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EBookClubs

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Book Radio as an Advertising Medium  a Comparison of Radio with Television and Newspapers in the San Francisco Bay Area  1952 to 1959

Download or read book Radio as an Advertising Medium a Comparison of Radio with Television and Newspapers in the San Francisco Bay Area 1952 to 1959 written by John T. Hokom and published by . This book was released on 1960 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Advertising Age

Download or read book Advertising Age written by and published by . This book was released on 1961 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.

Book Information Needs of Communities

Download or read book Information Needs of Communities written by Steven Waldman and published by DIANE Publishing. This book was released on 2011-09 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.

Book Understanding Media

    Book Details:
  • Author : Marshall McLuhan
  • Publisher : Createspace Independent Publishing Platform
  • Release : 2016-09-04
  • ISBN : 9781537430058
  • Pages : 396 pages

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Book Bulletin of the Atomic Scientists

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Book Who s who in the West

Download or read book Who s who in the West written by and published by . This book was released on 2004 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Who s who in Entertainment

Download or read book Who s who in Entertainment written by and published by . This book was released on 1989 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Media and the American Mind

Download or read book Media and the American Mind written by Daniel J. Czitrom and published by Univ of North Carolina Press. This book was released on 1982 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments

Book An Economic Study of Standard Broadcasting

Download or read book An Economic Study of Standard Broadcasting written by United States. Federal Communications Commission and published by . This book was released on 1947 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Writers Directory

Download or read book The Writers Directory written by and published by . This book was released on 2003 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Who s Who of American Women  1997 1998

Download or read book Who s Who of American Women 1997 1998 written by Marquis Who's Who and published by . This book was released on 1996-12 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHO'S WHO OF AMERICAN WOMEN is the one essential reference to depend on for accurate & detailed facts on American women of achievement. This new edition includes in-depth biographical profiles of prominent, accomplished women.

Book The Production and Distribution of Knowledge in the United States

Download or read book The Production and Distribution of Knowledge in the United States written by Fritz Machlup and published by Princeton University Press. This book was released on 1962 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Production and Distribution of Knowledge in the United States marked the beginning of the study of our postindustrial information society. Austrian-born economist Fritz Machlup had focused his research on the patent system, but he came to realize that patents were simply one part of a much bigger "knowledge economy." He then expanded the scope of his work to evaluate everything from stationery and typewriters to advertising to presidential addresses--anything that involved the activity of telling anyone anything. The Production and Distribution of Knowledge in the United States then revealed the new and startling shape of the U.S. economy. Machlup's cool appraisal of the data showed that the knowledge industry accounted for nearly 29 percent of the U.S. gross national product, and that 43 percent of the civilian labor force consisted of knowledge transmitters or full-time knowledge receivers. Indeed, the proportion of the labor force involved in the knowledge economy increased from 11 to 32 percent between 1900 and 1959--a monumental shift. Beyond documenting this revolution, Machlup founded the wholly new field of information economics. The transformation to a knowledge economy has resonated throughout the rest of the century, especially with the rise of the Internet. As two recent observers noted, "Information goods--from movies and music to software code and stock quotes--have supplanted industrial goods as the key drivers of world markets." Continued study of this change and its effects is testament to Fritz Machlup's pioneering work.

Book Bulletin of the Atomic Scientists

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Book Who s who Among African Americans

Download or read book Who s who Among African Americans written by and published by . This book was released on 2008 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Digital Audio Broadcasting

Download or read book Digital Audio Broadcasting written by Wolfgang Hoeg and published by John Wiley & Sons. This book was released on 2004-01-09 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now the standardisation work of DAB (Digital Audio Broadcasting)system is finished many broadcast organisations, network providersand receiver manufacturers in European countries and outside ofEurope (for example Canada and the Far East) will be installing DABbroadcast services as pilot projects or public services. Inaddition some value added services (data and video services) areunder development or have already started as pilot projects. The new digital broadcast system DAB distinguishes itself fromexisting conventional broadcast systems, and the various newinternational standards and related documents (from ITU-R, ISO/IEC,ETSI, EBU, EUREKA147, and others) are not readily available and aredifficult to read for users. Therefore it is essential that a wellstructured technical handbook should be available. The Second Edition of Digital Audio Broadcasting has beenfully updated with new sections and chapters added to reflect allthe latest developments and advances. Digital Audio Broadcasting: Provides a fully updated comprehensive overview of DAB Covers international standards, applications and othertechnical issues Combines the expertise of leading researchers in the field ofDAB Now covers such new areas as: IP-Tunneling via DAB; ElectronicProgramme Guide for DAB; and Metadata A comprehensive overview of DAB specifically written forplanning and system engineers, developers for professional anddomestic equipment manufacturers, service providers, as well aspostgraduate students and lecturers in communicationstechnology.

Book Who s who in Finance and Business

Download or read book Who s who in Finance and Business written by and published by . This book was released on 2008 with total page 1438 pages. Available in PDF, EPUB and Kindle. Book excerpt: