Download or read book Marketing Theory written by Jagdish N. Sheth and published by Thomson South-Western. This book was released on 1986 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Download or read book Readings in Contemporary Marketing written by Eugene M. Johnson and published by . This book was released on 1977 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Services Marketing written by John E. G. Bateson and published by . This book was released on 1992 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Readings in Contemporary Poetry written by Vincent Katz and published by Yale University Press. This book was released on 2017-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Culled from Dia Art Foundation's -Readings in Contemporary Poetry- series, this anthology includes ninety-four poets who have participated in the reading series from 2010 to 2016. Edited by poet and author Vincent Katz, the book stresses the experimental aspects of contemporary poetic practice, highlighting commonalities among poets and placing their diverse voices in conversation with one another---
Download or read book Persistence written by Sally Anne Haslanger and published by MIT Press (MA). This book was released on 2006 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influential accounts of persistence--how ordinary objects persist through time--examine the perdurantist, exdurantist, and endurantist approaches and provide an overview of the topic.
Download or read book Metaphysics written by Michael J. Loux and published by Psychology Press. This book was released on 2001 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphysics: Contemporary Readingsis a comprehensive anthology that draws together leading philosophers writing on the major themes in Metaphysics. Chapter sections cover: Universals; Particulars; Modality and Possible Worlds; Causation; Time; and Realism and Anti-Realism. The readings are designed to complement Michael Loux'sMetaphysics: A Contemporary Introduction, 2nd Edition.
Download or read book Reading the Contemporary written by Olu Oguibe and published by MIT Press. This book was released on 1999 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past decade, contemporary African art has been featured in major exhibtions in museums, galleries, international biennials, and other forums. African cinema has established itself on the stage of world cinema, culminating in the Ouagadougou Film Festival. While African art and visual culture have become an integral part of the art history and cultural studies curricula in universities worldwide, critical readings and interpretations have remained difficult to obtain. This pioneering anthology collects twenty key essays in which major critical thinkers, scholars, and artists explore contemporary African visual culture, locating it within current cultural debates and within the context of the continent's history. The sections of the book are Theory and Cultural Transaction, History, Location and Practice, and Negotiated Identities. Copublished with the Institute of International Visual Arts (inIVA), London
Download or read book Fundamentals of Marketing written by Geraldine McKay and published by Goodfellow Publishers Ltd. This book was released on 2018-03-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Download or read book Readings in Contemporary Sociological Theory written by Donald McQuarie and published by Pearson College Division. This book was released on 2009-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: MySearchLab provides students with a complete understanding of the research process so they can complete research projects confidently and efficiently. Students and instructors with an internet connection can visit www.MySearchLab.com and receive immediate access to thousands of full articles from the EBSCO ContentSelect database. In addition, MySearchLab offers extensive content on the research process itself—including tips on how to navigate and maximize time in the campus library, a step-by-step guide on writing a research paper, and instructions on how to finish an academic assignment with endnotes and bibliography. This accessible guide to the maze of modern sociological theory features a collection of 39 essays written by prominent American and European theorists – representing the last fifty years of sociological work.
Download or read book What is Marketing written by Alvin J. Silk and published by Harvard Business Press. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights.
Download or read book Classic and Contemporary Readings in Social Psychology written by Erik J. Coats and published by . This book was released on 1996 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 30 readings pairs classic and contemporary articles on key social psychology topics to illustrate the contrast between the old and the new - and thus the progress and advances of the various aspects of the entire discipline.
Download or read book Marketing Ethics written by Patrick E. Murphy and published by Prentice Hall. This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
Download or read book Disjunctivism written by Alex Byrne and published by MIT Press. This book was released on 2009 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic texts that define the disjunctivist theory of perception.
Download or read book Major Account Sales Strategy PB written by Neil Rackham and published by McGraw Hill Professional. This book was released on 1989-01-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle. Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours. From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.
Download or read book Readings in Applied Microeconomic Theory written by Robert E. Kuenne and published by Wiley-Blackwell. This book was released on 2000-10-19 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Applied Microeconomic Theory: Market Forces and Solutions presents both classic articles fundamental to microeconomic analysis as well as modern treatments of frontier issues in applied theory. Complementary to standard textbook treatments, the readings and their bibliographies offer further coverage of new fields such as game theory, decision-making under uncertainty theory, and auction theory.
Download or read book Emerging written by Barclay Barrios and published by Macmillan Higher Education. This book was released on 2018-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging focuses on the skills necessary for academic writing in any discipline—and offers concrete strategies for improving those skills. Author Barclay Barrios uses an inquiry-based approach to help students understand and write about a variety of texts, while innovative assignment sequences explore the important but unsettled issues that shape our lives, such as How is technology changing us?, How can you make a difference in the world?, and a central question of our time, How can we get along? Thought-provoking, contemporary readings help students address those questions in meaningful ways. Fifteen new readings and updated writing assignments keep Emerging in tune with current ideas that will challenge students to think beyond their own experiences—and beyond the classroom.
