Download or read book Raisin Bran and Other Cereal Wars written by George Franklin and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT THEY DIDN'T TEACH YOU IN BUSINESS SCHOOL - AND WHAT YOU NEED TO KNOW. Powerful corporate interests use their lobbyists to wield influence. They impact our daily lives, but who are they and how do they operate? In this tell-it-like-it-is casual narrative, the reader gets an inside look at the life of a corporate lobbyist from someone who lived it. The book takes you from fundraisers, to the halls of Congress, to the White House and on to China, South Africa and Mexico with a stop at ground zero just days after 9/11. Raisin Bran and Other Cereal Wars provides unique insights into the widely misunderstood role of corporate government relations and how it affects public policy. It is the go-to source for anyone interested in learning more about the complex and stimulating confluence of business, law, lobbying and politics.
Download or read book Farmed Out written by Brock and published by Oxford University Press. This book was released on 2023-11-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest groups have a tremendous impact on public policy. Congressional capacity for research and fact-finding is at a historical low, and interest groups have rushed in to fill the gap. They effectively act as adjunct staffers by providing members of Congress with the necessary information to write legislation. Of course, none of this is done for free. Lobbying groups influence the content of policy in ways that further their own agendas. How have interest groups modified their strategies in response to the newly polarized and information-sparse political climate? And what are the implications for interest groups' influence over the content of policy? In Farmed Out, Clare R. Brock uses U.S. agricultural policy as a vehicle to explain how the rapidly polarizing political environment has altered the role of interest groups in Washington. Drawing on over two decades of lobbying behavior data in the agricultural sector, Brock argues that polarization has given interest groups greater influence over policy content, particularly among their ideological and partisan allies. Brock's findings suggest that lobbyists increasingly work on an extended time horizon, often with cross-cutting coalitions, in order to pursue policy outcomes that once might have been easy asks. As a result, lobbying influence appears to increasingly be skewed toward those interest groups who have the capacity to maintain a long-term presence on the Hill--in other words, affluent and relatively wealthy groups whose concerns might not reflect the preferences of most Americans. Farmed Out makes an important and original contribution to our understanding of how interest groups now operate within a context of heightened polarization, lengthened time horizons, and declining institutional capacity.
Download or read book The Oxford Encyclopedia of Food and Drink in America written by Andrew Smith and published by . This book was released on 2013-01-31 with total page 2556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home cooks and gourmets, chefs and restaurateurs, epicures, and simple food lovers of all stripes will delight in this smorgasbord of the history and culture of food and drink. Professor of Culinary History Andrew Smith and nearly 200 authors bring together in 770 entries the scholarship on wide-ranging topics from airline and funeral food to fad diets and fast food; drinks like lemonade, Kool-Aid, and Tang; foodstuffs like Jell-O, Twinkies, and Spam; and Dagwood, hoagie, and Sloppy Joe sandwiches.
Download or read book So You Think You Want to Run for Congress written by and published by . This book was released on 2019-08-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: So You Think You Want to Run for Congress gives us a first-hand account of what motivates someone to run for political office and the demands of mounting a major congressional campaign. Fundraisers, personal attacks, petty politics and the sometimes absurdity of political undertaking are all detailed in this humorous and informative narrative on the state of elections today. A must read for anyone interested in politics or considering running for elective office at any level.The true grit of what is entailed in a modern day campaign.
Download or read book Vegetarian Times written by and published by . This book was released on 1987-12 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: To do what no other magazine does: Deliver simple, delicious food, plus expert health and lifestyle information, that's exclusively vegetarian but wrapped in a fresh, stylish mainstream package that's inviting to all. Because while vegetarians are a great, vital, passionate niche, their healthy way of eating and the earth-friendly values it inspires appeals to an increasingly large group of Americans. VT's goal: To embrace both.
Download or read book World War Brands World War II and the Rise of the Modern American Brand written by Barry Silverstein and published by GuideWords Publishing. This book was released on 2021-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!
Download or read book Population Wars written by Greg Graffin and published by Macmillan. This book was released on 2015-09-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the very beginning, life on Earth has been defined by war. Today, those first wars continue to be fought around and literally inside us, influencing our individual behavior and that of civilization as a whole. War between populations - whether between different species or between rival groups of humans - is seen as an inevitable part of the evolutionary process. The popular concept of "the survival of the fittest" explains and often excuses these actions. In Population Wars, Greg Graffin points to where the mainstream view of evolutionary theory has led us astray. That misunderstanding has allowed us to justify wars on every level, whether against bacterial colonies or human societies, even when other, less violent solutions may be available. Through tales of mass extinctions, developing immune systems, human warfare, the American industrial heartland, and our degrading modern environment, Graffin demonstrates how an over-simplified idea of war, with its victorious winners and vanquished losers, prevents us from responding to the real problems we face. Along the way, Graffin reveals a paradox: when we challenge conventional definitions of war, we are left with a new problem, how to define ourselves. Populations Wars is a paradigm-shifting book about why humans behave the way they do and the ancient history that explains that behavior. In reading it, you'll see why we need to rethink the reasons for war, not only the human military kind but also Darwin's "war of nature," and find hope for a less violent future for mankind.
Download or read book Incentives written by George Franklin and published by . This book was released on 2020-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book of pure unadulterated fun, filled with laugh out loud moments. It is an uproarious, entertaining comical story of the hypocrisy which permeates public policy today.
Download or read book Brandweek written by and published by . This book was released on 2000-05 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book F S Index United States Annual written by and published by . This book was released on 1999 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Dictionary of Marketing written by Charles Doyle and published by OUP Oxford. This book was released on 2011-03-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Download or read book Catalogue of Title entries of Books and Other Articles Entered in the Office of the Librarian of Congress at Washington Under the Copyright Law Wherein the Copyright Has Been Completed by the Deposit of Two Copies in the Office written by Library of Congress. Copyright Office and published by . This book was released on 1956 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Newsweek written by Raymond Moley and published by . This book was released on 1997 with total page 1186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LIFE written by and published by . This book was released on 1965-04-23 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Download or read book War and Peace Universe written by Alex Alaniz and published by Alex Alaniz. This book was released on 2020-04-21 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume I – 1926 - 1962. Future nuclear physicist, Lise Reber, and future fighter pilot and test engineer, Heinrich von Onsager must fight for survival at the hands of fanatical Nazi, Hans Fritz. The trio begin as friends at a Hitler Youth science academy in 1926. After wedding bells ring for Lise and Heinrich in 1935, Hans discovers Lise’s lost Jewish ancestry at the cusp of WW II. She escapes to Yugoslavia, but Hans captures her family, trapping Heinrich. Captured by the Russians at the war’s end, Lise will spend decades working as a nuclear weapons designer while Heinrich designs jets for the Americans. Volume II – 1963 - 2049. Heinrich marries Donna Dearborne, daughter of General Dearborne, becoming a military industrialist in the Cold War spy satellite business. A crazed KGB assassin kills Donna in 1962, leaving only Heinrich’s first-born son alive. Douglas von Onsager is killed in the 9/11 terror attack after building up a multi-billion-dollar trading firm. Alone again, Heinrich rebuilds his son’s trading firm with the help of lead attorney Jana Friedman. Profits go into building a lunar mining facility spearheaded by chief scientist Charlie Moss. The romance of Charlie and Jana is pit against a devolving, post Trump world. One-hundred-seven years old, Lise discovers Heinrich barely alive in 2023. After his body is cryopreserved in 2025, Lise takes the reins of power while thriving on first generation youth cocktails. Convinced humanity’s survival depends on colonizing Mars, she funds a Mars mission crewed by two neuro-enhanced men paired to two neuro-enhanced women through the world’s most powerful artificial intelligence, Darwin. Volume III – 2049... Uploaded beings commandeer the nuclear fleets of the Confederate American States and Russia. Regenerated and upgraded, Lise, Charlie, and Jana race to resurrect Heinrich while building a lunar refugee camp armed with nuclear weapons with help from an uploaded Air Force general. The evolution of Darwin past his design parameters complicates life for the Martian astronauts as they join forces with the lunar refugees to fight against Earth’s new masters. After losing a battle for possession of the moon, Jupiter will mark the spot of humanity’s last stand between Darwin, the Martian astronauts, Lise’s refugees, and the uploaded warlord who takes control of North America.
Download or read book Living with Momma written by Elizabeth B. Adams and published by Morgan James Publishing. This book was released on 2019-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comfort for caregivers who need care themselves. Millions of Americans are caring for aging parents and grown children at the same time, and they often find themselves wondering, How is it possible to care for our families and ourselves at the same time? In Living with Momma, pastor Elizabeth B. Adams draws on her own life experiences to show caregivers who are serious about establishing rewarding relationships with adult family members how they can enjoy their challenging living arrangements. She also offers a practical tool: three questions for caregivers to ask for immediate change—to help them find a safe space of hope and faith, and protect themselves from caregiver fatigue.
Download or read book LIFE written by and published by . This book was released on 1965-04-23 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
