Download or read book Readings in Consumer Behavior written by Melanie Wallendorf and published by New York : Wiley. This book was released on 1984 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by A. S. C. Ehrenberg and published by . This book was released on 1971 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Readings in Consumer Behavior written by J. Peter Vernon and published by . This book was released on 1974 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior written by James F. Engel and published by . This book was released on 1973 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Download or read book Consumer Behavior written by Hofstra University. Marketing & International Business Department and published by . This book was released on 1994-09-01 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applications of Consumer Behavior written by Gail Tom and published by Prentice Hall. This book was released on 1984 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Readings in Consumer Behavior written by and published by . This book was released on 1982 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Classics in Consumer Behavior written by Louis E. Boone and published by . This book was released on 1977 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Download or read book Understanding Consumer Behavior written by Elaine Sherman and published by . This book was released on 1990 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Applications of Consumer Behavior written by Gail Tom and published by . This book was released on 1984 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior written by James F. Engel and published by . This book was released on 1968 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by A. S. C. Ehrenberg and published by . This book was released on 1971 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior Selcted Readings written by James F. Engel and published by . This book was released on 1968 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by Zubin Sethna and published by SAGE. This book was released on 2016-08-27 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including: ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

Download or read book Consumer Behavior Selected Readings Ed for the American Marketing Ass written by James F. Engel and published by . This book was released on 1973 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: