Download or read book Recession Storming written by Rupert M. Hart and published by Createspace Independent Publishing Platform. This book was released on 2008-03-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at [email protected]
Download or read book The Recession Storming Handbook of Recession and Recovery Strategy written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-05-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is no ordinary book. This is an extension of "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategy', which has been the #1 listed book on Amazon.com for "Recession" for 14 months. It has a 5 star reviewer rating (45 reviews and counting). This book has an additional 40% of pages covering cost reduction and acquisitions. This book pushes strongly for an active outward-focused approach to building an integrated recession strategy. From the experience of 5 recessions, it pulls together critical lessons from past recessions. Seven areas are covered: the Recessionary Environment, Cost Reduction, Existing Customers, Pricing, New Products, New Markets, and Acquisitions.Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hand-on experience in advising companies on recession strategy. This book should be essential reading for busy managers at all levels.
Download or read book Recession 101 written by Rupert M. Hart and published by CreateSpace. This book was released on 2009-02-27 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a recession so different from Business-as-usual? It's so hard to figure it all out, isn't it? This book will help put it all together. Starting with the mechanism of business cycles and the economy in recession we can understand what is happening now in your company, your competitors and your customers. Rupert Hart MBA has been an operating manager and marketing executive through several downturns with two decades of hands-on experience in advising companies on recession strategy. He is the author of 5-star-rated "Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."This "BizBones" book is on a single specific subject (just the "bones") and designed to be read in one hour by a busy manager. Books in the "BizBones" Series cover: Recession 101: Understanding the Business Environment), Winning New Customers, Resisting Pricing Pressure, Advancing with New Product-Offerings. Essential reading for all managers.
Download or read book The Storm written by Vince Cable and published by Atlantic Books. This book was released on 2010-02-01 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: STRONGSTRONGAn indispensable and absolutely accessible explanation of the causes of the world economic crisis and how we should respond to it STRONGIn this urgent and timely book, the man the Daily Telegraph calls "the sage of the credit crunch" shows that although the downturn is global, the complacency of the British government towards the huge "bubble" in property prices and high levels of personal debt, combined with increasingly exotic trading within the financial markets, has left Britain badly exposed. This paperback edition has been fully revised and updated to include Vince Cable's latest assessment of the recession.
Download or read book Marketing Turnarounds written by Hooman Estelami and published by Dog Ear Publishing. This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Download or read book Trump University Marketing 101 written by Don Sexton and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more!
Download or read book Global Capitalist Crisis and the Second Great Depression written by Armando Navarro and published by Lexington Books. This book was released on 2012 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive political, economic, and historical analysis of the events and circumstances from the 1920s to 2010 that impacted the rise of today's "Global Capitalist Crises," Global Economic Crises, and the U.S.'s "Second Great Depression." It argues that liberal capitalism is a "failed" political and economic system in dire need of "systemic change" into either social democracy or democratic socialism via the creation of a New Movement.
Download or read book Recession 2023 Are You Prepared Strategies for Survival and Success written by Ervin Tuna and published by tgthr. This book was released on 2023-04-26 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you worried about the ongoing recession and its impact on your finances? Look no further than "Recession 2023 - Are you Prepared? Strategies for Survival & Success". This must-read eBook delves deep into the economic events of the past and present, offering invaluable tips and strategies for not just weathering the storm, but emerging stronger and more prosperous than ever before. With its clear and insightful analysis of current economic issues, this book provides a roadmap for navigating the challenges of the recession with confidence and ease. You'll discover how to protect your wealth, capitalize on opportunities, and emerge as a winner in the face of economic uncertainty. Whether you're an individual looking to secure your financial future, or a business owner seeking to thrive in an uncertain economic climate, this book is an essential guide to success. After reading "Recession 2023 - Are you Prepared? Strategies for Survival & Success", you'll be equipped with the knowledge and tools you need to thrive and prosper, no matter what the future holds. So why wait? Get your copy today and start preparing for a brighter, more successful tomorrow! Table of Contents: - Crisis is coming soon - What is a Recession and why are they always talking about cycles? - Where are we right now? - Our Outlook for this Decade - How we will invest. And you should too! - Conclusion & End Get your copy now and take control of your financial future!
