Download or read book Broadcast Television written by Walter McDowell and published by Peter Lang. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

Download or read book North American Radio TV Station Guide written by Vane A.. Jones and published by . This book was released on 1972 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Radio and Tv Station Program Guide written by and published by . This book was released on 1954 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Promotion Marketing for Broadcasting Cable the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!

Download or read book Presenting on TV and Radio written by Janet Trewin and published by Taylor & Francis. This book was released on 2013-06-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry. Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences.

Download or read book Talk Show Yearbook written by Robert Savidge and published by Broadcast Interview Source, Inc. This book was released on 2000-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pati s Mexican Table written by Pati Jinich and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The host of the popular PBS show "Pati's Mexican Table" shares everyday Mexican dishes, from the traditional to creative twists.

Download or read book Truth for Life written by Alistair Begg and published by The Good Book Company. This book was released on 2021-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A year of gospel-saturated daily devotions from renowned Bible teacher Alistair Begg. Start with the gospel each and every day with this one-year devotional by renowned Bible teacher Alistair Begg. We all need to be reminded of the truth that anchors our life and excites and equips us to live for Christ. Reflecting on a short passage each day, Alistair spans the Scriptures to show us the greatness and grace of God, and to thrill our hearts to live as His children. His clear, faithful exposition and thoughtful application mean that this resource will both engage your mind and stir your heart. Each day includes prompts to apply what you’ve read, a related Bible text to enjoy, and a plan for reading through the whole of the Scriptures in a year. The hardback cover and ribbon marker make this a wonderful gift.

Download or read book A Guide to Radio TV Writing written by Laurence Randolph Campbell and published by . This book was released on 1950 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book TV Stations written by Walter J. Duschinsky and published by . This book was released on 1954 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book All channel Radio Receivers Hearings Before the Subcommittee on Communications of 93 2 April 24 25 1974 written by United States. Congress. Senate. Committee on Commerce and published by . This book was released on 1974 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book TV Guide the First 25 Years written by Jay S. Harris and published by Plume Books. This book was released on 1980 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book All channel Radio Receivers written by United States. Congress. Senate. Committee on Commerce. Subcommittee on Communications and published by . This book was released on 1974 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Buyers Guide to Radio and Tv Station Programming written by and published by . This book was released on 1955 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.

Download or read book This Business of Broadcasting written by Leonard Mogel and published by Leonard Mogel. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising

Download or read book North America Radio TV Station Guide written by Vane A. Jones and published by . This book was released on 1968 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: