Download or read book Radio as an Advertising Medium a Comparison of Radio with Television and Newspapers in the San Francisco Bay Area 1952 to 1959 written by John T. Hokom and published by . This book was released on 1960 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Advertising Why radio commercials are more effective than advertisers think written by Caroline Harsch and published by GRIN Verlag. This book was released on 2018-08-27 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, language: English, abstract: Since people started to invent and sell products to others, advertising became more and more important as the diversity of products and brands grew. Advertisers use many different ways to convince their target audience to buy the product e.g. the wide variety of media such as TV, radio, Print or Internet. The first media used for advertising as we know it today were printed media such as bills, newspapers and magazines. As those media only attracted the eye of people, everybody was thrilled by the possibility the new invention radio offered: Advertisers were able to reach their target audience through their ears. Today radio doesn’t seem to be that startling anymore compared to inventions like TV or Internet. They both combine seeing and hearing and the Internet also allows users to become active themselves. Due to the widespread meaning that advertising is more effective reaching the eye of clients than only their ear, radio is used the least as an advertising medium. The opportunities radio offers, because it’s only made for the ear aren’t seen by advertisers and companies and over the years radio became the “Stiefkind der Werbung” (Goldhammer, 1998, p. 17). The little usage of radio as an advertising media is not adequate compared to the position it has for people, because in Germany is a nearly full supply of radios and most of the house-holds even own more than one radio. Because of that drawback the present essay focuses on the question why radio should be used more as an advertising media by pointing out the advantages it offers to advertisers, whereupon some pros only can be given by radio and not by any other media. For some background information the essay gives a short summary of the history of radio ad-vertising (chapter 2). Chapter 3 makes the difference between the usage of radio by publics and by advertisers clear. After that analysis chapter 4.1 describes some more advantages radio offers as an advertising medium besides the results of the Media-Analysis. On the basis of all those chapters some hints for a good commercial are given in chapter 4.2. Chapter 5 is about the effect radio commercials have on listeners. At first it’s explained how radio commercials are processed by the human brain, while chapter 5.2 to 5.4 interpret a research for the company DasÖrtliche to explain how radio Mono-Campaigns, strategies with a mixture between radio and TV, and campaigns with three different media work.
Download or read book Radio as an Advertising Medium written by Warren B. Dygert and published by Facsimiles-Garl. This book was released on 1985 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Radio and Television in America written by Ralph Engelman and published by SAGE Publications. This book was released on 1996-04-22 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralph Engelman′s history of the growth of public radio and television in America is timely, compelling, and instructive. Very useful for citizens who take seriously the need for public use of the public airwaves, which we need to remember, the people own but do not control. --Ralph Nader, Director, The Center for the Study of Responsive Law "There is no cynicism or stridency in Ralph Engelman′s definitive history of public broadcasting′s failure to fulfill its promise, only documentation of the immense problems endemic to government and corporate sponsored mass media. For models of hope, this volume acknowledges the civic discourse that has thrived in the margins of public broadcasting--in the independent community and in the homespun programming of the public access movement." --Dee Dee Halleck, Cofounder, Paper Tiger Television & Deep Dish TV "Public Radio and Television in America by Ralph Engelman effectively navigates the complex, controversial, and often maddening history of public broadcasting as a political and cultural force. Always more important than its audience size in America, public broadcasting′s promise and problems, as well as its heroes and villains, are treated effectively and well in this solid and critical analysis. The book is compact, yet sufficiently substantive and blessedly well written and well documented." --Everette E. Dennis, Executive Director, Freedom Forum Media Studies Center, editor, Media Studies Journal "Ralph Engelman′s Public Radio and Television in America is a chilling description of how noncommercial broadcasting is the tragic victim of conservative corporate politics that have spent most of this century trying to cripple and kill it." --Ben H. Bagdikian, former Dean, Graduate School of Journalism at the University of California,
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising in Radio and Television Broadcasts written by H. G. Knitel and published by . This book was released on 1982 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Dissertation Index 1861 1972 Communications and the arts written by Xerox University Microfilms and published by . This book was released on 1973 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Age written by and published by . This book was released on 1961 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.
Download or read book Information Needs of Communities written by Steven Waldman and published by DIANE Publishing. This book was released on 2011-09 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an info. and commun. renaissance, local communities in particular are being unevenly served with critical info. about local issues. Soon after the Knight Commission delivered its findings, the FCC initiated a working group to identify crosscurrent and trend, and make recommendations on how the info. needs of communities can be met in a broadband world. This report by the FCC Working Group on the Info. Needs of Communities addresses the rapidly changing media landscape in a broadband age. Contents: Media Landscape; The Policy and Regulatory Landscape; Recommendations. Charts and tables. This is a print on demand report.
Download or read book Who s who in the West written by and published by . This book was released on 2004 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Who s who in Entertainment written by and published by . This book was released on 1992 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1970-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Media and the American Mind written by Daniel J. Czitrom and published by Univ of North Carolina Press. This book was released on 2010-02-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fascinating and comprehensive intellectual history of modern communication in America, Daniel Czitrom examines the continuing contradictions between the progressive possibilities that new communications technologies offer and their use as instruments of domination and exploitation.
Download or read book Who s who in America 2006 written by and published by . This book was released on 2005 with total page 2946 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Production and Distribution of Knowledge in the United States written by Fritz Machlup and published by Princeton University Press. This book was released on 1962 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Production and Distribution of Knowledge in the United States marked the beginning of the study of our postindustrial information society. Austrian-born economist Fritz Machlup had focused his research on the patent system, but he came to realize that patents were simply one part of a much bigger "knowledge economy." He then expanded the scope of his work to evaluate everything from stationery and typewriters to advertising to presidential addresses--anything that involved the activity of telling anyone anything. The Production and Distribution of Knowledge in the United States then revealed the new and startling shape of the U.S. economy. Machlup's cool appraisal of the data showed that the knowledge industry accounted for nearly 29 percent of the U.S. gross national product, and that 43 percent of the civilian labor force consisted of knowledge transmitters or full-time knowledge receivers. Indeed, the proportion of the labor force involved in the knowledge economy increased from 11 to 32 percent between 1900 and 1959--a monumental shift. Beyond documenting this revolution, Machlup founded the wholly new field of information economics. The transformation to a knowledge economy has resonated throughout the rest of the century, especially with the rise of the Internet. As two recent observers noted, "Information goods--from movies and music to software code and stock quotes--have supplanted industrial goods as the key drivers of world markets." Continued study of this change and its effects is testament to Fritz Machlup's pioneering work.
