ballfields, parks and open spaces have become recognized as essential green infrastructure with the potential to contribute to community resiliency and sustainability. To capitalize on this potential, the parks and recreation system planning process must evolve as well. In Parks and Recreation System Planning, David Barth provides a new, step-by-step approach to creating parks systems that generate greater economic, social, and environmental benefits. Barth first advocates that parks and recreation systems should no longer be regarded as isolated facilities, but as elements of an integrated public realm. Each space should be designed to generate multiple community benefits. Next, he presents a new approach for parks and recreation planning that is integrated into community-wide issues. Chapters outline each step—evaluating existing systems, implementing a carefully crafted plan, and more—necessary for creating a successful, adaptable system. Throughout the book, he describes initiatives that are creating more resilient, sustainable, and engaging parks and recreation facilities, drawing from his experience consulting in more than 100 communities across the U.S. Parks and Recreation System Planning meets the critical need to provide an up-to-date, comprehensive approach for planning parks and recreation systems across the country. This is essential reading for every parks and recreation professional, design professional, and public official who wants their community to thrive.
Download or read book Building Brand Communities written by Carrie Melissa Jones and published by Berrett-Koehler Publishers. This book was released on 2020-06-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on superficial transactional relationships as a foundation for community, when really people want something deeper. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be. Jones and Vogl present practices used by global brands like Yelp, Etsy, Twitch, Harley Davidson, Salesforce, Airbnb, Sephora, and others to connect in a meaningful way with the people critical for their success. They articulate how authentic communities can serve organizational goals in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and creating community forums. They also reveal principles to grow a new brand community to critical mass. This is the first comprehensive guide to a crucial differentiator that gives organizations access to untapped enthusiasm and engagement.
Download or read book Neighborhood Branding Identity and Tourism written by Staci M. Zavattaro and published by Routledge. This book was released on 2019-03-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse – and for good reason. This place’s brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.
Download or read book Place Brand Formation and Local Identities written by Staci M. Zavattaro and published by Routledge. This book was released on 2019-07-10 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely. This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.
Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2011-10-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.
Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
Download or read book Brand Culture and Identity Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Download or read book The Park and Recreation Professional s Handbook written by Amy R. Hurd and published by Human Kinetics. This book was released on 2010 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Park and Recreation Professional's Handbook offers a thorough grounding in all areas of programming, leadership, operations, administration, and professionalism. It integrates foundational concepts, the latest research, and real-world examples to present readers with a complete picture of all of the skills needed for success in the field.
Download or read book Aquatic Center Marketing written by Josephs, Judith Leblein and published by Human Kinetics. This book was released on 2018 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquatic Center Marketing delivers practical, affordable, and innovative marketing ideas for aquatic facilities of any type and size to increase membership, boost attendance, establish their image in the community, and reinforce the value of aquatics as an enjoyable lifelong activity.
Download or read book Sports Sponsorship and Branding written by Ho Keat Leng and published by Taylor & Francis. This book was released on 2023-12-22 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, Name and Image Likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners and policy-makers working in sport business and management, sport marketing, digital marketing, marketing communications or brand management.
Download or read book International Place Branding Yearbook 2010 written by F. Go and published by Springer. This book was released on 2010-10-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Download or read book Inter Regional Place Branding written by Sebastian Zenker and published by Springer. This book was released on 2015-04-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2012-08-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Download or read book Encyclopedia of Leisure and Outdoor Recreation written by John Jenkins and published by Routledge. This book was released on 2004-08-02 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by leading authorities, this key reference reflects the multidisciplinary nature of its subject. It is an essential resource for teaching, an invaluable companion to independent study, and a solid starting point for wider subject exploration.
Download or read book South Pipeline Project written by and published by . This book was released on 2000 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Campus Recreational Sports written by National Intramural Recreational Sports Association (NIRSA) and published by Human Kinetics. This book was released on 2012-11-06 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management of campus recreational sport facilities has expanded in both scope and complexity in the 21st century. Today’s state-of-the-art recreation and sport facilities offer high-end amenities for students, faculty, staff, and the surrounding community. Managing these diverse and complicated programs and facilities requires knowledge of operations, client services, and industry standards. Campus Recreational Sports: Managing Employees, Programs, Facilities, and Services addresses the unique skill set and knowledge base required of today’s campus recreation and sport facility manager. This reference offers current and aspiring professionals a comprehensive and practical discussion of campus recreation management. Chapters covering foundational topics of budgeting, marketing, assessment, risk management, and management of personnel, facilities, and services are complemented by current topics in technology, programming, and community building. Developed by the NIRSA, Campus Recreational Sports offers the latest industry guidelines and best practices based on the knowledge, expertise, and experience of leading campus recreation professionals across the nation. Both current and future professionals can rely on Campus Recreational Sports for guidance in the management of indoor and outdoor recreation and sport facilities.
Download or read book Recreation Facility Management written by Brent A. Beggs and published by Human Kinetics. This book was released on 2023-09-28 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recreation Facility Management, Second Edition With HKPropel Access, is the fundamental text for students and new professionals who will manage a recreational facility. It outlines essential responsibilities and prepares readers to perform the duties of a manager for various types of facilities—ranging from recreation and aquatic centers, playgrounds, and parks to fitness centers, golf courses, and sport complexes—each with its own unique set of goals and challenges. Recreation Facility Management begins by defining the characteristics and expectations of the profession. It discusses the facility design and development process, including assessing needs, planning, reading blueprints, and securing funding. Topics such as facility resource management, financial issues, and human resources are explored in depth. The text then tackles strategies for utilizing facilities in a safe and efficient manner, addressing safety and security, maintenance, and emergency preparedness and response plans. Finally, a detailed examination of the operation of common types of recreation facilities is offered alongside coverage of national industry standards and guidelines. Content updates to the second edition include a new chapter on ancillary space design with a focus on sustainability and technology updates as well as accessible design. A chapter was also added to address larger-scale recreational sport events and outdoor facilities. Recreation Facility Management also includes new enhancements to help students apply and retain important information: Learning aids, including chapter objectives, review questions, and summary elements, help to facilitate learning. Case studies provide real scenarios and related discussion questions to help students better understand the material. Sample answers to the questions are provided in the instructor guide. Industry Profile features offer real-world examples from the field. Check It Out elements call out special content to help engage readers. Online materials include learning activities as well as checklists and forms from the files of actual facility managers. Recreation Facility Management offers a practical introduction to facility design, management, and maintenance for practicing recreation professionals or future professionals. It arms readers with the knowledge and skills necessary for becoming a successful facility manager in any recreation setting. Note: A code for accessing HKPropel is included with this ebook.
