Download or read book Receiver Attitudes Toward a Foreign Source Persuasive Intensity and Message Content as Factors in International Attitude Change written by Henry Stuart Hawkins and published by . This book was released on 1969 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Relationships Between Information about and Attitudes Toward Other Nations written by Richard Edward Joyce and published by . This book was released on 1973 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1975 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliographic Annual in Speech Communication written by and published by . This book was released on 1971 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Propaganda Persuasion written by Nancy Snow and published by SAGE Publications. This book was released on 2024-07-26 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Propaganda and Persuasion, Eighth Edition offers a comprehensive history of propaganda and introduces the tools and concepts used to analyze it. New author Nancy Snow ushers in fresh perspectives, experience, and insight as one of the foremost scholars in propaganda studies to further augment the ideas, concepts, and analytical framework introduced by original authors Garth Jowett and Victoria O′Donnell. Ideal for courses in Persuasion, Propaganda, or Political Communication, this book draws on examples from ancient times to present-day issues, such as the impact of social media, to help students recognize, understand, and analyze the instances of propaganda and persuasion they encounter in an increasingly complex and digitalized world.
Download or read book Propaganda Persuasion written by Garth S. Jowett and published by SAGE Publications. This book was released on 2018-08-24 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding. New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
Download or read book Comprehensive Dissertation Index 1861 1972 Psychology written by Xerox University Microfilms and published by . This book was released on 1973 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1961-05 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Attitudes And Persuasion written by Richard E Petty and published by Routledge. This book was released on 2018-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Download or read book The Effects of Message Intensity Upon Receiver Perceptions of Source Credibility Attractiveness Attitudes and Ego involvement written by Ronald Lee Pinegar and published by . This book was released on 1976 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Download or read book Resistance and Persuasion written by Eric S. Knowles and published by Psychology Press. This book was released on 2004-02-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Download or read book The Effects of Message Intensity on Evaluations of the Source the Message and the Topic written by John Joseph Kochevar and published by . This book was released on 1967 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Warning about War written by Christoph O. Meyer and published by Cambridge University Press. This book was released on 2019-08-29 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how and when public and non-public warnings about future conflicts affect decision-making in Western states and international organisations.
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Download or read book The Effects of Verbal Intensity Mode and Involvement on Attitude Change and Attitude Toward Generalized Source written by Marie Evelyn Johnson Rosenwasser and published by . This book was released on 1974 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Dissertation Index 1861 1972 Author index written by Xerox University Microfilms and published by . This book was released on 1973 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
