Download or read book Targeted written by Mike Smith and published by AMACOM. This book was released on 2014-11-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
Download or read book The Road Ahead written by Bill Gates and published by Penguin Group. This book was released on 1996 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this clear-eyed, candid, and ultimately reassuring
Download or read book Achieving Service Excellence written by C. M. Chang and published by Business Expert Press. This book was released on 2013-11-20 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strategic differentiation and operational excellence of their service enterprises; the second requires that these executives and their employees develop the knowledge and skills needed to achieve such success. Specifically, this book discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue; on how to justify projects financially; on how to manage the development projects for innovative services; and on how to reach out to customers and offer them superior service support.
Download or read book The Routledge Research Companion to Electronic Music Reaching out with Technology written by Simon Emmerson and published by Routledge. This book was released on 2018-05-16 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of this Research Companion is 'connectivity and the global reach of electroacoustic music and sonic arts made with technology'. The possible scope of such a companion in the field of electronic music has changed radically over the last 30 years. The definitions of the field itself are now broader - there is no clear boundary between 'electronic music' and 'sound art'. Also, what was previously an apparently simple divide between 'art' and 'popular' practices is now not easy or helpful to make, and there is a rich cluster of streams of practice with many histories, including world music traditions. This leads in turn to a steady undermining of a primarily Euro-American enterprise in the second half of the twentieth century. Telecommunications technology, most importantly the development of the internet in the final years of the century, has made materials, practices and experiences ubiquitous and apparently universally available - though some contributions to this volume reassert the influence and importance of local cultural practice. Research in this field is now increasingly multi-disciplinary. Technological developments are embedded in practices which may be musical, social, individual and collective. The contributors to this companion embrace technological, scientific, aesthetic, historical and social approaches and a host of hybrids – but, most importantly, they try to show how these join up. Thus the intention has been to allow a wide variety of new practices to have voice – unified through ideas of 'reaching out' and 'connecting together' – and in effect showing that there is emerging a different kind of 'global music'.
Download or read book Transforming Schools with Technology written by Andrew A. Zucker and published by . This book was released on 2008 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely and thoughtful book, Andrew Zucker argues that technology can and will play a central role in efforts to achieve crucial education goals, and that it will be an essential component of further improvement and transformation of schools. The book is marked not only by Zucker's cutting-edge sophistication about digital technologies, but also by his longstanding engagement with and commitment to K-12 education. It is destined to be recognized as the crucial volume on digital technology and education, and it will be essential reading for school leaders and teachers, policymakers, and those members of the general public--among them parents and engaged citizens--for whom the fate of education is a vital concern.
Download or read book Virtual Teams written by Jessica Lipnack and published by Jeffrey Stamps. This book was released on 1997-04-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teams are the key to smart, flexible, and cost-effective organizations for the 21st century. However, advances in communication technologies have dramatically changed the nature of teamwork. Traditional, collocated teams are now giving way to distributed cross-boundary virtual groups linked through relationships and technology, reaching across space, time, and organizational boundaries. In their fifth book, Virtual Teams, Jessica Lipnack and Jeffrey Stamps, leading experts in networked organizations, take you beyond teams into the new world of work-at-a-distance, showing you how to effectively start, implement, and maintain virtual teams in your own organization. Today, virtual teams are an established feature of multisite and global companies such as Hewlett-Packard, Motorola, Bank of Boston, and Steelcase. Made possible by technologies like the Internet, intranets, and groupware, these teams are invaluable tools for organizations that need to bring together specialized groups of people to work on projects or comprise a spread-out business unit. The principles outlined in Virtual Teams provide an antidote to the high failure rate of teams. At the same time, as the authors warn, "It is harder for virtual teams to be successful than for traditional face-to-face teams. Misunderstandings are more likely to arise and more things are likely to go wrong." In this straightforward guide, Lipnack and Stamps provide a comprehensive framework that makes virtual teams accessible and practical. Beginning with a brief overview of exactly what virtual teams are and how they work, the authors show how they can be integrated into your business structure. Featuring insightful case studies from Eastman Chemical Company, NCR, Tetra Pak, and Sun Microsystems, this stimulating