Download or read book Business written by Bloomsbury Publishing and published by A&C Black. This book was released on 2011-06-06 with total page 4123 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international bestseller, BUSINESS: The Ultimate Resource is a one-stop reference and interactive tool covering all aspects of today's world of work. Unique, authoritative, and wide-ranging, it offers practical and strategic advice for anyone doing business today. Written with a team of world-class writers and editors, it is an essential desk reference for managers, MBA and business students and for small business owners worldwide. Fully updated and revised for this new edition, BUSINESS features: Best Practice: over 170 essays from a stellar cast of business thought leaders including C. K. Prahalad, Gary Hamel and John Kotter Actionlists: practical solutions to everyday business challenges Management Library: time-saving digests of more than 100 of the world's best business books Dictionary: jargon-free definitions of more than 7,000 terms Giants : revised biographies of many of the world's most influential gurus and pioneers
Download or read book England after the Great Recession written by P. W. Preston and published by Springer. This book was released on 2011-11-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the recent financial crisis which argues that the hitherto dominant intellectual and policy paradigm of neo-liberalism has been fatally weakened and will in due course be replaced. The implications of the crisis for politico-cultural identities and our sense of ourselves as members of an ordered society are explored.
Download or read book The Guernica Project written by Glenn A. Sunness and published by iUniverse. This book was released on 2012-04 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: His first day with a Chicago law firm, labor attorney Eric Rossbach meets industrialist Sheldon Blatty. This corrupt union boss, Mike Mulrooney, is trying to shove a contract down my throat, Blatty complains. No damn union's telling me how to run my company. Rossbach reassures Blatty that he can keep the Blatty plant nonunion. If a strike turns violent, Rossbach would rush to court for a quick injunction. Blatty's new law firm will not deter Mulrooney. He's determined to use any means available, legal or illegal, to force Blatty to sign a union contract. He has his own aggressive game plan, his Guernica Project, to break the will of antiunion employers like Blatty. However, will Mulrooney's hardball campaign force Blatty to outsource his production to China? Rossbach meets Deborah Morgan, the union's attorney, at the first bargaining session. He thinks she's beautiful. Rossbach's marriage is crashing, but he knows that nothing can happen between Morgan and him while they are opposing counsel. Then, while Rossbach and Morgan represent their clients during contract negotiations, in courtroom battles, and during a bitter and deadly strike, their relationship changes in ways that neither had anticipated when they first met.
Download or read book This Is Thailand written by Marek Lenarcik and published by eBookIt.com. This book was released on 2013-07 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is Thailand" is the riveting real-life account of Marek Lenarcik's blind leap from the safe, comfortable and utterly bullshit, corporate world of Dublin to the charming, exotic beaches of Thailand. With rose-tinted glasses firmly in place, Marek fully expects to find a land of exotic fruits, beautiful women and an easy-going tropical lifestyle. Which he does. At first. Traveling from Phuket to Bangkok and throughout Thailand's exotic locales, Marek's desire to experience all the forbidden fruits Thailand has to offer leads him to Piam, a gorgeous, kind, independent Thai girl who, he is convinced, might well be the one. But as he immerses himself deeper into this strange country, replete with often inexplicable thought-patterns, worldviews and customs, Marek begins to discover a much darker, more complex side to the Land of Smiles and its inhabitants. Soon, Piam begins to reveal her true colours. It soon dawns on him that, despite his best intentions (most of the time), he has been ensnared -- as have many men before him -- by the dreaded Honey Trap. The stormy relationship that ensues provides a fascinating backdrop to the insights into Thailand's unique culture that stem from Marek's efforts to come to terms with the reality of the country and the people who call it home.
Download or read book The Financial Crisis Inquiry Report written by Financial Crisis Inquiry Commission and published by Cosimo, Inc.. This book was released on 2011-05-01 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.
Download or read book The Rebels written by Joshua Green and published by Penguin. This book was released on 2024-01-09 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the best and most readable overviews of the Democrats’ evolution on economic issues over the past half-century.” — The Wall Street Journal “Fast-paced, sober, yet hopeful . . . Green is a first-rate journalist.” — The Atlantic One of Politico’s 10 books we’re looking forward to in 2024 From the author of the #1 New York Times bestseller Devil’s Bargain comes the revelatory inside story of the uprising within the Democratic Party, of the economic populists led by Elizabeth Warren, Bernie Sanders, and Alexandria Ocasio-Cortez. In his classic book Devil’s Bargain, Joshua Green chronicled how the forces of economic populism on the right, led by the likes of Steve Bannon, turned Donald Trump into their flawed but powerful vessel. In The Rebels, he gives an epic account of the long struggle that has played out in parallel on the left, told through an intimate reckoning with the careers of the three political figures who have led the charge most prominently. Based on remarkable inside sourcing and razor-sharp analysis, The Rebels uses the grand narrative of a political party undergoing tumult and transformation to tell an even larger story about the fate of America. For many years, as Green recounts, the Democrats made their bed with Wall Street and big tech, relying on corporate money for electioneering and embracing the worldview that technological and financial innovation and globalization were a powerful net good, a rising tide lifting all boats. Yes, there were howls of pain, but they were written off by most of the elites as the moaning of sore losers mired in the past. There were always some Democratic politicians representing the old labor base who resisted the new dispensation, but these figures never made it very far on a national level. For one thing, they didn’t have the money. But as income inequality ballooned, widening the gulf between the wealthy elite and everyone else, pressures began to build. With the 2008 crisis, those forces finally erupted into plain sight, turning this book’s protagonists into national icons. At its heart, The Rebels tells the riveting human story of the rise and fight of Elizabeth Warren, Bernie Sanders, and Alexandria Ocasio-Cortez from the financial crisis on, as outrage over the unfairness of the American system formed a flood tide of political revolution. That same tide that would sweep Trump into office was blunted on the left, as the Democratic party found itself riven by culture war issues between its centrists and its progressives. But the winds behind economic populism still howl at gale force. Whether the Democrats can bridge their divisions and home in on a vision that unites the party, and perhaps even the country, in the face of the most violently deranged political landscape since the Civil War will be the ultimate test of the legacies of all three characters. A masterful account of one of the defining political stories of our age, The Rebels cements Joshua Green’s stature at the first rank of American writers explaining how we’ve arrived at this pass and what lies ahead.
Download or read book Globalization in Crisis written by Barry K. Gills and published by Routledge. This book was released on 2013-09-13 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the present global financial and economic crisis, the most severe in nearly a century, and a wider set of multiple and converging crises with aspects and repercussions that go well beyond the current economic climate. Written by some of the world’s leading international scholars in the field of Globalization studies and related disciplines, this important collection addresses numerous key aspects of the relationship between Globalization and global crises, past, present, and future. It sheds new light and understanding on the concept and theory of Globalization and of ‘crisis’. The authors explore such issues as global finance and financial regulation, neoliberal ideology and policy, the ‘crisis of globalization’, the decline of Western hegemony, world systemic crisis, the moral crisis of ‘Western capitalism’, environmental and climate change crises, world order, hyper-violence and the international system, a crisis of the ‘global modern’ and a global civilisational and hostpric crisis, the rise of the global South, the historical dialectics of capital and social responses to crisis, the future of capitalism and the prospects for transformative alternatives. This book was published as a special issue of Globalizations.
Download or read book Impact Pricing written by Mark Stiving and published by Entrepreneur Press. This book was released on 2011-09-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
Download or read book Impact of Economic Crisis on Education and the Next Generation Workforce written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2015-10-13 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the evolution of information technologies, mobile devices, and social media, educators must learn to build and utilize new forms of content delivery, new teaching methodologies for academics, and special learning environments tailored to the needs of adult students. Impact of Economic Crisis on Education and the Next-Generation Workforce provides comprehensive coverage on the complexities and challenges of the learning process in the context of higher education and the role information technologies can play in mobile and distance learning. Through this book, professors, students, politicians, policymakers, corporate leaders, senior general managers, managing directors, information technology directors, and managers will understand the evolution and needs of new labor markets, including challenges for education, higher education and reforms, mobile and distance learning in higher education, problems in the current labor market, and the role of faculty with respect to workforce training.
