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Book Readings in Mass Communication

Download or read book Readings in Mass Communication written by Michael C. Emery and published by WCB/McGraw-Hill. This book was released on 1980 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Readings in Mass Communication

Download or read book Readings in Mass Communication written by Kimberly K. Massey and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 2002 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reader is designed to supplement any core textbook in Introduction to Mass Communication. The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media--by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.

Book Mass Communications

Download or read book Mass Communications written by Wilbur Schramm and published by . This book was released on 1960 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Key Readings in Media Today

Download or read book Key Readings in Media Today written by Brooke Erin Duffy and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Book Readings in Mass Communication

Download or read book Readings in Mass Communication written by Michael C. Emery and published by . This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Key Readings in Journalism

Download or read book Key Readings in Journalism written by Elliot King and published by Routledge. This book was released on 2012-11-12 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Readings in Journalism brings together over thirty essential writings that every student of journalism should know. Designed as a primary text for undergraduate students, each reading was carefully chosen in response to extensive surveys from educators reflecting on the needs of today’s journalism classroom. Readings range from critical and historical studies of journalism, such as Walter Lippmann’s Public Opinion and Michael Schudson’s Discovering the News, to examples of classic reporting, such as Carl Bernstein and Bob Woodward’s All the President’s Men. They are supplemented by additional readings to broaden the volume’s scope in every dimension, including gender, race, and nationality. The volume is arranged thematically to enable students to think deeply and broadly about journalism—its development, its practice, its key individuals and institutions, its social impact, and its future—and section introductions and headnotes precede each reading to provide context and key points for discussion.

Book Agenda Setting

Download or read book Agenda Setting written by David Protess and published by Routledge. This book was released on 2016-07-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Book Essentials of Mass Communication Theory

Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Book Readings in Mass Communication

Download or read book Readings in Mass Communication written by Michael C. Emery and published by WCB/McGraw-Hill. This book was released on 1974 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Readings in Mass Communication

Download or read book Readings in Mass Communication written by David Weinstein and published by Custom Pub. This book was released on 1999-08-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Mass Communication concentrates on exploring and explaining the fundamentals of mass media. Through a number of articles Weinstein explains the approach, process, and theory behind mass communication.

Book Mass Communication and American Social Thought

Download or read book Mass Communication and American Social Thought written by John Durham Peters and published by Rowman & Littlefield. This book was released on 2004 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Book Mass Communication

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Book Mass Communications

    Book Details:
  • Author : Wilbur Schramm
  • Publisher :
  • Release : 1972
  • ISBN :
  • Pages : 695 pages

Download or read book Mass Communications written by Wilbur Schramm and published by . This book was released on 1972 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Media and Entertainment Industries

Download or read book The Media and Entertainment Industries written by Albert N. Greco and published by Allyn & Bacon. This book was released on 2000 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media formats, from books to the Internet, have had a revolutionary effect on political, social, economic, intellectual, educational and religious life. This text provides an objective overview of the topic.

Book Key Readings in Media Today

Download or read book Key Readings in Media Today written by Brooke Erin Duffy and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on the Companion Website (www.routledge.com/textbooks/9780415876087) are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies. By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment.

Book A Collection of Readings on the Media of Mass Communication

Download or read book A Collection of Readings on the Media of Mass Communication written by Stanford University. Department of Communication and Journalism and published by . This book was released on 1955 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Media in Society

Download or read book Media in Society written by Caren J. Deming and published by Pearson Scott Foresman. This book was released on 1988 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Society