and hands-on reference offers essential information on: The basic virtual team principles: people, purpose, links The skills and technologies necessary for creating a successful virtual team Supporting the dynamics of the cross-boundary team and enhancing personal communications electronically Virtual team applications of the Internet's newest offspring, intranets Providing an in-depth look at an increasingly important teamwork tool, Virtual Teams gives you the materials you need to create and build a winning virtual team for your own organization. "If you want to see where organizational communications are going in the future, heed what these pioneers have written today." —Howard Rheingold, Author of The Virtual Community and Founder of Electric Mind "Lipnack and Stamps have written an important book for the 21st century corporation." —Regis McKenna, The McKenna Group, author of Relationship Marketing "This book provides a long overdue perspective on how to apply the discipline of real teams in the fast moving, increasingly dispersed information age of the future." —Jon R. Katzenbach, Author, The Wisdom of Teams "For those who want to lead the movement, catch up with it, or simply know where it is going, this book is packed with useful information and interesting stories." —Dee W. Hock, Founder and Chairman Emeritus, VISA "Virtual Teams provides valuable insights into global teamwork and management through network technologies now available to all companies, large or small." —Jim Lynch, Director, Corporate Quality, Sun Microsystems, Inc.
Download or read book Reaching Through Technology Cognitive walkthroughs a method for theory based evaluation of user interfaces written by and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Museum Educators and Technology Expanding Our Reach and Practice written by Susan B Spero and published by Routledge. This book was released on 2017-09-29 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsored by the Museum Education Roundtable
Download or read book Reaching the Pinnacle written by Samuel B. Holcman and published by . This book was released on 2013-04-29 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reaching the Pinnacle: A Methodology of Business Understanding, Technology Planning, and Change (Implementing and Managing Enterprise Architecture)" by Samuel B. Holcman explains the detailed process of building an enterprise architecture. Samuel B. Holcman brings his strategic business plans to business and technology professionals with "Reaching the Pinnacle: A Methodology of Business Understanding, Technology Planning, and Change (Implementing and Managing Enterprise Architecture)." In order to bring a method to the madness that can often be today's business structure, Holcman uses "Reaching the Pinnacle" to introduce the process of building an enterprise architecture. Holcman uses his 40 years of experience as a leading trainer and consultant in enterprise architecture in writing "Reaching the Pinnacle." He explains enterprise architecture as the rethinking of how business planning and information technology work together in order to achieve strategic goals. "Reaching the Pinnacle" explains how an organization and its important departments can achieve their goals through a series of project initiatives. Holcman offers a simple, easy-to-understand way to implement an enterprise architecture project into one's organization. "While the approach is not quick - it may take up to a few years to transform an organization - my methodology provides an effective means for moving the organization from its as-is state to its desired state in an iterative manner," says Holcman. Holcman's methods and approach have been used by numerous Fortune 500 companies and have led him to be the top consultant on the topic. He believes the 'for practitioners, by practitioners' approach of "Reaching the Pinnacle" will make the book a crucial resource among business and technology personnel everywhere. "Reaching the Pinnacle: A Methodology of Business Understanding, Technology Planning, and Change (Implementing and Managing Enterprise Architecture)" is available for sale online at Amazon.com, directly from the author at www.PinnacleBusGrp.com, and other channels. REVIEW COPIES AND INTERVIEWS AVAILABLE
Download or read book Reaching Through Technology written by Scott P. Robertson and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Technology and Democratic Theory written by Lucy Bernholz and published by University of Chicago Press. This book was released on 2021-02-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most far-reaching transformations in our era is the wave of digital technologies rolling over—and upending—nearly every aspect of life. Work and leisure, family and friendship, community and citizenship have all been modified by now-ubiquitous digital tools and platforms. Digital Technology and Democratic Theory looks closely at one significant facet of our rapidly evolving digital lives: how technology is radically changing our lives as citizens and participants in democratic governments. To understand these transformations, this book brings together contributions by scholars from multiple disciplines to wrestle with the question of how digital technologies shape, reshape, and affect fundamental questions about democracy and democratic theory. As expectations have whiplashed—from Twitter optimism in the wake of the Arab Spring to Facebook pessimism in the wake of the 2016 US election—the time is ripe for a more sober and long-term assessment. How should we take stock of digital technologies and their promise and peril for reshaping democratic societies and institutions? To answer, this volume broaches the most pressing technological changes and issues facing democracy as a philosophy and an institution.
