Download or read book Radio television cable Management written by James Anthony Brown and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1998 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
Download or read book Programming for TV Radio and Cable written by Edwin T. Vane and published by Taylor & Francis US. This book was released on 1994 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
Download or read book Cable Visions written by Sarah Banet-Weiser and published by NYU Press. This book was released on 2007-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This work offers an overview of the industry's history and regulatory trends, case studies of cable newcomers aimed at niche markets, and analyses of programming forms introduced by cable TV.
Download or read book Programming for TV Radio The Internet written by Lynne Gross and published by Taylor & Francis. This book was released on 2012-11-12 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Download or read book Media Promotion Marketing for Broadcasting Cable the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Download or read book The Encyclopedia of Television Cable and Video written by R.M. Reed and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a major reference work about the overlapping fields of television, cable and video. With both technical and popular appeal, this book covers the following areas: advertising, agencies, associations, companies, unions, broadcasting, cable-casting, engineering, events, general production and programming.
Download or read book Fifties Television written by William Boddy and published by University of Illinois Press. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just a few years in the mid-1950s separated the "golden age" of television's live anthology drama from Newton Minow's famous "vast wasteland" pronouncement. Fifties Television shows how the significant programming changes of the period cannot be attributed simply to shifting public tastes or the exhaustion of particular program genres, but underscore fundamental changes in the way prime-time entertainment programs were produced, sponsored, and scheduled. These changes helped shape television as we know it today. William Boddy provides a wide-ranging and rigorous analysis of the fledgling American television industry during the period of its greatest economic growth, programming changes, and critical controversy. He carefully traces the development of the medium from the experimental era of the 1920s and 1930s through the regulatory battles of the 1940s and the network programming wars of the 1950s.
Download or read book Issues in Broadcasting written by Ted Curtis Smythe and published by . This book was released on 1975 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio TV Cable written by Smith and published by . This book was released on 1985-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Remembering Rediffusion in Malta written by Toni Sant and published by Midsea Books. This book was released on 2016-05-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of broadcasting in Malta through the relics of Rediffusion memories. Rediffusion started operating in Malta in 1935 and came to end in 1975.
Download or read book Regulation of Broadcasting written by Douglas H. Ginsburg and published by . This book was released on 1979 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio TV Cable written by Marvin Smith and published by Holt McDougal. This book was released on 1985 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcasting in America written by Sydney W. Head and published by Houghton Mifflin. This book was released on 1982 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cable Television written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and published by . This book was released on 1976 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hollywood and Broadcasting written by Michele Hilmes and published by University of Illinois Press. This book was released on 2023-02-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Michele Hilmes has produced an excellent introduction to a most important subject. This is an invaluable work for both scholars and students that places film, radio, and television within the context of the national culture experience." --- American Historical Review "Hilmes is one of the few historians of broadcasting to move beyond a political economy of the media. . . . Her work should serve as a model for future histories of broadcasting." --- Journal of Communication "All media historians will find this work a critical addition to their bookshelves." --- American Journalism "A major addition to media history literature." --- Journalism History
Download or read book Broadcast cable Programming written by Susan Tyler Eastman and published by . This book was released on 1993 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Download or read book The Complete Broadcasting Industry Guide written by Laura Mars and published by . This book was released on 2020-11 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.