Download or read book Reaching Through Technology Basic cognitive psychology written by and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sustained Innovation written by Faisal Hoque and published by Waterside Productions. This book was released on 2007 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This book shows how companies can survive and thrive in the global knowledge economy. It draws on best-selling author Faisal Hoque's breakthrough Business Technology Management (BTM) models, many years of hands-on experience with Fortune 100 companies, his own entrepreneurial innovations, and the BTM Corporation's years of multi-disciplinary research.
Download or read book Achieving Secure and Transparent Supply Chains With Blockchain Technology written by Khan, Mustafa Rehman and published by IGI Global. This book was released on 2024-01-18 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Industry Revolution 5.0 has brought unprecedented challenges to supply chain management, compromising the effectiveness, transparency, and security of operations. Traditional methods of transaction management and data sharing prove inadequate in this complex landscape, necessitating a comprehensive solution. Editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology, an edited collection that offers a groundbreaking solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a transformative technology capable of revolutionizing supply chain management. With a focus on contemporary theoretical frameworks and the latest empirical findings, this book equips academics, practitioners, policymakers, researchers, professionals, and students with the knowledge needed to harness the power of blockchain technology in supply chain management. Covering diverse topics such as traceability, resilience, sustainability, and ethical sourcing, it explores the wide-ranging applications of blockchain in achieving secure and transparent supply chains. Achieving Secure and Transparent Supply Chains With Blockchain Technology serves as an indispensable resource for individuals involved in the field, offering a comprehensive guide to unlock the potential of secure and transparent supply chains in the digital age. With its forward-thinking approach and diverse perspectives, this book paves the way for a future where blockchain technology revolutionizes the management of supply chains.
Download or read book Achieving Effective Acquisition of Information Technology in the Department of Defense written by National Research Council and published by National Academies Press. This book was released on 2010-06-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the military, information technology (IT) has enabled profound advances in weapons systems and the management and operation of the defense enterprise. A significant portion of the Department of Defense (DOD) budget is spent on capabilities acquired as commercial IT commodities, developmental IT systems that support a broad range of warfighting and functional applications, and IT components embedded in weapons systems. The ability of the DOD and its industrial partners to harness and apply IT for warfighting, command and control and communications, logistics, and transportation has contributed enormously to fielding the world's best defense force. However, despite the DOD's decades of success in leveraging IT across the defense enterprise, the acquisition of IT systems continues to be burdened with serious problems. To address these issues, the National Research Council assembled a group of IT systems acquisition and T&E experts, commercial software developers, software engineers, computer scientists and other academic researchers. The group evaluated applicable legislative requirements, examined the processes and capabilities of the commercial IT sector, analyzed DOD's concepts for systems engineering and testing in virtual environments, and examined the DOD acquisition environment. The present volume summarizes this analysis and also includes recommendations on how to improve the acquisition, systems engineering, and T&E processes to achieve the DOD's network-centric goals.
Download or read book The role of technology in achieving a hard deadline for the DTV transition written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet and published by . This book was released on 2005 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reaching Through Technology The design of seductive interfaces written by and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
